DLF5717 Q2 Newsletter 2025

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Mid-year momentum: Let’s keep it moving!

With the year already halfway through, we are excited to bring you the latest on our product innovations, recent event highlights, and the meaningful strides we continue to make in our environmental initiatives.

This issue features the launch of the new Forestbrook Laminate Flooring Collection, the Elmfield 2mm Vinyl Range, and a new addition to our timber offering—Australian Species Engineered Timber.

In case you missed it, we are bringing back the Free Bona Cleaning Kit for your customers. Check out page 14 for more information.

Through our Recycle by Dunlop program, and with your help, we

continue to divert tonnes of foam from landfill. Additionally, as a result from your support of Renu Underlay, we have planted over 1,000 trees to date!

Also featured is our Quality Assurance video, offering a behind-the-scenes look at the rigorous testing our products undergo.

We also take you around the ground with highlights from events held across the country, with a special thank you to Choices Flooring and Australian FloorStyle for the opportunity to attend their annual conferences.

If you have any news, update or exciting stories to share, we value your input and would love to hear from you.

In This Issue

• Double the Choice: Say Hello to Elmfield 2mm & 4mm

• Building New Leaders: AIM Workshop

• Spotlight on Carpet Court Burleigh Heads

• National Highlights

• Brand New Forestbrook Collection

• Dunlop Flooring: Australia’s Preeminent Choice for Commercial Underlay

• Engineered Timber Australian Species Now Available

• Recycle by Dunlop

• Let’s Celebrate our Dunlop Team!

• Free Bona Gift

• Staff News

• Discover the Dunlop Flooring Technical Lab

• Heartridge x Taubmans: Want to a Dream Reno? Coming Soon...

We’re making a big difference

As a member of Recycle by thousands of tonnes of Scan the QR Code to find out more

making difference

by Dunlop we help to keep of foam out of landfill.

DOUBLE

THE CHOICE: SAY HELLO TO ELMFIELD 2MM & 4MM

Following the success of our much-loved Elmfield 4mm range, we’re excited to introduce the same popular colours in a new 2mm vinyl option. Crafted for durability and easy maintenance, these planks are designed to handle everyday wear while keeping your floors looking their best. Order your samples today and explore the new 2mm range!

Building New Leaders: AIM Workshop

Back in May, we had some of our team selected to participate in a two-day intensive course with the Australian Institute of Management (AIM). It was a valuable experience equipping and developing staff with skills and knowledge as new leaders in the workplace. Well done team!

Pictured below: Josh Thorne, Natalie Lam, Jessica Gruevski and Josh Lanciana.

Spotlight on Carpet Court Burleigh Heads

Earlier this year, our Queensland Dunlop team celebrated Carpet Court Burleigh Heads with a well-deserved night of Top Golf in appreciation of their ongoing support.

Last year, the store demonstrated great community spirit by running a promotion that donated proceeds to the Animal Welfare League QLD. Their positive approach is truly inspiring and highlights the strong partnerships we value across our retail network.

National Highlights

Sacred Heart Mission

We are proud to support Sacred Heart Mission with their endeavours to provide essential services to those in need. We would like to thank David Meyer from Carpet One for volunteering his time with us at the Dining Hall in May and Mariela and Gabrielle from Victoria Carpets for joining us in June. Thank you for helping make someones day brighter!

A RARE opportunity for Dunlop

Dunlop Flooring was proud to be part of the latest Renovation Consultancy Mastery Students Workshop, where we showcased our stunning Heartridge range. Alongside Taubmans, we were thrilled to present a curated selection of premium products designed to truly elevate any renovation project. Thank you RARE and Taubmans for letting us be part of this workshop!

Remove the guesswork from renovating for love, lifestyle, and profit with Renovation & Property Expert Belinda Smith and her team, as they guide you stepby-step through everything you need to know about mastering real estate and renovation. For more information visit renovateandrealestate.com.au

Dunlop goes to Vietnam

Our team recently attended the annual Choices Flooring Conference, held this year in Vietnam. It was a fantastic opportunity to connect and strengthen relationships with customers and suppliers across the flooring industry.

We were honoured to receive the Accessories, Adhesive & Underlay Alliance Partner Award – a reflection of the commitment, passion and tireless effort of our entire team.

This achievement is not just a milestone, but a motivation. As we look ahead, we’re inspired to keep raising the bar in 2025 and beyond.

A wrap on the AFS Conference

Last month, our team travelled to the Shangri-La in Sydney for the annual AFS Conference. We were joined by our Dunlop team – Nick Carruthers, Wayne O’Brien, and Andrew Spence for a great few days of showcasing exciting new products, connecting with industry peers, and enjoying some fantastic food and drinks.

Couldn’t make it? For the latest updates and exclusive offers for your store, get in touch with your Dunlop Sales Representative today.

FORESTBROOK

SPOTTED GUM

SPOTTED GUM

BLACKBUTT

THE NEXT EVOLUTION IN LAMINATE IS HERE

Heartridge’s Forestbrook laminate range is proudly made with Dunlop H20PRO™, a high-density fiberboard featuring a waterresistant core lock, offering up to 100 hours protection against moisture.

A durable surface to stand the test of time. Dunlop Wearshield provides the extra protection your floors need. The innovative AC4 melamine protective wear layer in our laminate range is scratch and dent resistant – so you can easily care for your floors and enjoy them for many years to come.

Sustainable flooring that leaves a lighter footprint. We are committed to helping the environment and making our homes a healthier place. Our laminate flooring is low in VOC’s, helping improve air quality in the home.

UP T0 100 HOURS

PROTECTION MOISTURE AGAINST

Our advanced Dunlop H20PRO™ moisture resistant core offers up to 100 hours protection, making it more reliable than ever before.

Dunlop Flooring: Australia’s Preeminent Choice for Commercial Underlay

When it comes to creating exceptional commercial spaces, every detail matters—from the aesthetic appeal of the flooring to the unseen foundation that ensures its performance and longevity. For over 50 years, Dunlop Flooring has been Australia’s most trusted and preeminent manufacturer of underlay, delivering unparalleled quality, comfort, and durability to some of the nation’s most iconic commercial venues. Australianmade and Australian-trusted, Dunlop Flooring is the go-to choice for architects, designers, and facility managers seeking to elevate their projects with underlay that combines cutting-edge technology, environmental responsibility, and a legacy of excellence.

has refined its craft, developing an extensive range of underlay products that cater to the unique needs of commercial spaces. Made in Australia, Dunlop’s underlays are designed to withstand the challenges of heavy foot traffic, fluctuating temperatures, and the need for acoustic insulation—all while enhancing the luxurious feel of carpets and timber floors.

What sets Dunlop apart is its commitment to using the latest flooring technology. The company’s underlays are engineered with dense foam that provides maximum impact absorption, ensuring that floors retain their appearance and springiness over time. This durability is critical in commercial settings, where floors must endure constant use while maintaining their

From the hallowed halls of Parliament House in Canberra to the world-renowned Sydney Opera House, Dunlop Flooring has left an indelible mark on Australia’s commercial landscape. These signature installations are a testament to the brand’s ability to meet the rigorous demands of high-traffic, high-profile environments while delivering superior comfort, acoustic performance, and durability. Whether it’s a luxury hotel like the Park Hyatt Sydney, an entertainment hub like Crown Casino, or a cultural landmark like the Regent Theatre, Dunlop’s underlay solutions are engineered to perform, ensuring that every step taken on these floors is supported by the best in Australian craftsmanship.

A Legacy of Trust and Innovation

Dunlop Flooring’s reputation as Australia’s leading underlay manufacturer is built on a foundation of innovation and expertise. For half a century, the company

aesthetic appeal. By choosing Dunlop, businesses invest in flooring solutions that not only look good but also stand the test of time, reducing maintenance costs and extending the lifespan of their flooring.

Comfort That Elevates the Experience

In commercial environments, comfort is more than a luxury—it’s a necessity. Whether it’s a hotel guest enjoying a restful stay or an office worker navigating a busy workspace, the underfoot experience can significantly impact satisfaction. Dunlop’s underlay adds an extra layer of cushioning that enhances the softness and springiness of carpets and timber floors. This superior comfort is particularly valuable in venues like the Sofitel Wentworth or the Darling Hotel at The Star, where creating a welcoming, luxurious atmosphere is paramount.

The benefits of Dunlop’s underlay extend beyond comfort to include thermal insulation. In large commercial spaces, maintaining a comfortable temperature can be a challenge, particularly during Australia’s chilly winters. Dunlop’s foam underlay acts as a thermal shield, retaining warmth and keeping cold air at bay. This not only creates a cosier environment for occupants but can also contribute to energy savings, making it a smart choice for businesses looking to balance comfort with sustainability.

Acoustic Excellence for Modern Spaces

Noise control is a critical consideration in commercial settings, especially in multi-level buildings or venues hosting large crowds. Dunlop’s foam underlay delivers exceptional sound insulation, reducing noise transfer by up to 30%. This makes it an ideal solution for spaces like Hoyts NSW cinemas, Marvel Stadium, or the Sydney Opera House, where minimizing sound disruptions enhances the experience for patrons and staff alike. By absorbing noise from footsteps and impacts, Dunlop’s underlay creates a quieter, more serene environment, allowing businesses to focus on delivering their services without distraction.

for any failure to meet acceptable quality standards. This commitment to customer satisfaction underscores Dunlop’s confidence in its products and its dedication to delivering reliable, high-performance solutions.

Iconic Installations, Unmatched Reputation

The proof of Dunlop’s excellence lies in its portfolio of prestigious installations. From the architectural masterpiece of the Sydney Opera House to the seat of Australian democracy at Parliament House, Dunlop’s underlay has been chosen for spaces that demand the best. These venues, along with others like Crown Casino, the Regent Theatre, and Marvel Stadium, showcase Dunlop’s ability to meet the diverse needs of commercial projects while maintaining its reputation as Australia’s preeminent underlay manufacturer.

Why Choose Dunlop?

For commercial projects, the choice is clear: Dunlop Flooring offers unmatched quality, performance, and reliability. Australian-made and trusted for over 50 years, Dunlop’s underlay solutions deliver comfort, warmth,

Sustainability and Health at the Core

In today’s environmentally conscious world, businesses are increasingly seeking sustainable solutions that align with their values. Dunlop Flooring leads the way with underlay that is 100% recyclable, helping to reduce landfill waste and minimize environmental impact. This commitment to sustainability is paired with a focus on occupant health, as Dunlop’s carpet underlays are engineered with antimicrobial protection to reduce mould, mildew, and bacteria. This feature is particularly valuable in commercial settings, where maintaining a clean and healthy environment is essential for preventing allergies and ensuring occupant well-being.

Backed by a Lifetime Guarantee

Dunlop Flooring stands behind the quality of its products with a lifetime guarantee, offering peace of mind to commercial clients. Under the Australian Consumer Law, Dunlop’s underlays are backed by guarantees that ensure replacement or repair

acoustic insulation, and durability that elevate any space. With a commitment to sustainability, health, and innovation, Dunlop is the partner of choice for businesses seeking to create exceptional environments that stand the test of time.

Whether you’re designing a luxury hotel, a bustling entertainment venue, or a government institution, Dunlop Flooring provides the foundation for success. Choose Dunlop—Australian-made, Australian-trusted, and undeniably the best in commercial underlay.

Article written by Andrew Martin, Carpet Institute of Australia Pictured: The Sydney Opera House currently has Technics 5 Commercial underlay installed.

Australian Species

engineered Timber now available

The wait is over – Riviera Oak from Heartridge’s Australian Species Range has arrived! Showcasing the ever-popular Spotted Gum and Blackbutt colours, this stunning new collection combines natural beauty with practical innovation. It features an advanced tongue and groove locking system for effortless installation and a flawless finish. Built on a durable spruce pine core, each board offers exceptional strength and long-term stability

ADD TO YOUR TIMBER COLLECTION TODAY!

LAYERED TO LAST

Our Engineered Timber is designed for strength and durability. Each plank is layered with a 3mm thick, European oak veneer that matures naturally with age, while a pine core provides optimal stability underfoot.

READY TO EXPLORE COLLECTION? VISIT PLACE YOUR SAMPLES

PEACE OF MIND FOR THE YEARS TO COME

Enjoy every step with confidence, backed by a 20-year residential warranty, this flooring is built to stand the test of time. It’s peace of mind you can feel every day.

NATURAL TIMBER CHARACTER & VARIATION

Engineered Timber is a natural product; each board is different in its own unique way. Timber flooring has natural features and character, with knots and variations in each colour.

COATED FOR UV PROTECTION

Our flooring is protected by an exceptional UV-cured urethane coating, ensuring outstanding water resistance to preserve the excellent condition of your timber floor. EXPLORE THE

We have planted 1,000 trees

Thanks to your help with choosing Renu, Australia’s most sustainable bio-based carpet underlay, we have now planted over 1,000 trees in partnership with One Tree Planted.

Renu is not only ethically sourced and engineered to last the life of your carpet, but it also contributes to global reforestation efforts. With every roll purchased, a tree is planted – making every installation a step toward a greener future.

Thank you for helping us make a real impact, one roll at a time.

Rebecca King (VIC) Finance Manager

Stuart Burnett (VIC) Sales Representative

Nick Carruthers (NSW) Sales Representative

Sanjay Senanayake (VIC) Finance Director

Daniel Small (VIC) National Sales Manager Hard Flooring

Nagendra Prasad Boda (NSW) Production Engineer

WA State Manager

Maneesh Selvamani (NSW) Operations Manager

Anne

(VIC) National Marketing and Product Manager

Charlotte Baker (WA)
Peter MacKenzie (NSW) Dispatch Team Member
Galura
Pablo Gonzalez (NSW) 2IC Dispatch Team
Tony Siasaga (NSW) Day Shift Dispatch Team Leader
QLD reps Michael & Hillary get up close and personal with the product!

Iman joins the team as our NSW & ACT Commercial Sales Manager with over 12 years of experience in the flooring industry. Her journey began at Tradelink, working with bathroom products and retail customers, where her interest in interiors and design first took root. This passion led her to the tile and stone sector, where she gained hands-on experience in product preparation and installation — an opportunity that deepened her appreciation for the trade and her desire to help people bring their home design visions to life.

Iman is particularly passionate about guiding clients through product selection and design choices, always aiming to make the process inspiring and rewarding.

Outside of work, Iman enjoys hiking, weight training, and dedicating time to wellness with sauna sessions and ice baths. As a proud mum of two grown children, she now embraces the freedom to travel and live life to the fullest — a mindset she brings into every aspect of life, including her work.

We’re thrilled to have Iman on board and look forward to the energy and experience she brings to the team!

Jamie Redman (NSW)

We would like to welcome Jamie as our Sales Representative in NSW.

Jamie’s career journey began straight out of school with a trade in French Polishing, a craft he honed for over 11 years. He then moved into sales, spending 14 years in the IT and consumer electronics industry before transitioning to outdoor power equipment. Eventually, Jamie returned to hands-on work, focusing on building flat packs and walk-in robes — a role that brings him back to his practical roots.

Outside of work, Jamie enjoys smoking meat, playing sports, and keeping up with his son’s busy schedule of sporting activities. Fun fact: Jamie was once part of the pit crew for a motorcycle Grand Prix at Phillip Island — an experience he won’t forget anytime soon!

Iman Khazma (NSW)

Discover the Dunlop Flooring Technical L ab

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