Woodloch Brand Guideline

WOODLOCH BRAND GUIDE A guide bringing colors and fonts together

COLOR INFO

C 52 M 31 Y 39 K 2 P 5 4 97 C

C 61 M 64 Y 62 K 50 P 439 C

R 71 G 60 B 58 H E X # 47 3 C 3 A

R 1 31 G 153 B 14 9 HEX #839995

C 29 M 20 Y 23 K 0 P COOL GRAY

C 41 M 26 Y 59 K 1 P 57 8 3 C

R 183 G 188 B 186 HEX #B7BCBA 4C

R 158 G 16 5 B 1 24 H E X # 9 E A 57 C

C 16 M 24 Y 36 K 0 P 4675 C

C 43 M 43 Y 38 K 3 P 408 C

R 214 G 189 B 16 2 H E X # D 6 B DA 2

R 150 G 14 0 B 14 2 HEX #968C8E

C 10 M 7 Y 13 K 0 P COOL GRAY

R 2 27 G 226 B 217 HEX #E3E2D9 1C

COLOR PALETTE ORDER Primary Colors The primar y colors of Woodloch brand remains green and brown. The green is our most significant visual identifier. Adding the gray-blue was to create more of a variety. The color scheme is an ear th tone palette with most colors consisting of faded, pale tones.

Secondary Colors A secondar y palette has been developed to respect and compliment the tradition of green, brown and cream. Gray and cream neutralize the palette. This also adds a level of diversity to the brand.

Substitute cream color for white when nessecar y.

Te r t i a r y C o l o r s A ter tiar y palette has been developed to add a sense of for ward-thinking energy and vibrany to the brand cool color scheme. These are brought in when a variety of color is needed such as multiple buttons, a color char t, tabs, or a complete contrast from the primar y and secondar y colors.

FRANKLIN GOTHIC T YPEFACE | PRIMARY

FONT FAMILIES REGULAR

REGULAR

MEDIUM

MEDIUM

DEMI

DEMI

COMP BOOK

COMP BOOK

COMP DEMI

COMP DEMI

USE IT FOR

TRACKING

TITLES

WOODLOCH

Franklin Gothic will be used for body text. Meaning for paragraphs, subtitles, explanations, blogs, etc.

180 PTS FOR TITLES

Resor t 80 PTS FOR BODY TEXT *Roughly around if you can control it.

NORTHWELL T YPEFACE | SECONDARY

FONT FAMILIES

Regular regular REGULAR

USE IT FOR

TRACKING

Headers

Woodloch

Emphasis Use Nor thwell tastefully.

For example, 1 - 5 words over a picture as a call out or header. Never use as body text.

0 - 50 PTS FOR TITLES

*Roughly around if you can control it. **Kerning is needed when necessar y.

FONTS FRANKLIN GOTHIC T YPEFACE

NORTHWELL T YPEFACE

C R E AT I V E S A M P L E S

S tay

Play

A story about bringing family together

Experience!

AT W O O D L O C H S P R I N G S , T H E D O O R S A R E A LW AY S O P E N T O P L AY , T O R E L A X , T O C O N N E C T .

F O R F I T N E S S , F O R G O L F, F O R I N S P I R E D C U I S I N E .

570.685.8102 WOODLOCH.COM/LOCAL

M E M B E R S H I P S A R E AVA I L A B L E , B U T N OT R E Q U I R E D TO EXPERIENCE WOODLOCH SPRINGS

WOODLOCH.COM | 800.WOODLOCH | HAWLEY, PA

IMAGERY

ICONS

Together

WO O DLOC H . C OM | 1 . 800. WOO D LO C H

I S A G R E AT P L AC E T O B E !

7 31 W E LC O M E L A K E RD , H AW LE Y, PA 1 8 4 2 8