Flash 2013 Edition
Customer magazine
Custo mer e v en t: 4 t h wipf day 2013
Experience digital printing live WICOVALVE速 New logistics center in the USA Wipf Doypak A.S Incorporation of Turkish subsidiary Exhibition review Success at trade fairs abroad
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Editorial
Shortlist
Flash | 2013
Wipf donates 955 trees
To our valued customers In retrospect, we foresaw a difficult year and made the appropriate preparations. There were questions we needed to answer regarding the weak euro, slow growth in Switzerland and Europe, uncertainties plaguing the Swiss retail sector, and declining prices. In a first step, we had to review our costs and gain awareness of which products really match our expertise, and which markets offer the biggest opportunities for the future. Against this backdrop, it is not surprising that we achieved growth in Europe with newly developed products and to some extent lost business with commodities. Thus, we were able to increase our market share in Europe to 60% while our sales quota in Switzerland declined. But to be successful in the long term, we had to seek new channels into growth markets as well. We would like to outline our forward-looking considerations – apart from our current business – and the decisions that will have a sustainable influence on our growth perspectives. Wipf AG has decided to strengthen the sale of valves in the USA. For this project, we found an outstanding agent who knows both the packaging market and our products well. Additionally, we expanded our logistics resources and can now deliver valves much quicker with higher flexibility and reactivity from a warehouse in the US. This issue will also inform you about the company we established in Turkey. Turkey is one of the few countries with stable economic growth. It therefore makes sense for us to have a presence in this market. The new subsidiary is not intended to be a low-cost manufacturing site; instead, backed by our strengths in pouches, we want to conquer a leading market position with preformed pouches in this growing market. Needless to say, we enjoy acquainting you with our projects, and we are delighted to have opportunities to take on new challenges. However, we are fully aware of the fact that our primary objective is to evolve and service our domestic market. This is where we want to move forward and implement new ideas together with you, our long-standing partners. A separate page will give you impressions of three new products.
The students’ initiative “Plant-for-the-planet” was launched in January 2007; it has its origins in an essay on the climate crisis written by Felix Finkbeiner when he was 9 years old. At the end of his essay, inspired by Wangari Maathai, whose followers had planted 30 million trees in Africa, Felix envisaged that children could plant a million trees in every single country and thus offset CO2 emissions on a global scale. Currently, about 100,000 children in over 100 countries are pursuing this goal and have announced the planting of 1000 billion trees planet-wide. Overall, more than 12 billion trees have been planted worldwide since then. But we, too, can support the “Plant-for-the-planet” initiative. Every individual should plant 150 trees. That will make it possible to reach the 1000-billion tree mark by 2020. So far, plantings have taken place in Costa Rica, Ecuador, Congo and Namibia. At the moment, Malaysia is receiving donations!
For more information: www.plant-for-theplanet.org
So there’s much to discover in this issue. Thank you cordially for your commitment throughout the past year. I personally look forward to the challenges that we can jointly master.
New logistics center in the USA
Bruce Ped, our newly appointed US agent
With a new logistics center in the USA, we want to be ready for the future growth of our WICOVALVE® aroma-protection and pressure-relief valve. Our valve has become more and more popular, especially in the USA. The demand for WICOVALVE® is due particularly to its benchmark quality and long shelf. “We see plenty of potential and believe in further growth,” said VP Sales & Marketing Malte Jonsson, commenting on the expansion plans. Malte Jonsson expects sales in the USA to keep rising in the coming years. The new warehouse is centrally located only a few hours from Chicago. Wipf can tap into the excellent distribution capabilities of the center and serve US customers within days. We will also exploit the potential of the new logistics center with various marketing activities.
With kind regards,
Wipf appoints new agents and distributors in France and Russia In France, ACS Pack is the new Wipf agent. ACS Pack is a successful service company that provides outstanding support in the delivery of all-in-one packaging solutions. “I am delighted to have been appointed the new agent for Wipf,” said ACS Pack owner Alexandre Allimant. Inolika Ltd. is now representing us in Russia. For years, the company has been successfully marketing, warehousing, and distributing packaging materials and machines in the Russian market. Effective early 2013, Inolika added our WICOVALVE® range to its product line. ACS Pack and Inolika are two established, professional partners with many years of experience in the packaging industry. Having them as allies, we will be able to further expand our market positions.
The Inolika team in Russia
Hansruedi Schafflützel CEO
In this edition 2 3
Impressum Publisher Wipf AG, Industriestrasse 29, 8604 Volketswil Switzerland Phone +41 (0)44 947 22 11 Fax +41 (0)44 947 22 89 info@wipf.ch www.wipf.ch www.wicovalve.com
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Responsible for content Karin Weidmann, Marketing Manager, karin.weidmann@wipf.ch Editorial staff Wipf AG, Marketing Graphic Design Concept FBM Communications AG, Zürich
Published once a year / Downloadable as a PDF from www.wipf.ch
Photos Wipf AG © Copyright by Wipf AG, March 2013 All rights, especially distribution rights, reserved. Reproduction of text and images, translations into foreign languages and duplication are prohibited.
4th wipf day 2013: During the presentation, a variety of design themes will give you an impression of the system’s remarkable variability. Get amazed by its flexibility, speed, and excellent printing quality.
Editorial Shortlist
Wipf donates 955 trees / New logistics center in the USA / Wipf appoints new agents and distributors in France and Russia
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Markets
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Products
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Marketing & Communication
Wipf opens new subsidiary in Turkey
Amazingly different · Packaging with a message 4th wipf day 28 May 2013 · Experience digital printing live
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Markets
Markets
Flash | 2013
W i pf D oy pa k A .S
E xhibition review
Wipf opens new subsidiary in Turkey
Success at trade fairs abroad Tea & Coffee World Cup, Singapore From 28 February to 2 March 2013, industry experts convened at the latest edition of Tea & Coffee World Cup in Singapore. Our presence at the fair was a success: after all, some 3500 producers, importers, exporters, and wholesalers of tea and coffee products mostly from South East Asia came together in Singapore.
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Cfia, Rennes Cfia is one of the most important trade shows for the food industry in France. It took place in Rennes for the 17th time from 12 to 14 March 2013. With more than 1300 exhibitors and comprehensive annex events, Cfia impressed its visitorship composed of over 15,000 industry insiders. Cfia was a promising show for us, and there is no doubt that the event was very Alexandre Allimant, our Wipf agent professionally organized. We were able to present our contemporary deliverables in many interesting discussions. Numerous visitors at our stand were particularly inquisitive about the topic “Digital printing for flexible packaging”. But we also had the opportunity to present our extensive line of packaging systems for the food sector and demonstrate our in-depth know-how in this domain. “We are pleased with the good quality of the contacts and the interest expressed in our products and technologies. For us, Cfia is an ideal platform for presenting our company. We received very interesting enquiries from many of our visitors. This is one of the key criteria of a good fair,” explained Malte Jonsson, VP Sales & Marketing.
NCA Convention, San Francisco Malte Jonsson, VP Sales & Marketing, and our local agent Arthur Liao (from left) The assembly team (from left): Tayfun Yesügey, Oliver Wild, Kazim Aldemir, Serdar Bayir, Stefano Guigno, Abidin Yakar und Yunus Yilmaz
With the establishment of a new subsidiary in Turkey, Wipf is expanding its presence in growth markets outside Switzerland step by step. Wipf Doypak A.S, the new wholly-owned subsidiary, has been producing and distributing stand-up pouches for the food industry since January 2013. It is headquartered in Istanbul. From there, the Wipf Doypak A.S team offers an extensive portfolio of products and services as well as comprehensive support in customer projects. As we pursue our expansion strategy, we will continue to invest in the Turkish growth market and in neighbouring countries. The new subsidiary will allow us to intensify our partnerships with customers in Turkey. “In the domain of the packaging industry, Turkey is a dynamic and active market,” noted Christian Wipf, Chairman of the Board of Wipf AG. “We will further strengthen our position with this step and leverage it to optimally launch our packaging products. This will assure sustainable success in the pouch business,” he predicts with conviction.
Tayfun Yesugey was appointed CEO. He has many years of experience in the field of packaging technology and thus ideally complements the team’s expertise. New pouchmaking machine successfully commissioned After a one-week assembly phase and a successful test run, the new stand-up pouch machine was inaugurated in early March.
Our focus there was on the WICOVALVE® aroma-protection/pressure-relief valve. It attracted considerable attention among visitors. “We’re very pleased with the outcome of the show this year. Our slogan – “WICOVALVE® – World’s #1 Degassing Valve” – is credible and persuasive. This was confirmed in many discussions with customers,” said Malte Jonsson, VP Sales & Marketing. We are especially delighted that the demand for our valves is growing continuously in Asia. Given this trend and the many interesting conversations, we are convinced that the event will have a tangible impact on business in the coming months.
The National Coffee Association was established in 1911 as one of the first organizations of the US coffee industry. Ever since, the NCA has been supporting a large number of American coffee businesses and organizing various events each year. The 102nd NCA Convention took place in San Francisco from 21 to 23 March 2013 and among others attracted key decision-makers of major US coffee roasters. We were there for the first time, and the professional welcome was delightful. “It was a valuable experience for us to attend the NCA Convention. The positive visitor feedback related to our WICOVALVE® presentation and our local logistics centre was flattering. We made the acquaintance of many prospective customers and had a number of productive discussions,” said US Agent Bruce Ped. The constructive exchange of views made it clear that our valve technology is an attractive proposition. “This strengthens our conviction that the WICOVALVE® will occupy a significant position in the US marketplace,” Bruce Ped added. Our Wipf agent Bruce Ped in discussion with a customer
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Products
Marketing & Communication
Flash | 2012
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4 t h w i pf day 28 M ay 2013
Experience digital printing live We’re almost there: the 4th wipf day takes place on 28 May 2013! At this year’s event, our guests and speakers outline what it takes to be a front runner. And just how much can be accomplished with good training and the right strategy. The focus is on innovative brands, the equity markets, entrepreneurship, and Wipf AG.
The eye catching high-gloss pack
Additional value with different convenience features
Sustainability: Flexible packaging replaces glass
A m a zi n gly d i ffer en t
Packaging with a message High-gloss pack for new coffee line
Swiss chocolate, conveniently packaged
Organic olives, sustainably packaged
Guadeloupe-based coffee producer SAS EDOUARD developed a new design concept for its 250-gramme “CAPRESS®” brand product. The attention-getting high-gloss pack with many convenience features arouses the curiosity of consumers and links a sublime coffee experience with modern styling.
Chocolat Frey, Switzerland’s leading chocolate producer, has expanded its product line. Since spring, its “Chocobloc Milk Mini” and “Choco bloc Assorted Mini” products will hit the shelves in the Asian market. It’s a tempting proposition: Superior milk chocolate with an almond-honey-nougat filling. Swiss chocolate – pure bliss!
Bläuel – a quality brand for Greek olive oil and olives – is one of Greece’s flagship enterprises. The company is a pioneer in ecologically sound agriculture and a vocal advocate for sustainability. Its organic olives have been packaged in stand-up pouches since early 2013.
The four exquisite coffee varieties that have been distributed under the “Capress®” brand in the Caribbean since early 2013 are packaged with a two-ply POLIVEL® laminate. The film, specially developed by Wipf, assures optimum protection of the ground coffee against aroma loss, oxidation, dehydration, and extrinsic odours. The integrated WICOVALVE® aroma-protection/pressure-relief valve provides additional protection. To achieve the highgloss effect, the film is gravure-printed with translucent inks. This glaze-like finish generates partial light reflections on the metallized surface. The coffee packs also are endowed with many convenience features such as tear notches, laser perforations, and zippers. The high-gloss package with its many practical features is a genuine eye-catcher.
The new packaging is crafted from a premium, aluminium-free POLIVEL® laminate. It ideally protects the product against aroma loss, dehydration, and extrinsic odours. The gravure technology was chosen to assure a high-fidelity printing result on the film. This gives the packaging added visual appeal to complement the unique tactile experience. Consumers also appreciate our convenience features such as the tear notch, double laser perforation, zipper, and carrying handle. And last, but not least: The integrated window is another functional asset that offers a “taste preview”, so to speak, of the tempting products. It exemplifies the pivotal role of packaging design at the point of sale.
The stand-up pouch is made of a new POLIVEL® laminate with a barrier. It optimally protects the product against aroma loss, oxidation, dehydration, and extrinsic odours. To assure that the organic olives look perfect on the shelves and preserve their freshness after the packaging is first opened, the pouch is endowed with convenience features such as a zipper, display window, tear notch, and double laser perforation. Bläuel decided in favour of a stand-up pouch because it is lightweight, versatile, cost-effective, and efficient. With respect to the environmental footprint, flexible packaging has the least impact in the lifecycle comparison and gets very high sustainability ratings. At COOP, the organic olives are marketed under the Coop Naturaplan label.
Another wipf day bonus: you get a sneak preview of the printing technology trends in flexible packaging. Experience Wipf firsthand and look forward to an interesting live demonstration at the digital press. Join us at this unique industry event and discuss your personal success recipes with us. And on top of it, experience an eclectic evening get-together. We look forward to sharing a few pleasant hours with you in a unique atmosphere. The wipf day is an exclusive event with limited, first come first served attendance, so it’s worthwhile to be quick.
Lecturers Professor Torsten Tomczak is the direc-
tor of the Center for Customer Insight (FCI) and director of the Center for Innovation of the University of St. Gallen. For many years, he has collaborated with numerous companies within the scope of research projects.
In 2005, Oliver Fankhauser was promoted to production manager and since 2009, when he was appointed Chief Operating Officer, has also became responsible for procurement. Additionally, he has been in charge of developing the digital printing department at the operational level for about a year.
Since 1953, Alfred P. Herbert (77) has worked at numerous stock exchanges around the world, including Zürich, Paris, London, Milan, and New York. Given his decades of experience in business and market journalism, he is widely respected as a stock market and cash guru.
In his capacity as Vice President of Development and Engineering at Wipf AG, Othmar Wohlhauser has been developing packaging solutions for over 20 years. Together with his 5-person team and his many years of experience at Wipf AG, he repeatedly succeeds in developing top-tier innovations.
Steven Loepfe is a communicator and coach to entrepreneurs. Loepfe & Partner, the strategy, communication, and training business he founded in 1996, deals with one key issue: How can entrepreneurs escape from the middle and ascend to the top?
New: Register online. www.wipf.ch/site-en/registration-wipf-day-2013.html or simply sign up for the wipf day event by scanning the QR code.
Event preview the g n i t s o we’re h
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Wipf AG Industriestrasse 29 8604 Volketswil Switzerland Phone +41 44 947 22 11 Fax +41 44 947 22 89 info@wipf.ch www.wipf.ch www.wipfgroup.com