Program of Work

2025 PROGRAM OF WORK

OUR MISSION To initiate, influence, engage and empower community leadership to create economic growth and prosperity for all.

OUR VISION BY 2030 WE WILL ...

BE THE TOP MID -SIZE CIT Y IN THE SOUTHEAST We will encourage accelerated grow th through strategic recruitment and expansion effor ts while advancing our entrepreneurial ecosystem.

BE A MORE EQUITABLE COMMUNIT Y We will use education initiatives and community par tnerships to increase economic equity and mobility for all Forsy th County residents.

BE THE BEST PL ACE TO R AISE A FAMILY We will work with our community par tners to ensure a high quality of life and access to world class amenities in order to attract and retain the best talent.

AS WE WORK TOWARDS OUR 2030 VISION, ANNUAL PROGRESS IN EACH OF THE ORGANIZATION’S DIVISIONS IS CRITICAL TO LONG-TERM SUCCESS. TOGETHER, WE CAN REACH THESE GOALS BY FOCUSING ON KEY AREAS AND DELIVERING A HIGH LEVEL OF IMPACT IN THOSE AREAS. EACH OF THESE GOALS WILL HAVE DETAILED INTERNAL STRATEGIES IN ORDER TO ACHIEVE THE DESIRED OUTCOMES.

ECONOMIC DEVELOPMENT VISION All area businesses will see Greater Winston-Salem Inc. as the primar y business suppor t organization for their needs at any stage.

Winston-Salem will be seen as the best place to star t and scale a company.

The national site consultant community will know that Forsy th County is a great option to locate and grow a business.

GOALS Announce 400 new jobs through recruitment and expansion effor ts.

Complete 100 employer retention visits to ensure existing employer needs are addressed.

Refine and advance entrepreneur recruitment strategy and effor ts with methods informed by the Entreprenurial Ecosystem Strategic Planning Process.

TALENT & WORKFORCE VISION Through Forsy th Works, Greater Winston-Salem Inc. will be known for workforce development programming and suppor t by and for the entire community.

Greater Winston-Salem Inc. will help develop the nex t generation of workforce and community leaders while working to retain local talent.

GOALS Have at least 100 students complete ASPIRE credential/internship program.

Continue to provide career exploration oppor tunities to high school students through World of Work, Senior Academy, and ASPIRE. Provide at least 25 high quality workforce preparedness events through Forsy th Works reaching specifically underser ved areas of our community.

E xpand Emerging Leaders programming.

AWARENESS & MEMBER ENGAGEMENT VISION Greater Winston-Salem Inc. will be known as the leading economic development entity and Chamber of Commerce for Forsy th County, and Winston-Salem will be known as a desireable option for talent in key markets.

TACTICS Provide a variety of high-quality oppor tunities for engagement and value for our members.

Continuously evaluate membership benefits and ensure members are aware of them.

Increase brand awareness and ad engagement in key talent markets and increase direct leads for economic development projects through ad placements and outreach.

Continue to produce high-quality events, while developing and implementing new oppor tunities.

Implement strategic member recruitment and retention strategies to grow overall membership and revenue.

Continue providing suppor t ser vices for small businesses through our entrepreneurial ecosystem par tners.

Elevate groups and committees including Ambassadors, referral groups, and Winston Under 40.

PUBLIC POLICY VISION Greater Winston-Salem Inc. will be known as the voice for the business community in Forsy th County.

GOALS AND TACTICS Effectively engage in local advocacy and community par tnerships.

Assist in signing up 50 entities for police camera system to ensure a safe business environment.

Effectively advocate for Greater Winston-Salem Inc. Strategic Priorities: Tax, Tor t, and Fiscal Reform, Infrastructure Improvement, and Talent and Workforce Development.

ORGANIZ ATIONAL SUCCESS VISION Greater Winston-Salem Inc. will demonstrate outstanding per formance in operations, financial management, and team development while continuously striving to exceed our Chamber of the Year standard of excellence.

GOALS Meet board approved budgeted spending & financial plan.

Ensure continued grow th of team through professional development oppor tunities.

Guide visionar y planning discussions for the future of Winston Salem and surrounding area.

Respond to other challenges that arise facing the business community.

THANK YOU TO OUR INVESTORS VISIONARY Atrium Health Wake Forest Baptist Novant Health Reynolds American Inc. Truist Wells Fargo

PL ATINUM Bethany Medical City of Winston-Salem Cook Medical Flow Automotive Forsy th County Forsy th Tech Front Street Capital Hanesbrands, Inc. Kelly Office Solutions Mercedes-Benz of Winston-Salem Quality Oil Company Truliant Federal Credit Union Twin City Development Foundation Winston-Salem/Forsy th County Schools Womble Bond Dickinson (US) LLP

GREATER WINSTON-SALEM INC. WINSTONSALEM.COM