2014 WMDDS Winter Bulletin

WINTER ISSUE 2014 VOL. 46, NO. 1

Bulletin

DSG DAVIS DENTAL LABORATORY PRESENTS

ADVANCED DENTAL SLEEP MEDICINE DR. KENT SMITH’S NEWEST SLEEP SERIES LECTURE. SEPTEMBER 12, 2014 | 7 CE CREDITS

One out of every five patients you see has sleep-disordered breathing.

Your patients are giving you the signals, but are you picking up on them? This one day program is designed for participants that have already taken courses on dental sleep medicine or already have a start in treating patients with oral sleep appliances. DSG will also have a special presentation regarding medical reimbursement for dental sleep medicine and resources available.

YOU WILL LEARN • Medical insurance discussions with patients – role playing • Protocol from A to Z • Understanding residual fatigue • When the appliance doesn’t “fix” the patient • Sleep hygiene • Dealing with side effects • Appliance selection • Working with Medicare • Insomnia • Naps • Marketing in the medical/ dental environment

DATES/LOCATIONS: September 12, 2014 Frederik Meijer Gardens & Sculpture Park 1000 East Beltline Avenue NE Grand Rapids, MI 49525 888 .957.1580

COST • Reading home sleep tests or studies and polysomnogram or attended sleep study at a sleep center • Internal and external marketing to educate patients on sleep appliances, posters in office, webpage information, office newsletters, etc.

DR. KENT SMITH Dr. Kent Smith is a Diplomate of the American Board of Dental Sleep Medicine, having treated patients with sleep disordered breathing for the last 17 years.

REGISTRATION: 8 a.m. - 8:30 a.m.

PROGRAM: 8:30 a.m. - 4 p.m.

LUNCHEON: 12 p.m. – 1 p.m.

HOW TO REGISTER Online – register at dentalservices.net/seminars By phone – contact Sue Isenga at 800.632.9131 or 616.261.9191 Ext. 5234 By email – sisenga@dentalservices.net DSG Americus Dental Lab is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state of provincial board of dentistry or AGD endorsement.

The current term of approval extends from 6/1/09 to 5/31/2014.

$199 PER DOCTOR $99 PER STAFF MEMBER RSVP BY SEPTEMBER 1 Registration fees include continental breakfast, luncheon, handout materials, and an open pass to the Frederik Meijer Gardens until 5:00 pm on the day of the seminar.

REGISTER AND PAY IN FULL

BY JULY 1 TO GET $25 OFF YOUR REGISTRATION!

TERMS AND CONDITIONS: • Registrations are not considered final until payment is received in full • DSG Davis Dental Laboratory reserves the right to cancel seminars that do not meet minimum enrollment expectations • The registration fee will be refunded in full if DSG Davis Dental Laboratory cancels the seminar • Attendee will receive 100% refund of the registration fee if attendee cancels four weeks or more prior to the seminar

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Contents ­Editor

Dr. Jeff Smith

Associate Editors

Dr. Seth Vruggink Dr. Derek Draft Dr. David Huyser Dr. Brian Licari

Advertising Editor Elaine Fleming

Executive Secretary WMDDS

511-F Waters Building

Grand Rapids, MI 49503

(616) 234-5605

efwmdds@aol.com West Michigan District Dental Society Executive Board 2013-2014 President Dr. Margaret Gingrich President-Elect Dr. Samuel Bander Vice President Dr. Steve Conlon Secretary-Treasurer Dr. Kathleen Ellsworth Editor Dr. Jeff Smith Immediate Past Dr. Tyler Wolf President Directors Dr. Leonard Bartoszewicz

Dr. Brian Mulder

Dr. Lathe Miller Area Representatives Kent County Dr. Kathryn Swan Ionia-Montcalm Dr. John O’Donald County Mecosta County Dr. Erick Perroud Ottawa County Dr. Kevin Rebhan MDA IV District Trustees

Dr. Brian Cilla Dr. Colette Smiley

Big Rapids Dental Study Club Officers President Dr. Erick Perroud Vice President Dr. Christa Stern Secretary Dr. Christa Stern Treasurer Dr. Erick Perroud Holland-Zeeland Dental Society Officers President Dr. Meredith Smedley Treasurer Secretary Immediate Past President Ionia-Montcalm Dental Study Club Officers President Treasurer Dr. Kirkwood Faber Kent County Dental Society Officers President Dr. Michael Palaszek Vice President Dr. Kathryn Swan Secretary Dr. James Papp Treasurer Dr. Kathleen Eisin West Michigan Dental Foundation Officers President Mrs. Wendy Mc Ginnis Vice President Dr. Michael Palaszek Secretary Mrs. Dawn Kamyszek Treasurer Mr. Joe Van Laan The Bulletin of the West Michigan Dental Society is published six times a year (the winter issue, spring issue, summer issue, directory issue, fall issue, and holiday issue). The opinions expressed in The Bulletin are not necessarily the opinions of the West Michigan District Dental Society.

Contributions to The Bulletin are welcome and should be addressed to The Bulletin Editor, 3050 Ivanrest SW, Suite B, Grandville, MI 49418.

Requests for purchase of advertising space should be directed to the Advertising Editor, Elaine Fleming, (616) 234-5605. The deadline is the 1st of the month prior to publication. © 2013-2014 West Michigan District Dental Society Bulletin

President’s Message...................................................................................................... 2 Editor’s Thoughts......................................................................................................... 4 Trustee Report.............................................................................................................. 6 2014 Silent Bell Recipient.............................................................................................10 WMDDS Holiday Event Highlights............................................................................14 Previous Life Member Recipients................................................................................16 Exchange-Traded Funds: Do They Belong in Your Portfolio?..................................22 Get 2014 Off To A Great (Financial) Start..................................................................24 Why Volunteer at MOM 2014?...................................................................................26 Managing the Millenials...............................................................................................28 Classified Ads................................................................................................................30 Advertiser Index............................................................................................................31

About the Cover 2014 Silent Bell recipient, Dr. Chris Smiley with his wife, Dr. Colette Smiley.

Mission Statement The Bulletin is the newsletter of the WMDDS and its mission is to inform the membership of upcoming and recent events, state & local issues related to dentistry, and as a forum for its officers, representatives, and members to discuss appropriate topics of interest to the membership.

Communication & Advertising Policy The Bulletin will publish submitted articles from members and others that relate to the practice of dentistry, small business, social, or political issues affecting dentists, or other subjects of interest to the membership. All published items are subject to space restrictions and the community standards of the WMDDS. The editors reserve the right to reject any article or advertisement deemed ­inappropriate and to edit submissions as they see fit.

Submission & Publication Policy: Articles and advertisements must be submitted no later than the 1st of the month preceding ­publication date. The Bulletin has six publications: the winter issue, spring issue, summer issue, directory issue, fall issue, holiday issue. Direct submissions or ­correspondences to:

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

Dr. Jeffrey S. Smith • 3050 Ivanrest SW, Suite B • Grandville, MI 49418 Phone: 616.531.1554 FAX 616.531.6947 • Email: jssmith@comcast.net Include “Newsletter” in the subject line

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PRESIDENT’S MESSAGE

Vacations!

By Margaret Gingrich, DDS, WMDDS President In short, going on a well-deserved vacation with family and friends is probably the most refreshing experience we can enjoy. It renews our enthusiasm for the following months.

Oh, by the way, I have pictures.

Now, as West Michigan gears up for this new year, don’t forget to attend a few of the upcoming events: March 6 and May 8, 2014 – New Dentist Forum meetings.

H

ow many of you know a very hardworking individual that doesn’t take vacations? Well, I tend to be one of those who forget how to take a true vacation away from dentistry. Don’t get me wrong, I do take time off!

I do dental mission trips, dental CE classes, go into the office for emergencies, or do administrative things. (I don’t take a break from dentistry because I am one of the lucky ones that truly love their job.)

So, in comes my family with quotes like, “All work and no play make a dull girl” or “I am sure you even dream dentistry, how about taking a break?” It is their loving way of saying, “You need a true vacation away!”

So over the holidays, I went to Panama City, Florida with my family. During this time, I realized how important downtime is to me as well as my family. The kids made it easy to take a break from dentistry. My daughter steals the iPad and my niece takes the iPhone. Simply put, the family and kids made an easy break from dental communication. We were gone for two weeks. It took me three to four days to let down and lose track of time, seven to eight days to relax, and then one to two days getting geared back up to go to work again.

What I discovered I enjoyed the most during the vacation was eating. Often we measure the quality of our vacations by the food we eat and the company we share our meals with.

On the surface it might sound like we just like to eat. This may be true, but I think what I am really trying to say is the meal times are one of the few times when, on vacation, we are all together. It’s about as social of an event as you can get.

We talk, we laugh, and for a brief instant, we forget about the troubles around us and just enjoy each other’s company. I don’t think it gets much better that that!

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March 14, 2014 – WMDDS CE seminar for CEU’s – “Hot Topics in Aesthetic and Restorative Dentistry” presented by Dr. David Hornbrook.

May 1–3, 2014 – MDA Annual Session at DeVos Place in Grand Rapids, Michigan. Don’t forget to sign up for the President’s event, “The Flavor of Grand Rapids,” to recognize our own Dr. Norm and Jane Palm.

May 29–June 1, 2014 – Mission of Mercy in Big Rapids.

Online registration begins in March.

June 6, 2014 – West Michigan Dental Foundation Golf Outing at Egypt Valley Country Club.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

Legislative Breakfast Friday, April 25, 2014 Frederik Meijer Gardens & Sculpture Park 1000 East Beltline NE Grand Rapids, MI 49525 Please mark your calendar and make plans now to attend the WMDDS Legislative Breakfast.

This is an important opportunity for WMDDS dentists and local legislators to meet and express views and concerns on the issues that affect dentistry. Please make every effort to attend.

To reserve your place, please complete and return the attached form by April 17, 2014.

Name

Email address

Breakfast Buffet will be served starting at 8:00 am Cost: $16 per person Please make check payable to: West Michigan District Dental Society Return by April 17, 2014 to: West Michigan District Dental Society 161 Ottawa Avenue NW Suite 511-F Grand Rapids, MI 49503 Questions? Contact Elaine Fleming 616.234.5605 | efwmdds@aol.com or Dr. Steve Conlon 616.554.5970 | drconlon@sbcglobal.net

EDITOR’S THOUGHTS

Oh No...Not Another New Year’s Resolution List!

By Dr. Jeff Smith, WMDDS Editor

B

y the time you read this, it will already be well into the new year. However, no worries, because also by the time you are reading this, you will probably have broken and or forgotten many of the resolutions that you made for 2014. Some say that time seems to go faster with each passing year. I don’t know. Maybe it’s just that we are getting a little slower with each additional year, and need more time to do or fit in the same stuff ? Regardless, even if we have given up on some of the things that we pledged to do, there is still a lot of time left in 2014.

Anyway, enough rambling. In no particular order, here are some things that are still very doable before the next new year’s eve party.

1. See if it is possible to whittle down on that stack of journals that has been patiently sitting in the corner of the private office for the last several months/years. Although there can be a lot of repetition in the subject matter as various fads and “hot topics” in dentistry come and go, it is possible to skim through a journal or two, and maybe glean an occasional pearl, between patients, or when winter weather gifts us with a slow day.

2. Plan some time to attend a national (or even international) dental convention/meeting. While our local and state components offer many excellent choices for continuing education classes, it can also be very fulfilling and even an adventure to visit someplace new. An example that comes to mind for me was an Alaskan land tour and cruise that was put on by the MDA several years ago. There is no reason why learning has to be dull, and besides, why not get your CE requirement while on vacation?

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3. Donate a day, weekend, or whatever time you have to give, to a dental charity organization. While family and office commitments often make longer trips difficult, the upcoming MOM (Mission of Mercy) in Big Rapids is only one or two days. Volunteering a partial or complete day in any of our local dental clinics is as easy as making a phone call. Trust me, you will remember the time that you spent there helping others in need of your skills much longer than if you had decided to play a round of your favorite sport or to do something around the house.

4. Go through that closet, cabinet, or area in your attic/ basement that up to this point has only been an input for all of the old obsolete equipment, instruments, or supplies that you haven’t used since you can’t remember. Although the stuff may no longer be “state-of-the-art” and probably has little monetary value, it could be of real value when donated to any of the organizations mentioned in resolution 3.

5. Take the time and effort to mentor a pre-dental, hygiene, or assisting student. Whether it is a day spent with them shadowing you, or weeks interning in your office, these students need this “real world” experience to get accepted into an educational program, or to meet graduation requirements. If you know of any young people who you believe might make an excellent contribution to our profession, this is a great way to at least get them started thinking.

6. From time to time, tell or show your staff that you appreciate them and the job that they do in keeping your practice going. This reminds me of a supposedly real story that I heard on the radio shortly before the holidays this year. A boss is known for being cheap and oblivious to the people who work for him. One year out of the blue, he gives one of his staff a birthday card. She is genuinely touched, as this has never happened in all of the time that she has been there, until he says “When you’re done with the card, take it over to Mary Sue down the hall, it’s her birthday today too.” Numerous studies on the subject of business leadership, and many of the top consultants in our field confirm that many times our staff become disillusioned with their jobs because they feel unappreciated, or that we don’t listen to them when they are trying to come to us with suggestions or solutions to problems that might benefit our work environment as well as bottom line. If there seems WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

EDITOR’S THOUGHTS

to be a specific position in your office where turnover is noticeably higher than in others, put yourself in the shoes of the person doing that job, and see if there is anything that you would want your boss to change if you were there.

7. Do not forget to have a thankful attitude (even during the really tough days). Dentistry is still an awesome (sorry for the overuse of the word) profession, especially when compared with others. Even in these times of economic uncertainty and continually increasing governmental oversight, we have more control of our lives, freedom to practice as we choose, and a standard of living that many other professionals envy.

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TRUSTEE REPORT

Winter 2014 Trustee Report

By Dr. Brian Cilla, MDA Trustee

A

s I write this report, more snow is falling and we are well on our way to a banner year for snowfall.

I always wonder why the 80-year-old patient can make it to the office no matter how nasty the weather, but the 40-year-old can’t keep their appointment because the “roads are bad.” Neither rain, sleet, nor snow could keep the MDA Board of Trustees from holding our December meeting in Okemos. Here are a few of the highlights from that meeting.

Trends and Future Challenges for Dentistry Marko Vujicik, PhD, managing vice president of health policy resources at the ADA in Chicago, presented exclusive ADA research findings on some of the fundamental changes that are occurring in dental utilization. Research shows visits to the dental office have been dropping steadily since 2001. The percentage of adults covered by dental insurance has declined from 61 to 56 percent. Dentist earnings have also been declining. It’s a steady, national trend – and not necessarily related to the Great Recession. Rather, it began before the recession and is continuing after. According to Dr. Vujicik, we are seeing a fundamental change in the dental economy. Put in the simplest terms – adults are not going to the dentist as often as they did before. However, emergency room use for dental care has doubled in the past decade, driven mostly by young adults. Young adults have had the biggest decline in insurance coverage and the sharpest decrease in dental care utilization.

Looking ahead, Dr. Vujicik sees a “new normal” of flat dental spending. Although our growing population of seniors 6

may require more dental care, the increased demand in that demographic will be offset by declines among other age groups, particularly young adults. The workforce implications are obvious. Many dentists have delayed retirement and at the same time there’s been an increase in the number of dental school graduates – many of whom are struggling with recordhigh levels of debt. All this points to a continuing busyness problem for many dentists, as well as a reduced bottom line.

What should the ADA and MDA do about this problem?

According to Dr. Vujicik, organized dentistry must: • Identify, understand, and educate dentists about the various practice models that are emerging; • Seek out and share “best practices” among the profession to improve efficiency of dental offices; • Dig deeper into why adults – especially young adults – are less likely to go to the dentist; • Explore the pros and cons of collaborating with health care providers in other health professions for the betterment of their shared patients; • Explore ways to influence patient behavior, such as oral literacy campaigns, renewed promotion of direct reimbursement, and other strategies.

Dr. Vujicik stressed that the ADA, MDA and local societies need to be “obsessed” with new graduate career success.

Dentistry will remain an attractive career option, if not quite as attractive as previously. But if organized dentistry is to retain today’s new graduates as members, it needs to step up and make sure the association at all levels meets their needs in this changing world. The MDA leadership will continue to discuss these trends as well as the generational shifts that are taking place within our diverse membership.

New Leadership Development Institute One trend that has been previously noted among many professional groups – not just dentistry – is a decline in the number of individuals interested in seeking leadership positions with their professional associations. With that in mind the MDA Board, at its December meeting, approved a recommendation from the MDA Membership Advisory Committee to create a new MDA Leadership Development Institute.

Key points to be considered by individuals considering enrollment are: WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

TRUSTEE REPORT

• There will be no cost to the participant.

• Attendees must be a MDA member in good standing.

• There will not be any restrictions based on age or past participation in organized dentistry.

• Dental students are excluded from the pilot.

This new, 18-month immersion program will begin later in 2014 and will seek to develop future leaders through a variety of presentations and experiences at the MDA and ADA levels.

Further program details and application information will be distributed early in 2014.

MDA Building The MDA building mortgage has been paid in full! Excellent planning and stewardship have given us an outstanding facility. Kudos are in order to the MDA staff and past MDA leaders involved with this endeavor.

2016 MDA Annual Session The Board was informed that Cobo has been updated and is under new management; the same company that manages the DeVos Place in Grand Rapids and McCormick Place in Chicago. Many positive changes have been made. As a consequence, it was resolved, that the Michigan Dental Association will hold its 2016 Annual Session in downtown Detroit.

MDA-IFG MEWA The BOT approved a proposal from MDA Insurance to create a MEWA, or Multiple Employer Welfare Arrangement. This would be a self-funded health insurance program that would enable the MDA to continue providing the MDA health plan without certain onerous Affordable Care Act requirements.

MDA members can then make participation available to their families and staff.

The next step in the process for creation of the MEWA is to receive approval from the Michigan Department of Insurance and Financial Services. MDA Insurance is preparing the filing for the state, which requires the selection of a thirdparty administrator for the insurance program, building plan designs, and other foundational work. The goal is to have the plan in place and ready for enrollment this fall. The first meeting of the new MEWA Board of Trustees occurs Feb. 27.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

MDA Foundation The Foundation has hired its first chief development officer – Ms. Nancy Maier. Nancy was previously in the development office at UDM’s School of Dentistry.

Delta Dental Employee Program The Board discussed a new provision in Delta’s 2014 dental benefit for employees of Delta Dental Plan of Michigan. An optional genetic test, as a component of personal risk assessment, will be utilized as part of the process to determine recall frequencies. The new plan will only allow one cleaning per year unless certain Delta risk factor criteria are met. Known risk factors, such as smoking, are excluded from consideration. Currently there are approximately 600 employees, employee dependents, and 400 dental providers that will be impacted by this policy change.

The Board has created an action plan which has included some of the following: • Coordinate with the ADA on pertinent talking points.

• An article, by Dr. Chris Smiley, will be published in the next MDA Journal.

• President Palm has sent an email alert to all MDA members.

• MDA leadership will have discussion with Dr. Ted Hart, ADA’s consulting geneticist, about providing a course at MDA Annual Session and/or at the MDA building to educate MDA members so that they will have the necessary knowledge to discuss genetic testing with patients.

• A position statement on this issue is being developed.

• The MDA will begin creating a resource for dentists to use in their offices with patients.

We anticipate that the ADA will address some of the pertinent issues from the national perspective as well.

New Dentist Leadership Award The 2014 Matt Uday New Dentist Leadership Award will be presented to Dr. Kathryn Swan at the 2014 MDA Annual Session. Congratulations are due for this well-deserved award.

Legislative Advocacy of Local Interest The date has been set for the 2014 WMDDS Legislative Breakfast. It will be held on Friday, April 25, 2014 at Frederik Meijer Gardens & Sculpture Park. Registration will begin at

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TRUSTEE REPORT

7:30 am. The breakfast will run from 8 am to approximately 9:30-9:45 am. Please make every effort to attend and share this information with your colleagues and encourage them to attend as well.

How to Stay Informed A video recap of the December MDA Board of Trustees meeting, presented by MDA President Dr. Norm Palm, is available on the MDA website at www.smilemichigan.com/pro. Click on “Professional Topics,” then “Governance,” then “Board of Trustees.” Board actions also appear in written form on the MDA website.

As always, I am available for questions or concerns regarding MDA activities. I can be contacted at blcilla@aol.com or by phone. If I do not have a ready answer, then I’m sure that we can find somebody within our excellent MDA staff that can be of assistance.

The Points of Light project

If you would like more information regarding our project or would like to register as a participant,

please visit our website at: pointsoflightonline.org.

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Silent Bell Past Recipients Otto Lee Ricker, D.D.S., M.S. Willard B. Ver Meulen, D.D.S. Clifford T. Nelson, D.D.S. William M. Creason, D.D.S. Vernor H. Eman, D.D.S., M.S. Julius Franks, Jr., D.D.S. Henry L. Homan, D.D.S. Ray E. Stevens, Jr., D.D.S. Orren A. Bolt, D.D.S. Robert F. Streelman, D.D.S. Gerald L. Vander Wall, D.D.S., M.S. David H. Seibold, D.D.S. Donald G. Hallas, D.D.S. Robert E. Reagan, D.D.S. John R. Cook, D.D.S. Eugene L. Bonofiglo, D.D.S. Lawrence R. Marcotte, D.D.S., M.S. Laurence J. Jensen, D.D.S. Harry H. Luton, D.D.S., M.S. Robert W. Browne, D.D.S., M.S.

1981 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1997 1998

Harold O. Steele II, D.D.S. Lawrence J. Manning, D.D.S., M.S. Arnold Baker, D.D.S., M.S. Robert D. Mitus, Jr., D.D.S. Robert W. Klinesteker, D.D.S. Timothy H. Gietzen, D.D.S. James L. Wieland, D.D.S. Charles R. Caldwell, D.D.S., M.S. Henry J. Milanowski, D.D.S. John J. Stepanovich, D.D.S. Lonny E. Zietz, D.D.S., M.S. Michael H. (Reggie) VanderVeen, D.D.S. William A. Avery, D.D.S. William F. Rocker, D.D.S. Robert F. O’Brien, D.D.S. Marilyn J. Stolberg, D.D.S. John D. Bouws, D.D.S. Paul F. Korte, D.D.S. Chase Klinesteker, D.D.S. Tom Sommerdyke, D.D.S.

1998 1999 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2009 2010 2010 2011 2012 2013 2013

WEST MICHIGAN DENTAL FOUNDATION GOLF OUTING Friday June 6, 2014 | Egypt Valley Country Club 7:30 am Registration begins Driving Range | Putting Challenge Start your day with a “Rise and Shine” Bloody Mary bar with bagels, fruit, coffee 9:00 am Shotgun start Play Your Own Ball or Scramble formats Immediately following golf Cookout lunch and raffle prize drawing Registration forms will be mailed in April.

For more information, email Elaine Fleming at: efwmdds@aol.com Mission Statement: An organization dedicated to the improvement of oral health through the financial support of education and service programs to address the needs identified by the dental profession and the communities it serves in Kent, Ottawa, Ionia, Mecosta and Montcalm counties.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

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2014 SILENT BELL RECIPIENT

2014 Silent Bell Recipient: Dr. Christopher Smiley Submitted by Chase Klinesteker, D.D.S. Photos by Adam Bird Photographer

W

hen told he would receive the West Michigan District Dental Society “Silent Bell” Award, Chris Smiley expressed a concern that he has not normally been very “silent” in whatever he does. He was then reminded that it is also called the “Distinguished Service Award,” which fits him perfectly, since he has contributed greatly to the community and especially to organized dentistry.

Chris was born August 26, 1960, in Blodgett Hospital in Grand Rapids to Dr. Harold U. and Elizabeth (Betsy) Lightner Smiley. His father was a dentist and his mother a homemaker who held a Master’s Degree in Business. Both parents placed a premium on the value of higher education, which they passed on to their children. Chris attended grade school and high school in Forest Hills. He has two brothers, Harold Jr., an attorney in Wyoming, MI, and Stephen, an oncologist in Battle Creek. Because his brothers are much MUCH older, he claims it was his job to keep his parents young. He holds great respect for his parents and grandparents. His grandfather, Henry Lightner, played football for U of M under Fielding H. Yost and he lived in the Smiley home while Chris was growing up and he has many fond memories of going to Michigan games and tail gating in Ann Arbor. Golfing, skiing, camping, and travel were activities Chris very much enjoyed with his parents and siblings.

The family cottage in Grand Haven has provided many memories. One incident that gave him a vivid experience was when, at eight years old, Chris discovered he was truly allergic to poison ivy. He had large lesions on his legs and couldn’t walk for several weeks. Instead, Chris did much reading and acquired a first-hand appreciation of our health care system.

To this day, he uses that episode to get out of yard work!

His grandfather hand-built the cottage and in later years he also built a “fort” on the beach, which provided Chris a great opportunity to work side-by-side with his father and

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grandfather on that project, learning how to saw a board in a straight line!

Chris’ parents emphasized life long activities with their children, including skiing in the winter and golf in the summer. On the ski slopes, Betsy was quick to say, “If you aren’t falling, you aren’t learning!” One lesson from his father that stays with him was when he was 16 years old while playing golf with his parents over spring break. Chris hit a shot into the water and tossed his club in frustration, breaking it. His father calmly instructed him to take his bag, go to the clubhouse, and think about what he did while they finished their round. A couple hours of sitting alone were just as effective as any anger management class he could have taken! In high school and beginning college, Chris worked at Reilly’s Pharmacy on Cascade Road, tending the cash register and stocking shelves in the pharmacy.

Later he helped his father in the dental office on Three Mile Road.

This was a great learning experience for Chris, especially getting to know other dentists who were in the building.

Chris’ father was a strong role model: a gentleman, even-keeled and easy to talk with. Chris admired his father’s dedication to his patients and dentistry and would go with him to treat evening emergencies at the office. His father’s business advice, “Never panic about the economic environment – be patient, stay the course, and treat people the way you would like to be treated” has always remained with Chris. The philosophy that, “A society is judged by how it treats its less fortunate,” rubbed off on Chris and has guided his life. Chris claims he always had the desire to become a dentist, and having a last name of Smiley was a bonus. His father’s experience and attitude was positive, and he treated Chris and Colette with exceptional love and grace when they both came into town and joined his practice.

He personally called each patient and invited them to meet the new dentists in his practice. He also provided a great WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

2014 SILENT BELL RECIPIENT

practice foundation with long-term staff that have blended with the great crew that Chris and Colette have worked with through the years. In 2008, Dr. Stephanie Benton-Langejans became a great addition to their team, and she has been a partner in the practice since 2010.

Chris attended Grand Rapids Junior College and then earned his Bachelor’s Degree from the University of Michigan.

After talking to Drs. Harrison Brace and Bob Hire, Chris decided to attend dental school at Marquette University in Milwaukee, where he met Colette in his sophomore year.

Colette Rumann was from Oak Lawn, Illinois, and she helped Chris adjust to the urban environment. Dental school was a positive experience, everyone helping each other to make it through school and Chris became actively involved with the Student Dental Association. Colette and Chris graduated from dental school in May 1986, were married in June, moved to Grand Rapids and set up practice in August that year. Both his father and Colette were important consulting resources for his practice of dentistry.

Colette has many interests, including walking, reading, yard work, food and wine. She has been a great source of strength for Chris. He especially admires her grace, intellect, and organization. Her, “Use in two years or donate it to someone who will” rule, her sense of humor, patience with the children, and compassion for the under-served all add to the strength of their relationship. Her taste in music is a bit eclectic however, so beware if you ask her to play her iPod on “shuffle,” you could be listening to classical violin, Sinatra, Pop, or Hip-Hop! Colette has retired from private practice and now works as Adjunct Faculty at Grand Rapids Community College and Ferris State University teaching in the Dental Assisting and Dental Hygiene programs. She currently serves as our WMDDS Trustee with the Michigan Dental Association and chairs the Kent County Oral Health Coalition.

Chris and Colette have two daughters: Elizabeth Anne born April 6, 1989, and Margaret Catherine born December 30, 1991. Elizabeth works in Washington, DC in political consulting and fundraising, and Margaret is in her senior year at New York University working on her undergraduate sociology degree and Master’s in healthcare policy. The Smileys enjoy traveling together as a family. Chris noted it was powerWEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

ful seeing the world through their daughters’ eyes when visiting them during each girl’s study abroad in Spain and Italy, respectively. One of the most memorable family trips was to a fishing camp in Alaska in 2006. Even with overcast skies and temperatures in the low 60’s, their girls still look on this trip as one of their best family adventures ever!

In 2009, Chris and his daughter Elizabeth joined Medical Teams International on a dental mission trip to Honduras. They both felt it was very worthwhile, and Chris hopes to return with Margaret. Chris has chaired the ADA Dental Quality Alliance and he was amazed to see some measurement principles already being applied by the dental partners at the mission in Honduras, where they have a philosophy of saving teeth, not simply extracting them.

Chris said that he really enjoys being involved in organized dentistry. As a Marquette Alum, he wanted to get to know the U of M, UDM, and other dentists in the area who all seemed to know each other already. Chris found early involvement with the dental society was a great way to get to know colleagues in our community. His contributions to our local, state, and national dental organizations have been exemplary.

Chris especially enjoys sharing the things he has learned from his time on the ADA Council on Dental Benefits through his monthly column in the MDA Journal. His future plans include working several more years, returning to Honduras, and travel; perhaps to Ireland and the Galapagos. Taking some time off to “smell the roses” will be part of that. Chris’ advice to others is to get involved, to give back to the community and the profession. It is a great opportunity to make good friends and learn so much from others.

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2014 SILENT BELL RECIPIENT

Christopher J. Smiley, DDS Curriculum Vitae

1999-2001 Alternate Delegate, ADA HOD 1996 Alternate Delegate, ADA HOD

Education

BLUE CROSS BLUE SHIELD OF MICHIGAN 2006-07 Member, Dental Advisory Task Force

1982 1986

B.S. Biology, University of Michigan, Ann Arbor, MI D.D.S. Marquette University, Milwaukee, WI

Professional Activities Academy of Operative Dentistry American College of Dentists American Dental Association Dental Quality Alliance International College of Dentists Michigan Dental Association Pierre Fauchard Academy West Michigan District Dental Society

Professional Activities AMERICAN ASSOCIATION OF DENTAL EDITORS 1993 Annual Conference Moderator: Panel on Editing the Small Publication AMERICAN DENTAL ASSOCIATION 2011- Chairman, EBD Committee on Clinical Guidelines for Periodontitis 2011- Consultant, Council on Dental Benefit Programs 2010-11 Chairman, Council on Dental Benefit Programs 2010-11 Representative, American Medical Association Physician Consortium for Performance Measures 2009-11 Representative, Dental Quality Alliance Steering Committee 2009 Representative to the US Agency for Healthcare Research and Quality, National Advisory Subcommittee 2009- Member, Evidence Based Dentistry Champions Conference Organizing Committee 2009-10 Chair, ADA Quality Assessment and Improvement Subcommittee 2007-11 Member, Council on Dental Benefit Programs 2008-10 Member, Evidence Based Dentistry Board Advisory Committee 2008- Champion, ADA Evidence Based Dentistry 2008-11 Member, Dental Benefit Information Services Subcommittee 1997-2005 Peer Reviewer, Journal of the American Dental Association AMERICAN DENTAL ASSOCIATION HOUSE OF DELEGATES 2009 Member, Reference Committee on Membership and Planning 2009 Facilitator, Mega Topic Discussion 2007-11 Alternate Delegate, ADA HOD

12

DENTAL QUALITY ALLIANCE 2011-12 Chairman 2009- Member, Executive Committee DENTAQUEST FOUNDATION 2012- Member, National Oral Health Quality Improvement Committee MICHIGAN DENTAL ASSOCIATION 2011- Contributing Columnist, MDA Journal 2011-13 Member, MDA Committee on Governmental Affairs 2007-08 Facilitator, Workgroup on Non Accredited Dental Assisting Programs 2005- Member, Dental Pac Board of Governors 2004-05 Facilitator, UCR Workgroup 2002 Trustee, District IV 1997-98 Member, MDA Task Force on Marketplace Issues 1997- Chairman, MDA Task Force on Managed Care 1992-94 Co-Chair, Annual Sessions Committee, Exhibits MICHIGAN DENTAL ASSOCIATION INSURANCE & FINANCIAL GROUP 1996-97 Vice-Chairman, MDA Insurance and Financial Group, Inc. Board of Directors 1995-97 Member, MDA IFG Finance Committee 1994 Member, Contract Service Administration Inc. Board of Directors, (Member CSA Finance Committee, Marketing) MDA HOUSE OF DELEGATES 1993-96, Delegate, West Michigan District Dental Society 2007 1993 Chairman, Reference Committee on Dental Education 1991 Alternate Delegate, West Michigan District Dental Society NATIONAL QUALITY FORUM 2012 Member, Expert Panel for Oral Health Project WEST MICHIGAN DISTRICT DENTAL SOCIETY 2000- Member, Hospital Based Dentistry Task Force 2004-2005 Member, Marketplace Issues Task Force 2003-2005 Chair, WMDDS Legislative Committee 1996-97 President WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

2014 SILENT BELL RECIPIENT

1994-96 1991-94 1991-94 1992-95 1989

Chair, WMDDS Task Force on Managed Care Editor, WMDDS Bulletin Chair, WMDDS Editorial Policies Committee Member, Fluoride Commemorative Stamp Committee Co-Chairman, Membership Committee

2013

2012 2012

Awards and Honors 2012 1998 1997 1996 1993

Fellow, International College of Dentists Fellow, American College of Dentists MDA Young Dentist Leadership Award Fellow, Pierre Fauchard Academy International College of Dentists “Golden Scroll Award”– Honorable Mention, recognizing the editor of the publication that demon­strated the most overall improvement with regards to content, coverage of current items of interest, design and format

Community Involvement MEDICAL TEAMS INTERNATIONAL 2010 Honduras Dental Mission

2009 2008 2008 2001 1996

1993 1991-94 1994 1992

UNIVERSITY OF MICHIGAN CLUB OF GRAND RAPIDS 2005 Chairman, Annual Golf Outing 2006- Feed America Food Pantry 2009- Habitat for Humanity House

1991

Lecture: National Association of Dental Plans Leadership Conference: “DQA Collaboration within the Oral Health Community” Lecture: Michigan Oral Health Coalition: “Evidence Based Dentistry” Publications: MDA Journal monthly columns on dental benefit issues Lecture: Evidence Based Dentistry Presented to WMDDS Lecture: ADA Peer Review Work Shop Presenter Publication: MDA Journal March Issue, “A Great Resource: The ADA’s Contract Analysis Service” Table Clinic: “Basic Palm for Health Care Professionals” 2001 Michigan Dental Association Annual Session, Detroit Michigan Lecture: “Managed Care in Dentistry: Features, Trends and Concerns” presented at the Michigan Dental Association Annual Session, and at several local dental societies.

Lecture: “Editing the Small Publication” Presented at the American Association of Dental Editors’ Annual Conference Publication: Editorials, WMDDS Bulletin Publication: “Seeking Realistic Solutions” reprinted in ADANews Publication: “Junk In, Junk Out!” reprinted in the ADA’s Dental Editor’s Digest Publication: “Two and a Half Crowns” reprinted in ADANews and ADA Update for Dental Editors

MICHIGAN DEPARTMENT OF COMMUNITY HEALTH 2002-2004 Oral Health Representative, Michigan Dementia Coalition for the development of a state dementia plan ST. MARK’S EPISCOPAL CHURCH OF GRAND RAPIDS 1999-2002 Vestry Member 2001 Member, Commission on Community Involvement 2002 Member, Commission on Communications 1999-2005 Organ Committee ALLIANCE FOR HEALTH OF GRAND RAPIDS 2008 Representative, Mental Health Parity 2002 Member, Dental Medicaid Task Force

Lectures and Publications 2013 2013 2013

Publication: “Importance of Patient Centered Care” 2013 DQA Conference Proceedings Lecture: Dental Quality Measurement Conference sponsored

by AHRQ: “The Importance of Patient Centered Care” Lecture: Michigan Dental Association Annual Session “Hot Topics in Dental Benefits”

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

13

WMDDS Holiday Event Highlights Photos by Adam Bird Photographer

14

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

15

SILENT BELL RECIPIENTS

Silent Bell recipients (left to right): Drs. Reggie VanderVeen, John Stepanovich, Timothy Gietzen, Eugene Bonofiglo, Chase Klinesteker, Chris Smiley, Marilyn Stolberg, James Wieland, William Rocker, John Bouws, and Chuck Caldwell.

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WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

T H G I N N O I T A I C E R P P A L DENTA l a u n n A h t 5

Presented by

MARCH 7, 2014 7:00PM VAN ANDEL ARENA The Grand Rapids Griffins invite your office to join us for all the fun and excitement of Dental Appreciation Night!

Last season, over 500 dental professionals, their families and friends enjoyed this special game.

This season’s Dental Appreciation Night will feature: • Special in-game promotions and concession specials • Discounted tickets for your office • Ticket proceeds benefiting the West Michigan Dental Foundation For more info including the game date and ticket pricing, please contact Joe Yancho at 616.774.4585 ext 3023 or jyancho@griffinshockey.com WEST MICHIGAN DISTRICT DENTAL SOCIETY | HOLIDAY ISSUE 2013

1.800.2.HOCKEY

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19

Your practice depends on the individualized service you provide each and every client. So does ours.

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For more information please visit BeeneGarter.com or contact Brian LaFrenier at (616) 235-5200.

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Contact Barb Johnson, RN to request a fee schedule at (616)284-3142.

20

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

HOT TOPICS IN AESTHETIC AND RESTORATIVE DENTISTRY Presented by Dr. David Hornbrook | March 14, 2014 | Frederik Meijer Gardens & Sculpture Park Join Dr. David Hornbrook as he explores our options for aesthetic, metal-free dentistry for our patients in applications including smile design, posterior restorative, bridge applications, and full mouth rehabilitation. Discussion will include updates of dentinal adhesion, ideal cementation of the new materials using the new resin cements, and addressing the role function plays in our decision making. This truly is the “Platinum Age” of dentistry and the potential for what we can offer to our patients, both aesthetically and functionally, is more exciting and rewarding than ever before.

Dr. Hornbrook will discuss new materials and techniques utilized in the anterior to optimize aesthetics. He will also discuss options for no-prep and minimal prep veneers as well as step-by-step veneer cementation.

Objectives 1) To understand the advantages and disadvantages of different materials.

2) To determine when Prepless veneers can be utilized.

3) Learn a step-by-step veneer cementation technique.

Dr. Hornbrook will also discuss the options available and indications to provide metal-free dentistry to our patients including lithium disilicate, Lucite reinforced ceramic, pressed and CAD ceramics, and zirconium oxide. He will also include a cementation update on ideal cements for different materials.

Objectives 1) To understand the different ceramics available.

2) Learn how different materials require different preparation designs.

3) Understand ideal cements and adhesives for the different materials.

West Michigan District Dental Society is an ADA CERP Recognized Provider.

Thank you to our sponsors who have helped to make these programs available to us.

Platinum Sponsors:

Silver Sponsor:

Gold Sponsor:

Supporting Sponsor:

Registration Form NAME

ADDRESS

ADDITIONAL REGISTRANT(S) AT THIS ADDRESS

Pay by credit card: � VISA � Mastercard

WMDDS retired member dentist – $100 CREDIT CARD #

MDA-member dentist – $225

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per non-member dentist – $450 TOTAL:

PAY BY CHECK: Make checks payable to: West Michigan District Dental Society. Remit to: Elaine Fleming | c/o WMDDS | 161 Ottawa NW | Suite 511-F, Waters Building | Grand Rapids, Michigan 49503 | Questions? Call 616.234.5605 or email efwmdds@aol.com

FINANCIAL NEWS

Exchange-Traded Funds: Do They Belong in Your Portfolio?

By Bernard Bowhuis, CLU, ChFc, CFP®, CEO, Benchmark Financial Design Group, Inc. metals ETF may buy futures contracts or quantities of bullion. With the rapid proliferation of ETFs in recent years, if there’s an index, there’s a good chance there’s an ETF that invests in it.

More and more new indexes are being introduced, many of which cover narrow niches of the market, or use novel rules to choose securities. Many so-called rules-based ETFs are beginning to take on aspects of actively managed funds – for example, by limiting the percentage of the fund that can be devoted to a single security or industry.

E

xchange-traded funds (ETFs) have become increasingly popular since they were introduced in the United States in the mid-1990s. Their tax efficiencies and relatively low investing costs have attracted investors who like the idea of combining the diversification of mutual funds with the trading flexibility of stocks. ETFs can fill a unique role in your portfolio, but you need to understand just how they work and the differences among the dizzying variety of ETFs now available.

What is an ETF? Like a mutual fund, an exchange-traded fund pools the money of many investors and purchases a group of securities.

Like index mutual funds, most ETFs are passively managed.

Instead of having a portfolio manager who uses his or her judgment to select specific stocks, bonds, or other securities to buy and sell, both index mutual funds and exchange-traded funds attempt to replicate the performance of a specific index.

However, a mutual fund is priced once a day, when the fund’s net asset value is calculated after the market closes.

If you buy after that, you will receive the next day’s closing price. By contrast, an ETF is priced throughout the day and can be bought on margin or sold short – in other words, it’s traded just as a stock is.

How ETFs invest Since their inception, most ETFs have invested in stocks or bonds, buying the shares represented in a particular index.

For example, an ETF might track the Nasdaq 100, the S&P 500, or a bond index. Other ETFs invest in hard assets – for example, gold bullion. In such cases, a commodity or precious-

22

Pros and Cons of Exchange-Traded Funds Pros • ETFs can be traded throughout the day as price fluctuates • ETFs can be bought on margin, sold short, or traded using stop orders and limit orders, just as stocks can • ETFs do not have to hold cash or buy and sell securities to meet redemption demands by fund investors • Annual expenses are often lower, which can be especially important for long-term investors • Because ETFs typically trade securities infrequently, they have lower annual taxable distributions than a mutual fund Cons • Dollar-cost averaging will require paying repeated commissions and will increase investing costs • If an ETF is organized as a unit investment trust, delays in reinvesting its dividends may hamper returns • An ETF doesn’t necessarily trade at its net asset value, and bid-ask spreads may be wide for thinly-traded issues or in volatile markets The new wave of ETFs New and unique indexes are being developed every day. As a result, ETFs that might seem similar – for example, two funds that invest in large-cap stocks – can actually be quite different.

Many indexes define which securities are included based on their market capitalization – the number of shares outstanding times the price per share. However, other indexes and the ETFs that mimic them may select or weight securities within the index based on fundamental factors, such as a stock’s dividend yield.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

FINANCIAL NEWS

Why is weighting important? Because it can affect the impact that individual securities have on the fund’s result. For example, an index that is weighted by market cap will be more affected by underperformance at a large-cap company than it would be by an underperforming company with a smaller market cap. That’s because the large-cap company would represent a larger share of the index. However, if the index weighted each security equally, each would have an equal impact on the index’s performance.

The cost advantages and tradeoffs ofETFs As indicated above, one of the reasons ETFs have gained ground with investors is because of their low annual expenses.

Passive index investing means an ETF doesn’t require a portfolio manager or a research staff to select securities; that reduces the fund’s overhead. Also, investing in an index means that trades are generally made only when the index itself changes.

As a result, the trading costs required by frequent buying and selling of securities in the fund are minimized.

However, don’t forget that you’ll generally pay a commission with each ETF trade (depending on the type of account you have). That means a one-time lump-sum investment in an ETF will be more cost-effective than dollar-cost averaging, which involves frequent, regular investments over time.

ETFs and taxes ETFs can be relatively tax efficient. Because it trades so infrequently, an ETF typically distributes few capital gains during the year. In the past, there have been times when some investors found themselves paying taxes on capital gains generated by a mutual fund, even though the value of their fund may actually have dropped. Though it’s not impossible for an ETF to have capital gains, ETFs generally can minimize the ongoing capital gains taxes you’ll pay.

Just how much impact can reducing taxes have over the long term? More than you might think. Even a 1% difference in your return can be significant. For example, if you invest $50,000 and earn an average annual return of 5% (compounded monthly), you would have a pretax amount of $82,350 after 10 years. Even a 1% increase in that return would give you $90,970 at the end of that time. (This hypothetical example is for illustrative purposes only and does WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

not represent the performance of any particular investment.

Actual results will vary.)

Make sure you consider how an ETF’s returns will be taxed.

Depending on how the fund is organized and what it invests in, returns could be taxed as short-term capital gains, ordinary income, or in the case of gold and silver ETFs, as collectibles; all are taxed at higher rates than long-term capital gains.

What are some other reasons investors use ETFs? • To get exposure to a particular industry or sector of the market. Because the minimum investment in an ETF is the cost of a single share, ETFs can be a low-cost way to make a diversified investment in alternative investments, a particular investing style, or geographic region.

• To limit losses. Being able to set a stop-loss limit on your ETF shares can help you manage potential losses. A stoploss order instructs your broker to sell your position if the shares fall to a certain price. If the ETF’s price falls, you’ve minimized your losses. If its price rises over time, you could increase the stop-loss figure accordingly. That lets you pursue potential gains while setting a limit on the amount you can lose.

How to evaluate an ETF 1. Look at the index it tracks. Understand what the index consists of and what rules it follows in selecting and weighting the securities in it.

2. Look at how long the fund and/or its underlying index have been in existence, and if possible, how both have performed in good times and bad.

3. Look at the fund’s expense ratios. The more straightforward its investing strategy, the lower expenses are likely to be.

An index using futures contracts is likely to have higher expenses than one that simply replicates the S&P 500.

Your financial professional can help you decide how ETFs might fit your investing strategy.

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FINANCIAL NEWS

Get 2014 Off To A Great (Financial) Start Resolve to Meet with Your Trusted Advisors to Ensure Your Goals Are In Alignment with Your Needs Brian LaFrenier, CPA, Audit Partner, Beene Garter, LLP Banker Is the borrowing capacity on your line of credit still adequate?

Have you made additional investments in real estate and are loan expirations forthcoming? You should consider periodic meetings with your banker to review loan terms, options, and other financing needs.

E

ach new year comes with promises of self improvement. This practice can be traced all the way back to 2300 B.C. when Babylonians would make promises to their gods to pay debts and returned borrowed objects.

Goals of today tend to focus on losing weight or exercising, but we shouldn’t overlook another important resolution – maintaining (or developing) financial health. This year, resolve to meet with your trusted advisors to ensure your financial goals are in alignment with your needs and everchanging personal life. Below are a few ideas to help you get 2014 off to a great start!

Attorney Most practices have an attorney to represent their business affairs. But, who is representing your personal interests? Do you need a will? What about a trust? Maybe you have been practicing for a number of years and are reaching the end of your career. Have you established an estate plan? Your attorney can help with all of these documents.

Accountant Practices work with their accountant to fulfill various compliance requirements. But, is there more to leverage from that relationship? Do you engage your accountant for tax planning? Do you meet to review changes in regulations and identify planning opportunities? Do you struggle with cash flow and monitoring overhead? Some practitioners are nearing retirement and wondering what their practice may be worth and how they can positively impact that value. Your accountant may be able to support your needs in these areas with other value-added services.

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Financial Advisor What are your financial goals? When do you want to retire and what about tuition for your children? When was the last time you reviewed your investment portfolio with your financial advisor? An investment advisor can help you answer these questions and make sure you are on the right financial course.

Moreover, an advisor can help you determine the proper asset allocation and weighting based on your age and risk tolerance.

Insurance Agent Do you have life insurance? Is it enough and the right type?

What about disability insurance? Most practitioners will carry disability coverage, but is it adequate? When was the last time you reviewed your policies? Do you even know where they are located? Your insurance policies and needs should be reviewed annually with your financial or insurance agent to ensure adequate coverage.

Even if your treadmill will return to laundry storage by February, meeting with your advisory team now can help keep your finances healthy all year!

Connect with Brian LaFrenier on LinkedIn at: www.linkedin.com/in/blafy Like Beene Garter on Facebook at: https://www.facebook.com/BeeneGarter Follow Beene Garter on Twitter at: https://twitter.com/BeeneGarter

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

West Michigan District Dental Society and Henry Schein Dental Present a Half Day CE Seminar with Dr. Charles Blair

Focus on Profitability for the Efficient Dental Practice

Friday, June 20, 2014 | Thousand Oaks Golf Club Registration 7:30 am | Seminar 8:00 am to Noon | 4 hours CE credit Are you working “in” your practice rather than “on” it? Learn to see the “big picture”, analyze the business side of your practice, and take solid steps towards increased profitability. Hear strategies, tips and “pearls” on: • Coping with ad Down Economy • Fee Profiling and PPO Strategies • Procedure Mix Enhancement • Optimum Staff Ratios • Hygiene Department Strategies Also hear insight on how to: • Move from “cost-based” to “revenue savvy” • Diminish broken appointments – an “economic killer” • Planning a productive and profitable future for your practice Objectives: 1. The participant will gain insight into running a practice like a business.

2. The participant will be challenged to new thinking to survive in a changing world.

3. The participant will understand the cost of doing business.

REGISTRATION FORM WILL BE MAILED IN APRIL WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

25

MISSION OF MERCY

Why Volunteer at MOM 2014?

By Margaret Gingrich, DDS, WMDDS President

T

he 2014 Mission of Mercy (MOM) event at Ferris State University is rapidly approaching. If you are still trying to decide whether to participate this year, please read the testimonials from some of last year’s participants. Their comments might help you make your decision to participate.

“This is a community service event that has MANY hands involved, in MANY different ways. There is a place for just about anyone willing to give a couple of hours (or days) of their time.

My 19-year-old daughter and I volunteered for the first MOM event at SVSU last June, and we both enjoyed the fellowship and opportunity to meet and work with the multitude of caring, giving, people. We are both coming back to work at the MOM event at Ferris this coming May.” – Cathy Archer, R.D.H. “Giving back to the community is a hallmark of our dental society. The MOM clinic is a special opportunity for the entire dental team to come together and help those in need while making some new friends along the way.” – Chris Smiley, DDS “I am very excited for the opportunity at this year’s MOM event for our newest generation of dentists to work side-by-side with current generations of dentists to better the oral health of those in great need. Thank you, and I look forward to working with MOM again.” – Zach Breen, U of M Student “I thoroughly enjoyed volunteering at the Mission of Mercy because I could see that I was giving back to people in need.

Patients were so dedicated to wait in line for hours and hours on end. In addition, I was fortunate to be able to assist with taking x-rays on the clinic floor with the portable NOMAD. We carted around to the pedodontic area to take x-rays, endodontics, and oral surgery. The IT staff on hand were exceptional. They assisted us whenever we had a computer “glitch” and were right 26

there when needed. Doctors were able to get x-rays right when they needed them. This was especially important in the endo area. Plus, you meet such wonderful people, professionals from all over the state of Michigan. I will definitely volunteer again!”

– Annette Jackson, RDH “Volunteering my professional talents at the Saginaw, Michigan Mission of Mercy Event left me with a feeling of satisfaction greater than the amount of effort made in providing the needed dental care. There was no question the dental treatment received by the patients was well appreciated and I will look forward to participating in the next Mission of Mercy event.” – Aric Smith, DDS, MS “Not only was the positive charitable energy palpable throughout the weekend, but the genuine appreciation expressed by the many adults and children we served was overwhelming.

For many, this is the only chance these individuals and families have to get access to dental care. It was very enjoyable working side-by-side with others that were there for the same reason, and it was fun to run into old classmates that I haven’t seen in a while. In addition, I was very impressed with the temporary facility that was assembled, which allowed for a very workable dental environment.” – Jim Brennan DDS. “I didn’t volunteer last year but I can talk about being excited for this year’s event. This is the first year I will be involved in the MOM clinic, and I’m so excited to contribute to this wonderful event! This MOM clinic is a great opportunity to make a lasting impact on the oral health of patients and families, and provide much needed care to underserved children in Michigan. I’m looking forward to a great weekend in Big Rapids!” – Veronica Hamilton, DDS The event is being held in Big Rapids on May 30-31, with set-up May 29th and tear down June 1. Sign-ups will be open beginning in March. If you would like a reminder email, send your name to: mom@michigandental.org. Hope to see you there!

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

MISSION OF MERCY

Chris Smiley, Zach Breen, Lucas McShosh, and Andrew Grillo

A note from a grateful patient.

MOM clinic area.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

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PRACTICE MANAGEMENT

Managing the Millennials Submitted by Richard L. Chrisman, CPA MST, Hungerford Nichols CPAs + Advisors

I

am always looking for training on topics that I think will help me to improve our firm. One topic that I found very beneficial was how to understand and manage the different generations in the workplace. Our workforce has been changing over the years. We needed to change how we recruit, retain and manage our employees. We made some changes and it has been paying off with less turnover and happier, more productive employees. Following are some of my thoughts on this topic.

The generation that is causing a lot of the change is the Millennials. The Millennials are individuals that were born between 1980 and 2000. They are a talented and dynamic group. Some are already in the workforce; and many more are on the way. As the Millennials get out of school and enter the workforce and the Boomers retire, the percentage of Millennials in the workforce will continue to increase. Their influence is growing and they are forcing organizations to change how they manage their people.

The Millennials view the world differently than their older coworkers. They were brought up differently. They have developed their characteristics from doting parents and living very structured lives. They are used to working in teams. They have a “can-do” attitude about completing tasks; and they like to get frequent positive feedback. They have a positive attitude and are confident in what they can do. They seek leadership from their older coworkers, but expect their coworkers to listen and respect their ideas. They like challenges and dislike anything boring. They are used to juggling many activities, so they want flexibility in their schedule and a good work/life balance.

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If you want the best people from this generation in your practice, it will be necessary to understand and meet their particular needs and expectations. It might be necessary to alter your management style some and/or implement new company policies that will help to recruit and retain the Millennials. Here are some tips: • Be a coach – They want to look up to you. They want constant feedback on how they are doing. You need to allocate time for teaching and coaching them. They deserve and want you to invest your time in their personal development and success. This will make a huge difference in their overall loyalty to you and your practice.

• Encourage their “can-do” attitude – They can do anything, their parents told them so. Give them opportunities to prove it. Let them make their own decisions and do things their own way. Whether they succeed or fail, they will learn and grow from it. You might be surprised at what they can accomplish if you give them responsibilities and trust them to complete the task.

• Encourage a team effort – Millennials thrive when on a team. They believe working as a team will accomplish more and do the job better. Growing up they experienced team success. As adults they like to gather in groups and play on teams. Promote your organization as a winning team – and them as key players that are contributing to the team’s success.

• Listen to them – These young people have ideas and opinions. They want to be heard. Their loving parents always listened to them when they were kids. Allocate time to listening and staying connected with your people. Show them that their input and feedback will make a difference.

Implement their ideas if you can.

• They like a challenge – Boring is bad. They like their work to be always changing and getting more difficult. They want to climb the next mountain. They like to feel they are growing professionally and are making a contribution to the practice. Give them a challenge.

• They are technology savvy – They have grown up with all kinds of electronic devices. Take advantage of the technology capabilities of these young people. There is a lot we can learn from them. They can get a message out fast if they want to, and they can get information fast when they need it.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

PRACTICE MANAGEMENT

• Provide them a good work/life balance – This generation values their personal lives. They want a flexible schedule so they can fit everything in. Millennials fill their lives with many activities. They play on sports teams, give time to charities, spend time with family and friends and take nice vacations. They are willing to work hard, but not if they have to make sacrifices in their personal lives.

• Mix in some fun – Millennials want to enjoy their work.

They want to make friends at work. Plan activities that will give them opportunities to socialize with their coworkers.

Create a culture where they look forward to coming to work. They want to have some fun and laugh a little.

• They can multi-task – They can talk on the phone, send emails, answer instant messages and eat their lunch all at the same time. This is their life. You can give them multiple tasks to complete, and they will figure out how to get it all done.

• Take advantage of their networking skills – they are comfortable with teams and group activities. They like to build their personal network, either face-to-face or electronically. They can help you build your practice if given the opportunity and direction.

Of course you cannot stereotype an entire generation.

Some employees will fit this description and some will not.

But there are definite trends emerging in the workplace that are being initiated by the Millennials. A successful practice needs to be aware of these trends and evolve with the times.

Richard L. Chrisman, CPA, MST is the Managing Shareholder of Hungerford Nichols CPAs + Advisors, a Tax, Auditing and Business Advisory firm with offices in Grand Rapids and Greenville, Michigan. The firm is celebrating 73 years of helping local businesses, including many area dental practices.

And now for our next good idea: A SIMPLER NAME. Hungerford, Aldrin, Nichols & Carter is now Hungerford Nichols. A simpler name for the same great depth of expertise, friendly service, and most of all — good ideas you’ve grown to expect.

Please check out our new website at HungerfordNichols.com to see our new look and find a wealth of valuable information and resources for your dental practice.

Rick Chrisman, CPA, Managing Shareholder rchrisman@hungerfordnichols.com (616) 949-3200 WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

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CLASSIFIED ADS

The classified ad rate is $10.00 up to and including 30 words; additional words 15¢ each. Space permitting, WMDDS members may place ads free of charge as a membership service. Ads should be submitted in writing and sent with payment to Elaine Fleming, WMDDS, 511-F Waters Building, Grand Rapids, MI 49503. Telephone numbers and hyphenations count as two words, abbreviations count as one word. Ads received after the first of the month prior to publication may appear in the following issue.

Associate position wanted – Newly graduated dentist from UDM looking for full time position as an associate of progressive dental practice in Grand Rapids and surrounding areas.

Please call 616.617.9725 or email ranaazzo@gmail.com.

and assistant and 3 tips for handpiece.

Also includes rolling cart for portability. Please call or email for details/ photos. Phone 616.606.3263, or email dandersen83@gmail.com. Purchased for approximately $10K. Asking $5,500/obo.

Associate Position Wanted – Fourthyear at University of Florida COD and Michigan native seeking full-time associate level opportunities in greater Grand Rapids area beginning summer/ fall 2013. LRULE@UFL.COM or 248.568.0839.

Well established high quality practice in Kentwood area is looking for an associate between 1 and 2.5 days a week. Would prefer a seasoned dentist who has experience providing high quality patient service.

Please send an email to: associatedentistkentwood@outlook.com.

Kavo Handpieces for Sale – 6000B have 5 at $400/handpiece, 6500B have 6 at $400/ handpiece, 647B have 8 at $200/handpiece, 640B have 2 at $200/handpiece, 649B have 2 at $200/handpiece.

Call 616-453-6323.

Too busy in your own office and need the extra help? Dentist with nine years of experience looking for part-time employment. Please email dentalassociatemi@hotmail.com.

For Sale – Kavo GentleRay 980 Diode LASER. Specializes in management of all soft tissue procedures such as gingival troughing, aphthous ulcer treatment, and perio pocket treatment as well as bleaching. Features a large, bright touch screen with built in clinicial tutorials for easy practice integration. Like new, used approximately 15 times. Includes ALL accessories needed for immediate use including protective eyewear for doctor, patient 30

Dental Office Space for Lease/ Possible Buyin – 2554 Woodmeadow Drive, SE (near Breton and 28th Street), 1300 sq. ft., 4 ops, private office, lab, reception, staff lounge, full basement with lockable storage, excellent parking, plumbed for dentistry and cabled for digital dentistry. Three other dental suites in an all dental building. Very competitive lease rate.

Available April 2014. For more information, email westmidental@gmail.com or call 616.401.5134.

For Sale – Lab Master Foster Model Trimmer, Model # MT115, like new $600. Contact 616.949.7510.

Immediate opening for an associate dentist in the Grand Rapids area. We are an up-to-date, modern office that is completely paperless. Our office performs all aspects of general and cosmetic dentistry. Email your resume to gr.dentalassociate@gmail.com.

We need your help in changing lives, one smile at time. Michigan Community Dental Clinics, Inc. is seeking dentists to join our elite group of 60 quality oriented dental practitioners.

We have experienced exponential growth throughout Michigan over a five year period. Our growth continues, and we have several more offices opening in the coming years. We welcome talking to dentists and dental specialists who have a mindset of continuous quality improvement. Our culture is one which places “patients first.” Due to recently increased capacity, we have outstanding full and parttime opportunities. Our facilities fully utilize an electronic patient record, state-of-the-art equipment and the finest sundries available in dentistry.

Our facilities are operated utilizing a private-practice model with policies and procedures that encourages efficiency, productivity, improving quality, and cost control. We operate Monday through Friday with no evening or weekend hours. Our full-time positions offer very competitive remuneration and a comprehensive benefits package that includes paid holidays, medical, dental, vision, retirement, disability, paid Continuing Education, professional liability insurance, and a wellness program. For more information on specific clinic openings contact Wendie Rodriguez, Professional Talent Acquisition Coordinator at wrodriguez@midental.org or call 231.437.4739, or visit our website at www.midental.org to learn more.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

CLASSIFIED ADS

Exciting opportunity for dentists to provide children with dental care in Grand Rapids area schools. No evenings or weekends. Apply at www.smileprograms.com.

For Sale – Family practice in Grand Rapids NE that is part time with great potential, located in an excellent highvisibility location. There is 2050 sq.ft. with 5 ops and a 6th op is plumbed in. Opportunity for more footage if desired. Call 616.485.4884 for details.

Grand Rapids Area – Suburban general practice with revenues just under $800,000. Family based practice, six equipped ops. The owner works 26-32 hours a week with the full procedure mix. Room to grow. Owner willing to stay on part time if needed.

For details contact Phil Stark, Peak Practice Transitions, 888-477-7325 or visit www.peaktransitions.com.

Antique Dental Drill for Sale – $70.

Please call 616.241.4061 and ask for Sue deHaan or email sueldehaan@gmail.com.

Seeking full-time employment in a West Michigan general practice office to contribute immediately to the success of an office with a willingness to work nights/weekends to help bolster production and practice availability, as well as generate new patients. I have a desire to be included within the practice’s leadership team to contribute to decision making, developing strategies for practice growth, and to support team development and morale.

I’ve been consistently regarded as responsible, personable, a producer, positive, professional, and upbeat. I am currently in a hospital based GPR and am comfortable with all aspects of dentistry, including endodontics and surgery. For a copy of my resume and to discuss possible opportunities indetail, please contact me at grapdds@ gmail.com or call 989-225-0753.

ADVERTISER INDEX The Bulletin wishes to thank our valued advertisers who support organized dentistry by helping to defray the cost of printing and mailing.

Advertising in the Bulletin is seen by over 90% of the dentists in the West Michigan District. This includes five of the fastest growing counties in the state: Kent, Ottawa, Ionia, Montcalm and Mecosta.

For information on advertising rates, call Elaine Fleming, WMDDS Executive Secretary at 234-5605. Target your Market – advertise in the Bulletin!

AMC Mobile Anesthesia...................20 Beene Garter.......................................20 DBS Companies.................................32 DDS Integration..... outside back cover Davis Dental Laboratory................ inside front cover Founders Bank & Trust.......................5 Great Lakes Financial Insurance.......16 Henry Schein.............inside back cover Hungerford Nichols ..........................29 Keystone Pharmacy...........................32 MDA IFG............................................17 Professional Solutions.......................18 Studio 2 Dental....................................8

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014

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Accounting, Consulting, Coaching, Investment, and Practice Transitions for the Dental Professional

We mentor dentists!

We teach dentists!

Dr. Palm and new MDA CEO/Executive Director Karen Burgess cutting a cake celebrating the pay-off of the MDA headquarters building in Okemos. Photo by Jeff Mertens.

We coach dentists!

Happier Patients— One Compound at a Time

Keystone Pharmacy uses the latest technology and purest ingredients to create custom, compounded medications, according to your prescription. We also offer the convenience of free delivery to your office or patient’s home. Call Keystone today—your accredited compounding experts! creams & gels • gummies, lollipops & lozenges sterile medications • suppositories, sprays and more

KEYSTONE PHARMACY Specializing In Your Health

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4021 Cascade Road SE Grand Rapids, MI 49546 616-974- 9792 www.keystonerx.com

Dan Peters, DDS Consultant & Life Coach for Dentists

Bay City, MI Main Office 800-327-2377 Dr. Peters, Grand Rapids, MI Direct 616-550-3913 danieljdds@dentalbusinesssuccess.com

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014 WMDDS 1.30.2014 Ad - Dan Peters Highlight.indd 1

2/2/2014 2:07:56 PM

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WEST MICHIGAN DENTAL SOCIETY 511-F Waters Building Grand Rapids, MI 49503

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