Volume 35, Number 1
January 2023
In January & Inside 1st New Year’s Day 6th First Friday Art Trail 13th New Neighbors features Dr. David Fraze .... page 6 16th Martin Luther King Jr. Day Historical marker recognizes Lubbock church... page 2 Uncrewed aerial transport of organs ............... page 16 Major road improvement on 114th Street ........ page 23
Coming in February CASA Blanca Gala & Auction - Feb. 25 .............. page 8 Mardi Gras in Lubbock - Feb. 28 ....................... page 24
24 Pages
Lubbock, Texas 79423
The LBK Brand Lubbock has a new brand – LBK. This community brand is not just a logo. It is a system of beliefs that defines a place, attracts others to it, and inspires residents to share civic pride. The new branding represents all that Lubbock is and will continue to be. It honors the history of Lubbock while paving the way for the next chapter. It exemplifies that Lub-
bock is a place for social, economic, educational, and cultural groundbreakers. The mission is about creating a unified sense of community pride for the opportunities that Lubbock provides. Some questions and answers: Q: What is a “community brand”? A: It’s a way to identify what makes a community special, and to put words to what is usually an intangible
feeling. A community brand is a uniquely crafted idea and symbol of pride that can be used to represent a diverse group of people who share a region — a home. Q: Who led the community branding efforts? A: This community branding effort was funded and led by a group of local business leaders representing a variety of industries including education, supermarket, bank(See The LBK Brand, Page 4)