ANNABEL’S FOR THE AMAZON

BERKELEY SQUARE | LONDON | ENGLAND -&- BRAZIL | SOUTH AMERICA

In September 2022, the residents of Berkeley square welcomed some unexpected neighbours; five large scale jaguars acting as the centre piece upon the façade of the acclaimed Annabel’s club in Mayfair. This installation, in partnership with The Lost Explorer Mezcal, was to celebrate the annual ‘Amazon Day’ (every year on September 5th), however, for Annabel’s the ‘Save the Amazon’ movement goes further than just the globally admired frontage of the club. It is a month-long initiative bringing together environmentalists, philanthropists and activists to raise both awareness and donations to support the rebuilding of a healthy Amazon rainforest; the glorious façade that adorns their club each year acts as an unforgettable banner under which these like-minded individuals can rally to the cause.

This extraordinary piece of visual art was dreamt up and executed by artist and Creative Director at The Birley Clubs, Tatiana Kharchylava, for World Amazon Day...

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WORDS: FAITH MILLWARD | THE BIRLEY CLUBS

IMAGES: THE BIRLEY CLUBS