2024 WAPD BRAND ASSETS
In 2024, the Workshop/APD Marketing team continued to elevate and align all visual assets, from our presentations to email blasts, social media channels, advertisements, print pieces, and RFP responses. We strive to produce ever more dynamic content in support of our growth, business development and brand expansion goals, and to provide clients with additional services from sophisticated
marketing materials to brand strategy and development, all aligned with a project’s architectural and design vision. As guardians and gatekeepers of the WAPD brand, the team has implemented comprehensive internal and external updates, and worked with the BD team, the HR team, and our studios to ensure both functionality and compliance in the service of the brand.
BRANDING IDENTITY
AMB - ABBOT MILL
SWR - STRAIGHT WHARF FISH
RPC - LE DEPOT
RPC - UNION PATISSERIE
KIP - KIPS BAY SHOWHOUSE
WCOL X LA CHARRETTE
WLP - SOMERSET
FG2 - POINT BREEZE RESIDENCE
36W - WILD THINGS RESIDENCE
14N - SANDHILL RESIDENCE
11 MIROSLAVA & ASSOCIATES
5W13 RFP CONCEPT
WAPD 25TH ANNIVERSARY
PRODUCT EBLASTS
15 STOCK LIST EBLASTS
16 EVENT INVITES
BESPOKE TEAR SHEETS
18 BRAND BOOK
19 TRADEBOOK
20 LOOKBOOK UPDATE (X100)
RACK CARDS: SEASON 2
22 LETTERHEAD
2024 ADS
24 BANNERS: SEASON 2
WCOL X WAPD BUSINESS CARDS
WEB LAUNCH: WCOL SEASON 2
WEB LAUNCH: WCOL X DESIRON
2024 HOLIDAY CARDS
MARKETING ASSETS
25TH ANNIVERSARY TIMELINE WEBSITE
KIP - KIPS BAY SHOWHOUSE
31 EBLASTS
YINJI PRESENTATION
ARK/MLW SYMPOSIUM DECK
35 MADERA INVITE & SOCIAL CONTENT
EMAIL BANNERS
25TH ANIMATION IG SERIES: WAPD ETHOS
38 WORKSHOP PRODUCT
WEBSITE & WIREFRAME
39 STATE OF THE UNION PRESENTATIONS
40 CAPABILITIES BROCHURE UPDATES
WAPD HOLIDAY CARD & ANIMATION
GIFT GUIDE ASSETS
BUSINESS DEVELOPMENT
RFPS CREATED
55 LUXURY HILTON DECK
BROWN JORDAN DECK
57 DEVELOPMENT BROCHURE UPDATE
58 BRAND DECK UPDATE
59 NANTUCKET BROCHURE UPDATE
60 MOUNTAIN DECK
61
APT PROCESS DECK UPDATE
62 HOMES PROCESS DECK UPDATE
BD TEMPLATES
PROJECT PHOTOGRAPHY
MCR - READ MCKENDREE
SRR - MACCHIA
11R - MATT KISIDAY
ARG - TIM WILLIAMS
ONR - MATT KISIDAY
MRE - MATT KISIDAY
LFO - TIM WILLIAMS
14N - MATT KISIDAY
CPT - MATT KISIDAY
MXY - YOUNES BOUHAR
BWB - READ MCKENDREE
RER - MATT KISIDAY
SWR - MATT KISIDAY
37P - READ MCKENDREE
PCK - MATT KISIDAY
WCOL - MATT KISIDAY
LETTERHEAD & TEMPLATES
81 BUSINESS CARDS
82 PRONOUNS ON SIGNATURES
83 PROGRESSION TOOL GRAPHIC ALIGNMENT
BRAND PILLAR TEMPLATES
DRONE “HOW TO” GUIDE
CAREER FAIR RACK & RAFFLE CARDS
