PARTI / PROGRAM DIAGRAM 1st FLOOR
2nd FLOOR
VERTICAL DIRECTION
HORIZONTAL DIRECTION
STORAGE
STORAGE
PACKAGING
PACKAGING
PICK UP/ CHECK OUT
BUTCHER SESSION
WAITING AREA
DINING AREA
FREEZE/FROZEN
OFFICE
DRY DISPLAY
FARMERS MARKET
LONG TERM DISPLAY
LONG TERM DISPLAY
EDUCATION / EXPERIENCE
EDUCATION
OFFICE AREA
STAIR/ ELEVATOR
DONATION AREA STAIR/ ELEVATOR
ISOMETRIC DRAWING 120’-0”
CEILING WINDOW (NATURAL LIGHT)
16’-0”
2F BEAM 16’-0” HEIGHT FROM FLOOR
SHIPPING CONTAINER METAL PANEL 16’-0” OPEN FLOOR TO 1F COOK PRODUCE ZONE
1F BEAM 16’-0” HEIGHT FROM FLOOR FOOD SUPPLY CEILING TRACKING
ELEVATOR (GLASS) 260’-0” 40FT SHIPPING CONTAINER DISPLAY
EXPERIENCE
FF&E
CIRCULATION
HOW CAN THE INTERIOR ENVIRONMENT OF A NEW GROCERY STORE IMPACT USERS’ DECISIONS THROUGH INTEGRATION OF EDUCATION ABOUT FOOD WASTE AND IMPROVE EXPERIENCE OF SHOPPING? INTERIOR PROBLEM AND SOLUTION
ABOUT
LOCATION : SAVANNAH (DOWNTOWN DISTRICT), GA PROBLE : FOOD DESERT
PROBLEM IN CURRENT LOCAL GROCERY STORE
THIS PROJECT IS ALL ABOUT SUSTAINABILITY
AROUND SITE
BUILDING USAGE
17
rn e
St e u ir cG
YAMACRAW VILLAGE AREA
NN
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STUDENT DORMITORY
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25
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Building orginally used for Citi Trend (Richard Burkhart/ Savannah Morning New). however it closed 2011. The layout of the 170,000-squarefoot center kept the company from operating the facility in a “cost-effective manner,” said president and CEO David Alexander. With this issue, Savannah-based retailer lay offed 107 employees
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W Y or
Ave
Bull
W Y ou
k S t
man
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s S t
k Ln
Greyhound Bus Terminal
Juliette Gordon Low Birthplace
A ve
Independent
rp e Presbyterian Ln Church
St
man
A lt o
W Y or
25
Foley House Inn
SAGIS
Chatham County Board of Education
Chippewa Square
St
ty L n
Sorrel-Weed House
Pulaski Square
St
St
SAVANNAH CHARACTERISTIC
Hilton Savannah Desoto
Green-Meldrim
W Jo ne s
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on Ln
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gJ r St
Bar
W Li be
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er y tg o m
th or
W H u ll
M on ri s
W O gl
W O gl
Stephen Williams House
St
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W O g le
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Riv
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Harper Fowlkes House
Courtyard by Marriott
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Savannah Civic Center
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= $218 BILLION HAVE YOU LEARN ABOUT A FOOD WASTE FROM LOCAL GROCERY STORE WHILE SHOPPING
FRUITS AND VEGETABLE
YES , I USUALLY LEARN
PROGRAM
SOMETIMES, BUT NOT REALLY
WAY-FINDING
DISPLAY
EDUCATION
W M a co House n S t
SAVANNAH PORT
HISOTRICAL BUILDING
OAK TREES
SAGIS
Madison Square
E H a rr
is S t
NO, I DONT LEARN ANYTHING FROM THE STORE
FISH AND SEAFOOD
!
!
Color Recognization Pattern Lighting
Signage Circulation Control
GIVING THE LEFT OVERS TO THE POOR WHICH OF TEH FOLLOWING WAYS DO YOU THINK IS THE BEST WAY TO STOP FOOD WASTAGE?
FEEDING THE LEFT OVERS TO ANIMALS
!
!
Control Consumer’s Purchase
Technology/ Installation
THEORY APPLICATION
MEAT AND DAIRY PRODUCT
YES, I KNOW WHAT THEY ARE I AM CONFUSED
Inclusive Design
Sustainable Theory
Biophilic Theory
Rationalism Theory
FOOD RECYCLE
PROBLEM
GRAIN FOOD
DO YOU UNDERSTAND ABOUT LABELS ON (BEST BY / FOOD EXPIRATION/ SELL BY)
CIRCULATION
DISPLAY
PROGRAM
EXPERIENCE
EDUCATION
FF&E
SITE/ BUILDING (Oglethorpe Plan / Characteristic of Savannah)
Observation (Local Groceery Stores)
Case Study (Amazon Go/ Coop Mialn Expo/ Orginial Unverpackt)
Upcycle vs Down cycle
Observation (Publix)
Case Study (Amazon Go/ Li Village/ Coop Mialn Expo/ Orginial Unverpackt)
Observation (Local Groceery Stores) Survey
Case Study Original Unverpackt /Effecorta/ Amazon Go / Coop Milan Expo
Minimalism Theory
Survey
Local Grocery Stores
Not Designed for Disability (Hard to reach on certain Product located on top)
Local Grocery Store Programs are based on Business Purpose - Coffee shop, flower shop etc.
Overstocked Display Expectation of Cosmetic perfection
Need special program that can help consumer to understand, reduce and experience about food waste
Display based on product type
Program Adjacency
Universal Design/ Inclusive Design Custom Shelf for Display
- Educational Way-finding
Display that can limit Consumers’ purchase
- Local Farmers Market
EXPERIENCE
GAP
- Circulation confusion - Loop circulation - Circulation based on Product type
Case Study We Food/ Li Village/ Amazon-Go
Food flow in interior design criteria
Consumer’s Shopping Behavior Research
Meal Prep/ Food storage chart
Site Analysis (Savannah city, food desert)
Survey
Current Local grocery stores - Local features does not Included in interior compare to out side moment
Local grocery store (Kroger : Does not provide Education for consumer) (Walmart and Publix : minimum)
- Not enough features grocers can educate consumers to reduce food waste
Consumers does not have enough knowledge on how to reduce food waste
CAN INTERIOR DESIGN IMPROVE HUMAN BEHAVIOR TO REDUCE FOOD WASTE?
FEED HUNGER
LAND FILL COMPOST
PREVENTION
SOIL ENRICHMENT ORGANIC FERTILIZER
MOST FAVORED OPTION MINIMIZATION
LEAST FAVORED OPTION
THESIS
ri en
Wa
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g J r B lv ML
K in
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B a rn
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= 62.5 MILLION TONS
RESEARCH
OF THE FOOD PRODUCED IN U.S. WASTED EVERY YEAR
FOOD WASTE
RECYCLING
INNOVATIVE TECHNOLOGY FEED ANIMAL
HUMAN BEHAVIOR
HEAT/ELECTRICITY GLASS
ENERGY RECOVERY
CUSTOMER
INTERIOR ENVIRONMENTAL GROCERY STORE
DISPOSAL
FF&E
Inspiration by Oglethorpe plan (Grid Format) Linear Circulation (From Minimalism) Think about how to control Consumer’s direction with Circulation
Display that can educate Consumers about Food
- Butcher zone
- Donation Food area
- Educational Way-finding Education + Savannah’s Characteristic
- Butcher zone
- Technology that can inform about supplies (expiration date, price, calories, recipes etc)
- Local Farmers Market - Donation Food area
Local historical materials Food recycle flow (Food recycle to material) Color Recognization Observation (Walmart)
MINIMUM MATERIAL USED NOT ENOUGH BOUNDARY DIVISION BETWEEN AREA TOO SIMPLE
Up-cycling Material - Shipping container Box (Also related to Savannah’s Characteristic) - PVC Pipe -Glass (Recycle material)
- New type of program placing
- New type of program placing
Color/Material change in Between boundary
Butcher zone (Professional cook teaches meal prep, food amount that can reduce food waste)
Wayfinding : Helps consumers’ understand of food supplies
Shipping container box - Uses for create zone for the shopping area
Butcher zone : minimize food waste while cooking with professions
-PVC Pipe : Shelf/ Garden for plants
REUSE
FOOD PRODUCTION
RENEWABLE ENERGY
DESIGN
22%
St
c to
SURVEY
REDUCE PURCHASE | LESS WASTE FROM RESIDENTIAL
38%
Garrison K-8
ug ht
W S ta te
Trinity United Methodist Church
k St
The site also has two concrete pavements and is surrounded with a barbed wire fence.102 Fahm St is owned by 102 Fahm LLC.
DESIGN STRATEGIES
INTERIOR DESIGN SOLUTION
EDUCATION
DISPLAY
EXPERIENCE
SOLUTISON
50%
ra rd
ra rd
be r
BUILDING METHODS AND EXPERIENCE OF TECHNOLOGY WITH NATURE
52%
r i en
St
B er
Lu m
THAT HIGHLIGHTS PACKAGING, DISPLAY, EDUCATION OF THE CONSUMERS, TRANSPARENCY OF
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G ue
G ue 25
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W i ls
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T
W Jo n es
17
W B ro
Telfair Academy
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ne r
se S t
nd a
FAIL TO RETAIN PRODUCT
AL
OVERSTOCKED PRODUCT DISPLAY
5-
EXPECTATION OF COSMETIC PERFECTION
P ur
-2
ry S t
GA
THE FUNCTIONAL REQUIREMENTS POINT TO AN ORGANIZATIONAL INSPIRED BY THE OGLETHORPE PLAN
LOW STAFFING
te S t
mer
m S t
T ur
Savannah History Muesum
CONFUSION OF LABEL
W C on gr
W S ta
m S t F ah
er B l vd
SCAD Museum of Art
Georgia State Railroad Museum
r F a
W S t Ju li
Jepson Center W Y or k S t Pete Liakakis for the Arts Government Building Juliette Gordon W O gl et Low Federal ho rp e A Building ve
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Savannah Childrens Museum
W
The Springhill Suites
F ah
DESIGN IS A GROCERY STORE THAT FOCUSES ON REDUCTION OF FOOD WASTE
sv ill
we
Ellis Square
n S t
W Y or
Tu rn
Lo ui
American Prohibition Museum
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Chatham County Probate Court Room Record
St a ry
und
Tu rn
17
tg o
Greyhound Bus Terminal
WB o
17
s Ln
m er
s S t
M on
m an
Thunderbird Inn
25
40%
gh to
re l
W Y ou
Lau
25
25
PROBLEM
gr es
25
Je ff
W C on
er so
St
Ann
m S t
ey S t
Lo
W B ay Inn at Ellis Square
City Market
St
CONVEYS GOODS TO CONSUMERS WITHOUT UNNECESSARY PACKAGING, UNIQUE DISPLAY MATERIAL
Z u bl
F ah
Chatham County Health Department
WITH WAY-FINDING AND EDUCATIONAL PROMPT
Hilton Garden Inn Savannah Historic
First African Baptist Church
Ships of the Sea Museum
ey S t
St
St W
Ln
St da ry WB o un
Zu bl
er
lk
son
St
25
17
R iv
Wa
St
St
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ilSlita m
ta ke
ONN
W c to
s oW n
W hi
an
5 -C
Fa
am
ar d
Yamacraw Park
W i lli
The Promenade
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W
G A -2
W B ry
UNIQUE FEATURES OF THIS PROJECT ARE SHIPPING CONTAINERS THAT ORGANIZE THE INTERIOR THAT
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W B r ya
le y
HOTELS & INN
25
an S t
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Whi
W B ry
The building at 102 Fahm St is a two storey industrial storage house constructed in 1982 using reinforced concrete slabs and synthetic masonry veneer (Chatham County, 2015).
St
er
St
iv
St
-C O
In
Ann
17
m S t
-2 5
Pu ll en
GA
R
Ann
M
W
SITE
DISCARDED PRODUCT
m S t
Wa
SITE LOCATION
Fah
THAT USING ADAPTIVE REUSE PRINCIPLES OF RECYCLING BUILDING ENVIRONMENT
N
St
Residents is more than 1/2 mile (urban) or 10 miles from the nearest supermarket.
THE SIGNIFICANT ASPECTS OF THE SITE INCLUDES A TWO STORY HISTORIC BUILDING,
ON
ne r
5-C
W ar
G A -2
102 Fahm St.
St
Fah
y S t
d le Wa
FOOD DESERT MAP
le y
rS t
Zub
Linear Circulation For Clear direction for consumers Control Consumer’s Direction With Education of food
Less Product Display Technology Screen that Shows information of Food Display based on Food Exp. Date
Local Farmers Market (Bring local supplies not only for weekend)
Add new programs and Circulations which can Consumers can learn about Reduce food waste while they are shopping - Wayfinding with technology - Butcher shop cook for them
EXPERIENCE
FF&E
PROGRAM
Local Farmers Market : Understanding local food
Glass : Open area Color: Recognize food exp date
FF&E
EDUCATION
DISPLAY
EXPERIENCE
USER’S JOURNEY Customer Journey
Grocer’s Journey
Way-finding Education
Package Journey
Way-finding Education
Way-finding Education
2F
Farmer’s Market With Gardening
Office Spaces
Butcher Produce Cook food supplies
Dining Area Cook food supplies
Shopping zone 06 Long Term Products session
Electronic Process of purchase
Grocer’s Journey Customer Journey
Storage Way-finding Education
Enter to Grocery Store (Start Point)
Way-finding Education
Shopping zone 01 1-3 Days Refriger session
Way-finding Education
Shopping zone 02 4 - 6 Days Refriger session
Way-finding Education
Shopping zone 03 1 week Refriger session
Shopping zone 06 Long Term Products session
1F
Food Donation Area Way-finding Education
Way-finding Education
Shopping zone 04 Fruits Room Temp 1 week session
EXIT
Check Out
Shopping zone 05 Fruits Room Temp 2week + session
Pick Up
Waiting
Package for customer
Package for customer
FF&E
EXPIRES SOON (4-6 DAYS
02
03
02
EXPIRES SOON (4-6 DAYS)
03
02
03
EXPIRES ASAP (1-3 DAYS)
02
03
01
02
20
OPEN TO BELOW
04
OPEN TO BELOW
OPEN TO BELOW
OPEN TO BELOW
OPEN TO BELOW
20
04
20
17
16
EXPERIENCE
SEC.
SEC.
09
DISPLAY
B
B
NO RUSH (WEEK +)
EDUCATION
17
19
10
05
05
05
19
19
19
19
19
19
19
05
16
04
05
06
7b
04
16 OPEN TO BELOW
17
7a
12
0
20'
18
12
40'
0
10'
20'
40'
16
08
A
A
SEC.
OPEN TO BELOW
SEC.
08
10'
OPEN TO BELOW
23
23
08
08
08
11
13
08
13
11
21
14
0
10'
20'
10'
40'
20'
21
0
10'
20'
OPEN TO BELOW
22
21
22
OPEN TO BELOW
21
22
OPEN TO BELOW
21
22
OPEN TO BELOW
0
EXPIRES SOON (4-6 DAYS)
20'
21
22
OPEN TO BELOW
40'
0
40'
EXPIRES SOON (4-6 DAYS)
10'
40'
1F FLOOR PLAN SCALE : 3/32” = 1’-0”
NO RUSH (WEEK +)
OPEN TO BELOW
15
0
0
22
EXPIRES ASAP (1-3 DAYS)
01
INFORMATION DESK
13
STORAGE
02
REFRIGERATION ZONE - SEA FOOD | POULTRY | MEAT
14
PACKAGING ZONE
03
REFRIGERATION ZONE - VEGETABLE | FRUIT
15
CHECK OUT ZONE
04
DRY ZONE - VEGETABLE | FRUITS
16
STAIR
05
DRY ZONE - FRUITS
17
ELEVATOR
06
CANNED FOOD ZONE | PERSONAL CARE | CLEANER
18
INFORMATION ZONE
07
+21 BEVERAGE ZONE (A- ORDER | B- STORAGE)
19
FARMERS MARKET | HARVEST ZONE
08
BEVERAGE
20
OFFICE - CHEF | FARMERS MARKET SELLER
09
OFFICE - FOR DONATION WORKER | MANAGER
19
FARMERS MARKET | HARVEST ZONE
10
FOOD DONATION AREA
20
OFFICE - CHEF | FARMERS MARKET SELLER
11
FOOD DONATION AREA
21
COOK PRODUCE ZONE
22
FOOD ORDER | WAITING AREA
23
OPEN DINING AREA
12
SECTION A SCALE : 3/32” = 1’-0”
WAITING AREA
10'
20'
10'
PROTOTYPE 02
CEILING ROOF (GRASS \ WOOD FRAME COVERED) INTERIOR CEILING COVE LIGHT/ DROP CEILING LIGHT INSTALLED (WOOD PANEL)
CEILING ROOF SHIPPING CONTAINER ROOF PANEL
TECHNOLOGY SCREEN - FOOD INFORMATION / EDUCATION OF FOOD SUPPLIES
SHIPPING CONTAINER BOX FRAME
DIAGONAL CUT FOR FOLDING CONTAINER
PRODUCT DISPLAY SHELF - INCLUSIVE DESIGNED FOR WHEEL CHAIR - TECHNOLOGY MIRROR FOR EDUCATION - LESS PRODUCT DISPLAY
COVE LIGHT INSTALLED GUARD RAIL FOR WHEEL CHAIR
RECLAIMED WOOD FLOOR FINISH
GROCERY REFRIGERATED DISPLAY
SHIPPING CONTAINER WALL PANEL - EDUCATIONAL TECHNOLOGY SCREEN - ORDER/ FOOD INFORMATION /FOOD RECIPES -NON-TRANSPARENT TEXTURED GLASS
RECLAIMED WOOD PANEL FLOOR
PROTOTYPE 03
PROTOTYPE 04
SHIPPING CONTAINER METAL FRAME PANEL
COLOR PAINTED ON WOOD FRAME
KITCHEN EQUIPMENT
SHIPPING CONTAINER METAL PANEL
INTERIOR CEILING (COVE LIGHT AND DROP LIGHT) FOOD HARVEST AREA
FOLDABLE OPEN CEILING TECHNOLOGY SCREEN EDUCATION/INFORMATION SHIPPING CONTAINER METAL PANEL NON-TRANSPARENT TEXTURED GLASS COOKING TABLE WITH DISPLAY
1’-6” HEIGHT GLASS BOTTOM
SLIDE WOOD DOOR
COLOR PAINTED ON WOOD FRAME
40'
40'
2F FLOOR PLAN SCALE : 3/32” = 1’-0”
NO RUSH (WEEK +)
EXPIRES SOON (4-6 DAYS)
EXPIRES ASAP (1-3 DAYS)
SECTION B SCALE : 3/32” = 1’-0”
PROGRAM
PROTOTYPE 01
20'
CIRCULATION
FF&E
EDUCATION
EXPERIENC