MARCH 2022 Women Thrive Magazine

WOMEN THRIVE MARCH 2022 HOW TO USE YOUR INSTINCTS TO DEVELOP YOUR INTUITION

Kim Woods

THEY TOLD ME TO SHUT UP Moira Ni Ghallachoir

KEY CHALLENGES IN WOMEN COMMUNICATIONS Jan Daudi

SPECIAL FEATURE EMPOWERING WOMEN AND GIRLS

BY PAYING IT FORWARD

NEETU JHAJ

WHY THE WORLD NEEDS FEMALE ENTREPRENEURS AND WOMEN LEADERS Claudia Sparh

CREATE PROFESSIONAL DEVELOPMENT COURSES THAT PEOPLE ACTUALLY WANT Manja Horner

March Special Edition Editor's Note: Welcome to this month's Women Thrive Special Women's History Month Magazine issue.

I am excited about women's month as the whole world gets to see the unity and power of women coming together. This truly calls for a celebration because women are truly phenomenal leaders in our businesses, boardrooms, homes, in our communities.

We may have come a long way Historically women have been denied power and authority, we have been denied the same rights as men over centuries, and only

in women's empowerment, but we must not stop. What we do today will impact the next generation of women, and as

now in this decade able to wear

far as I can see many many

the trousers (even in Paris).

women are still living in inequity.

P.s. did you know that up until 2013 there was a law in France that

This issue of the magazine I

stopped women from wearing

dedicate to you - a Woman, a

trousers/pants?

force to be reckoned with.

Yes, I had no idea about this too.

Raimonda Jankunaite

International Womens Day

Fun fact: International Women's Day was first celebrated on March 19th 1911.

8th of March A vision came to me. A vision of a world where women rise together in sisterhood. Where we cherish and honour the sacred bond of the divine feminine. Where we fearcly have each other's backs and know when women come together the ground will shake and the world will be transformed.

- Em Atkinson

At Women in Business Club we stand for women empowerment, equity and women's rights. We are a community for women.

Poem Of The Month Written By Cpoetic Stew

BEAUTY

OF

A

WOMAN

Beauty of a Woman is more than outward appearance and skin deep It is defined in her character and choice of words she speak Beauty of a woman shines with radiance drawn audience to compel what is within Loving kindness, tender mercies, with encouragement, attract many friends She is a strong woman overcoming obstacles without fear Yet, maintaining her humbleness showing she is sincere Beauty of woman, speaks positive words to uplift broken hearted she sees Sometimes, placing her dreams on hold, while nurturing goals of those in need Beauty or woman has scent only Mother Earth can create Laughter, tears, and joy conquerors all by her faith A beautiful woman is virtuous with an excellent spirit The family views her as a trophy for the entire world to see A beautiful woman I am and someday others Will Be

Connect with Cpoetic Stew over on Facebook

SPECIAL FEATURE

Empowering Women and Girls

by Paying it Forward Neetu Jhaj

Empowering Women and Girls by Paying it Forward When we met Neetu Jhaj, we were drawn to her passion to pay it forward to women and girls. Neetu is the founder of Rehna Raiya, an empowering and uplifting clothing line for young girls with a unique charitable component.

Neetu worked for years to develop and launch a clothing line to fill gaps in the girls’ clothing industry. She wanted to help young girls and teenagers feel confident, independent and empowered.

Neetu Jhaj Aside from launching a first-ofits-kind concept that provides girls with independence when wearing a convertible jumpsuit, every dress in the collection also comes with matching shorts so a girl can play like any boy without limitation. A significant percentage of net proceeds from the clothing line benefit the Rehna Raiya Foundation’s mission to empower and educate youth.

With her husband Rick and daughters Rehna and Raiya, Neetu finds many occasions throughout the year to donate time and resources to youth educational causes, school supplies, resources and meals to those in underprivileged communities. “My husband and I work every day to

Today, Neetu runs a successful measure of success is how you were business alongside her husband and able to make life better for others.” his family. Countryside Corporation is a construction, real estate As a young girl, Neetu didn’t view development and quick-service herself as the confident and restaurant company which employs capable person she sees in the over 500 people in Kern County, mirror today. Rarely seeing any California. Neetu credits her business coverage of the accomplishments acumen to her family and her Punjabi of brown girls, it was hard for Neetu roots. She gives credit to decades of to relate to the idea that this world family members and women before held opportunity for girls like her. her who made incredible sacrifices to allow her to be in the position she is today.

“I am forever grateful for my village, my family and the women who came before me and helped me realize a girl from an immigrant family can fulfil her dreams. It is an honour to be able to pay it forward and positively “My husband and I work every day to impact someone who was just like me teach our daughters that the true once –a timid brown girl who didn’t measure of success is how you were able to make life better for others.” believe she had potential.” teach our daughters that the true

Years ago, an employee shared her dream with Neetu to be the first in her family to go to medical school. Neetu encouraged her to go for it.

“Every woman is capable of her dreams. She just needs to believe it and then work hard to achieve it.” says Neetu.

This past summer, Neetu and her husband got a call from this same employee sharing good news on her medical school acceptance but bad news that educational loans fell short to cover tuition for the first year. Neetu and her husband weren’t going to let this roadblock keep her from fulfilling her dreams and gave her a loan to cover the remainder. Neetu and her family feel blessed for this greater purpose to pay it forward to the next generation.

Leadership has been a natural evolution of Neetu’s desire to level the playing field for women and girls. When she observed lack of representation of brown women at a social non-profit club, Neetu asked to be put on a committee. Initially met with silence and then told there was no room on a committee, Neetu took the issue to

the top of the chain. Not only did Neetu receive a seat on a committee, but within five years, she became the first woman president in the 30-year-old history of the club. As president, she worked to create a policy to allow a fair and equitable opportunity for women to serve on the board. There are now women serving on this board who were previously told they did not qualify.

Neetu considers it important to lead by example and leave a lasting imprint for the generations that will follow. “It’s important to show the next generation of girls what they are capable of and encourage them to push the envelope even farther.”

“There is power in actions and words. My daughters and I begin and end each day with the same powerful words: I love myself I believe in myself I am unstoppable!”

Neetu is the Founder & CEO of Rehna Raiya, an empowerment clothing line for girls that donates 5% to 100% of net proceeds to youth charitable causes. Neetu founded the Rehna Raiya Foundation, a private foundation dedicated to the educational advancement and empowerment of youth.

Along with her husband and his family, Neetu is an owner of Countryside Corporation, a three-prong construction, real estate acquisition and retail development company that owns and operates multinational brands (Shell, Subway, Taco Bell, Pizza Hut).

Visit www.rehnaraiya.com.

Or follow Neetu on her Instagram @rehnaraiya @neetujhaj

http://www.rehnaraiya.com

Key Challenges in Women’s communications Written By Jan Daudi

The month of March 2022 marks

These guidelines address the

“Women’s History Month”. It’s a

main challenges women face

time when global

all over the world regardless

communications about female

of demographic differences.

identity and positioning become

These pointers have evolved

ever more relevant.

from hundreds of interviews and caching hours with

With media trends and styles changing fashion faster than many of us can keep track, having a clear idea of how women should “show up in their messaging” is a question that deserves clear answers.

As a communications coach helping women globally, my key points of advise can be summarized in the following 5 points.

women thrive s

women from refugee migrant communities to CEO’s and award winning thought leaders.

When women own their stories they own their voice and place in the world by being able to position themselves actively rather than allowing external entities to define their place.

Every women I have coached has expressed some from of dissatisfaction with areas of how they are perceived or treated in different areas of their life.

Here are 5 top tip on how to do that.

1.When faced with language that you feel is inappropriate or offensive to yourself or

Currently women can’t control the labels given to them by individuals in their circle.

Similarly, negative social references or economic injustices are still cause for concern for many women globally.

other women, do not accept it as the norm. Pattern disrupting is a powerful tool to redress the balance of power. People who abuse their positions rely on silence to persist. When faced with a challenge they will often re-think their potential to control others

What we as women can do to reclaim our sense of agency is to have a protocol in place of how we navigate these challenges and craft appropriate responses.

with negativity.

2. If you are in a situation where physical contact is not appropriate maintain a habit of defining your boundaries as soon as they are crosses. Understand in advance what spaces are acceptable for your comfort and safety and do not leave it to chance that others will understand what your needs are.

Thinking ahead can make the difference between a violation of your person taking place or not.

3.

Create a culture where women speak openly about their challenges. So many women feel they are the only one experiencing communication dynamics that they are not happy with. Fear of being labelled as “sensitive” or “difficult” often hold women back from asserting their true feelings about their unhappiness.

4. Many women have yet to actually establish their own clear set of values that define their identity and how they want to show up in the world.

Give yourself time to develop this side of yourself. Do you enjoy jokes that put other people down or mock cultures?

Are you a bystander in situations where people are not respected or are you an action taker to intervene in a crisis dynamic and advocate on behalf of others?

5. Do you perceive femininity as a weakness? Many women are faced with the dilemma of compromising their natural feminine energy and adopting hyper-masculine traits in order to be respected or taken seriously. Where do you stand on this issue? Did you know that the United Nations actively recruits women and positions them in the most critical negotiation dynamics as statistically, they have higher rates of success on reaching closure in a dispute? The nurturing female vibe is indeed a superpower!

In conclusion, even if you start using 1 or 2 of these communication shifts in your language habits, you will see a great change in, not only how people treat you, but how you feel about yourself in terms of confidence and self respect. Of course aim to use all of these points and share all of these tips, let me know the results you get in my contact details at the end of the article!

Jan Daudi is a global citizen who has travelled extensively with her 5 children and husband.

Originally from London she now resides in the UAE where she runs her Female Communications Coaching programs.

She is a certified actress who had had her own live women's talk show based in the UK.

She graduated in the Psychological Sciences and went on to become certified in English Language Teaching leading her to empower migrant women enrolled in British government projects. She has extensive experience teaching C-suite leaders and diplomats in a Private Iranian College in London where she designed the entire English Syllabus for that Institution.

Her non-profit Business works saw her nurturing the Syrian refugee Childrens in her language learning collaboration with SmartWays Istanbul. She was featured in the top 100 entrepreneurial women making Impact in Africa as she was the official communications sponsor of the first LeadHERship conference in Lago's Nigeria in 2021.

Her bespoke Communications Coaching programs are for Elite ambitious women seeking to make global Impact and leave a positive legacy behind.

They allow women to level up and polish their messaging to make it more magnetic and memorable.

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Create Professional Development Courses That People Actually Want

Written by Manja Horner Like you, I have spent thousands on beautifully

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Stick to focused objectives for adult learning classes Avoid “knowledge dumping” onto the learner. Irrelevant information can be boring and non-motivating. Less is more, so laser-focus your objectives to the desired

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Deliver content organized by task. It's easier for learners to place information into a useful, real-world context.

This is especially important

Interactivity can look like creative storytelling, scenarios, gamification, and other multimedia presentations.

Appeal to a variety of learning styles

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Understanding learning styles

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Use interactivity to improve focus Include discussions, activities, and something to make the learner accountable.

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Are you ready to become a sought after Speaker and the go-to expert in your niche?

Maybe you are looking to take your speaking career to the next level and not sure where to begin?

This month we are opening doors to a brand new Speaker Academy for women speakers, coaches, authors and entrepreneurs who are looking to grow and elevate their authority.

During the next 6 months, we will be training speakers on: - How to create the signature talk that can land you global stages - How to be stage and opportunity ready with your speaker profile - How to monetise every speaking opportunity without charging a speaker fee - How to elevate your authority every time you speak or share your story - How to land media opportunities and referrals - How to build relations with event hosts and triple your chances of success as a speaker - How to get 5 x more speaking opportunities from every speaking gig

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Best Steps on How to Use Your Instincts to Develop your Intuition Written By Kim Woods From Albert Einstein to Oprah Winfrey, great leaders rely on their intuition to make better decisions, spark passions and discover creative solutions.

Your intuition most likely hasn’t been given a chance in your life. For most people, your intuition doesn't automatically start speaking to you the minute you decide you want to use it.

As you've most likely shut your intuition down many times throughout your life, it’s gone Yet for many, knowing when it’s their intuition versus their mind is so difficult, it stops them from pursuing their intuitive gifts These people fail to develop their intuition, not because they don’t have it, but because they don’t know how to recognize intuition in the first place.

quiet. Your intuition needs encouragement to get started, so begin with instinct as it’s the best first step.

The NO answers are always stronger as they are the instinctive fight or flight response. Your YES answers are subtler. In fact, subtle YES answers may not generate any feeling at all.

1.

Identify your ‘gut’ instinct Your instinct is your doorway into intuition. It's the initial nudge giving you a reaction not involving your mind. When you ask yourself questions, your instinct gives your body a visceral response. It’s a YES or NO reaction.

If the answer to your question is a NO, you feel it in your body immediately. This is where the statements, “gut instinct” or the ‘hair on the back of my neck stood up” come from as your body gives you feedback about whether something is good for you or not.

2. Feel instinct in your body The key is determining how your body communicates instinctively with you. For many, your instinctive feelings arise in your belly or your neck, but for others, your body responds differently. The key, therefore, is to figure out how your instinct responds to a YES

3. Avoid second-guessing

or NO question. Your body may change temperature,

This is important. Take physical

make you shutter, give you

action based on your

goosebumps or even cause a

instinctive reactions. If it’s a

soft flutter on your arms or

YES, do it. If it’s a NO, then

legs. Once you determine how

don’t. Stop your mind from

your body instinctively gives

talking you into or out of your

you nudges, you’ll be able to

initial reaction. Your mind is

follow your instincts.

attempting to take control.

Don’t let it.

Your actions are an affirmation you’re open to using your intuition. Follow your instincts. By doing so, you’re extending an invitation to have your intuition begin a more in-depth conversation with you.

4.Give

your mind a job

You must create space for your intuition to talk to you as it begins as a whisper, inking or nudge. Your mind is busy creating distractions, so give your mind a job to let your intuition speak. You can change your surroundings, allow your mind to wander while doing

5. Say YES to your intuition

something else or create ease with soothing music. With your mind occupied, your intuition comes forth.

Your intuition lets itself be known in subtle ways, so pay attention. The difference between your intuition and mind is night and day. Your intuition is fleeting, illogical and incomplete while your mind is rational, logical and complete.

You may not want to follow your intuition, because it hasn’t told you the whole story. Yet, this is exactly the point. Your intuition knows more than your mind. Let it become your guide, advisor and confidante. When you do, you’ll be in the company of great leaders.

Kim Woods, Author & Intuitive Business Strategist, teaches highperforming entrepreneurs to Know, Like and Trust themselves, creating radical levels of satisfaction in every aspect of their lives.

Kim’s a highly sought-after business leader with countless master-level intuitive certifications paired with 25+ years of C- suite business experience.

She’s led 150+ corporate executives, overseen $65M+ in sales and influenced 300,000+ team members. Kim has an incredibly solid depth of field for combining business with intuition, creating shockingly transformative results. Her clients range from Fortune 500 companies & $MM CEO’s to solopreneurs and creatives.

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Putting On Your Power A method to derive self confidence and empower others

by Alexandra Prince - Style Architect Putting on your power is an extension of the well-worn concept—if you look good, you feel good. It's a tried and true method women have used to elevate their mood for decades.

We can take this idea one step further. Rather than just feeling good, you can feel confident. Powerful. By identifying certain articles of clothing or outfits that make you feel empowered, like the woman you know you are, you can generate an energy shift to one of elevated confidence.

But these vibrations aren't just for you.

They will be expressed to the world and received by everyone with whom you interact, ultimately empowering other women to do the same.

But this is not a cookie-cutter process.

Just like how no two women are exactly the same person, the same

Everyone has a unique life experience, their own likes and dislikes, and distinct personality traits, so it makes sense that we all derive power from different symbolic sources. And honestly, thank goodness for that! The opportunity to experience someone else through the way they choose to dress and show up is a privilege for the senses.

The vast diversity of self-expression creates a pool of inspiration begging you to explore. Whether it's how

article of clothing will not necessarily

someone styled a piece of clothing,

generate the same aura of strength

the color, or the overall energy they're

and confidence for each woman.

projecting, it encourages all of us to

FASHION

be more mindful of how we derive our power.

the

HOLISTIC

CLOSET

STYLE - Inspiration for Empowering Women Outfit Details *right image

-Felt Hat

-Oversized Sunglasses -Understated Earrings -Classic Designer Bag -Printed Silky Blouse -Leather Trouser -Dainty Feminine Sandal

Outfit Details *left image

-Neon Blazer -Ruffled Floral Dress -Silver Choker -Pastel Clutch -Laced Up Bootie

the

HOLISTIC

CLOSET

Outfit Details *right image

-Heart Embroidered Blazer -Deep V-Neck Tee -Fisherman Cap -Quilted Clutch -Initial Necklace -Checkered Trouser -Loafer Mule

STYLE is an inside job!

Outfit Details *left image

-Oversized Plaid Blazer -Pleated Maxi Skirt -Long Sleeve Bodysuit -Raw Pearl Drop Earrings -Heart Shaped Ring -Crossbody Bag -Fringe Heeled Booties

Outfit Details *right image

-Printed Dress -Square Sunglasses -Statement Necklace -Knee High Boots -Bucket Bag

Outfit Details *below image

-Message Sweater -Wide Leg Trouser -Textured Bag -Third Eye Earrings -Chain Bracelet -Studded Loafer

Alexandra Prince

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the

HOLISTIC

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“The Women in Business community has literally changed my entire business and my life! I cannot thank Raimonda enough for everything that I have learned, which has truly transformed my business game and enabled me to become a confident and successful business owner! The resources in the community are second to none and you really need to go nowhere else if you have bought into this membership.”

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Three Reasons Why the World Needs Female Entrepreneurs and Women Leaders Written By Claudia Spahr Why do we even have a women’s history month? Why do we need an International Women’s Day?

Most of the world’s nations have never had a female head of state or government. There are still not enough women with a seat at the table. Here are some hard-hitting facts:

Imagine a world - for just

Did you know that only 7.4% of

one moment - where we had

fortune 100 companies have

equity. A world where we

women CEOs?

had balance and fair gender distribution in professional,

Also, female movie directors

political and economic life. A

make up only 4.8% of

world where women were in

Hollywood’s top-grossing films.

all the places where

Not enough women’s stories

important decisions are

are being told from the female

made. Here are three

perspective. We need women

reasons why we need more

to share their narratives and

women in leadership:

voices.

1.

Women do things differently, they are often more focused on the whole and collaborative, as well as cooperative in their approach.

Focusing on relationships is by default a very feminine trait.

Women are the gender who grow, birth and nourish children, hence nurturing is built into the female DNA.

2.

Just because it has been like this for thousands of years, doesn’t mean that it’s is natural or normal to divide the genders. If we look at the last 5000 years men have been placed over women in practically all cultures and societies across the globe. In our patriarchal systems, men have gotten the better deal and the male-led institutions have dominated over women, especially in

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deciding who gets to marry whom.

For example, in Ancient Greece, the birthplace of modern democracy, those with a womb had no legal rights. It was only the men who could participate in assemblies. But Celtic Europe had more balance between the sexes. And if we look even further back to the Palaeolithic and Neolithic periods, there was a reverence for the fertile feminine principle.

Full-bodied, pregnant Goddess figurines and fertility Goddess figures have been found dating as far back as 25’000 years ago. In the aboriginal culture and First Nations culture of Australia, it was all about being in the right relationship with the land which informed our relationship to people. When we honour the feminine within our culture, we honour the source of life itself.

3.

Compassionate leaders with emotional intelligence are essential for a healthy functioning of society. Emotional labour and the work done in the home by women is undervalued all over the world. It is underpaid labour because most of us feel entitled to be cared for and comforted, listened to and accepted, no matter how we’re showing up. Emotional labour is traditionally the work of women, particularly mothers. It is quintessential to our health and

Claudia is an award winning businesswoman, multiple bestselling author and leadership mentor. As the founder/CEO of

wellbeing. Women all across the

HolyMama, she has certified

globe, in all cultures need to be

retreat leaders in over 20

honoured for their contribution

countries and led 100s of

and we need leaders who

international retreats since 2006.

understand the importance of

She's been heralded as a wellness

compassion and emotional

pioneer by international media

wellbeing.

including The Telegraph, Guardian and Psychologies Magazine. Before becoming a health and wellness expert, Claudia spent over a decade reporting for radio and TV as a broadcast journalist and foreign correspondent.

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WOMEN THRIVE SUMMIT Empowering Women to Rise & Thrive

Have you reserved your seat for the Women Thrive Summit 2022?

Get access to the upcoming Women Thrive virtual conference – taking place between Monday 21st to Saturday 26th March 2022 to celebrate Women’s History Month.

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They Told Me To Shut Up Written by Moira Ni Ghallachoir Do you have any memories from school that you feel are special?

Or memories that stick in your mind for other perhaps not so positive reasons. Either way, you may be able to relate to this.

I grew up in Scotland and later Donegal in Ireland. My only memories of school are for being in trouble for talking too much. I grew up with a clear message of you can show up, you can be seen, but you cannot be heard. And if you are, there will be consequences.

Does that sound familiar?

Every time I think back to when I was a child, these words ring in my ears: shut up, stop talking, get out of here. These were used so frequently, that by the age of 10, I believed that I was cursed for speaking too much. It was the same thing in secondary or high school as I was always in trouble. Not only with the teachers but also with my friends.

Have you ever tried to talk

Since I was popular for

in a meeting and someone

talking too much, I tried to

shunned you? That was my

hide in the doorway, I was

world back then. It was not easy to share my mind.

Every time I wanted to share my opinion, I was either shunned by my friends or told to get out of the classroom by my teachers.

As a result, I became famous as the one who talked too much.

Among the many incidences, there is one that I want to specifically share. One day I was standing outside my classroom door because as usual, I was in trouble for talking. I heard another teacher coming down the corridor.

a lot bigger then. And even though I held my stomach in tight she saw me.

“Outside again for talking too much", she said, "you know you’re not going to get very far if all you want to do is talk.”

At this point, I knew I had to do something. And one of the BEST decisions I ever made was NOT to listen to her. And instead, listen to the voice in my own head.

The one that was literally shouting, “Your voice is your ticket to great things!”

And that’s how Moira, The International Speaker, was born. Now I travel the world as an

I now help other entrepreneurs make that same discovery, building a top tier income and

international speaker. I

a globetrotting lifestyle from

have built multiple six-

speaking.

figure businesses from speaking in exotic

I strongly believe that women

locations globally. Simply

need to be heard. This is the

because I realised

best way to dissolve any voices

speaking wasn’t my

from your past that are

biggest curse, it was my

keeping you from unleashing

biggest gift!

your unique voice. It is the best way to build a dynamic

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You Are Not Everyone's Cup of Tea. You can beat the stereotypes and build a visible & Impactful Brand Written By Eloho Efemuai I used to think that my selfworth depended on what others thought or said about me and for years I struggled to fit in. The beliefs, misconceptions and expectations that were placed on me as a woman of faith, singer, radio broadcaster and woman in business held me back from truly living and building an impactful brand. Today I am not that woman, and I am now helping other women of faith like me build visible and impactful brands.

Stereotypes have a way of conditioning our thoughts and actions and if not dealt with hinders us from attaining our full potential. Stereotypes can leave you second-guessing yourself and stop you from stepping into your greatness, impacting your world, and doing the things you were designed to do.

For years I battled with a lack of confidence and low self-esteem because of stereotypes, I never felt enough or good enough. I thought that I had to be everybody’s “cup of tea”.

This not only crippled my personal growth & selfdevelopment, but it also affected my relationships. I realized I was going around the same circle over and over again, making the same mistakes and I genuinely felt that I had a problem. I really wanted to build an impactful brand and help others like me but struggled until I realized that to build or grow anything at all, I had to know myself, recognise the value that I bring and see worth in myself.

You see one thing that cripples the growth and progress of many of us is not necessarily an external factor, such as other people's opinions, as we often imagine; rather, it is you and I being the antagonists of our very own story.

Every one of us needs to understand ourselves, identify our weaknesses, strengths, uniqueness and use them to our advantage.

We cannot grow ourselves if we do not know and understand ourselves, we cannot truly build an impactful brand, business, or anything for that matter if we do not know and understand ourselves. We cannot hide our talents because we are afraid of failure and the stereotypes placed on us.

Once I understood this, I made up my mind that I was going to beat all the stereotypes, intentionally grow my visibility, build a 360-brand that would leave a lasting positive impact on the lives of the people that I encountered.

invest in myself and develop the

“You are not everyone’s cup of Tea” to

skills that I needed. I went back to

encourage women to stop

study a master’s degree in Digital

doubting their potentials and live

Marketing and a diploma in

a fulfilled life, regain self-

Social Media Marketing after

confidence and self-worth.

One of the ways I did this was to

I also wrote a book

almost 15 years of being out of any formal education. I created an online radio station from our converted garage, where I broadcast my show “Arise with Eloho” every Monday to Thursday from 6:30am to be able to reach a wider audience with my message of hope, inspiration, and positivity.

This online radio station reaches people world-wide and in a recent survey carried out by Savanta ComRes, the result

As a creative woman, business

showed that 3% of the UK

owner, solopreneur, entertainer,

population had listened to our

or brand, you may have

online radio station Heartsong

struggled to fit in or tried to

Live. If I wasn’t intentional about

conform to the expectations

growing and building my brand,

about the types of products and

or showing up consistently

services that you should offer,

despite all the stereotypes, we

but this should not stop you from

would not see this result today.

building your brand and stepping into your greatness.

The stereotypes will be there.

The business world is riddled with stereotypes, and to ensure that your business, brand, or service doesn’t go extinct, you need to deploy a holistic approach of marketing that includes your brand identity into your campaign

This way, it is easier for customers to recognise your brand and find you.

activities so that you stay in touch (engage) and remain visible to your customers.

Everything you need to succeed in your business is right within you! The

Adopting the 360 degrees approach means an all-around rigorous marketing effort at promoting your brand, making it impactful, visible, and accessible

stereotypes are there yes, but it is your responsibility to look within, search and find them out so that you can truly live a fulfilled and impactful life.

to customers via various channels.

The goal is to ensure that your business, brand, or service has a solid presence and consistent message across diverse channels – offline or online and connect

Be determined to find and express YOU fully in your business. Embrace the 360degree brand approach to stay visible and impactful.

with your customers wherever they are.

I will be sharing my story at the Women’s Thrive Summit and the

Book your ticket for the Women Thrive Summit

things that helped me build a 360-degree brand that is not just visible but impactful.

ABOUT ME My name is Eloho Efemuai. I am a brand visibility coach, singer, speaker, author and radio broadcaster. I help creatives & women of faith to stop doubting their potential, and unleash their inner confidence by beating the stereotypes, to create a 360-degree visible and impactful brand.

I run Scotland’s Number One Online Christian Radio station, Heartsong Live in Edinburgh. You can find me broadcasting words of inspiration every Monday to Thursday morning from 6:30am.

As a professional singer who’s released two studio albums, I have attracted an equally impressive tribe, drawn to my soulful voice and positive messages. Across my social media channels, I have almost 60thousand fans, who engage with me on a regular basis.

Achieving such impressive follower numbers within just a few years has meant that word has spread rapidly about my social media expertise and ability to inspire and empower women of faith to discover their true potential.

As a John Maxwell Certified coach, my desire is to add value to the lives of those I encounter, particularly women who struggle with a lack of confidence and low self-esteem, helping them break out of stereotypes to become the women they were designed to be.

IG Visibility Playbook

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March 21st to 26th all live virtual experience

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Thank you!

Thank you for taking the time to read the Women Thrive Magazine. Our team is dedicated to curating the best, most value-add and inspiring content for women and we hope that this magazine has impacted you in some way.

What would you like to see in the future issue?

You can email Ruta at assistant@womeninbusiness.club Would you like to be featured? Send your submission to our editor Syn Ella at synella@womeninbusiness.club What topics do we regularly cover in this magazine?

Women empowerment, business success tips and strategies, book and podcast recommendations, self-care, fashion, women success stories, notable days and events.

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