n ew Year, n ew l ook

What does the ne W logo mean?

We believe our updated logo better communicates what we do, and here’s how: The new logo communicates the statewide nature of our work. Our projects, members, and partners are located all over Wisconsin, from the pine forests of the Northwoods to the oak savannas of the Driftless Area, from the Mississippi River to the Great Lakes.

It also communicates the breadth of our work. The shapes of wildlife, land, and water show that our conservation work is holistic, and that we understand that all life is connected. Its multiple colors show that we value our state’s biodiversity. Lastly, it communicates what we believe. Nature has inherent value and people can — and do — make a difference. The arched shape of a bridge shows our commitment to connecting all people with the natural world in our state.

e xplore. love. p rotect.

Our new tagline says it all. It’s what we do, and it’s what we invite YOU to do. We’re excited to continue our important work together!

Caitlin Williamson, Director of Conservation Programs o U r m I ss I on wisconservation.org

Connecting generations to the wonders of Wisconsin’s lands, waters, and wildlife through conservation, education, engagement, and giving.