brand guidelines
Brand Guidelines Temecula Valley
brand guidelines
Introduction
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Welcome
These branding guidelines are designed to ensure a consistent look and a consistent tone in all its communications. The Monarey Winery brand communicates excellence and usually serves as the first impression of Monarey with any audience in person or online. Each has a specific role to play, but the real magic happens when they’re all used together. The following pages will help you understand our brand, what it stands for and how to express in the best possible way.
Monarey Winery
brandguidelines brand guidelines
Contents
Contents
Introduction About Our Logo Logo usage Logo Proportions Logo variation Clear space Minimum size Full Color Logo Logo on Backgrounds Logo on Photographs Unacceptable Logo Use
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Color Color Palette Color Usage Typography Primary Design Typeface Secondary design typeface
Monarey Winery
brand guidelines
Introduction
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About
Monarey is a brand new destination winery located in Temecula Valley, California. Monarey’s wine is a new country wine style with higher alcohol content and a fruitier flavor. It is one of the only Asian American owned wineries in the country and stands out as an elegant yet approachable weekend getaway spot.
Monarey Winery
brand guidelines
Our Logo
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Our Logo
Logo Usage Clear Space Lockups Minimum Size Icon Full Color Size Minimum Logo LogoColor Full on Backgrounds Logo Logo on Backgrounds Photographs Unacceptable Logo on Photographs Logo Use Unacceptable Logo Use
Monarey Winery
brand guidelines
Our Logo
Logo Usage Our logo is the face of Monarey Winery — the primary visual expression that we use to identify ourselves meaning that it’s incredibly important to use it correctly and consistently. The Monarey Winery Logo is the combination of the symbol and the wordmark. These two elements, the butterfly which we call our symbol, and the words “Monarey Winery” which we call our logotype.
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Monarey Winery
brand guidelines
Our Logo
Clear Space The dottled lines around the logo define the minimum space that must be left between the logo and any other graphic elements such as text, illustrations, and borders. This is to ensure the logo retains a strong presence wherever it appears, as well as ensures other elements don’t interfere with the logo.
2x
1x
0.5x
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Monarey Winery
brand guidelines
Our Logo
Lockups The primary lockup should be used whenever possible. However if a format does not allow for this, a secondary lockup may be used.
PRIMARY VERTICAL
SECONDARY H OR IZONTAL
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Monarey Winery
brand guidelines
Our Logo
Minimum Size Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in the application.
50 px 8
Monarey Winery
brand guidelines
Our Logo
Full Color Logo In the Monarey identity, the use of color is a very important aspect. The full color logo should be used whenever possible. The consistent use of these colors will help create and retain brand recognition.
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Monarey Winery
brand guidelines
Our Logo
Icon The butterfly symbol is considered our icon and is meant to be used as an additional/alternative asset. The icon should not be used as a primary mark. It could be used in the event of having to be placed on smaller items, or when the logo will be appearing much smaller.
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Monarey Winery
brand guidelines
A
Logo on Backgrounds To ensure the Monarey logo can be used on most backgrounds, we have developed three color options — color, reversed, and black — for all our logos. While the color versions are preferred and should be used whenever possible, when the logo’s legibility is impaired, the black or reversed options are acceptable to use instead. It’s important to choose the most appropriate option for its intended use.
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A. Color Color logos work best on simple or light backgrounds. B. Reversed (White) The reversed logos work best on dark backgrounds and photographs, but they also work well on mid-toned backgrounds. C. Black Black logos work best on light backgrounds and photographs, but they also work well on mid-toned backgrounds.
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C
Monarey Winery
brand guidelines
Our Logo
Logo on Photographs Always place the full color logo directly on photographs and color backgrounds when possible. Choose photographs and color backgrounds that have sufficient contrast to the logo colors to preserve the logo’s legibility.
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Monarey Winery
brand guidelines
Our Logo
Unacceptable Logo Use
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1. Don’t distort the logo in any way 2. Don’t place the logo against any background that impairs legibility 3. Don’t add a drop shadow
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4. Don’t outline 5. Don’t change typeface 6. Don’t change colors even if they look similar 5
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MONAR EY WINERY
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Monarey Winery
brand guidelines
Colors
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Colors
Color Palette Gradients
Monarey Winery
brand guidelines
Colors
Color Palette Colors are as important to our brand as the logos themselves. Color helps set the tone for our visual identity. It’s important to use these exact colors, not a variation of them when implementing brand elements.
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Monarch Orange Hex #e16426
Sunset Gold Hex #f4a933
Merlot Red Hex #980822
Black Hex #000000
Tangerine Monarey Winery Hex #0fb8b24
brand guidelines
Gradients Alongside our primary color palette, we use a set of gradients as seen in the butterfly symbol.
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Merlot Red Hex #980822
Monarch Orange Hex #e16426
Monarch Orange Hex #e16426
Tangerine Hex #fb8b24
Tangerine Hex #fb8b24
Sunset Gold Hex #f4a933
brand guidelines
Typography
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Typography
Primary Design Typeface Secondary Design Typeface
Monarey Winery
brand guidelines
Typography
Primary Design Typeface The type we use helps to convery the personality of our brand. Consistent use of typography will help build an immediately recognizable identity for Monarey over time. The primary typeface is to be used whenever possible, and for all main headings and titles.
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Baskerville Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890
Monarey Winery
brand guidelines
Typography
Secondary Design Typeface The type we use helps to convery the personality of our brand. Consistent use of typography will help build an immediately recognizable identity for Monarey over time. Whenever it is not possible to use the primary typeface, the secondary typeface may also be used. This works best for sub-titles, secondary headings, and captions.
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Baskerville Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890
Monarey Winery