TAC Brand Guidelines (2024)

Brand Guidelines 2024

Tint a Car - Brand Guidelines 2024

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tintacar.com.au

support@tintacarcorp.com.au

Introduction Branding & Positioning Brand elements & logos Fonts Colours Corporate Stationery

The essence, definition and importance of Tint a Car’s brand guidelines.

Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery Uniforms Product Branding

The common link is ‘consistency’ so therefore it’s important as we plan for the years ahead that we build on our strong and recognisable brand identity.

Above all else, our messaging must be relatable across all applications and help Tint a Car reinforce for all franchisees the paramount importance of maintaining a consistent brand image.

Finally, this document serves as a roadmap to ensure that all brand communications, whether internal or external, are consistent, clear and most importantly, aligned with the company’s objectives and reputation.

Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

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Brand Positioning This section covers the brand standards and how the brand is to be positioned.

Tint a Car - Brand Guidelines 2024

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Branding & Positioning Branding & Positioning Brand elements & logos Fonts Colours Design Elements Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery Uniforms Product Branding

We’re more than just a Car, Home and Office Window Tinting Franchise.

Brand and positioning should consistently best describe what we do and signal that to customers with absolute clarity.

For over five decades, Tint a Car has made few changes to its look and feel. The brand may make directional changes from time to time but always around the fundamentals of the business.

Tint a Car today markets a lot more than car and home window tinting. Recent additions have seen vehicle Surface Coatings and Dash Cams plus a growing list of associated car care merchandise.

Primary reason for this is to offer Franchisees additional revenue opportunities and offer customers relevant products that add a level of ‘protection’ to their vehicle. Tint a Car Protects Best.

Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

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M A S T ER LO G OS

Branding & Positioning

Design Elements Operational Procedures Store Exteriors

5mm

Reserve Areas The Tint a Car logo is the most important graphic element of the Tint a Car visual identity. Accordingly, it should be present in all visual communications and can only be reproduced with complete consistency.

5mm Master Logo with Icon

There is a minimum 5mm reserve area for both logos allowing for space from the edge of the artwork.

Store Interiors

Improper Use

Vehicle Livery

As an integral brand, it is vital to note the proper usage when using the Tint a Car logo. Below are examples of how the logo must not be used.

Uniforms Product Branding Marketing Social Media GBP

5mm

Workshop

5mm

5mm

Brand elements & logos Fonts Colours

5mm

5mm

Branding & Positioning

Brand elements & logos

Do not: • Distort, disfigure or add effects • Re-arrange elements of logo, crop or change colours

5mm Master Wordmark

Use of the TAC logo in marketing and promotional materials must be approved by the General Manager and the marketing team.

Download Logos

Tint a Car - Brand Guidelines 2024

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VA R I AT I O N S

Branding & Positioning

Design Elements Operational Procedures Store Exteriors

Reserve Areas

5mm

The Tint a Car logo is the most important graphic element of the Tint a Car visual identity. Accordingly, it should be present in all visual communications and can only be be reproduced with complete consistency.

There is a minimum 5mm reserve area for both logos allowing for space from the edge of the artwork.

Store Interiors

The tagline must always be 50% of the height of the Tint a Car logo.

Workshop

Improper Use

Vehicle Livery

As an integral brand, it is vital to note the proper usage when using the Tint a Car logo. Below are examples of how the logo must not be used.

Uniforms Product Branding Marketing Social Media GBP

Do not: • Distort, disfigure or add effects • Re-arrange elements of logo, crop or change colours

Icon

Logo & Tagline Landscape: Corporate Stationery & General Artwork

Use of the TAC logo in marketing and promotional materials must be approved by the General Manager and the marketing team.

Logo & Tagline Stacked: Store Signage Artwork Only

Download Logos

Tint a Car - Brand Guidelines 2024

5mm

Brand elements & logos Fonts Colours

5mm

Branding & Positioning

5mm

Brand elements & logos

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Branding & Positioning

Branding & Positioning Brand elements & logos Fonts Colours Design Elements Operational Procedures Store Exteriors

Fonts

H E A D I N G : M Y R I A D PRO B O L D

Print / Digital Marketing In order to preserve the integrity of the Tint a Car brand, it is necessary to incorporate some basic rules when using the Tint a Car typeface.

Discover the benefits.

It is mandatory that only these fonts are used in marketing material for Tint a Car.

S ECO N DA RY H E A D I N G : M Y R I A D PRO S EM I B O L D

Download Font Families

Window tinting for Car, Home & Office.

Store Interiors B O DY CO P Y: L ATO R EG U L A R & B O L D

Workshop

We also specialise in car surface protection products.

Vehicle Livery

Website Usage

Uniforms

In order to preserve the integrity of the Tint a Car brand, it is necessary to incorporate some basic rules when using the Tint a Car typeface.

H I G H L I G H T T E X T: L ATO S EM I B O L D

It is mandatory that only these fonts are used across the Tint a Car website. Note: This is for the Marketing Team only.

tintacar.com.au

Product Branding Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

Contact your local store today.

Headings: Sarabun (Medium and Bold) Sub Headings: Lato (Italic) Body Copy: Lato (Regular and Bold) Highlight Text (buttons/menus): Lato (Bold)

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CO R E CO LO U R S

Branding & Positioning

Branding & Positioning Brand elements & logos Fonts Colours Design Elements Operational Procedures Store Exteriors

Colours Core Colours

Colour breakdowns are listed on this page for use across all mediums when creating Tint a Car artwork.

Workshop

Uniforms Product Branding

Tint a Car Navy

Tint a Car Black

CMYK RGB HEX PMS

CMYK RGB HEX PMS

CMYK RGB HEX PMS

7, 35, 100, 0 237, 170, 0 #ecaa20 124C

30, 0, 0, 95 23, 35, 41 #172329 433C

0, 0, 0, 100 0, 0, 0 #00000 Black C

he Tint a Car colour palette takes on a modern approach to suit T today’s market trends. Black, navy and yellow are the core brand colours, while red and grey are used as complimentary/additional colours.

Store Interiors

Vehicle Livery

Tint a Car Yellow

Secondary Colours Tint a Car’s secondary colours are to be used by the Marketing Team for in-house presentations, social media or website applications. These colours are not to be applied to general instore POS unless otherwise advised.

Tint a Car Red

Tint a Car Grey

CMYK RGB HEX PMS

CMYK RGB HEX PMS

0, 87, 80, 0 255, 67, 56 #ff4438 Warm Red C

14, 11, 12, 0 217, 216, 214 #d9d8d6 Cool Gray 1C

S ECO N DA RY CO LO U R S

Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

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D E S I G N EL EM EN T E X A M PL E S

Branding & Positioning Brand elements & logos Fonts Colours Design Elements Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery

Design Elements For Marketing use only. If you require templates, please contact the team.

In this document, you’ll find two primary inclusions.

Index

This section of the document details all aspects related to the brand’s presentation and perception, from its fundamental philosophy and values to the practical applications of its visual identity.

A B O L D, N E W D I R E C T I O N. F U T U R E R E A DY.

The franchisor recognises that not all stores will have an existing compatible layout to facilitate 100% of the new floorplan however, Regional Franchise Managers can work with you along with our Marketing Team to take on the challenges that may exist to create something customised to your store.

CONNECTING & MAPPING.

You might recognise it from applications in eDMs, social media tiles and promotional materials. If you require a template, please contact the Marketing Team and they will assist you with your social media campaigns or presentations.

What Franchisee’s have to say

3.

Message from the GM

4.

Key Survey Take-outs

5.

Mission and Vision

6.

Brand and Positioning

7.

The Science Behind the New Customer Journey

8.

A Fresh New In-store Look

9.

Optimising and Enhancing Our Business

Secondly, the traditional Brand Manual section and the important part this plays in any business that above all, enables all of us to stick to the formula of compliance every time we use the Tint a Car brand and assets. We’ve also included a detailed section about the need to ‘sticking to a plan’ when interacting with customers.

The strategy behind the construction of our new customer journey is centred on achieving increased sales primarily of products not generally recognised as our core offering. And to deliver on this, there needs to be total commitment to the new direction around in-store design.

In the first section of this document, you’ll discover that by following the new direction, the net result will be that customers will have more and more questions about products they may not have known your store offers and subsequently be tempted at the very least to ask for more information. The knock-on effect potentially will lead to more sales, more revenue.

10. Into The Future with Workshops and Delivery Bays

12. Social Media and Google Reviews

Bottom Line: Adopting this futuristic blueprint will create a more cohesive and immersive brand experience for every customer. It will unquestionably enhance both the visual appeal and functionality of your store while reinforcing both our brand identity and delivering an enhanced customer experience.

13. Brand Compliance 14. Uniforms and Vehicle Livery

This led us to researching and developing a new way of looking at our instore layout.

Across the network, a recent survey tells us over 85% of customers come into a Tint a Car store having already booked-in for a car tint only.

This suggests that there are substantial sales opportunities for non-car tint products and need for a strategy to achieve this.

Transforming our Business

2.

11. Local Area Marketing

B U I L D I N G O U R B LU E P R I N T F O R T H E N E W I N - S TO R E C U S TO M E R J O U R N E Y.

This is an example of the current design elements that are used across the Tint a Car corporate marketing material. For presentations, various corporate documentation and across our social media platforms.

First, a blueprint for growth and how making some cosmetic changes to your ‘customer facing’ store interior can reap high rewards.

1.

D I D YO U K N O W ?

Potential customers make a subconscious judgement within

90 secs

of entering a store.

62-92%

of first impressions are based on colour.

93%

of purchasing decisions are based on visual appearance.

appeal

Branding & Positioning

This is our Brand Story.

Our Formula for Growth.

visual

cReA tive expRe ssion

See the Stationery & Templates page for the link to request PPT and other templates.

Uniforms Product Branding Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

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Stationery & Templates

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors Store Interiors

Corporate Stationery Tint a Car stationery uses a corporate branding design template.

This template must be used when creating business cards, letterheads, email signatures, envelopes and other components of stationery, to maintain consistency throughout the brand’s corporate identity.

If you require corporate stationery, please email your request to: support@tintacarcorp.com.au or click the link below.

Request Stationery

Workshop Vehicle Livery Uniforms Product Branding Marketing Social Media

Templates The following templates are available to download and use immediately: - Email Signatures (Word format) - Email Response Template (Word format) - Daily Planner (Excel format) - Letterhead (Word format) - PPT Presentation Templates

GBP View all Templates

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Brand Application This section covers how the brand is applied across a range of mediums.

Tint a Car - Brand Guidelines 2024

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Good

Better

Best

Octane Darkest Legal Window Tint

Product Branding & Elements

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors

Octane Car Window Tint There are three car window tints that Tint a Car positions as a good, better, best offering. Octane is positioned as ‘good’, and is promoted as ‘darkest legal tint’, the most popular searched for online car tint phrase.

I M AG ERY & LO G O A PPL I C AT I O N

The collection is designed to promote specific benefits for each individual film, with each product having its own distinctive brand elements to be used for individual promotion.

If you require specific point of sale for any of the Tint a Car products, please contact us at support@tintacarcorp.com.au

Store Interiors Workshop

P O I N T O F S A L E A PPL I C AT I O N

Vehicle Livery

FOR GREAT LOOKS

Uniforms Product Branding

Download Octane POS The Essential Tint.

OUR MOS T POPU L AR TINT!

Marketing

The darkest legal tint on the market.

Social Media

Octane Darkest Legal window tint is a deep black colour tint giving you loads of privacy while looking hot.

DARKEST LEGAL BLACK TINT For great looks and ultimate privacy OUR MOST POPULAR TINT

62% Solar Energy Rejected For a much cooler interior

GBP

• Rejects 99% of damaging UV rays protecting your skin and your cars interior.

• Made for the Australian climate

99% UV Rejection Providing maximum protection

Combining privacy & protection REDUCES HEAT, GLARE AND UV Comfort, safety and protection for everyone

an exclusive product by Tint a Car.

• Our most popular tint combining a great look, privacy & protection.

• Lifetime Nationwide Warranty*

78% Glare Reduction Reduces risk of interrupted vision

because we want to give you peace of mind.

Exclusive to *Terms, conditions & exclusions apply.

Discover More.

Counter Card

Tint a Car - Brand Guidelines 2024

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LIFETIME WARRANTY* *Terms, conditions & exclusions apply.

Individual In-Store Poster

3 in 1 In-Store Poster

support@tintacarcorp.com.au

Good

Better

Best

Spectre Ceramic Window Tint

Product Branding & Elements

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop

Spectre Car Window Tint Of the three car window tints that Tint a Car offers, SPECTRE is positioned as ‘better’ and is marketed and promoted as ‘ceramic film technology’.

I M AG ERY & LO G O A PPL I C AT I O N

The inclusion of a ceramic film in the customer offering has helped franchisees bundle SPECTRE with ELITEX Ceramic Surface Coatings to add to the customer’s shopping cart.

The word ‘ceramic’ has become the ‘buzz’ word in vehicle protection products in recent times with SPECTRE now Tint a Car’s highest selling car window film.

If you require specific point of sale for any of the Tint a Car products, please contact us at support@tintacarcorp.com.au

P O I N T O F S A L E A PPL I C AT I O N

Vehicle Livery

FOR BETTER PROTECTION

Uniforms Product Branding

Download Spectre POS

Superior Performance.

L ATE S T TECHNOLO GY

Marketing

Ceramic tint technology with superior heat rejection.

Social Media

Spectre is a nano-ceramic IR film that offers advanced heat rejection technology through its nano-particle ceramic construction.

57% Glare Reduction Reduces risk of interrupted vision

GBP

• Rejects up to 87% of infrared rays.

• Ceramic, metal-free construction.

• Nanoscopic particles absorb infrared rays.

88%

99%

61%

TOTAL INFRARED REJECTION

MAXIMUM UV REJECTION

SAFETY GLARE REDUCTION

For amazing heat reduction

Providing maximum protection

Reduces risk of interrupted vision

Total Solar Energy Rejected For a much cooler interior

LIFETIME WARRANTY*

• Color-stable non-reflective appearance.

• Provides over 99% UV protection.

• Minimises fading of interiors and protects finishes.

Discover More.

Counter Card

Tint a Car - Brand Guidelines 2024

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*Terms, conditions & exclusions apply.

>99% UV Rejection Providing macimum protection

BUNDLE WITH

Exclusive to

EliteX Ceramic Surface Coating and/or Paint Protection Film (PPF)

Individual In-Store Poster

3 in 1 In-Store Poster

support@tintacarcorp.com.au

Good

Better

Best

Black Panther Window Tint

Product Branding & Elements

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop

Black Panther Car Window Tint Black Panther is global best technology car window tint and therefore is deservedly positioned as ‘best’ in the good, better, best offering.

I M AG ERY & LO G O A PPL I C AT I O N

This heat absorbing nano-ceramic technology film is the best example of hybrid matrix technology, manufactured to outperform just about everything else in the market.

The secondary focus is around high glare reduction and maximum UV protection. It’s underlying personality is that it’s simply ‘great looking’!

If you require specific point of sale for any of the Tint a Car products, please contact us at support@tintacarcorp.com.au

P O I N T O F S A L E A PPL I C AT I O N

Vehicle Livery

WORLD’S APART

Uniforms Product Branding

WORLD’S LEADING HYBRID-MATRIX TECHNOLOGY WINDOW FILM THAT STOPS YOU IN YOUR TRACKS.

Download Black Panther POS

Marketing Heat-absorbing nano-ceramic technology

Social Media

rejects the sun’s heat-generating infrared rays Hybrid-matrix technology

GBP

reduces glare and heat while improving safety and privacy

EXPERIENCE EXTRAORDINARY

DL Flyer

Tint a Car - Brand Guidelines 2024

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World’s Leading Hybrid-Matrix Technology Film.

Experience Extraordinary.

Discover why it’s the best.

Exclusive to

Individual In-Store Poster

3 in 1 In-Store Poster

support@tintacarcorp.com.au

Product Branding & Elements

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors

Home Tinting by Tint a Car Tint a Car offers a vast range of home window films that sit under the Home Tinting by Tint a Car umbrella.

The collection promotes a problem/solution concept, amplified in current point of sale. For example: “I want to stop my neighbours looking in through my windows” Solution: Privacy film. This direction is echoed in evolving messaging (online, video, web) with the use of the phrase ‘Home Tinting by Tint a Car. Making a Difference’.

The Home Window Tint collection has its own brand guidelines, including logos, colours, fonts and images which must be adhered to.

Store Interiors Workshop

If you require specific point of sale for any of the home Tinting by Tint a Car products, please contact us at support@tintacarcorp.com.au

Vehicle Livery Uniforms Product Branding

View Home Tinting by Tint a Car Brand Guidelines

Marketing

Download Home Tinting by Tint a Car POS

Social Media GBP

Tint a Car - Brand Guidelines 2024

View Video Library

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Elite X with Graphene Infused Surface Protection

Product Branding & Elements

Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery

P O I N T O F S A L E A PPL I C AT I O N

There are four primary components to the EliteX range: 1.

2.

3.

4.

Elite X Graphene Infused Surface Protection Elite X Interior Surface Protection Elite X Paint Protection Wrap Elite X Car Care Merchandise Range

ADVANCED INTERIOR SURFACE PROTECTION. PROTECTS AGAINST COMMON STAINS.

E X T R E M E G L O S S , S H I N E A N D D U R A B I L I T Y.

Unmatched protection for your vehicle’s interior surfaces.

The ELITE X + GRAPHENE INFUSED formula brings exceptional levels of hardness and greater defence against fading and oxidation of clear and base coats.

This page is an introduction to the range, more details can be found in this document.

+ HIGH GLOSS FINISH. LONG LASTING SHINE.

+ ENHANCED DURABILITY AND PROTECTION.

Graphene infused ELITE X helps prolong gloss and shine as well as delivering superior resistance against ever yday weathering and road grime.

Outstanding durability and superior protection for your vehicle’s paintwork, covered by a lifetime warranty*.

+ KEEP YOUR VEHICLE LOOKING NEWER FOR LONGER.

+ A NEW HYDROPHOBIC INTELLIGENCE.

This formula bonds deeper into the vehicle's paintwork and is noticeably smoother to touch and optically shinier.

Exceptional hydrophobic properties, creating a low-maintenance, easy-to-clean surface.

SOURCE SANS PRO BOLD Font Family

THE ADVANTAGES OF ELITE X INTERIOR SURFACE PROTECTION: + ENHANCED UV PROTECTION

+ DURABILITY & STAIN RESISTANCE

+ PROVIDES EFFORTLESS CLEANING

Shields against the harmful effects of UV rays, ensuring that your vehicle’s interior is fully protected and covered by a nationwide limited lifetime warranty* giving you complete peace of mind.

Offers exceptional durability and maximum stain resistance, effectively protecting against common stains caused by makeup, water, coffee, milk, and other frequently consumed foods and liquids.

Simply wipe away spills with ELITE X Interior Sur face Protec tion. Our Teflon-like coating creates a durable, non-stick surface. This advanced technology ensures that liquids and spills slide right off.

+ PROVIDES EXCEPTIONAL DUABILITY & PROTECTION + EVOLUTION OF GRAPHENE TECHNOLOGY

The entire collection has its own brand guidelines, containing logos, colours, fonts and images which can only be supplied by contacting support@tintacarcorp.com.au

Standard Coat

Factory Clear Coat Vehicle Paint Surface

*Warranty terms, conditions and exclusions apply.

Elite X Coating 8 microns

Brand elements & logos Fonts Colours

The Elite X Range

2.7 microns

Branding & Positioning

ELITE X + GRAPHENE INFUSION

Factory Clear Coat

Factory Clear Coat

Vehicle Paint Surface

Vehicle Paint Surface

PROTECTS AGAINST:

ADDITIONAL BENEFITS:

+

Dehydration & Discolouration

+

Once-off application with no inspections

+

Cracking, splitting and hardening

+

Professionally applied

+

Mould and mildew growth

+

Helps to make cleaning easier

+

Food and drink stains

+

+

Make-up & Sunscreen

Backed by a nationwide limited lifetime warranty*

*Warranty terms, conditions and exclusions apply.

Green Gradient

Elite X Merchandise Range

Similarly, if you require specific brand assets or point of sale for any of the Elite X range, please contact support@tintacarcorp.com.au

Uniforms Product Branding Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

Download Elite X with Graphene POS Order Elite X Merchandise

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PPW - 3 Generations Available

Product Branding & Elements

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures

Elite X Paint Protection Wrap manufactured by LLumar Paint Protection Wrap is one of the fastest growing products in the film world.

Tint a Car offers three Generations of Paint Protection Wrap giving customers once again a good, better, best choice. This page is simply an introduction to the range.

Workshop

Similarly, if you require specific brand assets or point of sale for any of the Elite X range, please contact support@tintacarcorp.com.au

1

ON

2

ERATI EN

Store Interiors

G

Store Exteriors

ERATI EN

ON

The entire collection has its own brand guidelines, containing logos, colours, fonts and images which can only be supplied by contacting support@tintacarcorp.com.au

Vehicle Livery

G

Uniforms Product Branding ON

3

ERATI EN

Marketing

Download Elite X PPW POS

Social Media

G

GBP

Tint a Car - Brand Guidelines 2024

17

ELITE X Generation 1 Paint Protection Wrap is available in a gloss or matte finish. Two options designed to complement a vehicles gloss or flat surface.

ELITE X Generation 2 Paint Protection Wrap features HydroGard technology, tried and tested hydrophobic qualities designed to prevent water and dirt from settling on the vehicles surface.

ELITE X Generation 3 Paint Protection Wrap offers the ultimate protection with a unique combination of Paint Protection Wrap and ceramic coating.

Extreme hydrophobicity and durability, providing protection against natures toughest hazards.

support@tintacarcorp.com.au

M A N DATO R I E S

Store Exteriors

Brand elements & logos Fonts Colours

There a specific guidelines that must be adhered to when applying new signage or replacing old signage.

Here we explain those guidelines and how they are to be applied.

Operational Procedures

3

6

Coloured strips The yellow strip is to be used at the top of the building, scaling the full width, at 20cm in height. The red strip is only to be used above the workshop entrance at 10cm in height.

Yellow Triangle The yellow triangle is to be used on the edge of the building, either left or right justified. On either wall surfaces or windows.

Store Exteriors

Workshop Sign This sign is to sit above the workshop entrance, above the red line which will be painted on.

This text is to sit right justified (unless sitting on left side of building) and stacked together.

A request is to be put through to the Marketing Team who will provide an exterior (and interior if required) mockup of the new signage concept.

Stationery & Templates

5

Call 13 Tint and web address

2

Wayfinding Entrance Sign Sign to be applied near entrance door on closest wall - if there are no walls, signage may be applied to windows. Artwork setup allows for empty space at base of sign.

Space dependent, the Tint a Car logo and ‘Protects Best ‘positioning can be side-by-side or in a stacked logo form. If there’s insufficient space however, the words ‘Protect Best’ can be placed at equal centered height on the opposite end of the building.

Signage guidelines

Branding & Positioning

4

TAC Logo and ‘Protects Best’ text

1

Store Interiors 6

Workshop

2

1

Vehicle Livery Uniforms Welcome,

5

Product Branding

Reception

Offices

Workshop Entrance

4

3

Marketing Social Media GBP

Ferntree Gully Store Mockup

Tint a Car - Brand Guidelines 2024

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E X A M PL E S TO R E E X T ER I O R S

Store Exteriors

Brand elements & logos Fonts Colours

Operational Procedures Store Exteriors Store Interiors

Signage guidelines To preserve the integrity of the Tint a Car brand, it’s a mandatory requirement to incorporate binding rules when applying external signage.

The colours to be applied (Black, Yellow & Red) have been specifically chosen to match Dulux Paint and Vinyl Swatches.

NO other colours are to be used. Sign writers must follow the mock-ups provided and use the print ready artwork supplied by Marketing and have approval from the General Manager (GM)

Medium Store Mockup

Stationery & Templates

Small Store Mockup

Branding & Positioning

Should variations be required, approvals must be granted by both Marketing and the GM prior to any installation.

Workshop

Mandatories

Large Store Mockup

Vehicle Livery

1. Tint a Car logo

Uniforms Product Branding Marketing Social Media GBP

2. Protects Best.

3. Yellow painted strip (20cm high) 4. Yellow painted triangle 5. Call 13 TINT 6. tintacar.com.au 7. Workshop Sign with Red Strip (10cm high) 8. Wayfinding Entrance Sign

All building designs will be created by the Marketing Department.

Tint a Car - Brand Guidelines 2024

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G R A PH I C EL EM EN T S Logo on Fascia. Depending on size of fascia, either of the below option can be used. Variation 1 is the primary option.

Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery Uniforms Product Branding Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

Graphic Elements TAC Logo and Protects Best tagline: There are 2 design options for the logo placement on FOH signage.

Depending on the size of the store and it’s fascia, the primary option is to be used where the Tint a Car logo is positioned to the left of the fascia (in the most prominent position) and Protects Best wording sits to the right side of the fascia. In other circumstances where the fascia isn’t large enough to separate the wordmarks, the full stacked logo is to be used (variation 2, as shown here). Marketing will supply an approved mock-up before commencing with print and application.

Variation 2

Branding & Positioning

Variation 1

Store Exteriors

Call to action

Call to action (Call 13TINT and web): This text is to sit right justified wherever possible and stacked.

Yellow Triangle: The yellow triangle is to be used on the edge of the building, either left or right justified, on either wall surfaces or windows, from ground level.

Wayfinding Entrance Sign: Sign to be applied near entrance door on closest wall. If there are no walls, signage may be applied to windows. Artwork set-up allows for empty space at base of sign.

Workshop Sign: This sign is to sit above the workshop entrance, above the red line which will be painted on.

Yellow Strip: (Applied by paint) The yellow strip is to be applied to the top of the building, scaling the full width. Must be 20cm in height.

Red Strip: (Applied by paint) The red strip is applied above the workshop entrance. Must be 10cm in height.

20

Yellow Triangle

Wayfinding Entrance Sign

Workshop Entrance Sign

Coloured strips

support@tintacarcorp.com.au

R AT I O RU L E S

Tint a Car logo is 100%.

Store Exteriors

Branding & Positioning Brand elements & logos Fonts Colours

‘Protects Best’ is 50% of the height of the Tint a Car logo.

Ratio Rules To keep the consistency of the Tint a Car brand across all stores, the below ratios must be adhered to. If you have any questions about ratio usage, please email support@tintacarcorp.com.au

Call 13 TINT & web address is 35% of the height of the Tint a Car logo.

Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery

CO LO U R PA L E T T E

Colour Palette Black must always be painted onto exterior walls, while red, yellow and dark grey must be used for digitally printed vinyl’s using the Pantone colours provided or the below specified vinyl swatches.

DULUX Paint Swatches:

Printed Vinyl Swatches: 3M Vinyl

Avery Dennison Vinyl

Note: There may be slight colour variances across digitally printed colours.

BLACK Low Sheen

704 SIGNAL YELLOW

Uniforms Product Branding

759-01 KOMATSU GREY (FOH wayfinding sign only)

1080-M13 MATTE RED

PANTONE Swatches:

Marketing

BLACK

YELLOW

RED

PANTONE Black C

PANTONE 124C

PANTONE Warm Red C

BLUE-GREY

Social Media GBP PANTONE 432 C (FOH wayfinding sign only)

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O R D ER I N G PRO C E S S

Store Exteriors

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors

1

Ordering Process Signage guidelines in this manual are current and must be strictly adhered to with stores ensuring that any variation must be approved by the GM. Tint a Car signage has been designed to simplify the look of all Tint a Car stores nationally and to showcase to customers the professionalism of the business and the brand.

Franchisee makes a request to Regional Franchise Manager (RFM)

General specifications are outlined in this manual however we fully understand that stores come in different shapes and sizes, therefore specific designs will need to be customised for individual stores.

3

Store Interiors Workshop Vehicle Livery

To request a mock-up and/or print ready artwork for signwriters, please first liaise with your RFM who will submit a request to Marketing. All signage must be approved by Marketing and the GM prior to installation.

2

RFM submits a detailed request for a mock-up to Marketing (include photos of exterior, interior and floor plan of store customer area)

4

Uniforms Marketing create a customised design within 10-12 business days.

Draft to be approved by GM.

Product Branding Marketing

Once all approvals have been received, Marketing send final artwork files to franchisee for on-send to signwriter for print and installation.

Social Media GBP

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6.

Transaction Zone

5. Car Care Upsell Zone

Store Interiors

Counter

3. Demo Display Zone

Operational Procedures

Store Interiors Workshop

Primary Objective: To create a profitable in-store customer experience with a design based on creating a calculated yet ‘disruptive’ journey that leads the customer to first view products before arriving at the counter. These are products that our surveys tell us customer are largely not aware of.

4. Car Tinting Zone

Waiting Area

Secondary Objective: To create an affordable and workable store design that can be implemented in small, medium and large stores to maximise floor and wall space with including minimal ‘comfortable’ furniture.

2. Elite X & PPF Zone

2

Store Exteriors

Customer Journey

4

Stationery & Templates

6

5

Brand elements & logos Fonts Colours

3

Branding & Positioning

Tertiary Objective: Encourage stores to replace ‘outdated’ auto tint POS and replace with alternate product stories that help attract customers to buy products beyond car tint.

Vehicle Livery Uniforms Product Branding Marketing

The Loop Layout

Office

A ‘loop’ store layout creates a deliberate, controlled path, leading shoppers from the entrance, through merchandise and finally to the counter to make a booking or sale.

1

Social Media

Entry

GBP Workshop

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1. Home Zone

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Store Interiors

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery Uniforms Product Branding Marketing Social Media GBP

Tint a Car - Brand Guidelines 2024

Store Interior Guidelines Refer to ‘customer journey’ on previous page.

In summary: • Interior store layouts are designed to lead customers on a controlled pathway through the ‘showroom.

• The objective is to prompt enquiry, prompt an upsell and/or an impulse purchase.

• To achieve success, it’s critical that each store creates an uncluttered workable space that enables the customer to more clearly see the primary products that compliment a cross-sell or upsell during their visit.

• If you feel the need to add POS, items, displays, or any other elements not specified in the mock-ups and PR material provided by Marketing, please contact your Franchise Manager and obtain permission before proceeding.

Colour Palette & Wall Treatment(s) Stores that require a makeover in line with Tint a Car’s ‘current’ store interior guidelines will need to provide Marketing via their RFM a floorplan with measurements and current photographs of the interior walls. Marketing will provide a mock-up as approved by the General Manager prior to interior makeovers commencing.

Once approved, posters and category signs will be printed and delivered to your store. All interior walls are to be painted Dulux Vivid White and only wall posters included in this Brand Manual can be affixed to walls.

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S C A L A B L E WA L L P OS T ER S D E S I G N ED TO FI T A N D CO M PL EM EN T YO U R S TO R E

Store Interiors

To help customers differentiate, ensure category lettering is applied above each set of wall poster, as follows.

Wall Layouts

Home Window Tinting

Branding & Positioning 6.

Transaction Zone

5. Car Care Upsell Zone

Home Window Tinting Zone

Brand elements & logos Fonts Colours

Counter

4

Store Exteriors

The 3 main reasons people choose to tint their homes is to Reduce Heat, Minimise Glare & Increase Privacy.

Explore your options. Ask one of our friendly team members today.

Experience it for yourself here.

M E D I U M - L A R G E S TO R E S

Waiting Area

Workshop

Helping you find the right solution.

Home Window Tinting.

Again, point out why the QR code will be useful to scan as the information will help fill in all the gaps on home tinting ‘problem/ solution’ examples.

2

2. Elite X & PPF Zone

Store Interiors

4. Car Tinting Zone

This is designed to be the first and last wall poster the customer will see when they visit or leave the store. This gives Franchisees the opportunity to walk-the-walk with customers at both ends of their visit to highlight features and benefits and most importantly, reasons to buy!

3

Operational Procedures

Increase comfort in your home.

Discover the benefits.

6

Stationery & Templates

5

3. Demo Display Zone

The ‘Home Window Tinting Zone’ in the floor plan wherever possible is to be positioned first in the series and wall mounted closest to the front door.

Home Window Tinting

Vehicle Livery Uniforms Office

Product Branding

Social Media

Helping you find the right solution.

The 3 main reasons people choose to tint their homes is to Reduce Heat, Minimise Glare & Increase Privacy.

Workshop

GBP

Entry

1

Marketing

Increase comfort in your home.

Explore your options. Ask one of our friendly team members today.

1. Home Zone

Experience it for yourself here.

S M A L L - M E D I U M S TO R E S

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S C A L A B L E WA L L P OS T ER S D E S I G N ED TO FI T A N D CO M PL EM EN T YO U R S TO R E

Store Interiors

To help customers differentiate, ensure category lettering is applied above each set of wall poster, as follows.

Wall Layouts Branding & Positioning

ELITE X PAINT PROTECTION FILM (PPF)

Protection where you need it most.

The clear strategy with this is to demonstrate to customers the subtle differences and allow for selling at least one or choosing both!

Invisible PPF is designed to protect your paintwork from minor scratches and scrapes, bugs, tar and other road contaminants.

High gloss PPF is applied to exterior painted surfaces delivering superior durability to protect the most vulnerable areas. And with its hydrophobic characteristics it will keep your car looking newer for longer.

Choose Both.

Now more durable than ever, with graphene.

Protects against swirls, stone chips, minor scratches & scrapes.

Hydrophobic characteristics, keeping car cleaner for longer.

Elite X Paint Protection gives your vehicle a high gloss finish.

Invisible protection with a high-gloss finish.

Hydrophobic coating helps water bead right off your car.

Elite X Paint Protect Film is both stain resistant & self healing.

Interior protection designed to protect against spills & stains.

Now more durable than ever with graphene.

The addition of graphene adds extra strength and durability to your vehicle’s exterior surfaces and when combined with hydrophobic technology, further protects your vehicle from all the elements and keeps it cleaner between washes.

To help prevent fading, cracking and discolouration, choose Elite X interior protection.

EXTREME PROTECTION RANGE

A L L S TO R E S

4. Car Tinting Zone

Product Branding

Ultimate durability and shine.

Experience it for yourself here. *Warranty terms, conditions and exclusions apply.

4

Uniforms

ELITE X +GRAPHENE INFUSED PAINT PROTECTION

Elite X +Graphene Infused Paint Protection and Elite X PPF. Choose One. Choose Both.

Experience it for yourself here.

6

5

Vehicle Livery

Self - healing clear coat film that’s scratch resistant.

Choose One.

Ask in store about our Wear ‘n’ Tear starter packs.

Choose One. Choose Both.

3

3. Demo Display Zone

Workshop

6.

Transaction Zone

Store Interiors

Fundamentally, this is to communicate to car owners that one offers Ultimate Durability and Shine, and the other Extreme Protection for the most Vulnerable Areas.

5. Car Care Upsell Zone

Store Exteriors

Vehicle Surface Protection

Ultimate Durability.

Ceramic Paint Protection

Operational Procedures

Both Elite X Graphene Infused Ceramic Paint Protection and Elite X Paint Protection Wrap are combined on one wall poster set.

Extreme Protection.

Paint Protection Film

Stationery & Templates

Vehicle Surface Protection Zone

Counter

Brand elements & logos Fonts Colours

Waiting Area 2. Elite X & PPF Zone

Marketing

2

Social Media GBP

Office

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S C A L A B L E WA L L P OS T ER S D E S I G N ED TO FI T A N D CO M PL EM EN T YO U R S TO R E To help customers differentiate, ensure category lettering is applied above each set of wall poster, as follows.

Store Interiors

Car Window Tinting

Wall Layouts Branding & Positioning FOR GREAT LOOKS

Car Window Tinting Zone

Brand elements & logos Fonts Colours

Tint a Car’s Good, Better, Best strategy is on show in the Car Tinting Zone. Strategically positioned as near to the counter as the floor plan allows, positioned on the wall after both Home Tint and the EliteX Range.

Stationery & Templates

FOR BETTER PROTECTION

Superior Performance.

The Essential Tint.

88%

DARKEST LEGAL BLACK TINT For great looks and ultimate privacy OUR MOST POPULAR TINT Combining privacy & protection

Store Exteriors

99%

61%

TOTAL INFRARED REJECTION

MAXIMUM UV REJECTION

SAFETY GLARE REDUCTION

For amazing heat reduction

Providing maximum protection

Reduces risk of interrupted vision

World’s Leading Hybrid-Matrix Technology Film.

Experience Extraordinary.

REDUCES HEAT, GLARE AND UV

Importantly, positioned close to the counter (or Transaction Zone) to enable a final opportunity to sell-up from the car tint the customer has already booked in for.

Operational Procedures

WORLD’S APART

Comfort, safety and protection for everyone LIFETIME WARRANTY* *Terms, conditions & exclusions apply.

Exclusive to

LIFETIME WARRANTY* *Terms, conditions & exclusions apply.

BUNDLE WITH

Discover why it’s the best.

Exclusive to

EliteX Ceramic Surface Coating and/or Paint Protection Film (PPF)

Exclusive to

S M A L L - M E D I U M - L A R G E S TO R E S

5. Car Care Upsell Zone

6.

Transaction Zone

We strongly recommend car tint poster(s) are positioned close to the demonstration machines (if practical) which offers another opportunity to demonstrate the heat rejection capabilities and a calculated chance to sell-up to a better performing film.

Store Interiors Workshop Vehicle Livery

Counter

3. Demo Display Zone

Uniforms

6

5

3

Product Branding 4

Marketing Social Media

Waiting Area

2. Elite X & PPF Zone

GBP

4. Car Tinting Zone

S M A L L S TO R E S 2

Scalable Wall Posters designed to fit and complement your store. In some smaller stores where wall space is limited Marketing may offer a composite poster that includes all 3 film options.

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O

S C A L A B L E WA L L P OS T ER S D E S I G N ED TO FI T A N D CO M PL EM EN T YO U R S TO R E

Store Interiors Large - Medium Stores

Wall Layouts Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors

Scalable Layouts The series of wall posters are designed to be customised and scalable to individual stores.

Should your specific store not be able to accommodate the full suite as illustrated, Marketing will work with Franchisees and RFM’s to scale up or down to get the best result.

Speak to your Regional Franchise Manager to make a plan for your store.

Medium - Small Stores

Store Interiors Workshop Vehicle Livery Uniforms Product Branding Marketing Social Media GBP

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R ECO M M EN D ED O P T I O N

Store Interiors

Wall Layouts

Welcome to the City Store

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery

The Welcome Wall There are two options.

Recommended Option: Where stores are able to facilitate this option, this Welcome Wall artwork is to be positioned immediately behind the counter to endorse the store name and help create a relationship between customer and ‘the specific’ store. It’s recommended that the complete artwork is printed on vinyl and adhered professionally onto the wall.

Alternate Option: Where stores are unable to facilitate this option due to lack of space or fixed existing wall treatments, use the alternate option. Position as close as possible behind the counter to endorse the store name. All wording and shapes to be printed on vinyl and adhered professionally directly onto the wall.

A LT ER N AT E O P T I O N

Welcome to the City Store

Uniforms Product Branding Marketing Social Media GBP

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Store Interiors

1 Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors

Ordering Process

Vehicle Livery

2

Signage guidelines are this manual is current and must be strictly adhered to with stores ensuring that any variation must be approved by the GM. Tint a Car signage has been designed to simplify the look of all Tint a Car stores nationally and to showcase to customers the professionalism of the business and the brand.

3

FM to Contact Marketing.

4

To request a mock-up and/or print ready artwork for signwriters, please first liaise with your RFM who will submit a request to Marketing. All signage must be approved by Marketing and the GM prior to installation.

5

Store Mockup Approval.

Once the mockups have been created by the marketing department your Regional Franchise Manager will present and discuss options with you.

Uniforms Product Branding

Marketing to Create Concepts.

Marketing will create mockups and return them to your Regional Franchise Manager to discuss with you. Turnaround time is approx. 2/3 weeks.

Your Regional Franchise Manager will contact the marketing team with a request to create mockups ‘to scale’ as per your supplied photos and measurements.

General specifications are outlined in this manual however we fully understand that stores come in different shapes and sizes, therefore specific designs will need to be customised for individual stores.

Forward to your Franchise Manager Once you have fully complete the template, forward to your Regional Franchise Manager (RFM).

Complete the ‘Store Fit Out’ template. Be accurate, clear and concise about image size and all other required measurements.

Store Interiors Workshop

Complete the Template.

6

Store Artwork Distribution.

Once approved, Marketing will either print wall posters on your behalf OR create all the print ready assets and supply to stores for them to print locally.

Marketing Social Media GBP

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D EM O N S T R AT I O N U N I T/S & C A B I N E T/S

Store Interiors

Elite X Demo Machine

PPW Demo Machine

Tint Heat Box

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors

Demonstration & Display Zone

Solar Transmission Meter

Display cabinets are available through Ikea as flatpack items.

Demonstrations machines are to be placed on top of the display cabinets. If space allows in your store, two cabinets side by side are preferred to facilitate the number of demonstration machines and associated materials.

Merchandise Display

These cabinets have been selected due to their practicality, their cost effectiveness, and ability to store and display merchandise from the EliteX range.

Two cabinets side by side are preferred to facilitate the number of demonstration machines and associated materials.

Store Interiors Workshop Vehicle Livery

78cm

View IKEA cabinet

Uniforms 95cm

Product Branding Marketing Social Media GBP

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Store Interiors

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures

Workshop Vehicle Livery

Coffee Table:

These chairs are chosen for customer comfort, cost-

Chosen for cost effectiveness, colour, sturdiness,

effectiveness, colour, sturdiness and practicality.

practicality. Available from Bunnings in a flat pack.

Available from Bunnings in a flat pack.

Bunnings

Bunnings ZINUS Aidan

Furniture Requirements

Sling Accent Chair / Metal Frame Armchair

Artiss Nesting Coffee Tables Set of 2 (Online Only)

Set of 2 for $249.90

$105.95

To comply with the ‘in-store’ customer journey it’s strongly recommended that the items featured on this page are in place in your store.

Numbers of each items will of course vary depending on size of store. At all times liase with your Franchise Manager regarding requirements.

TAC TV:

Front Counter:

Positioning of the in-store TV will be included in the

Purchase or re-location in store to be discussed

mock-up provided by Marketing, along with links to

with your Regional Franchise Manager.

videos and other online initiatives.

Store Exteriors Store Interiors

Customer Seating:

View Bunnings Chairs View Bunnings Coffee Table Most TVs are smart TVs which will allow streaming Tint a Car YouTube videos, however if you do not have a smart TV, you can purchase a Chromecast to stream. If a TV is in your store, it must be playing these designated videos.

View Bunnings Plants

Uniforms Product Branding

Bunnings UN-REAL 160cm

Marketing

Birds Of Paradise Artificial Plant $126.58

Social Media GBP

Bunnings UN-REAL 67cm

Artificial Burgundy Rubber Plant $28.46

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Uniforms Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates

A range of apparel has been designed to suit all staff, all genders, all sizes to further enhance the brand, and help create the total Tint a Car retail experience for customers.

This is a range that allows for comfort and flexibility either when in the store or the workshop.

Operational Procedures Store Exteriors Store Interiors Workshop

Ordering View the full uniform catalogue below or to place an order, please visit weatherware.com.au

Vehicle Livery Uniforms Product Branding Marketing

View Full Uniform Catalogue Order Uniforms

Social Media GBP

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Vehicle Livery

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures

Cars, Vans & Utes Tint a Car’s vehicle signage plays an important role in representing the products and services that the brand offers. In order to keep consistency across all vehicles, the following examples with specifications have been created.

Marketing will develop the design for your specific vehicle, with consideration of its make and model. Brand elements should follow the design lines of the vehicle allowing for some flexibilities.

Store Exteriors Store Interiors

Mandatories

Workshop

- Black Car Only - Tint a Car Logo - tintacar.com.au - 13TINT (or local store number) - Store Name (in yellow) ie. Bundaberg

Vehicle Livery Uniforms Product Branding Marketing Social Media GBP

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L A RG E VA N S

Vehicle Livery

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors Store Interiors Workshop Vehicle Livery Uniforms

Home Tinting Vans Home Tinting by Tint a Car vehicle signage plays an important role in representing this category.

In order to keep consistency across all vans, the following example and specifications have been created. Marketing will develop the design for your vehicle, with due consideration of its make and model.

M ED I U M VA N S

Some store specific details can be customised with approval from the Marketing Department and the GM.

Mandatories - Black Van Only - Home Tinting by Tint a Car Logo - tintacar.com.au - 13TINT (or local store number) - Store Name (in yellow) ie. Bundaberg

S M A L L VA N S

Product Branding Marketing Social Media GBP

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Marketing

Social Media Guidelines Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures

If your store is not committed to using social media (SM) to drive enquiries and consolidate your customers’ experience, you’re missing out!

Why use Social Media? » » » »

Primarily to ENGAGE, build relationships with current and potential customers.

To EDUCATE, sharing valuable content about products and services.

BUILDS STORE PROFILE: Encourages loyalty and trust through authentic content.

HIGHLIGHTS store promotions, new products, customer feedback.

Store Exteriors Store Interiors Workshop Vehicle Livery

Focus on these platforms: » FACEBOOK: Best for sharing community-focused news, promotions and events. with engaging captions and a mix of photo and » video content. » INSTAGRAM: Best for visually striking content, product highlights, reels. » TIKTOK: Specifically for short form creative short videos.

Uniforms Product Branding Marketing

Try to: » Have fun, take risks, try new techniques, maintain consistent posting. » Create unique content about your store. » Make sure you align with Tint a Car’s brand values.

At all times focus on combining engaging captions and a mix of photo and/or video content.

View Content Creation Guide View Boosting Posts Guide

Social Media GBP Marketing Assets

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Marketing Assets

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates

Photos & Videos We have a range of images and videos available for download.

These images and videos can be used across your social media accounts, in store and throughout personalised POS material that Marketing can create upon request.

Operational Procedures View Photography Library

Store Exteriors

View Video Library

Store Interiors Workshop Vehicle Livery Uniforms Product Branding Marketing Social Media GBP Marketing Assets

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Operational Procedures

Branding & Positioning Brand elements & logos Fonts Colours Stationery & Templates Operational Procedures Store Exteriors

Procedure Documents We have a range of instructional documents that cover all necessary operations procedures for our Franchisees, such as; - Opening your store - Customer arrival - Customer arrival and handover - Closing your store Click on the link below to view the library and download the procedure documents from there.

Store Interiors Workshop

View Operational Procedures

Vehicle Livery Uniforms Product Branding Marketing Social Media GBP Marketing Assets

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