Member Responses to May’s Strategic Plan Survey

Dear Members,

We want to extend a sincere thank you to everyone who took the time to participate in our recent member engagement initiatives. More than 200 members completed the Club-wide survey, and an additional 66 members joined us in focus group discussions to share insights and feedback about the current and future state of our Club.

The goal of these sessions was to ensure your voices are heard as we shape priorities for the years ahead. We deeply appreciate the thoughtful input and candid perspectives shared during these discussions.

Following the survey analysis and focus group meetings, several key themes emerged. These topics will now move to the Long Range Planning Committee for further evaluation and development:

• Enhancing Existing Facilities: There was strong member sentiment around refreshing and maintaining existing facilities, with specific emphasis on restroom cleanliness and updates— especially those located on the golf course.

• Golf Course Remains a Priority: Members affirmed the importance of continuing to prioritize golf course improvements in any future capital projects.

• Focus on Quality Over Quantity: Rather than adding new amenities, members expressed a desire to enhance and refine what we currently offer, ensuring excellence and usability in all areas.

• Transparency in Decision-Making: A clear call was made for more transparency around major Club decisions, reinforcing the importance of open communication between leadership and membership.

These pages show the results of the Strategic Plan survey, sent to all memberships in May. The complete slide deck of findings presented by Troon can be found by scanning the QR code. The slide deck was used in the focus group meetings, and outlines these themes and more. We encourage all members to review it for a deeper look at the findings and next steps.

Thank you again for your engagement and ongoing support. We look forward to keeping you updated as the Long Range Planning Committee explores these areas in greater detail.

WGCC Focus Group

Presentation

Q1: What new amenities or improvements to existing amenities, do you believe are essential for enhancing the club experience and ensuring long-term member satisfaction?

Member-identified top priorities for enhancing the Club experience: a sauna, restroom remodels, improved food & beverage offerings, upgraded course conditions, and modernized locker rooms.

Q2: How can we enhance our clubhouse facilities, including food and beverage experience, to better meet your preferences and expectations?

Members are mostly satisfied with the clubhouse and food & beverage offerings, noting significant improvements in quality, menu creativity, and service. They also expressed interest in a more diverse menu, greater consistency in food quality, expanded dining hours, and clearer pricing.

Q3: In what ways can we improve our golf facilities, course conditions or programming to elevate your experience and better serve your needs?

Members like the progress made on course conditions and overall facility maintenance. Top concerns include upgrading fairways, improving bunkers, leveling and maintaining tee boxes, and addressing cart paths.

Q4: How can we enhance our sports facilities, including racquet sports, fitness and swimming, or improve related programs to better align with your interests and lifestyle?

Members are satisfied with the current sports facilities, but want enhanced wellness offerings, such as a sauna, hot tub, and steam options. Requests for expanded programming, improved cleanliness, and more diverse equipment options reflect a desire for a more engaging, supportive fitness environment.

Q5: What social events, recreational activities, or community experiences would encourage you to spend more time at the club and invite friends or family to join?

Members want more live music events, with suggestions for themed concerts, BBQs, and family-friendly activities. Satisfaction with existing events is high, but members also expressed a desire for more inclusive programming for young families, expanded wine events, and additional holiday celebrations.

Q6: Do you have any additional ideas, suggestions or feedback to help shape the future of Woodbridge?

Members appreciate the Club’s progress and leadership, but they also emphasize the importance of maintaining course quality, inclusivity, and clear communication. Key areas for improvement include enforcing the dress code, improving transparency on decisions, and ensuring inclusivity for all ages and member types.