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World Luxury Hotel Awards Marketing Brochure

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RECOGNISING SERVICE EXCELLENCE IN THE LUXURY HOTEL INDUSTRY


ABOUT World Luxury Hotel Awards

Established in 2006, World Luxury Hotel Awards is the pinnacle of achievement in the luxury hotel industry, offering international recognition as voted by guests, travelers and industry players alike. Over 300 000 international travelers vote each year, during a three-week period to select the winners. Luxury hotels have the opportunity to participate in the World Luxury Hotel Awards by entering hotel categories that showcase their unique selling points and destinations.


Why enter our awards? Participation alone delivers brand growth. As an official participant, each hotel receives a fully comprehensive website profile, along with a digital marketing service and promotional campaign toolkit to ensure maximum exposure on all marketing platforms. Winning a World Luxury Hotel Award will not only inspire the confidence of guests and retain a loyal clientele in this highly competitive market, but it will also stimulate continuous growth and development of your hotel.

How was my hotel nominated? Luxury hotels can nominate themselves, be nominated by guests, travel agents or tour operators for consideration in the World Luxury Hotel Awards, which is made possible by the nomination facility on our website. Constant feedback from guests about their experience at a property allows us to evaluate the respective hotels to qualify them for participation. The successfully qualifying hotels are then formally invited (or accepted) to participate and register in the awards. Official nominees will automatically be invited to register in the following year’s award season at a preferential rate.


MARKETING SERVICES PROVIDED 1. Dedicated Page on our Website Promoting your Hotel Each participant receives a dedicated online website profile that showcases the hotel’s unique selling points. International travellers visit the World Luxury Hotel Awards website each month in order to discover and book luxury hotels. The profile offers the following: • • • • • • • • • • • • • •

Description, logo and images of the hotel Address and contact details of the hotel An array of Features & Facilities to choose from to showcase your unique selling points Guests can book or make contact via an email enquiry form Add a direct booking link to your booking platform Add a link to a 360° tour of your hotel Upload your hotel fact sheet, a promotion, press release or short video Upload a YouTube video Links to your website and social media pages, such as Facebook, Instagram, X, YouTube, LinkedIn, TikTok, Pinterest, etc. Your profile link can be shared directly via Email, Facebook, X, LinkedIn and WhatsApp Your award wins are displayed annually according to winning level (Country/Regional/ Continent/Global) with links to the full winner list of categories won Add images and descriptions of nearby attractions or points of interest Link to the geographical location of the hotel on each profile Visitors vote directly from your profile page during the voting phase


2. Nominee / Marketing Pack We provide a nominee tool kit which includes the nominee logo, an e-mailer template, social media artwork as well as instructions in order to launch a successful marketing campaign. Official nominee logos are to be used on all hotel marketing material. Each hotel participant receives personalised Nominee Videos (portrait and landscape) for the relevant awards year, to be used on their social media channels and/or website. The hotel participant has the right to use their respective authorized logos and video at their discretion for years to come.

3. Voting Pack We provide a voting tool kit which includes a voting button (logo), an e-mailer template, social media artwork as well as instructions in order to launch a successful voting campaign. Official voting logos are to be used on all hotel marketing material.

VOT E F O R H OT E L N A ME


4. Social Media World Luxury Hotel Awards promotes participants on Facebook and Instagram. Each profile on the World Luxury Hotel Awards website can host a YouTube video showcasing the hotel. Travellers and visitors to the World Luxury Hotel Awards website can also share these profiles to Facebook, X, WhatsApp, LinkedIn or via Email.


5. e-Magazine Feature - Luxury Landings Luxury Landings is a digital travel magazine that is published on the interactive magazine platform, Issuu and sent out via an email marketing platform to our subscribers each month.


6. Winner Pack All award winners will receive the following: • • • • • • • • •

Digital, print-ready Certificate of Recognition* Winner Logo for the relevant award year Winner email signature Social media announcement posts for Facebook and Instagram PowerPoint emailer to insert your images for mailing out to your client database Winner video (landscape) stating the hotel name with hotel visuals Winner video (portrait) stating the hotel name with hotel visual Winner Image stating the hotel name and award/s won on the image Personalised Winner Logo stating award/s won

* All participants, including Finalists, will receive a certificate of recognition for their participation in the awards for the relevant year.

This is to certify that

Keemala is hereby declared the

2025

Global Winner for best

Luxury Honeymoon Resort This award serves as recognition of sustained commitment to excellence and outstanding achievement in the luxury hospitality industry. World Luxury Hotel Awards hereby certifies the participation of the winner in the 2025 awards and congratulates them on this accomplishment.

Jana Stoman

Executive Manager

Brandon Lourens Founder and CEO


7. Full Colour Feature in the Annual Ultimate Hotel Guide Each participant receives a full page feature in the Ultimate Hotel Guide which is published online.

8. Exclusive Invitation to Awards Gala Ceremony The Gala Ceremony offers the opportunity to network and connect with peers and leaders of the hospitality industry, as well as be recognized and awarded on stage for their achievements. Participants gain immense media exposure at the event. Although very beneficial, attendance is optional and does not affect the overall results. Award winners also have the opportunity to participate in a video interview which is provided on a complimentary basis.

9. Dedicated Hotel Awards Liaison Each hotel participant receives an allocated professional consultant who manages the hotel’s registration, sets up and administrates the hotel’s digital online profile, communicates all important information, provides the relevant tool kits (Nominee/Voting/ Winner) and general support to ensure a successful journey.


PRICING STRUCTURE Independent Hotel: Hotel Only GBP 990

Package 1: Hotel, Spa & Restaurant GBP 1590

Package 2: Hotel & Spa or Restaurant GBP 1250

Package 3: Spa & Restaurant GBP 790


WINNER MERCHANDISE Only participants that have been voted as an official winner can order the below items and more, from our online shop. World Luxury Hotel Awards Trophy £650

World Luxury Hotel Awards Plaque

(Excludes Shipping & Handling)

£280 (Excludes Shipping & Handling)

World Luxury Hotel Awards Trophy & Plaque Package £850 (Excludes Shipping & Handling)

World Luxury Hotel Awards Miniature Trophies £250 (Excludes Shipping & Handling)


THE AWARDS PROCESS •

Complete the online registration form HERE.

•

Settle the registration fee within 7 working days from entry date and submit the proof of payment via email.

•

Send us a selection of high resolution images (300 DPI, JPG format) as well as your logo and a short description of the hotel (±150 words).

•

Implement the nominee logo on your marketing platforms.

•

Encourage all guests and social media followers to vote for your hotel during the 2-week voting process.

•

Attend the optional gala ceremony.

•

Receive the Digital Winner Pack.

•

Order Winner Merchandise (optional).

Click on the image below to watch a video about The World Luxury Awards


SOCIAL REACH To give an idea of our global reach, we commissioned the services of Meltwater, a software as a service solution and the world’s first online media monitoring company. The below statistical report was generated for the World Luxury Awards by Meltwater, for the year to date.


MEDIA PARTNERS & SPONSORS The World Luxury Awards have a long standing relationship with the media news channel, France 24. Throughout the years we have received coverage from a vast amount of media publications both digital and print. We have also received sponsorship from a variety of brands including Etihad Airways, Turkish Airlines, Valser, Veuve Clicquot, Moët et Chandon, and others.


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World Luxury Hotel Awards Marketing Brochure by The World Luxury Awards - Issuu