WOODSTOWATERMN.COM
SELLER'S GUIDE Brainerd Lakes Area Boutique Real Estate + Vacation Rentals + Property Management
SELLING WITH WOODS TO WATER A comprehensive breakdown of the selling process and our approach to achieving your goals.
ONE | ALL ABOUT YOU
THREE | THE TEAM
FOUR | THE STEPS: STEP ONE
FIVE | SELLER'S LISTING PACKAGE
SIX | THE APPROACH
NINE | USE CASE: OX LAKE
ELEVEN | WHAT'S NEXT: STEP TWO
TWELVE | LEDERMANN HOME
THIRTEEN | THE PROPERTY
FOURTEEN | THE AREA
FIFTEEN | TALKING POINTS
SIXTEEN | WHAT'S NEXT: STEP THREE
CONTENTS
TWO | THE COMPANY
ALL ABOUT YOU WHO ARE YOU? WHY ARE YOU HERE TODAY? Our number one goal of our initial meeting is to understand you, your goals and to begin building our relationship.
WHAT ARE YOUR GOALS FOR THIS MEETING? What questions or concerns do you have? What expectations do you have of us? Is there something specific you're in search of?
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THE COMPANY Woods to Water is a boutique real estate company, serving the Brainerd Lakes Area with a flagship office in Nisswa, MN. Established in 2018, Woods to Water Real Estate was built on a passion for true northern Minnesota living. We strive to be truly immersed in local communities. We have a catered approach to buying, selling, renting and property management in the Lakes Area. As we evolve, we continue to push the status quo of the local real estate market and provide an unprecedented level of service to each and every one of our clients; all while embracing the beautiful lifestyle that this area offers both tourists and locals alike.
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THE TEAM
We boast a small, adaptable, service-driven team with a catered approach to the Brainerd Lakes Area market.
COLTON MAHER BROKER + FOUNDER
3
THE STEPS
AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.
THE LISTING PROCESS
1
2
Discuss seller's goals, intentions, our approach
Return to home with price, opinion, comparables and price optimization strategies
3
4
Determine price, sign paperwork, schedule photo and video shoots
Marketing shoots, print and digital ads curated and ordered. Pre-marketing begins.
5
6
Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.
Communicate showings, offers, negotiations, contract to close
7
SOLD!
Accepted offer, contract to close processes.
4
ELEVATED REAL ESTATE MARKETING WHAT'S INCLUDED IN OUR SELLERS LISTING PACKAGE
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Interior and exterior professional photography and arial photos of the property
2
Custom real estate video walkthrough
3
Lifestyle videography
4
3D virtual tour of the interior
5
Professional floor plans to scale
6
Custom website to promote property
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Curated email campaign sent out to our extensive network of elite colleagues and contacts
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Extensive social media exposure via organic traffic and paid advertisements
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Print advertising and mailer campaigns targeted to relevant prospects
5
OUR APPROACH PROFESSIONAL PHOTOGRAPHY We've partnered with one of the best real estate photography companies in the country to showcase your property in its best light – from first impression to the finish line.
CUSTOM REAL ESTATE VIDEO WALKTHROUGHS With exclusive access to the world's top drone pilots and videographers, our advantage above the competition speaks for itself. View Round Lake video walkthrough
LIFESTYLE VIDEOGRAPHY Today's consumer is searching for a property that fits their lifestyle. By presenting the home from the outside in, we focus on showcasing more than just real estate; we highlight experiences unique to the property, from the perspective of the homeowner. View property lifestyle video example (Motley, MN) View lake community lifestyle video example (Whitefish)
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ELEVATING MARKETING STANDARDS IN THE BRAINERD LAKES AREA AND PUSHING THE STATUS QUO.
3D VIRTUAL TOURS As technology evolves, we've adapted and are able to offer prospective buyers the option to view the home virtually or in real-time. View Ox Lake 3D Virtual Tour
PROFESSIONAL FLOOR PLANS We use professionally generated interior floor plans to the scale of your property. Consumers are able to see everything from potential furniture layout to opportunities for renovations and improvements.
CUSTOM WEBSITE Your listing package, promoted on a custom url, inclusive of all photography, videography and listing assets. View client portfolio site
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LEVERAGING OUR NETWORK EMAIL CAMPAGINS We feature your property in a targeted email campaign to consistently stay in front of some of the state's biggest agents, developers and investors.
SOCIAL MEDIA PROMOTION Social media is an opportunity to stay in front of the masses, consistently target those who have shown interest, and reach new spheres of potential consumers. With a growing social media presence, your property gets the utmost exposure.
PRINT ADVERTISING We create professional print advertising such as mailers, flyers, takeaways, feature sheets, etc. to ensure exposure to the more traditional consumer.
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USE CASE
THE NEEDLES ON OX LAKE Ox Lake | Crosslake, MN One of the area's most prestigious lake homes, this custom-built getaway was one of Woods to Water's first properties to utilize our encompassing approach.
VIEW PROPERTY LISTING PORTFOLIO
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STEP 2 Return to home with price, opinion, comparables and price optimization strategies
WHAT'S NEXT?
AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.
THE LISTING PROCESS
1
2
Discuss seller's goals, intentions, our approach
Return to home with price, opinion, comparables and price optimization strategies
3
4
Determine price, sign paperwork, schedule photo and video shoots
Marketing shoots, print and digital ads curated and ordered. Pre-marketing begins.
5
6
Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.
Communicate showings, offers, negotiations, contract to close
7
SOLD!
Accepted offer, contract to close processes.
11
SUBJECT PROPERTY STATS
LEDERMANN HOME Meyer Lake | Crosslake, MN
3 4 4 3,923 2.14 200
BEDROOMS + OFFICE/DEN (4 BEDS) BATHS GARAGE SQUARE FEET ACRES LINEAR FEET OF SHORELINE
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THE PROPERTY 4 PROPERTY
4
4
LEDERMANN HOME
YEAR BUILT 2003 COMMUNITY MEYER LAKE ACREAGE 2.14 ACRES SQUARE FT 3,923 SQFT TAXES $3,430/2022 ASSESSED VALUE $909,200 (TAX) VALUE RANGE ($/SQFT) • $849,900 ($216/SQFT) • $874,900 ($223/SQFT) • $899,900 ($229/SQFT)
STANDOUT FEATURES Stunning Curb Appeal Breathtaking view of Private Lake Wide lot, offering 200ft of shoreline Out of town, but minutes to anything you need. Generous, open concept floorplan
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THE AREA Meyer Lake, Crosslake MN
Located just 5 miles North from the heart of downtown Crosslake, Meyer Lake is argued to be
2,141
15,000+
6
one of the clearest bodies of water in the Brainerd
YEAR-ROUND POPULATION
SEASONAL POPULATION
RESIDENces ON MEYER LAKE
Lakes Area and Beyond. This private watershed is a modest 55-acre lake that offers water depths of up to
COMMUNITY HIGHLIGHTS
50+ ft, stunning views, phenomenal fishing and an unmatched opportunity to relax with nature. With
CROSSLAKE COMMUNITY SCHOOL HOME OF THE 2ND MOST SOUGHT AFTER LAKE
less than a dozen residents, this lake offers a quality
DESTINATION IN THE STATE
of living that is nearly impossible to compete with,
A PLETHORA OF DINING/DRINKING OPTIONS
setting itself apart from any competing lakes in the
CLOSE TO SNOWMOBILE TRAILS AND YEAR-
market.
ROUND ENTERTAINMENT
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TALKING POINTS PROS OF PROPERTY Very private setting but close to town Can tell it's a custom home Outbuilding and extra storage Checks the boxes most area houses can Separate laundry rooms Walk-in pantry
CONS OF PROPERTY Smaller lake that some may not understand Elevation could deter some Not Pequot School Dist.
LISTING CONTRACT: Terms: 6% listing commission, 2.4% payout for Buyer's Agent Length: Expires July 30, 2023 Recommended List Price: $884,900 Please reference Seller Net Sheet for additional information
WHEN CAN WE SCHEDULE PHOTO/VIDEO SHOOTS? Videographer can pull a crew together to shoot this week Reached out to 3 photographers, timing TBD but week of 21st. 7-10 days to turn videos/ad packages
HOW DO WE HANDLE SHOWINGS? Colton is present for all? How much notice? Suggest giving Buyer's at least an hour, if not 1.5 hour window
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WHAT'S NEXT?
AN INTENTIONAL, KNOWLEDGE-BASED APPROACH TO SELLING.
THE LISTING PROCESS
1
2
Discuss seller's goals, intentions, our approach
Return to home with price, opinion, comparables and price optimization strategies
3
4
Determine price, sign paperwork, schedule photo and video shoots
Marketing shoots, print and digital ads curated and ordered. Pre-marketing begins.
5
6
Live to MLS, begin network outreach. Broker open if necessary. All marketing efforts fully implemented.
Communicate showings, offers, negotiations, contract to close
7
SOLD!
Accepted offer, contract to close processes.
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READY TO GET STARTED? 612-500-2007 | COLTON@WOODSTOWATERMN.COM
COLTON MAHER BROKER + FOUNDER
WOODSTOWATERMN.COM
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