Pet Food
PACK AGING IN THE PE T FO OD SEG MEN T
For discerning pet noses
Pet Food PACK AGING SOLU TIONS
For our little darlings
In Switzerland, nearly one in four households has a cat. Dogs rank second on the list of favourite companions, but birds and pocket pets like guinea pigs are very popular as well. The development of pet food packaging challenges us daily, because pets have a keen sense of smell and taste. The pet food segment is a steadily growing market; the packaging requirements it imposes are the same as for food. In this segment, we also produce laminates and stand-up pouches for dry as well as wet, retorted pet foods. For ecological and logistics reasons, we place great emphasis on „as much as necessary, as little as possible“ with respect to packaging material usage. In pouches, we have repeatedly introduced innovations that are recognized as milestone accomplishments by the packaging industry. For example, we won the prize in the „resource efficiency“ category of the AluFoil Trophy 2010 with the Xirah Swiss Premium pouch for pet foods. Our primary objective on behalf of the customer was to create a logistics advantage. Thanks to the optimized geometry of the stand-up pouch, display cartons can now accommodate 24 instead of 22 pouches,
which saves space in warehousing, in transit, and on the retail shelf. In brief: ■ Packaging solutions for sensitive pet noses. ■ Total production volume: up to 700 million pouches per year. ■ Resource-efficient use of different materials. ■ Logistics advantages due to optimized pouch geometry. ■ Use of retortable aluminium laminates. ■ Polymer laminates with barrier layers. ■ Attractive convenience features for simplified opening and resealing. ■ All products are also available as rollstock. ■ Prefabricated pouches (stand-up, gusset, side-sealed, and five-seam pouches).
Q UA LIT Y M A N AGEMEN T
Success is our driving force! Packaging is our passion. So we never rest and keep working on the further optimization of our products. According to the motto “as much as necessary, as perfect as possible” Every day, the specialists in our development department are at work to find new and better packaging solutions precisely tailored to the packaging content and consumer expectations. To assure that our solutions interact seamlessly with all processes to which they are exposed, we tailor them to the product and to the stress profile, for instance on the customer’s filling and/or pouch sealing line. We accompany each new packaging solution until it is integrated in our customers’ production environments and thoroughly test the usually complex composites on their machines. It is on the machine that application technology factors such as sliding properties or sealability are crucial.
Quality assurance Our laboratories regularly test new materials to determine their suitability for our composites and conversion products. Our test equipment: ■ Tensile testing units for determining interlayer adhesion and sliding properties. ■ O2D units for determining oxygen permeability. ■ Infrared spectrophotometer for identifying substances. ■ Microscopes for determining layer structures. ■ Gas chromatograph (GC) for determining residual solvent concentrations. ■ And much more.
We are certified Quality ISO 9001 since 1994 Hygiene BRC/IOP since 1999 Environmental protection Energy certificate CO2 reduced. Member of Energie-Agentur der Wirtschaft (EnAW) since 2003.
“I am the brother, so to speak, of the ziplocked or laser-perforated stand-up pouch. My special feature is the starter notch. It‘s utterly convenient.” Stand-up pouch with starter notch and laser perforation
“People always love me, I‘m the classic. My measurements are very popular. I guarantee perfect opacity for dry and wet poducts. And because of my special seal seams, I was even picked a winner of the AluFoil Trophy 2010.” Stand-up pouch with laser perforation and special seal seams
Wipf AG Industriestrasse 29 8604 Volketswil Switzerland Phone +41 44 947 22 11 Fax +41 44 947 22 89 info@wipf.ch www.wipf.ch www.wipfgroup.com a
company