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THE DRUM @WOODFORD
Issue 04, May 5 2023
Instagram vs TikTok
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By Tumuteku Rore
In 2020, the COVID-19 pandemic hit, and everyone was forced to spend the majority of their time indoors. This is when many of us discovered TikTok: a video sharing app that has now over a billion active users around the world.
Since then, TikTok has become a major force in marketing. Brands pay top influencers millions to access their audiences. A single promotion get Chipotle (an American chain of fast casual restaurants) over 1 billion views on the platform.
Woodford International School
The Drum Logo!
We are very pleased to announce the winner of ‘The Drum’ logo competition. The person to thank for our incredible logo (left) is Erin Tony in Form 7. Erin, we are so very grateful for the hard work you put in to create such an ingenious logo! Please accept our congratulations!
We would also like to thank any other person that was kind enough to send in their design for the logo. We are very thankful for your input and appreciate each and every one of you. Please don’t hesitate to participate in any future competitions, or by sending in articles or topics of interest you would like to see discussed in an issue.
Instagram users spend 17.6 million hours a day watching reels, while people spend an astounding 197.8 million hours a day on TikTok. The largest proportion of TikTok users are below the age of 19 (25%), whereas Instagram users in this age range are a very small number (8.9%). This shows that TikTok appeals more to the younger generation, whereas Instagram (having been around longer) is used most by people over the age of 25.
People use TikTok to create shortform content and grow their profiles through viral videos. One great thing about TikTok is that it allows users rog or viral without them having a large follower base. However, on Instagram, it’s more difficult because people have to follow you to see what you post on their feed; but that is also good because of privacy reasons.
Many people have chosen TikTok over Instagram because of the amount of content the app produces. I have asked my friends which one they use most: some said Instagram, whilst others TikTok; some said neither because at times they both get boring. So which app do you prefer… Instagram or TikTok?
