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Temecula City Hall is located at 41000 Main Street, Temecula CA 92590 We are open Monday through Friday: 8:00am to 5:00pm.
For more information, please visit TemeculaCA.gov
CONTENTS
2021 TEMECULA MAGAZINE
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Why Choose Temecula?
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Temecula Business Incentives
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Temecula By The Numbers
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Temecula Business Friendly Community
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Temecula Business Traffic
16
Temecula's Six Core Values
19
Temecula's Faster Commute
20
Temecula Revive
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Why Choose Temecula? Over the past three decades, the City of Temecula has evolved into an innovative, dynamic City and a regional economic center for Southwest Riverside County, all while retaining its small town feel and character. We invite you to experience everything that our incredible city has to offer. Less than 60 miles north of San Diego and 90 miles southeast of Los Angeles, Temecula is noted for its safe community as one of America’s Safest Cities, top school district, diverse shopping/dining options and beautiful master plan residential communities.
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2021 TEMECULA MAGAZINE
Award Winning City Top 15 Best US City for a weekend trip. by Insider.com
Highest performing school district in Riverside County
10 Best Readers' Choice
Pechanga Resort Casino voted Top 3 Best Casino Hotel in the US by USA Today
Temecula Valley Hospital 1 of
867 hospitals in US to receive "A" in patient safety by Leapfrog Group
Temecula Ranked
#19 Safest City in the US 247wallst.com
Best Wine Region by USA Today
20 in '20 Must See US Destinations to Match Your Travel Interests by TripAdvisor.com
Top 15% Sales Tax per capita in CA out of 539
Top 12 Best Main Streets In Southern California
CA Agencies
by OnlyInYourState.com
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Temecula Business Incentives One Stop Permit Center Available to business customers based on individual need, we can pull together a team representing the departments critical to your project that will provide detailed analysis and review of your tenant improvement or new construction plans before they are formally submitted to the city.
City of Temecula located in San Diego’s Foreign Business Liaison Service Trade Zone Whether your business is relocating, expanding or The Foreign Trade Zone is a site within the U.S., where foreign and domestic merchandise is considered to be outside of U.S. Customs territory, allowing users to delay, reduce or eliminate duty payments on foreign merchandise entering the Foreign Trade Zone.
Site Selection Assistance City Staff can compile a list of potential sites for consideration, advise on zoning code and provide feedback about the need for additional permitting measures that help the customer compare sites knowledgeably and make the best decision for their business location.
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developing a new project in the City of Temecula, the office of Economic Development Division offers a reliable single point of contact through every stage of the process.
Internship Placement The City of Temecula provides college and university students with the opportunity to work side-by-side with City staff, learn about local government, and gain professional experience while going to school. The City of Temecula also assists local businesses in obtaining skilled interns via this citywide internship program.
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It's where you want to be! Temecula Valley Entrepreneur’s Exchange (TVE2)
8.75%
TVE2 acts as a concierge to local businesses, as well as those looking to establish a presence in Temecula by providing
SALES TAX
a critical single point of contact for a variety of business services. The incubator provides flexible and scalable office space for innovative startups looking to collaborate and grow their business. The resource center provides one-on-one business consultations and business related seminars.
Business Contracting and Procurement
$39
BUSINESS LICENSE FEE
The City processes millions of dollars in goods and services in orders and contracts annually. To be part of the competitive bidding process the City has easy electronic access to the official Bidders List.
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NO
UTILITY USE TAX
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AUTO-DEALER INCENTIVE
FRESH INCENTIVE
Food • Retail • Entertainment to Support High expand in the City of Temecula. This incentive allows auto Quality of Life For auto dealers looking to establish a new dealership or dealers to have their development impact and/or user fees reimbursed when building new dealerships or expanding existing dealerships.
The City of Temecula offers a variety of incentive programs designed to broaden and diversify the tax base, encourage capital investment, create employments opportunities and provide for the economic growth and welfare of the region. The City understands that each business deal is different
LUXURY HOTEL INCENTIVE
and unique in its own way. In order to maintain flexibility in achieving a win-win partnership, the City is open to one-onone, good faith discussions with targeted sectors. These
The City has established a Transient Occupancy Tax (TOT)
programs may be carried out singularly or in combination
Rebate Incentive Program to Owners/Operators of 4 star/
in a manner consistent with the goals listed in the Economic
diamond or higher rated hotels located within City limits to
Development Strategy.
encourage luxury hotel development.
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2021 TEMECULA MAGAZINE
THE TEMECULA VALLEY CHAMBER OF COMMERCE REMINDS YOU TO
Shop Where You Live
Every $1 You Spend
LOCAL
NON-LOCAL
30¢
14¢
BUSINESS
DISCOVER THE Local SIDE OF TEM ECUL A
@ShopLocalTemeculaValley
2021 TEMECULA MAGAZINE
BUSINESS SPEND TO LOCAL SUPPLIERS AND VENDORS
20¢
SPENT LOCALLY BY BUSINESS OWNERS AND EMPLOYEES
BUSINESS
BUSINESS SPEND TO LOCAL SUPPLIERS AND VENDORS
3¢
SPENT LOCALLY BY BUSINESS OWNERS AND EMPLOYEES
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temecula.org
Temecula By the Numbers Temecula remains the ideal city for relocating, expanding, and developing a new project in Southern California. Businesses are attracted to the City of Temecula for
Temecula. Rated one of the top 20 least expensive
a number of reasons including: highly skilled labor
cities to do business in California by the Kosmont-Rose
force, top notch K-12 school system, close proximity to
Institute, Temecula remains the ideal city for relocating,
San Diego, Los Angeles and Orange Counties, quality
expanding, and developing a new project in Southern
and affordable housing, and an exceptional quality of
California. More than 48% of employed residents
life. Additionally, the City of Temecula is committed to
travel 30 minutes or less to get to work, and the City of
providing excellent, expeditious, and clear guidance
Temecula is dedicated to increasing that percentage to
throughout the development process to companies
keep our residents close to home!
located or planning to locate to the area. It is with these attractive qualities and high level of customer service that businesses are continually drawn to
POPULATION TEMECULA (2021) 112,771
Find us on the web for more community info. TemeculaCA.gov.
Average Age: 35
RIVERSIDE COUNTY (2021) 2,454,453 10
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Quality of Life
Retail Trade Ranked 79th
Parks and Playgrounds
Golf Courses
out of 539 entities in CA
• 7 with many in surrounding area
Retail Sales Generation
$319
Average Hotel Occupancy in Temecula
74%
Average Daily Hotel Rate (2021)
Wineries • 40 and growing-from small boutiques to full-service resorts
Outdoor Recreation • Lake Skinner • Santa Margarita Ecological Reserve • Santa Rosa Plateau • Vail Lake
$143.30
• 41 City Parks • Over 22 miles of trails • 97 miles of bike lanes • 7,000 acres of open space • Skateboard park/Roller Hockey Rink • State-of-the-art Pump Track
Cultural Highlights • Children's Museum • History Museum • Community Theater • 2,650 sq ft garden (at the Mary Phillips Senior Center) • 3 Swimming Pools • 27 Tennis Courts
Community Centers • 2 Community Recreation Centers • 1 Senior Center
Local Draw: (10 mile ring from Promenade Mall) $97,046 Average Income 49,170 Population
Retail Trade and Workforce
34% over 100k Average Income Regional Draw: (30 mile ring from Promenade Mall)
More consumer spending is happening in Temecula than in
533,080 Population
Riverside County, Pasadena, Irvine, Rancho Mirage, Poway $99,202 Average Income
and San Francisco, ranking Temecula in the top 15% in sales tax per capita, based out of 539 reporting CA agencies.
(# of employees)
TOP EMPLOYERS
35% over 100k Average Incomes
5,257
Gaming & Entertainment
250
Medical Supply Warehouse
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3,000
Public Education
566
Technology
1,500
Medical Manufacturing
455
Food Distribution
468
Manufacturing
1,009 Healthcare
370
Bio-Tech 11
Temecula Business Friendly Community The City of Temecula is fully committed to providing excellent, expeditious, and clear guidance throughout your development process. Whether it’s gaining entitlements for a new building or expansion, grading permits, or building permits, we are dedicated to providing you outstanding service. In Temecula, we understand that time is money!
Shop Your Block in Business Park! 12
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Team Temecula
Starting with a FREE Pre-Application review, Team Temecula will join you at potential sites, review plans, discuss
Your pre-application must include 7 copies of plans folded 8 1/2" by 11" and 1 digital copy, with the following:
requirements and processes to ensure a smooth transition • Statement of Operations into your formal application. Once you've submitted your • Streets, Existing Improvements, Right-of-Way Width, application, Team Temecula will meet you in the following • & Dimensional Setback weeks to review.
• Location Map with North Arrow
Teamwork is Our MVP
• Engineering Scale
If you are an amateur or even a pro, our free Pre-Application process is a quick and valuable resource for new businesses, growing businesses, and future businesses to start their due diligence process. Our Team will provide feedback on your game plan, and guide you towards resources, strategies, and solutions before you kick-off your project. Businesses can reduce risk and minimize delays before signing contracts, leases, or fully committing to a project by submitting a written game plan and conceptual ideas/plans. During your preapplication meeting, our key players from Building & Safety, Fire, Planning, Police, and Public Works will be available to help you navigate to the end zone. This is all done at NO COST to you.
• Parking Requirements • Intended Occupancy Use • Assesor's Parcel Number, Street, & Hundred Block • Total Building Square Footage • Land Use Type • Conceptual Sewer Design • Existing & Proposed Zoning • Property Lines
Getting You to the End Zone After your pre-application is complete, you will have the option to move forward with a formal submittal. Having discussed your goals during the pre-application stage, your process of a formal submittal becomes much smoother as you're already aware of potential issues or concerns that may
The 3-2-1 Review Process Team Temecula offers a 3-2-1 review process once the formal application has been submitted. Depending on the scope of a project a public hearing may or may not be required. Please consult with Team Temecula for an estimated schedule during your pre-application. Learn more at TemeculaCA.gov/ TeamTemecula.
send your project into overtime. Every aspect of your formal submittal will be processed in our Permit Center, which saves you time and money by only having to make one stop.
Formal Submittal The Planning Department has two simple steps to help make your formal submittal as smooth as possible.
1
3
2
3 week review of
2 week
the inital formal
review of
of approval
submittal
resubmittals
preparation
1 week condition
STEP 1 Complete your application.
STEP 2 Visit TemeculaCA.gov/planning for submission & payment instructions.
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Temecula's Business Traffic Major Shopping Districts with Fast Growing Business Opportunities!
1 Winchester Road • Prime commercial property with high traffic exposure • Major retail shopping centers: Temecula Commons, Rancho Temecula Town Center, Winchester Meadows Traffic Count • East of Jefferson (to I-15): 44,790 • West of Ynez (to I-15): 69,850 • West of Margarita (to Ynez): 44,300 • East of Margarita (to end of highlighted area): 52,190
2 Promenade Mall and Surrounding Areas • Over 1.2 million square feet of retail and restaurant space • Regional Shopping District, 1.5 Million sq. ft. of lifestyle retail @ Promenade Mall. • Indoor and outdoor commercial property • Major tenants: Coach, Pottery Barn, Williams-Sonoma, Apple, Lululemon, Macy's, Round 1. Traffic Count Margarita Road • South of Winchester: 37,170 • North of Solana Way: 33,950 Overland Drive • East of Ynez (between Ynez and Margarita Rd): 18,180
3 Jefferson Avenue Corridor • Over 2 miles of mixed use retail and office property • 300+ acres available for future redevelopment • Major retail shopping centers: Plaza Sevilla, Winchester Square • Newly rezoned "Uptown" District with 2 new hotels and access to Murrieta Creek Trail. Traffic Count • South of Winchester: 26,060 • South of Overland: 23,090 • South of Via Montezuma: 19,480 14
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4 Old Town Temecula • Over 230 Restaurants, Bars and specialty stores • Free 480 space public parking structure • Temecula Civic Center: Micro-Conference Center, Visitor’s Center, City Hall Traffic Count • Old Town Front, South of Rancho California: 17,060 • Old Town Front, South Main Street: 10,930
5 Ynez Road • • • • •
South of Winchester: 37,380 North of Winchester: 25,660 South of Rancho California: 31,700 South of Solana Way: 33,620 Major retail shopping centers: Palm Plaza, Temecula Valley Auto Mall, Tower Plaza, Temecula Town Center
6 Rancho California Road Corridor • Gateway to Temecula Wine Country • Major retail shopping centers: Palomar Village, Meadows Village Traffic Count • East of Ynez: 36,260 • East of Moraga: 33,460 • West of Meadows Parkway: 23,330 • West of Butterfield Stage 14,340
7 Temecula Parkway • Main corridor to Pechanga Resort and Casino and the Temecula Valley Hospital • 1.6 Million sq.ft of retail space, over 300 tenants, 4 major grocery store chains • Available commercial property by anchor tenants, including Home Depot, CVS, and In-N-Out Traffic Count • East of La Paz: 72,040 • East of Pechanga: 47,030 • East of Margarita: 30,220 • East of Meadows Parkway: 31,200 2021 TEMECULA MAGAZINE
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Temecula's Six Core Values
Excellent Quality of Life means Business! The Quality of Life Master Plan ensures that Temecula stays the course to further accomplishing its goals. The City of Temecula concentrates on sustaining and growing an excellent quality of life. In order for Temecula to retain and also grow its success, Temecula 2030, Quality of Life Master Plan (QLMP) was created and is intended to nurture all of the City’s assets for the next twenty years while preparing Temecula as a 21st century city. Temecula strives to be a well-rounded community, setting the stage for an excellent quality of life for both residents and companies. Over the past three decades, the City of Temecula has evolved into an innovative, dynamic city and a regional economic center for Southwest Riverside County, all while retaining its small town feel and character.
1. Health and Livable Community Through Temecula’s commitment to provide the means to access a comprehensive local health care delivery system, it continuously works with the medical community to partner with the public sector on social and human services. Public sector partnerships also allow Temecula to fulfill its commitment to providing diverse housing types, high quality parks, trails and recreational facilities and preserved open space. 16
2. Accountable & Responsive City Government An accountable and responsive City government embodies leadership that is accessible to residents, businesses and employees, transparent in its decision making, committed to the effective and efficient delivery of services that the community values most. Temecula embodies just that.
3. Sustainable City In Temecula’s commitment to enhance and support quality of life, it ensures sustainability in its focus of maintaining high quality open space and natural amenities.
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4. Transportation Mobility and Connectivity Temecula’s transportation mobility and connectivity goals address infrastructure, transportation system building, service levels and job creation, increased access to higher education and revenue growth to maintain important infrastructure and services.
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5. Economic Prosperity
6. Safe and Prepared Community
Residents, businesses and leaders identified several economic goals to maintain important infrastructure and services in Temecula. Goals to create a high value, high growth and diversified economic base that increases access to higher education and consistently generates revenue continues to be a priority for Temecula and the residents and business community served.
With Temecula being one of the top safest cities in the nation, it continues to focus its resources on sustaining safety and preparing the community at every level.
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CARE YOU CAN CONTINUE TO TRUST
Throughout a difficult year plagued by a global pandemic, the physicians, nurses, staff, administration and volunteers at Temecula Valley Hospital never wavered in their dedication to patient safety. We continue to provide high-quality, trustworthy care to every patient who comes through the doors of the hospital.
31700 Temecula Parkway, Temecula, CA 92592
To find a physician, call 855-859-5203. To learn more about our award-winning care, visit temeculavalleyhospital.com. Physicians are independent practitioners who are not employees or agents of Temecula Valley Hospital. The hospital shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the non-discrimination notice, visit our website. 2190357-95824 3/21
Temecula Paves the way to a Faster Commute In July 2019, The City of Temecula announced it was successful in securing a Federal Grant Application (INFRA “Infrastructure for Rebuilding America”) from the US Department of Transportation requesting $50 Million to close the gap on a total of $137 Million needed to complete Phase 2 of the French Valley Parkway Interchange project. With approximately $856 Million of available funding for the 200 eligible applications, 20 applications were awarded. Temecula was among this small group of INFRA Grant recipients across the country carefully selected to receive this highly competitive Federal Grant.
This competitive nationwide grant will significantly help address the daily congestion along Northbound I-15, and would not have been possible without the collective efforts of City staff, the region, and local community. The French Valley Parkway project is backed by all Federal and State elected officials whose Districts cover the expansive project site. The City is very pleased that the US Department of Transportation understands the critical need for this project and this is another huge step forward in fundamentally changing the daily commute and solving the traffic crisis in our region. The City is extremely proud of our visionary Council and staff for putting together this comprehensive and winning grant application package that will help solve a problem that currently impacts our City, the region, and hundreds of thousands of people daily.
Interstate 15 is a major and essential corridor of freight, commerce, and commuter traffic. A traffic survey conducted in 2018 by Western Riverside Council of Governments determined that 66-71% of the traffic on Interstate 15 is not attributable to the City of Temecula and that the majority of vehicles on Interstate 15 through Temecula do not originate, stop, or end in Temecula. Instead, drivers are traveling on Interstate 15 as The French Valley Parkway Phase 2 the direct connection between areas project will construct two northbound south of Temecula, including San Diego collector distributor lanes spanning County or Mexico, and areas north over three miles along Interstate 15, of Temecula including neighboring and partially along Junction 215, with cities like Murrieta or Lake Elsinore or a flyover bridge to better distribute destinations farther including Nevada, traffic at the confluence of the I‑15/215 Utah, and beyond to Montana. Junction. These lanes will alleviate the For more information about the chokepoint of congestion on Interstate French Valley Parkway Project, visit 15 where weaving begins, causing TemeculaCA.gov/FVP daily traffic that backs up northbound travelers from that point into San Diego County; at times up to 20+ miles long. The project is anticipated to start Phase 2 construction in early 2022.
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Temecula Revive
In April 2020, the City of Temecula developed Temecula Revive, an online resource tool focusing on the community’s economic recovery in the wake of the novel coronavirus (COVID-19) pandemic. The City continued to look ahead to the revitalization of the local economy, following direction set by Federal, State, and County public health agencies. This web resource was a centralized clearinghouse of information to equip Temecula businesses and residents with resources to help mitigate the COVID-19 economic fallout, and was developed in alliance with the Temecula Valley Chamber of Commerce and Visit Temecula Valley. Temecula officials encouraged local businesses and residents to consult the website resource for information related to economic recovery. City Manager Aaron Adams stated, “Our City is determined to help our local 20
businesses rebuild quickly and safely, with a goal to ensure this recession is temporary.”
The website provided concise and informative summaries of available resources, including Federal, State and Local stimulus packages such as the CARES Act and other resources. The City’s strategic planning during the pandemic placed Temecula in a position to regain a strong local economy that remains healthy, safe and in-demand. Fo r m o r e i n f o r m a t i o n , v i s i t : TemeculaCA.gov/Revive for business resources relating to COVID-19 and economic recovery.
Your Economic Recovery Resource 2021 TEMECULA MAGAZINE
Temecula Revive By The Numbers
New Home Permits
Land Development Permits
788 2020
272
599
2020
2019
Projects with Valuation Over 100,000
306 2020
108 2019
63 2019
Total Building Permits
3,486 3,121 2020
2019
Business Licenses Issued FY20-21
1.1%
Increase in Business Licenses Issued in FY20-21 (thru. Dec.)
2,685 FY 20-21 (July – Dec.)
COMPANIES THAT OPENED/STARTED CONSTRUCTION DURING COVID-19:
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Temecula Valley Campus Opens
Fall 2021 Limited seating for in-person classes
Register Today at MSJC.edu
Cheers to
DOING BUSINESS!
Business Incentives Regional Retail Destination Innovation
Higher Education Business Incubator Job Growth
INTERESTED IN LEARNING MORE? CONTACT Christine Damko | 951-693-3952 | Christine.Damko@TemeculaCA.gov Courtney Fletcher | 951-506-5116 | Courtney.Fletcher@TemeculaCA.gov