EXECUTIVE SUMMARY
LOCALLY OWNED, GLOBALLY CONNECTED.
CHRIS HAUGHT chaught@wkre.com +1 303-947-4074 ChrisHaught.com
WHAT MATTERS MOST I’m in the people business, attached to it is Real Estate. Anyone can list your home, but very few can help you achieve the result you are looking for - A TIMELY SALE WITH MAXIMUM RETURN AND MINIMUM BOTHER. That is what matters. Everything else is a means to an end and we have more means than most. LIFESTYLE MARKETING EXPERTISE People looking for a home are essentially looking for a lifestyle. Lifestyle marketing is not only unique and engaging, it works! A portfolio of PROFESSIONAL PHOTOGRAPHS will be commissioned to create a carefully orchestrated series of the most interesting angles, the ideal time of day and the most compelling features of your home plus the surrounding grounds and amenities including sports, recreation, shopping and schools. These images create maximum impact and buyer appeal as they proudly showcase your home in an ONLINE VIRTUAL TOUR, MINI-WEBSITE, INDIVIDUAL PROPERTY URL, BOTH MLS SYSTEMS, IRES AND METROLIST PLUS HUNDREDS OF REAL ESTATE WEBSITES. Essential lifestyle and property information is available at a glance in a PROFESSIONALLY DESIGNED BROCHURE available for print online, presented at WKRE sales meetings and around the real estate community. Additionally, HIGH GLOSS INTRODUCING CARDS are delivered to an empirically targeted audience. For appropriate homes, MONTHLY OPEN HOUSE AND OTHER SPECIALS EVENTS are aggressively promoted through newspapers, email and numerous website syndications. DEPENDABLE COMMUNICATION Dependable communication yields dramatic results. I am keenly focused on rewarding your trust; exceeding high expectations, anticipating needs, BEING KNOWLEDGEABLE AND RESPONSIVE. I willingly cooperate with key brokers from other firms across the region. We are, in a sense, customers to each other, matching buyers and sellers and WORKING TOGETHER to achieve the best results for our clients.
WEB SYNDICATION
WKRE clients benefit from a best-in-class inventory distribution network of top real estate websites. Simply put, we use the best of the best. WKRE.COM & YOURHOME.WKRE.COM Your home will be prominently featured on its own website where the public can view it. A QR code will be placed on the sign rider where mobile scanning will direct people while they sit in front of your home. This is a vast improvement from brochure boxes and weathered paper that does not showcase the home in a first class manner. ENHANCED REALTOR.COM A presence on Realtor.com allows WKRE clients to reach more buyers with: • Enhanced and customizable listings that include additional photos and details. • Higher placement in search results, thanks to 25 photos and virtual tour that are automatically fed from MLS. • Open house alerts and dates uploaded far in advance. A calendar with all scheduled open houses appears on the detail page. • Reporting services that track the page-views for your home. • Superior exposure. Realtor.com is #1 in Google searches for terms that include “real estate listings”, “real estate”, “MLS”, “homes for sale”, “MLS real estate” and “realty”. WEBSITE SYNDICATION WEBSITES & LISTHUB SYNDICATION WEBSITES: • • • • • • • • • • • • • • •
HGTV Front Door Luxury Real Estate MyRealty.com LandWatch ResortScape Yahoo Real Estate
• • • • • •
Home Winks Property Shark Tweetlister Property Pursuit HomeTour Connect LYCOS
• • • • • •
Leading RE Propbot ReloRSS Pad4Pad Cyber Homes Coloproperty REColorado Realtor.com Zillow.com
HouseHunt GOVListed Data Sphere Vertical Brands Juwai.com Relocation.com
• • • • • • • • • • • • • •
AOL Real Estate Truilla Home Finder Hot Pads Open House Realty Trac CLR Search Vast Homes.com
Real Estate Central Rentrange USA Lifestyle RE Home2.me liquidus
and hundreds more! These national sites and the sites that they power will put your home on more than 900 real estate search Websites!
APPRECIATION & GRATITUDE With a passion for giving, I have developed a unique LUXURY CHARITY EVENT PROCESS THAT HAS RAISED HUNDREDS OF THOUSANDS OF DOLLARS AND AWARENESS FOR LOCAL CHARITIES, while also selling millions in real estate. Charitable organizations have included: • • • • •
Alzheimer’s Association of Colorado Judi’s House Mt. Evans Hospice Boys & Girls Clubs of America American Red Cross
OUR PRIVILEGES WK Real Estate (WKRE) defines local market expertise. Locally owned and operated, our firm has made a big impact on the entire Boulder County housing market as recipient of the Boulder County Gold Awards 16 years in a row. WKRE Realtors are currently involved with more than 100 non-profits. Looking to bring my clientele the true local presence of a powerhouse brokerage, I chose WKRE as the perfect fit for business philosophy and passion for results.
EXPERIENCE THE WK REAL ESTATE ADVANTAGE THAT YIELDS TANGIBLE RESULTS. “Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.” -Brian Tracy