Wisconsin Bike Fed Magazine, September 2015

M A G A Z I N E 11 S E P T E M B E R 2 0 1 5

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CONTENTS 8

Who Owns the Road?

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Core Values

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Wisconsin Tough

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Behind the Numbers: Fatal Crashes up in 2015

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Intersection Repair: Painting Positive Neighborhoods

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September Bicycling Events

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October Bicycling Events

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November Bicycling Events

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We Are Bike Fed

On the Cover: Skylar and Samantha Schneider tear through turn three at the Tour of America’s Dairyland East Tosa Gran Prix. Photo by Dave Schlabowske.

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2nd Annual East Tosa Gran Prix Kids Race After only two years, the kids race at the East Tosa Gran Prix has the biggest field of any race in the Tour of America’s Dairyland calendar. Nearly 500 kids lined up to race along the green bike lanes and blocks of bicycle friendly businesses on North Ave., proving the residents of east Wauwatosa are nothing if not prolific lovers of cycling.

Photo Credit: Dave Schlabowske

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Chris Aalid/Marketing Coordinator chris.aalid@wisconsinbikefed.org

Zac Barnes/Central Region Director central@wisconsinbikefed.org

Jessica Binder/Program Director jessica.binder@wisconsinbikefed.org

Dave Cieslewicz/Executive Director dave.cieslewicz@wisconsinbikefed.org

Eric Crouthamel/Valid Bike Shop Manager eric.crouthamel@wisconsinbikefed.org

Carolyn Dvorak/Southwest Region Director carolyn.dvorak@wisconsinbikefed.org

Sarah Gaskell/Planning Manager sarah.gaskell@wisconsinbikefed.org

Tony Giron/Smart Trips Coordinator tony.giron@wisconsinbikefed.org

Matt Gissibl/Resident Dirt Tester matt.gissibl@wisconsinbikefed.org

Tom Held/Share & Be Aware Comunications Coordinator tomh@wisconsinbikefed.org

Andrew Kaczmarek/Finance Director andrew.kaczmarek@wisconsinbikefed.org

Bryan La Bissoniere/Membership Coordinator bryan.labissoniere@wisconsinbikefed.org

Betsy Massnick/Membership Director betsy.massnick@wisconsinbikefed.org

Jake Newborn/Youth Education Program Manager jake.newborn@wisconsinbikefed.org

Mirtha Sosa/Milwaukee Bicycle Coordinator mirtha.sosa@wisconsinbikefed.org

Dave Schlabowske/Deputy Director dave.schlabowske@wisconsinbikefed.org

Board of Directors

Peter Gray, Chair, Clay Griessmeyer, Secretary Dan Goldberg/Assistant Secretary, Gigi Koenig, Treasurer Dave Jablonowski, Assistant Treasurer Brien Christopherson Julian Kegel Gary Peterson Patrick Gallagher Bill Koch John Siegert Cassandra Habel Ted Galloway Melissa Vernon Bill Hauda Beth Liebhardt David Waters Amy Kazilsky Janet Loewi Robbie Webber Magazine Staff

Editor: Dave Schlabowske Art Director: Chris Aalid Advertising: Matt Gissibl/matt.gissibl@wisconsinbikefed.org The Wisconsin Bike Fed Magazine is a complimentary addition to Bike Fed Annual Memberships.

Additonal copies can be purchase for $8 which includes shipping within the USA.

Safety Increases Even Amid Tragedy Biking is safer than ever and becoming more so. It’s easy to think the opposite, especially this summer. Wisconsin has had eight cycling fatalities so far this year, including six in the short span of a few weeks in June and July. Statistically, this is only slightly higher than average. In a typical calendar year our state experiences about eleven biking fatalities.

But, of course, these fatalities don’t happen in the cold abstraction of numbers. Every one was a real person with friends and families and goals.

There were triathletes, students, grandparents and musicians. Tom Held has done a nice job of describing each victim and the circumstances of the crash that took their lives.

But Tom’s story includes lots of good news. He reports on a just completed study by UW Milwaukee professor Robert Schneider in which he concludes that while cycling is up crashes are down. The number of crashes per 1,000 bicycle commuters has dropped from 59 seven years ago to 43 today.

Some of this improvement is due to treatments like paved shoulders and road diets. But some also has to do with a change in attitude. As Schneider points out all of us know someone who rides. When we’re driving the simple thought has to be, “look out for your neighbor.”

But I think another factor is the increased numbers of cyclists themselves. We know that there’s safety in numbers. In fact, Tom’s story notes that an unexpectedly high number of fatalities took place in rural areas with little bike traffic.

Go to a city like Amsterdam or Copenhagen and you’ll see dramatically higher concentrations of cyclists yet dramatically lower numbers of deaths and injuries per cyclist.

Lots of people on bikes change the culture. You can read more about that in my review of UW La Crosse professor James Longhurst’s book “Bike Battles.” Longhurst offers an intense yet entertaining history of the long American fight for the road. He sees the road as a “commons” belonging to multiple users who need to treat each other with respect – “look out for your neighbor”. Learning to get along in that shared space is going to make all of us safer.

Finally, if you enjoy Tom Held’s writing you’re in luck. Tom has joined the Bike Fed staff as Share & Be Aware communications liaison. In response to that spate of bike fatalities earlier this summer we knew we had to step up our public education and outreach and we were lucky when the veteran journalist and avid cyclist offered to join us. You’ll find his work here and online.

Enjoy the read.

Dave Cieslewicz, Executive Director WisconsinBikeFed.org

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WHO OWNS THE ROAD?

By Dave CIeslewicz

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find ourselves fighting for a narrow strip of pavement between a row of parked cars and a lane or two of auto traffic. And even that is too often ceded to us only grudgingly by our government and by motorists.

It wasn’t always like this. In fact, as James Longhurst explains in his new book “Bike Battles” the road is a commons that long predates cars, bikes or even horse-drawn vehicles.

Our concept of the open road and how to use it keeps evolving with new technologies and there is no telling what will come next.

Longhurst is a professor at the University of Wisconsin, La Crosse and an historian of urban and environmental policy. But his book, while academically rigorous, is easily accessible to the general public. In fact, I found it a page-turner as would any one who rides a bike on the streets of any American city or rural place.

I asked Longhurst why he chose this topic from the infinite number of things he could have written about.

He told me that as an urban historian he was thinking about these issues as he road his bike through the streets of Pittsburgh when he was studying there. He remains an avid cyclist today.

“Cities are designed around the transportation modes of the time. History helps us understand the problems we’re facing right now,” Longhurst said. “We can use history as a tool to make good decisions.”

As I read the book it occurred to me that it would be good if every state legislator who voted to repeal Wisconsin’s complete streets law would read it with that in mind. The history of the road tells us that it was not conceived for cars alone. Instead, the road has always been a place where people congregated both to move along it toward destinations but also to build and to live alongside it. Streets are as much about S BICYCLISTS WE OFTEN

cafes as they are about cartage.

And, in fact, bicyclists played a key roll in the “good roads” movement of the late nineteenth century even before cars had made their appearance in any great numbers.

Cycling activists of the time literally paved the way for the higher quality roads that later benefited motor vehicles and yet America pretty much forgot the bike as soon as the automobile came on the scene in a big way.

The nadir of the bike movement may have come in the mid twentieth century when the once powerful League of American Wheelman disbanded and newly written uniform manuals for road building and signage didn’t even take bicycles into account. By the 1950’s the bicycle was viewed almost exclusively as a child’s toy, it’s only serious use being the education of future drivers about the rules of the road.

“WE CAN USE HISTORY AS A TOOL TO MAKE GOOD DECISIONS.”

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Longhurst chronicles actions at the federal, state and local government levels, among bike activists and the industry. He reveals that through much of the dark periods in American cycling history it was the industry that kept the flame alive, often trying as industries do, to expand their market back into the realm of adults.

Longhurst traces the current bike renaissance to the 1970’s when a combination of events, most notably the

BIKE BATTLES is available from your local bookstore, at online booksellers and from the University of Washington Press at washington.edu/uwpress.

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OPEC oil embargoes and the nascent environmental movement, conspired to bring the bike back.

Not only an academic, Longhurst also describes himself as a bike advocate. So, given his deep knowledge of history and his personal interest in cycling I thought it was fair to ask an historian to project into the future.

He was surprisingly optimistic. “The current bike boom is really different from earlier ones,” Longhurst said.

“This time it’s much better organized, which makes this bike movement more meaningful and effective than those in the past.” follow us onmuniclike us on Longhurst also sees growing ipal budget pressures colliding with twitter facebook the huge costs of serving automobiles as another reason for the continuing surge in cycling. “Can an auto centric city afford to survive?” Longhurst asked. “I don’t think so.”

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ISCorp’s Women’s Pro Squad and Junior Team put healthy development and camaraderie above winning

By Peth Pickhard, Photos by Dave Schlabowske and Christine Rucker

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This Spread: ISCorp’s Holly Matthews wears the ToAD green omnium jersey jersey as she rockets past the Milwaukee skyline on the Hubbard Street downhill in the Schlitz Park Criterium in the Brewers Hill neighborhood. Matthews ended up third for the day and 10th overall in the series.

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he wheels of a jet flying into Milwaukee’s General Mitchell International Airport touched down less than three hours before the start of the 2015 ISCorp/Smart Choice MRI Downer Classic, and launched a mad, Schneidersisters scramble to the start line.

Above Katie and Mike Weber drove to Mitchell Field Airport in Milwaukee to pick up the Schneider sisters who flew in with only an hour to spare before they had to hop on their bikes and race at the ISCorp Downer Classic. Upper right They had not eaten on the plane, so the Webers called ahead to a Qdoba near the start of the race, and the sisters dashed in to grab some fuel. Left:After wolfing down the food in the car, the sisters surprised their teammates when they arrived at the ISCorp Sprinter Van parked near the start by Downer. Lower right opposite page: Katie Weber strategize with Dave Schneider about team logistics while Schneider preps bikes before the Shorewood ToAD race.

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ONE ISCORP TEAM VEHICLE diverted to Qdoba to grab fuel for the racers. Another headed straight to Downer Avenue, where the penultimate Tour of America’s Dairyland criterium road race was about to start. One bike, still in its box, needed quick assembly.

Skylar, the younger of the two sisters, raced the Amateur Road Nationals in Tahoe the night before Downer Ave., leaving no other travel option but the race-day flight.

Fortunately, it all came together. Samantha Schneider took second in the prestigious Downer Classic. The following day, Skylar and Sam sprinted one-two across the line in the East Tosa Gran Prix, the Tour of America’s Dairyland finale.

Their performance showed once again the strength of Wisconsin women in the pro peloton, and the grass-roots program that helps them develop the speed to win.

The sisters from West Allis follow the guidance of their father, Dave Schneider, who directs the ISCorp/Smart Choice

MRI Elite Women's Team, founded by Mike and Katie Weber. Dave has been involved in cycling for 35 years, but only joined forces with the Webers and ISCorp a year ago.

Of course, he knew of ISCorp because of its long history and successful junior development teams, which gave Trek Factory Racing team member Matthew Busche his start to the Tour de France and two USA Cycling road national championships.

With two competitive daughters, Schneider had always focused more on women’s racing, and by the end of a fourhour conversation with the Webers, he found a new home for his coaching talents.

“It always seemed like it would be cool to work with someone in your community, it would be a lot more meaningful,” Schneider said.

The Schneider sisters, who previously raced for Team TIBCO, donned the ISCorp orange and blue kits for the first time in the 2015 season. The ISCorp Team’s step up in the WisconsinBikeFed.org

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pro fields was boosted by the sponsorship of Smart Choice MRI, a Wisconsin-based health care company.

Smart Choice MRI’s owners are cyclists themselves, and while they hope racers don’t need their services, it is always nice to know the medical professionals understand the specific needs of cyclists.

The team’s Junior Program, which serves as the official Development Team of Trek Factory Racing, teaches riders how to be teammates and to race like professionals, even when the results don’t meet expectations. Eighty riders compete on the ISCorp team, and range in age from nine to 60-plus.

Masters riders, those over the age of 30, are committed to supporting younger riders, said Katie Weber, executive director of the ISCorp Cycling Team.

“We reinforce our mission statement to develop our youth and their character by requiring our older riders to give back and mentor during the races,” she said.

Mike Weber, president of the ISCorp Cycling Team and the Mequon-based computer systems business that carries the same name, said ISCorp is poised to win the USA Cycling National Criterium Calendar team title.

“It’s not because Samantha is currently number two, but because of the fact that we have four riders in the top 10,” Mike Weber said. “Overall, our team is the best team because they all work together, they all do well together.”

Dave Schneider preaches a philosophy to make racers the “best teammates ever.”

“Winning is pretty far down on our priority list,” Dave Schneider said. “If we do everything right, the results are there.”

Sam Schneider, 24, has won 11 national championships and the 2014 Tour of America’s Dairyland title. Skylar Schneider, 16, won the 2014 USA Cycling Junior Criterium nationals and has been racing for 12 years.

Their experience has been invaluable for the younger ISCorp riders.

“Not only is Sam Schneider an excellent racer, she is an excellent leader and her character impacts how we are able to create such a great squad that works together and sacrifices things for each other,” Mike Weber said.

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Above Criterium racing is all about the corners.

Riders have to lean, get off the brakes and pedal through as much as they can. Left: Trek sponsors ISCorp with custom painted team bikes. Lower left: Peter Bock, 17, gives a classic “look back” to a competitor dung the Downer Classic Juniors race.

Bock finished 3rd on the day and 6th overall for the series. ISCorp has been known for their strong Juniors program for years.

WHEN THE TEAM WAS FOUNDED in 1998, female racing fields were small. A handful of women would show up for Cat 4 races and only 25 Cat 1/2 riders would make up the pro field. Carrieann Kopernik, a friend of one of the ISCorp riders, approached the team and pitched the idea of creating a competitive women’s team by adding a professional squad in addition to the existing junior women’s team.

Katie Weber said she handed out flyers in the Milwaukee area in search of new racers.

“Let’s face it, the sport of cycling is not a user friendly sport. It’s not like you wake up one day and decide to race a criterium,” she said.

“Since then, we have evolved our women’s program, keeping it open and welcoming to people who want to learn about the sport. Those who do well, and those who excel, we have the means and infrastructure to take them to a very high level.”

ISCorp brought a large pro women’s squad to compete in the Tour of America’s Dairyland series, giving them an opportunity to gain valuable race experience. In addition, team camps in Texas and North Carolina, and housing in Wisconsin for riders from Latin America, allow the

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“Winning is pretty far down on our priority list. If we do everything right, the results are there.�

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Left, opposite page: Hugs at the call-up before the start of the Downer Classic shows the core team values place camaraderie and healthy development above winning. It is interesting to note that more often than not, ISCorp does very well at the finish line.

women to train together.

“We had riders that were Cat 3 last year that are now racing at a Cat 1 level because we provided them with the means to do so,” Katie Weber said.

The prize purses and lap primes for women have been smaller than the cash awarded to men throughout the history of cycling. That’s starting to change.

Rick Anderson, CEO of Smart Choice MRI, said his group decided to make the Team Omnium cash prize the same amount for both men and women in 2014 and 2015.

“Sam and Skylar looked at the check and thought it was so unusual that they would get the same check,” Anderson said. “It sparked a conversation between Katie Weber and I about continuing that trend and solidly backing a pro women’s team. That’s what we’ve done.”

ISCorp works closely with Wisconsin-based sponsors like Trek Bicycle and Wheel & Sprocket.

“The bikes we are racing are basically made an hour from where the girls were born,” Dave Schneider said.

“You feel like you are a part of their family. There’s definitely a sense of pride in representing your community.”

Anderson, a cyclist himself, explains that being the presenting sponsor for the ISCorp team allows his company and its employees to engage with the community in a new and direct way.

“It’s not just put up a billboard or have an ad on TV, but to connect with people in your hometown on a race course or on a bike ride,” he said.

In 2016, all ISCorp team members will be Wisconsin Bike Fed members. Katie Weber believes supporting the Bike Fed helps improve cycling in Wisconsin and creates a talking point for riders racing outside the state, a pathway to discuss bike advocacy with riders from other regions.

“We’re all here to try and do the same thing and grow WisconsinBikeFed.org

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cycling safely and productively in the state and advocate for its growth and safety,” Anderson said.

Dave Schneider observed riding on the roads has become scarier with cell phones serving as a distraction to drivers. He said people in other states have a different take on cyclists when they encounter someone on the road.

“In a lot of communities, the people in the community are so proud because bikers may be a future athlete or someone who is going to represent you in the national championships,” Schneider said. “It’s like seeing someone walking down the sidewalk from the Green Bay Packers.”

Whether or not pro racers in Wisconsin could garner the same respect as the Packers, there’s no denying that the ISCorp team produces and shapes female road cyclists, many with Wisconsin roots, to compete on all levels – locally, nationally and internationally; and to dominate as a team.

As he witnessed the excited greeting and hugs Sam and Skylar received from the other women in the ISCorp Sprinter van when they first arrived at the Downer ToAD race, Mike Weber grinned ear to ear and said, “Sure we all want to win, but this is what our team is really all about.”

Top: Holly Matthews hit the asphalt in turn three at the East Tosa Gran Prix. She picked herself up and got back on the bike though. Crashing is a part of racing that nobody likes, but it happens to almost everyone at some point.

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Story by Gary Boulanger, Photos by Peter DiAntoni 22

This spread: Although Hayes sponsors professional athletes to test their products, the staff product managers and engineers all take every opportunity to ride and personally put what they make through the paces. On this page Scott Struve, Global Creative Director, puts on his Hayes Test Pilot hat.

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THE STABLE OF BICYCLE BRANDS residing quietly in Mequon is rather impressive, covering several bases from the ground up.

Led by President and Chief Executive Officer Philip Malliet, a Wisconsin native with degrees from Marquette University, HB Performance Systems Inc. has grown organically from a Milwaukee manufacturer of parts for outboard motors, in 1946, to a world leader in braking, steering and suspension systems today.

Malliet’s team of 500, working under the Hayes umbrella, takes pride in their ability to integrate components and technologies into systems that provide superior braking and electro, hydraulic and mechanical controllability for snowmobiles, motorcycles, military vehicles, heavy-duty construction and agricultural equipment. And bicycles.

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We spoke with Malliet, and asked him several questions about the company’s bicycle product past and its future plans.

With a history of providing braking systems for Harley-Davidson motorcycles, Caterpillar’s wheel loaders and Polaris snowmobiles, it seemed inevitable that Hayes was in the right position to bring production disc brakes to the mountain bike world in 1993. Some may not remember that it was Hayes who developed the first disc brake for the Chicago-based Schwinn in 1972. Does having first-mover status help or hinder Hayes?

“To be the first in the bicycle market with a new technology can be a great position, but product evolution in the bike industry is fast-paced, so being first doesn’t guarantee longevity. We have to constantly evolve our products from a performance and appearance perspective to maintain the leadership position.”

front of your current and future customers?

“You will see a renewed commitment of support from Hayes to our customers’ markets through more visibility at industry and customer events.

More important, though, will be our continued commitment to the development of new technologies and high performance systems that address our customers’ needs and their customers’ desires to go faster and further in the most demanding conditions.

“It’s all about passion for the products our customers make and our employees enthusiastic participation with our customers products to recognize first-hand the next new technology and high performance system.”

Does the continuous development for powersports aid the bicycle product development cycle?

“There are crossover opportunities for technology both ways, and you will see that continue at Hayes.”

Darren Campbell is Vice President & General Manager of the Hayes Bicycle Group. He started out as an intern in the engineering test labs. Campbell holds a bachelor’s degree in mechanical engineering from the Milwaukee School of Engineering and an MBA from UW-Milwaukee. His versatile background in everything from design to production to marketing serves him well as he helps shape all aspects of each of the five brands.

With such a wide breadth of markets covered, how do you plan to keep the Hayes name at the fore-

“Growing up in rural Wisconsin working on farms, meat plants and other grunt jobs, you learn to take

nothing for granted,” he said. “Just keep your nose down, work hard and good things will happen.”

Where does Hayes see room for growth in the bicycle segment?

“We see room for growth in each segment we participate in. Each of our brands has been a leader at some point during its history. We have built our company around driving each of them to a leadership position once again.

We use our company brand drivers of Purposeful, Premium, Trusted, Engineered and Unbeatable to drive all aspects of our business from product development to customer service. Our portfolio of products includes some

A GROWING FAMILY In June 2005, the Hayes senior leadership team led a management buyout and renamed the business HB Performance Systems. The new ownership team quickly moved into an acquisition mode, and purchased several businesses to strengthen the bicycle products group, including:

SUN METAL PRODUCTS OF WAUSAU, IND., which made SunRingle’ components, specifically rims and wheels for bicycles and wheelchairs. HB also acquired an on-going Chinese wholly owned foreign enterprise in the deal.

WHEELSMITH FABRICATION, INC., the only U.S.-based manufacturer of high grade bicycle spokes, with production moved to Milwaukee.

ANSWER BICYCLE COMPONENTS, handlebars, saddles, stems, cranks, pedals, shoes, gloves.

MANITOU SUSPENSION, front fork and rear Left: Product testing is a tough job, but somebody’s got to do it! It is not unusual for the crew from Hayes to head out after work and on weekends to ride the local trails together. From CEO Phillip Malliet on down, everyone at Hayes takes pride in the products they produce.

shock products.

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outstanding product lines and intellectual property. Combining these assets with our global infrastructure and nimble size, we are able to offer significant value added products and services to our customers that our competitors cannot.”

You must be excited to see growing segments like fat bikes, gravel bikes and the prospect of the pro peloton adapting discs brakes in the near future. How do you and your team stay ahead of these curves?

“Growing segments go well beyond disc brakes and are driving innovation in each of our cate26

gories. The Fat and Plus size opportunities are probably some of the most exciting at the moment and have resulted in some new categories for Manitou and SunRinglé. We utilize a Voice of Customer (VOC) approach which is key for any market-driven business. You have to stay close to the market influencers and align your product plans with where your customers are headed. We also keep R&D initiatives moving that can be disruptive in the market place.

“An important balancing act with VOC is for a company to leverage our component expertise to help evolve the markets themselves.

Customers often don’t know what is possible. Combining these two pieces, VOC and R&D are how we keep ahead and lead these trends. Of course, we’re all riders too and are constantly tinkering and experimenting to improve our own experience on the bike. Most often work doesn’t feel like work!”

We run stories about our great partners in Wis-

Top: Every year millions of Wheelsmith spokes are now produced right here in Wisconsin since Hayes moved the production machinery from Asia back to Wisconsin, a rare example of re-shoring in the bicycle industry.

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Below: Not only do the employees at Hayes ride the products they design, manufacture, and sell, they also give back to the sport they love. Hayes donates products to the Bike Fed for our fundraisers and more importantly, they get out there and help construct the trails they ride.

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consin’s nation leading bicycle industry to share their passion for cycling as well as to encourage our members to ask for Wisconsin products the next time they are making a purchase at their local bike shop. No matter what your upgrade, you can find a Wisconsin product that will be as good or better than anything else on the market.

When you make that Wisconsin purchase, you not only get a better bike, you support local jobs, the Bike Fed and help make Wisconsin America’s Best Ride.

We asked Malliet to describe his perfect summer day in Wisconsin.

“A dirt trail to conquer, miles of open pavement to ride, a farm field to plow or a bridge to build!” he said with a chuckle. “At Hayes we have a lot of passions, and in Wisconsin all of them are possible! Of course a whole bunch of sunshine doesn’t hurt either.”

Green Bay native Gary Boulanger is editor-in-chief of Bicycle Times Magazine in Mountain View, California, and worked at Waterford Precision Cycles 20 years ago.

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BEHIND THE NUMBERS Fatal Crashes Up in 2015

By Tom Held

A

S OF AUGUST, TEN PEOPLE riding bikes were killed on Wisconsin roads this year, and five of them died in a statistically rare but often deadly scenario: A person driving a car hit them from behind on a rural road.

The deaths of a grandfather, a budding engineer, a business executive, a father training for Ironman Wisconsin and a mother continue a pattern revealed in an analysis of crashes involving people walking and biking in 2011, 2012 and 2013.

The severity of those crashes and the opportunities to prevent them represent one of the valuable findings in the report released in August

by Robert Schneider, a professor and traffic safety researcher at the University of Wisconsin - Milwaukee. Assisted by Joseph Stefanic, also of UWM, Schneider analyzed the police reports created from nearly 4,900 crashes involving pedestrians and the 3,365 involving cyclists.

The work was funded by the Wisconsin Bureau of Transportation Safety, which works with the Wisconsin Bike Fed to reduce crashes through the Share & Be Aware program.

Over the three-year span, 33 people on bicycles and 152 people walking were killed on Wisconsin roads; another 307 cyclists and 774 pedestrians suffered inca-

Injuries Fatalities

60

50

40

1,800

1,600

1,400

1,200

1,000 30

BICYCLIST FATALITIES & INJURIES 20

Over the years, improvements to bicyclist safety have been made in areas such as engineering, education, enforcement, and emergency response.

49%

800 The number of injuries has decreased since 1990 600

400 10 200

2012

2010

2008

2006

2004

2002

2000

1998

1996

1994

0 1992

1990

0

Data via Wisconsin Department of Transporation

30

pacitating injuries, after being hit by motorists.

The data helps road planners, road users and law enforcement officials map strategies to the number of crashes, injuries and deaths. The hitfrom-behind scenario can be reduced through better roadway designs, ones that reduce speed and provide cyclists with paved shoulders and bike lanes, Schneider said.

The more prevalent crashes, those that occur on arterial or collector roadways can be reduced by putting roads on diets. Roughly three of four fatal crashes took place on multi-lane roads with higher speeds and traffic volumes and minimal, if any, safety zones for people walking and bicycling. Think W. National Ave. or Brown Deer Road in the Milwaukee area; or E. Washington Ave. in Madison.

Reducing the number of traffic lanes and providing bicycle lanes and sidewalks would significantly improve safety while having a negligible impact on traffic flow, on roads carrying 16,000 to 20,000 per day, Schneider said.

Improvements in road design and options for people on bikes and on foot have worked.

The number of people biking to work has increased over the past seven years. Over the same span, the number of crashes per bicycling commuter has dropped — from 59 per 1,000 bike commuters to 43 per 1,000.

The number of bicycle crashes per 100,000 state residents has dropped from 23 per 100,000 to 18, from 2004 to 2013, according to Schneider’s report.

His numbers show that investments in bike lanes, curb bump outs and other improvements pay dividends.

Schneider said crashes also can be reduced by raising the consciousness of people driving, through campaigns like Share & Be Aware.

One simple message can have great impact: when you’re driving a car, you could kill your neighbor.

“In a lot of these crash reports, the driver did not see the cyclist,” Schneider said. “And how is that possible? It’s not clear.

WISCONSIN’S BICYCLING FATALITIES IN 2015 JAMES SHAFER, 56, OF REDGRANITE. The owner of

Lambeau Lanes and grandfather of three was hit from behind while riding home on EE in Waushara County on Feb. 14. Eric Banaszak, 42, of Redgranite, pleaded no contest to hit-and-run causing death, and will be sentenced on Oct. 2. The felony charge carries a maximum sentence of 25 years in prison.

COLTON KING, 22, OF SHEBOYGAN. The University of

Wisconsin – Milwaukee student was hit from behind while bicycling to work on A in Sheboygan County about 6:30 a.m. March 23. The driver told police he did not see King. No citations have been issued.

ANTHONY OLIVER, 54, OF OAK CREEK. A father of two and

a triathlete training for Ironman Wisconsin, Oliver was hit from behind while biking with a friend south on HWY 36 in Waukesha County, June 6. Brett Hartley, 20, of Oak Creek, has been charged with two counts of reckless homicide.

PAUL BROWN, 45, OF FRANKLIN.

A friend of Oliver’s and a co-worker at Northwestern Mutual Insurance Co, Brown was riding with his training partner when both were hit, allegedly by Brett Hartley.

JOSHUA SCHUBERT, 29, OF MENASHA. A husband and father of

three, Schubert was removed from life support one week after being struck by a 57-year woman who reportedly fell asleep at the wheel, June 15, crossed the center line and crashed into Schubert on the shoulder of Valley Road in Menasha.

Carol Noskowiak, of Menasha, was issued traffic tickets for inattentive driving and operating left of center.

MATTHEW COURT, 11, OF MADISON. A young jazz musician,

Court was hit by a car crossing University Ave. from Ridge Street in Madison. Witnesses said Court biked through a red light, into the path of a car.

DONNA DAVID, 52 OF MARSHFIELD. A mother of

two and a research assistant at the Marshfield Clinic Research Foundation, David was hit from behind while biking northbound on the right side of T, in Marathon County, July 13. The motorist reported she did not see David in front of her. The case is being reviewed by the Marathon County District Attorney’s office.

KEITH HABENICHT, 50, OF GERMANTOWN. The father of

three was hit him from behind on Appleton Avenue, south of Mequon Road, on Aug. 23. The driver fled.

Police arrested the owner of the car, and have been investigating to identify the driver. No charges have been filed. Habenicht worked for Langer Roofing for 30 years.

EMILLY ZHU, 23, OF MADISON. A

graduate of Princeton University, Zhu crossed Raymond Rd. into the path of a car while biking southbound from the Ice Age Junction Path in Madison. There is a stop sign controlling traffic on the path. Police determined Zhu failed to yield the right of way.

MARIO ESQUIVEL-FLORES, 43, OF BELOIT. Esquivel-Flores was hit

while bicycling east on Milwaukee St. in Beloit on Aug. 29. A 29-year-old man from Clinton, was arrested on suspicion of homicide by intoxicated use of a vehicle. The case is under review. No charges filed as of Sept. 4.

WisconsinBikeFed.org

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“A bicyclist on the road ahead of you, you should see them for 10 seconds or longer,” he said. “There are cases of driver distraction, drowsy driving, drunken driving.

“I think it’s very important to have a message that says look out for your neighbor. That’s how we can create a better and safer environment for everybody. As a driver, it’s really important to look out for your neighbor who is on a bicycle or is a pedestrian.”

Schneider noted that individuals, when asked, will say they don’t want to hit somebody.

Yet, their attentiveness to that task seems to fade behind the wheel. Alcohol is certainly a major factor.

In one out of four cyclist fatalities, either the motorist or cyclist was under the influence, according to Schneider’s report. The percentage was higher, 31 percent, in the pedestrian fatalities.

Schneider said the number of fatal crashes on rural roads - eleven of the 33 fatalities he studied – surprised him. Most of those occurred on roads with no shoulders and speeds of 35 mph and above.

The finding, though, was consistent with data from previous years. In 1999, when 18 cyclists were killed in Wisconsin, ten of them died on rural roads.

The higher speeds lend themselves to more severe outcomes, but the majority of crashes occur when cyclists are in urban and suburban areas. Roughly 86 percent of the 3,029 crashes that resulted in little or no injury to the person on a bike took place on streets in urban areas, the analysis found.

In the fatal crashes, “It seemed drivers simply weren’t expecting bicyclists to be there,” Schneider said It reinforces the importance of being constantly alert and mindful of the potential for a cyclist to be on the road, as allowed by law, at any time of day or night.

It’s also to remember these victims are more than statistics.

“These are people with kids, and people who have families that are devastated,” he said. “These impact people’s lives every day.

“It’s important, when we look at the numbers, to remember every single one is real life.”

The other story behind these statistics is that bicycling is an incredibly safe, healthy and fun activity enjoyed by half the people in Wisconsin. Every year nearly 3 million people ride bikes in our state, so statistically it is very safe and keeps getting safer every year thanks to better facilities and better education and awareness from our Share & Be Aware program.

To find out more about Share & Be Aware and request a free safety class for your community or business, visit ShareAndBeAware.org

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WisconsinBikeFed.org

33

INTERSECTION

REPAIR PAINTING POSITIVE NEIGHBORHOODS

34

The Bike Fed Safe Routes to School team and our partners from Artists Working in Education put the final touches on the Hopkins-Lloyd intersction mural project after the kids finished most of the work.

Story by Jake Newborn Photos by Dave Schlabowske WisconsinBikeFed.org

35

E

ach year, the Wisconsin Bike Fed teaches safe bicycling and walking to more than 2,500 students at 30 Milwaukee Public School sites, through our Safe Routes to School Bicycle Driver’s Education and Walking Wisdom classes.

36

OUR BICYCLE DRIVER’S ED TEAM brings bikes, helmets, and trained staff to students in grades four through six, and we take youths in grades one to three on walks. Every step of the way, we discuss safety, and the environmental and health benefits of being active.

These summer camps also guide kids on rides through their neighborhoods. The Bike Fed shows them how to travel by bike and discover some of the fantastic features of our city: the parks, bike shops, farmer’s markets and Bradford Beach. For some, it’s their first look at Lake Michigan.

In recent years, we expanded our effort to make the neighborhoods where students go to school safer and more accessible for bicycling and walking. A mural project at 15th and Hadley in Milwaukee’s 53206 zip code is the most recent and visible

example. Students from the Hopkins Lloyd Community Learning Center sparked this project by noting the lack of well-marked crosswalks, speeding cars and drivers not yielding to pedestrians, as required by law. They also observed motorists pass on the right and the generally poor condition of streets and sidewalks.

The kids identified these as obstacles that dissuade them and their neighbors from biking or walking.

In response, the Bike Fed partnered with Artists Working In Education to develop an intersection mural that had cultural relevance, made a neighborhood more attractive and improved safety.

Intersection murals are increasingly popular across the United States and encourage people in cars to slow down.

“If the sidewalk wasn’t bumpy, or full of glass, then I’d walk. If cars didn’t speed, I’d bike. I love biking and walking.

I want to do it more.”

AL ANDA JACKSON

This page: In the days leading up to the painting, students were guided by the artists from Artists Working in Education to develop a meaningful design and create the stencils for the different elements of the mural. Before painting could begin, they kids laid out the stencils according to the design and traced them with chalk, marking where the different colors would be painted. Then it was like a giant paint by numbers project as everyone helped fill in the colors with brushes and cans of paint.

WisconsinBikeFed.org

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Above: Milwaukee Mayor Tom Barrett congratulates the kids for their great work on the intersection mural. Not only did kids get to create a lasting painting to help beautify and slow traffic in their neighborhood, but they got experience working together, learned about African culture, got helmets, bikes and getting interviewed by the news media (images right).

Two artists, Ammar Nsoroma and Angela Livermore, taught kids how to make large stencils and guided them to choose West African Adinkra symbols with important messages: toughness, indestructibility, and the principle of looking to the past to build for the future. The final symbol painted into the mural means “help me and let me help you,” and conveys the idea of interdependence among community members. This symbol honors the moving parts and organizations that came together and created this cultural asset.

The mural is a fantastic way to engage the youths who took the Bike Driver’s Ed course at the Hopkins Lloyd CLC. Neighbors helped out and people who walked and bicycled by while we painted thanked us for doing something positive in the community. Best of all, the students took pride in using what they learned in our Safe Routes to School Summer Bike Camp to make a lasting improvement in their neighborhood.

In the end, intangible rewards like these are why we do what we do at the Wisconsin Bike Fed. We believe that by making our communities, a better place to ride a bike, we also make it a better and safer place to live, play, visit, work and run a business. Hopefully this mural will be a reminder of our goal to work together to make a better Milwaukee — one step, or pedal turn at a time.

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ride&unwind

PAVED ROUTES | WINDING COUNTRY ROADS | SCENIC TRAILS EXPLORE GREEN LAKE AREA TREASURES Stretch your legs at Daycholah Lookout, Judson Tower, Vines & Rushes Winery, Amish Country, the Shops of Water Street and many other icons worth a stop.

ON THE SHORES OF BEAUTIFUL GREEN LAKE

800.444.2812 | HEIDELHOUSE.COM

WisconsinBikeFed.org

39

Bike Tour July 23 & 24, 2016 Ride the shores of Lake Michigan from Mequon to Manitowoc to Sturgeon Bay!

WISCONSIN BICYCLING EVENTS

The Scenic Shore 150 BIke Tour is a two-day fully supported 150 mile ride along the coast of beautiful Lake Michigan. Join us for our 24th annual ride as we strive to cure blood cancer.

Best cycling event in the Midwest!

24

years of riding the shore!

September Sep. 4 - Sep. 7, La Crosse Bicycle Festival, Cameron Park, LaCrosse, WI, Four days of fun, all kinds of rides, for all types of cyclists, and families http://www.explorelacrosse.com/bicycle-la-crosse, burish@explorelacrosse.com, 800-658-9424 Sep. 5, Wheel A Way (24th Annual), Three Lakes, WI, Fun Ride, http://www.threelakes.com, 800-972-6103

RE GI STE R ONLI NE AT

www.ScenicShore150.org

S P O N S O RE D BY

Sep. 5 - Sep. 6, Cross of the Century, Door County Fairgrounds, Sturgeon Bay, WI, Cyclocross Race, A challenging and zany cross race set at the Door County Fairgrounds during Door County Century weekend., http://www.crossofthecentury.com, john@netnet.net, 920-606-3216

P: (262) 785-4272 E: scenicshore150@lls.org

Sep.5 - Sep. 6, Copper Harbor Trails Festival by Bell’s Beer, Copper Harbor, MI, Off Road Race, http://www.copperharbortrails.org Sep. 6, Treadfest Mountain Bike Race (WORS#10), The Mountain Top at Grand Geneva Resort, Lake Geneva, WI, Off-Road Race, TreadHead Cycling, TREADFEST offers the “toughest” course on the WORS circuit including the infamous Colorado Heartbreaker, with other activities for riders and families alike, http://wors.org/schedule/treadfest Sep. 6, Sugar River Triathlon, Community Park, Belleville, WI, Special Event, http://www.racedayeventsllc.com/ content/sugar-river-triathlon, raceday@racedayeventsllc. com Sept. 12, WEMS (#7) RASTA Rock N Root, Washburn Trails, Rhinelander, WI, Off Road Race, http://wemseries. com, Plansky.Jason@gmail.com Sept. 12, SepTimber Ride Eagle River, WI, Ride, http:// eagleriver.org/featured/septimber-ride 800-359-6315 Sep. 12 - Oct. 10, PAC Tour Southern Transcontinental, PAC Tour, Sharon, WI, Ride, San Diego, CA to Tybee Island, GA, 27 riding days 2,876 miles 107 miles per day, http:// www.pactour.com/southern.html, info@pactour.com, 262-736-2453 40

Sep. 12 - Sep. 12, Krankin’ for Kids charity bike ride, Trinity Lutheran Church grounds, Mequon, WI, Ride, http:// www.LSSES.org, events@lsses.org Sep. 12 - Sep. 13, Door County Century, Sturgeon Bay Fairgrounds, Sturgeon Bay, WI, Fun Ride, Four routes, all with well-stocked shoreline rest stops, post-ride spaghetti dinner with projection screens displaying NFL games, a Bike Expo and a cyclocross race., http://www.doorcountycentury. com, director@fall50.com, 920-606-2458

sponsored by

A fund-raising bike ride at the Milwaukee County Zoo benefiting the Zoological Society of Milwaukee

Sep. 13, Ride On The Wildside, Milwaukee County Zoo, WiscBikeFedAd2015_VilasCoVisitorGuideAd PM Page 1 Milwaukee, WI, Fun Ride, www.ridewild.org, http://zoosoci- 5/18/15 2:45REGISTRATION FEE INCLUDES: ety.org/bike, 414-258-2333 • Entry into the Zoo • Continental breakfast Sep. 13, 46th Annual Harmon 100 by Wheeling Wheelmen, Wilmot High School, Wilmot, WI, Ride, 25, 50, 62, 75 or 100 mile routes on well marked and quiet country roads. Cue sheets and SAG support provided. RAVE reviews every year.

Free showers available after ride. Bring your own towel. Century riders should start no later than 8am, http://wheelmen. com/harmon_hundred.asp, harmonhundred@gmail.com Sep. 14 - Sep. 18, Door County Holiday, Best Western, Sturgeon Bay, WI, Ride, Pedal Across Wisconsin, 5 Day Fully Supported Door County tour with hotel, ride as much or as little as you please and always a beach, pub, or bakery nearby. $625, http://www.pedalacrosswisconsin.com/index. html, kennethjgoldman@yahoo.com, 847-309-4740

• Parking

• T-shirt

• Picnic lunch

New routes this year! Distance rides begin and end at the Zoo.

Register online on our website: zoosociety.org/bike by September 4, 2015.

Media Sponsors:

414-258-2333

Helmets are required for all riders!

Event is held RAIN or SHINE A Zoological Society and Milwaukee County Zoo Partnership

Sep. 18 - Sep. 29, Provence and French Riviera Bike Tour, Provence France, Deerfield, WI, Ride, Supported tour through Provance, http://www.bikewisconsin.com, info@ bikewisconsin.com, 608-843-8412 Sep. 19, WEMS (#8) Northern kettles Fall Epic, New Fane Trails, New Fane, WI, Off Road Race, http://wemseries.com, Plansky.Jason@gmail.com Sep. 19, Tour de Cheese, Big Brothers Big Sisters of Green County, Monroe, WI, Fun Ride, 15 or 47 mile ride through the beautiful rolling hills of Green County with stops at cheese factories to benefit Big Brothers Big Sisters., http://www.bbbsgreencounty.org, skaszuba@tds.net, 608325-7855 Sep. 19, Rockman Challenge, Christ United Methodist Church, Watertown, WI, Triathlon, http://www.watertownchallenge.org/rockman Sep. 19, Peninsula Century Fall Challenge, Sister Bay Waterfront Park, Sister Bay, WI, Ride, Ride through Northern Door County’s scenic backroads and along the shore on routes of 25, 50, 62, and 100 miles. Post-ride party at Sister Bay’s Waterfront Park features food from local chefs, live music and locally brewed beer from the Door County

G A L L E R Y contemporary fine art & craft global antiques & artifacts Books • cards • Smaller Gift Items professional custom frame service 10354 Main Street Boulder Junction, Wisconsin 54512 715.385.2082 w w w. m o o n d e e r g a l l e r y. c o m WisconsinBikeFed.org

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Brewing Company. Compete for the King of the Hills Polka King Porter jersey in our Strava Hills Challenge as well! Registration Fees: 25-mile route: $40 50-mile route: $45 Metric Century: $45 100-mile route: $45, http://www.peninsulacentury.com/fallchallenge, mdannhausen@gmail.com

Following the old interurban rail line from Belgium to Mequon, and sometimes nudging Lake

Sep. 19, Maywood Earth Ride, Maywood Environmental Park, Sheboygan, WI, Ride, 12, 25, 50, 70, 100, or 112 scenic miles through Sheboygan County includes breakfast, lunch, and SAG, http://www.gomaywood.org/earthride.htm, maywood@sheboyganwi.gov, 920-459-3906

Michigan, 30 miles of tranquil trail weave in and out of historic downtowns and beautiful natural landscapes.

Sep. 19, Lakes & Leaves Bike Ride (16th Annual), Antigo, WI, Ride, http://antigochamber.com, (888) 526-4523

Designated as a birding and nature trail, the Ozaukee Interurban Trail is close to charming B&Bs, quaint restaurants and interesting shops. The trail is located 15 minutes north of Milwaukee.

Free visitor guide and map available online.

800-403-9898 or interurbantrail.us | ozaukeetourism.com

TEAM SPROCKET ROCKETS MS Gold Spokes Bike Team

Join us for the TOYOTA: BEST DAM BIKE TOUR 2015 to benefit MS August 1st and 2nd

Pewaukee (WCTC)  Whitewater  Madison 50 – 75 – 100 mile options each day $300 minimum fundraising requirement All funds go to MS research No registration fee for first time riders (ask for rookie code) INCLUDES:

• Rest stops with water, snacks and restrooms every 12-15 mi.

• All meals on Sat. & Sun. • Overnight at UW- Whitewater in the dorms • Party tent on Sat. evening at Whitewater • SAG services • All luggage transfers

• Coach transfer from Madison back to Pewaukee (Moving van for your bike) • Join Team SPROCKET ROCKETS for special Gold Spokes team treatment • Complimentary Team SPROCKET ROCKETS jersey

To learn more and join Team SPROCKET ROCKETS Go to www.sprocketrockets.org 42

Sep. 19, Kickapoo Brave Ride, Stump Dodger Campground, Gays Mills, WI, Ride, 7th Annual Kickapoo BRAVE (Bluffs, Rivers and Valley Event) from Gays Mills through breathtaking ridge topsand lush valley roads., http://www.

KickapooBraveRide.com, info@crawfordcountywi.com, 608-326-6658 Sep. 19, Devil’s Off-Road Triathlon, Devil’s Lake State Park, Devil’s Lake, WI, Multi-Sport Event, http://racedayeventsllc.com/content/devilsoffroad, raceday@racedayeventsllc.com Sep. 19 - Sep. 20, DAM COLON CANCER RIDE, Fully supported bike tour, Sauk Prairie, WI, Ride, Capital Brewery and Alliant Energy, 20+, 40+, 60+, Century tour around beautiful Sauk Prairie to raise funds for colon cancer research, canaryrider@yahoo.com, 608-370-6065 Sep. 19 - Sept. 20, Chequamegon Fat Tire Festival, Cable, WI, Off Road Race, http://www.cheqfattire.com Sep. 20, The Ride, Sun Prairie, WI, Sun Prairie, WI, Ride, Family friendly rides of 2, 15, 31 and 62 miles through the prairie lands of Sun Prairie to benefit for Cancer Research., http://www.therideforlife.bike, info@therideforlife.bike Sep. 20, Marshfield Cranberry Bike Tour, UW-Marshfield Fine Arts building., Marshfield, WI, Ride, http://www. rmhc-marshfield.org, staff@rmhcofmarshfield.org, 715-387-5899 Sep. 20, Devil’s Challenge Triathlon, Devil’s Lake State Park, Devil’s Lake, WI, Multi-Sport Event, http://www. racedayeventsllc.com/content/devils-challenge-triathlon, raceday@racedayeventsllc.com Sep. 20, 17th Annual Autumn Trek Bike Ride, Hoffman Park, River Falls, WI, Ride, http://www.rivervalleytrails.org, 715-386-6649

Sep. 25, Saris Gala, University of Wisconsin Madison -Union South, Madison, WI, Special Event, Saris Cycling Group, Mark your calendars - The Saris Gala has raised over $900,000 to support the Wisconsin Bike Fed to become the most successful single-night bicycle advocacy fundraiser in the nation., http://www.sarisgala.org

Auto, Motorcycle & Bicycle Injuries Auto, Truck, C A L L T O D AY :

Sep. 26, Sidie Fest, Sidie Hollow County Park, Viroqua, WI, Trail Building, Kona, Vernon county parks, Trail bulding festival with hundreds of volunteers to expand recreational opportunities and enhance our community, http://vernontrails.com/ai1ec_event/sidiefest, bluedogcycles@gmail. com, 608-637-6993

1-800-662-5432

Motorcycle, Bike Injuries No fees unless we succeed Home andCall hospital visits available Us Today: Free initial consultation

1-800-662-5432 or 715-359-3188 Tlusty & Kennedy, S.C. A LIMITED LIABILITY SERVICE CORPORATION

Sep. 26, Fall Color Festival, John Muir Trails, La Grange, WI, Off-Road Race, http://www.FallColorFestival.org, jameswamser@mac.com Sep. 26 - Feb. 4, 33rd Annual Colorama Bike Tour, Kitchenette Park, Merrill, WI, Ride, Merrill Park & Recreation Department, 10, 30 or 50 mile ride to enjoy the beautiful colors on the Northwoods., http://www.merrillparkandrec. com, 715-536-7313

ATTORNEYS AT LAW

www.TlustyLaw.com 1155 Grand Avenue | P.O. Box 588 | Schofield, WI 54476

Sept. 27, Hixton Forest Epic (WORS#11), Hixton Forest Park, La Crosse, WI, Off Road Race, http://wors.org/schedule/hixon-forest Sep. 29 - Oct. 26, 3rd Annual Bike the Barn Quilts, Memorial Athletic Field Park, SHAWANO, WI, Ride, Bike Shawano County - Wisconsin’s Barn Quilt Capital, routes from 5-70 miles, includes breakfast, lunch, maps and sag, http://www.shawanopathways.org, matty@frontiernet.net, 715-524-2139

Michael K. Dirks • Jerome P. Tlusty • Bradley A. Kennedy • Jessi

October Oct. 3, Apple Affair Bike Tour, Galesville, WI, Fun Ride, http://www.tourdetremp.com/?page_id=700, trempealeautrails@gmail.com Oct. 3, WEMS (#9) WEMS Championship, Beechwood, Wl, Off Road Race, http://wemseries.com, Plansky.Jason@ gmail.com Oct. 3 - Oct. 3, Tyranena Oktoberfest Bike Ride, Tyranena Brewing Company, Lake Mills, WI, Fun Ride, Tyranena Brewing Co., Charity fun ride with multiple routes passing through the beautiful Jefferson County area, beginning and ending at Tyranena Brewing Company, http://www.oktoberfestbikeride.com, stacey@tyranena.com

registration includes:

commemorative long-sleeve t, 2 beer tickets, full meal, support & snacks along routes, live music & Brewery Tours

1750 rider limit 30, 50 & 70 mile options need more information? www.oktoberfestbikeride.com

SATURDAY, OCTOBER 3 WisconsinBikeFed.org

43

Oct. 3, Kickapoo Reserve Dam Challenge, Kickapoo Valley Reserve, La Farge, WI, Multi-Sport Event, http://kvr. state.wi.us/damchallenge, sadie.urban@wisconsin.gov, 608-625-2960 Oct. 3, Hibernator 100, Laona Rescue Unit Municipal Building, Laona, WI, Ride, Laona Rescue Unit & Wabeno Fire Dept., 100k, or 100 mile ride through the Nicolet National Forest on gravel and dirt trails/roads. http://thebear100. com, laonarescue@gmail.com Oct. 3, Apple Affair Bike Tour, Start/ends at Critzman Auto Body, Galesville, WI, Fun Ride, Bikes, families, friends, orchards, great roads, and warm apple pie over the hills and along the roads surrounding the Coulee Region, http://www. appleaffairbiketour.com, info@offnfunning.com

Milwaukee | Madison | Appleton | Green Bay | Wausau | Illinois | Iowa

800.800.5678 | hupy.com

Oct. 4 - Oct. 11, Will B. Rolling to Ben Bikin’, Sparta Area Chamber of Commerce, Sparta, WI, Ride, Sparta Area Chamber of Commerce, 220 mile multi-day ride from Port Byron, IL to Sparta, WI, both home to Ben Bikin. Ends with Spart Fest, http://www.bikesparta.com, executivedirector@ bikesparta.com, 800-354-2453 Oct. 4, 26th Annual Pumpkin Pie Bicycle Ride, Ottawa YMCA, Ottawa, IL, Ride, 28,42, 63,103 Road Routes or ride on the I & M Canal crushed limestone, http://starvedrockcycling.com, starvedrockcycling@yahoo.com

Discover the trails of Whitewater

Exceptional cycling on stunning scenic routes with over 30 miles of mountain bike trails and unlimited road miles throughout Wisconsin’s beautiful Kettle Moraine

Relax after a long ride… stay with us!

Baymont Inn & Suites • 262-472-9400 Hamilton House Bed & Breakfast • 262-473-1900 Super 8 • 262-472-0400 Victoria on Main • 262-473-8400

Order your bike maps and Whitewater visitors guide today!

DiscoverWhitewater.org • 1-866-4WW-TOUR 150 W. Main St. in Downtown Whitewater facebook.com/whitewatertourism.council 44

Oct. 10, PertNear 20, Bluedog cycles, hubbard hills, rusty ridge and sidie hollow, Viroqua, WI, Off-Road Race, Kona, Brewdog, Kickapoo Coffee, Oskar Blues Brewing, 20 mile mountain bike race from Bluedog Cycles to Sidie Hollow and back, http://www.brewdogcoffee.com/#!events/c164h, bluedogcycles@gmail.com, 608-637-6993 Oct. 11, Sheboygan Bicycle Company MTB Challenge (WORS#12), Quarry View & Evergreen Park, Sheboygan, WI, Off Road Race, http://wors.org/schedule/sheboygan/, jholcomb@fatkats.org, 920-892-8024 Oct. 24, Day of the Dead Ride, Colectivo, Madison, WI, Ride, Colectivo Coffee, A family-friendly ride & block party to celebrate Day of the Dead, http://wisconsinbikefed.org/ events/day-of-the-dead-ride/, central@wisconsinbikefed.org, 608-807-1180 Nov. 6, 2015 Wisconsin Bicycle Summit, Lawrence University Warch Campus Center, Appleton, WI, Special Event, Join us at Lawrence University in Appleton WI for our 2015 Wisconsin Bike Summit, includes a private reception at the Shifting Gears Exhibit, http://www.wisconsinbikefed.org, sarah.gaskell@wisconsinbikefed.org

When Training Indoors Just Doesn’t Cut It!

Bicycle HandleBar Mittens Models to fit Mountain, Road, Townie, Cowhorns, ATV’s, Baby Jogger & Ski Poles www.BarMitts.com 775-622-8048 WisconsinBikeFed.org

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46

Ras Ammar Nsoroma: Local artist and community organizer, Ammar worked with Artists Working in Education and the Bike Fed’s Safe Routes to School staff to create the intersection mural featured in the story this magazine on page 34.

BIKES: The vintage Raleigh single speed with an original

Major Taylor era patina. Ammar checked the date on the hub and it was a 50s era Sturmey Archer, but the slack head tube suggests a much earlier bike. Anyone who can help identify the frame, please contact Dave Schlabowske at the Bike Fed. Ammar also rides a modern Element x Krabo fixie with wooden rims. Element is a skateboard company who partnered with bicycle company Krabo to make a collection of wooden-wheeled bicycles.

RED, BIKE AND GREEN: “I started Red, Bike and Green Mil-

waukee on Juneteenth Day in 2014, along with other new chapters around the country.”

Red Bike & Green is a community-based grassroots cycling organization. The goal is to build an active, sustainable Black bike culture to empower the African American community through a 3 point plan that addresses health, economics and environment. Created in 2007 by Oakland resident Jenna Burton, Red Bike & Green has chapters in Oakland, Chicago, Atlanta, Indianapolis, New York and now Milwaukee.

“This year we just had a Malcolm to Garvey Ride, that started near the Malcolm X’s boyhood home at 12th and Juneau and ended at Garvey Fest. Other rides we did are the Dashiki Ride, Black and Brown Unity Ride, Bronzeville Ride and the Kemetic Yoga Ride. I really liked that one. I’d love to get to Detroit for their Slow Roll too.”

WisconsinBikeFed.org

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The Wisconsin Bike Fed is a membership-based nonprofit organization that works to make your ride better, whether it’s on city streets, country roads, or single-track.

Members support our work, like lobbying at the State Capitol for better bike laws, educating children and adults about bike safety, and encouraging more people to choose bicycling as part of their daily life.

You can help build a better, more bike-friendly Wisconsin, today.

Join the movement by submitting the form below or online at WisconsinBikeFed.org/Join.

YES! I WANT TO MAKE WISCONSIN CYCLING BETTER

CONTACT INFORMATION

Join online at WISCONSINBIKEFED.ORG/JOIN or mail this completed form to the Wisconsin Bike Fed at: 3618 W. Pierce St., Suite 250, Milwaukee, WI 53215

NAME

CHOOSE YOUR MEMBERSHIP LEVEL $35 Individual Membership Includes discount card, 1-year Bike Fed Magazine subscription, + more

ADDRESS CITY

STATE

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PAYMENT

$50 Tandem Membership Includes 2 discount cards, 1-year Bike Fed Magazine subsciption, additional household member + more

ADD A HOUSEHOLD MEMBER

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Tandem Membership Only

CHECK

(Payable to Wisconsin Bike Fed)

VISA

MASTERCARD

CARD NUMBER

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The Wisconsin Bike Fed is a 501(c)(3) non-profit organization. Your contribution is tax deductible minus the cost of your optional membership gift. MONTHLY CONTRIBUTION TERMS: I understand this charge to my credit card will remain in effect until I notify the Wisconsin Bike Fed that I wish to end this agreement. I agree to a minimum commitment of at least 12 monthly payments.

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/

CVV (3-digit code on back of card)

wheelandsprocket.com

Vision

Mission To share our passion & knowledge of bikes, and to make a positive difference in our community.

Promise -Bikes for Everyone!

-Supporting Riders From the Start

-Friendly, Knowledgeable Staff -No Pressure Sales Strategy

-Superior Customer Service -More-than-fair Mentality

WisconsinBikeFed.org

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