LA SPORTIVA Marketing Office

The following project is a corporate office designed for the Marketing and Communications division of the La Sportiva brand that is situated in Boone, NC. The intended client has a heavy following for their respected footwear lines that focus on winter sports and activities. Understanding the company helped to formulate the concept of ‘Fresh Tread’ which is not only the journey of the company but also the imprint of the bottom of a shoe which is La Sportiva’s specialty. Being accompanied by the term fresh, the design lends to the office being modern and innovative in order to inspire its employees to work by the company motto, “innovation with passion”. Programming was the most important piece as it was crucial to account for the varying work styles and demands of every type of employee.