Dr. Snowdon’s address, TODAY every Industry is a Tech Industry… Except Healthcare, highlights the economic opportunity of healthcare as the largest business sector in the world. This sector is widely expected to grow as populations age, chronic illness increases and demand for services expand beyond our capacity to sustain them. The exponential growth and demands faced by health systems offers an unprecedented opportunity for Canada-U.S. collaboration that could fuel the growth of the “intangible” economy to contribute to the Great Lakes Region’s economic growth and improve healthcare for populations worldwide. By leveraging the unique capacity, skills and expertise in business, digital health infrastructure, policy and research in the region we can harness and capitalize on the “intangible” economy driving both prosperity and improved population health.