Where it Starts: Q1 2021

WHERE IT STARTS QUARTERLY REPORT

Q1 2021

WINSTONSALEM.COM

CATCH A RECAP OF OUR ANNUAL MEETING GREATER WINSTON-SALEM, INC HELD OUR ANNUAL MEETING ON MARCH 31, RELEASING OUR STRATEGIC DIRECTON FOR FUTURE GROWTH IN WINSTON-SALEM AND FORSYTH COUNTY

GREATER WINSTON-SALEM, INC.

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WHAT’S INSIDE

OUR 2030 VISION

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2021 ANNUAL MEETING AWARDS

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EXPANSIONS & DEVELOPMENT

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TALENT MARKETING

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HELLO TEAM MEMBERS

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A CITY ON THE RISE

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QUICK QUOTE: GUY MELDRUM

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PRESIDENT’S LETTER

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Greater Winston-Salem, Inc. launched on April 1, 2020. We are excited to celebrate our first anniversary this quarter with a new vision for Winston-Salem and Forsyth County’s growth.

OUR VISION....

BY 2030

WE WILL...

BE A TOP MID-SIZE CITY FOR ECONOMIC GROWTH We will encourage accelerated growth through strategic recruitment and expansion efforts while advancing our entrepreneurial ecosystem.

BE A MORE EQUITABLE COMMUNITY We will use education initiatives and community partnerships to increase economic equity and mobility for all Forsyth County residents .

BE THE BEST PLACE TO RAISE A FAMILY We will work with our community partners to ensure a high quality of life and access to world class amenities in order to attract and retain the best talent .

WATCH NOW Our 2030 Vision comes to life in a new video that premiered during our Annual Meeting. Click here to watch and share.

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OUR INITIATIVES...

ECONOMIC DEVELOPMENT •

Recruitment focused on target industries

•

Retention and expansion of high-impact and fast growing companies

•

Entrepreneurship, small business, and minority & women-owned business growth

AWARENESS

ELEVATING WINSTON-SALEM’S NATIONAL PROFILE •

Target marketing to industry sectors and talent

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Reach to site selectors and decision makers

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Regional and national media pitches

WORKFORCE & TALENT •

Paid internship program supported by Truist

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Comprehensive career readiness for WS/FCS

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Talent recruitment and retention & young professional development.

PUBLIC POLICY FOCUS AREAS • • • •

Infrastructure improvements Education & workforce development Tax, tort and fiscal reform COVID-19 relief and recovery initiatives

ACCESS YOUR DIGITAL COPY Our 2030 vision and strategic plan is available in a digital download. Get your copy of Where Growth Starts.

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2021 ANNUAL MEETING AWARDS PRESENTED BY DUKE ENERGY

ALLEGACY FEDERAL CREDIT UNION

CITIZENSHIP & SERVICE

INNOVATOR

CATRINA THOMPSON

DR. ANTHONY ATALA

WINSTON-SALEM POLICE CHIEF

ANNUAL MEETING SPONSORS:

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PRESENTED BY

WAKE FOREST INSTITUTE FOR REGENERATIVE MEDICINE

GET YOUR BADGE A digital award badge is available for local small businesses to showcase their success. Download yours now.

PRESENTED BY

PRESENTED BY

WOMBLE BOND DICKINSON

TRULIANT FEDERAL CREDIT UNION

COLLABORATION

SMALL BUSINESS

ENTREPRENEURIAL ADVISORY COMMITTEE

WINSTON-SALEM/ FORSYTH COUNTY SMALL BUSINESSES

SPECIAL THANKS TO

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HERE WE GROW NOVANT HEALTH

NEW CRITICAL CARE TOWER

$222M INVESTMENT

60 CRITICAL CARE AND 36 INTERMEDIATE BEDS + SURGICAL SUITE

SECOND PHASE OF NOVANT’S TOTAL $400M CAPITAL INVESTMENT

WAKE FOREST BAPTIST HEALTH NEW TRIAD PEDIATRIC OUTPATIENT CENTER 45,000-50,000 SQ. FT. 12+ PEDIATRIC SPECIALTIES + IMAGING, LAB, AND PHARMACY SERVICES DIRECTLY CONNECTED TO BRENNER CHILDREN’S HOSPITAL PART OF A SERIES OF INVESTMENTS FOLLOWING THE STRATEGIC COMBINATION OF WAKE FOREST BAPTIST HEALTH AND ATRIUM HEALTH

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UNION CROSS SPEC BUILDING

SPEC BUILDING

UNION CROSS BUSINESS PARK

110,000 SQ. FT. DESIGNED FOR USE BY ONE OR TWO TENANTS

403 ACRES ZONED LIGHT INDUSTRIAL

32-FOOT CLEAR SPANS, 50’X50’ BAYS

MULTIPLE OFFICE, WAREHOUSE, MANUFACTURING & INDUSTRIAL SITES

OPTION TO CUSTOMIZE BUILD-OUT

ACCESS TO INTERSTATES, AIRPORTS, RAIL, INLAND, & SEA PORTS

LOOKING FOR OFFICE SPACE? Find commercial real estate listings in a fully customizable search engine at winstonsalem.com.

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PLACE MARKETING DRIVING LEADS & BUSINESS INVESTMENT Q1 2021 IMPRESSIONS & REACH CLICKS + IMPRESSIONS

1,642

CLICKS +103%

49,037 IMPRESSIONS +82%

TOP METROS RALEIGH/DURHAM NEW YORK GREENVILLE CHICAGO

ENGAGEMENT

527

175K

TOP JOB TITLES

4,527

496K

TOP METROS

CLICKS +87%

CLICKS 275 REACTIONS 09

IMPRESSIONS +112%

IMPRESSIONS

CEO PRESIDENT FOUNDER VICE PRESIDENT

NEW YORK RALEIGH/DURHAM LOS ANGELES CHARLOTTE

ELEVATING THE PROFILE OF GREATER WINSTON-SALEM Greater Winston-Salem, Inc. launched a strategic program in November 2020 that combines Google Ads: to capture executives using Google to begin their site selection search, LinkedIn: to put targeted industry-focused messaging in the

feeds of executives in Technology & Entrepreneurship and HQ & Business Services, and Facebook and Instagram: to capture talent looking to relocate from high-cost and peer feeder markets nationally.

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HELLO, TEAM MEMBERS Greater Winston-Salem, Inc. has been delighted to welcome new team members to fulfill critical roles that advance our mission and initiatives. Say hello to our new staff members:

ALESIA HILTON

DIRECTOR OF INTERNSHIP PROGRAMS

Alesia Hilton has extensive experience as an educator and education leader, serving as a principal, assistant principal, case manager, and special education teacher throughout her career with WS/FCS. She has a Master of School Administration in Educational Leadership from NC A&T University, a Master of Special Education from Appalachian State University, and a BS in Special Education from Salem State University .

CLAY JOHNSON

DIRECTOR OF ENTREPRENEURIAL PROGRAMS

Clay is a native of Charlotte and a graduate of Wofford College. Prior to joining Greater Winston-Salem, Inc., he served as Manager of Operations for ClubUp, a golf-related SaaS tech startup based in Charlotte. He is also currently in the Wake Forest MBA program. He and his wife Riley were married last year .

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ON THE

RISE

WINSTON-SALEM STANDS OUT AS ONE OF SOUTHERN LIVING’S TOP TEN BEST CITIES ON THE RISE IN THE SOUTH IN 2021 Winston-Salem’s vibrant and walkable downtown, growing culinary scene, and artistic roots are a few of the reasons noted in this recognition.

The innovation and energy in the Innovation Quarter, spurred by downtown development, growth in tech and entrepreneurship, and higher education are also attributes that make Winston-Salem worthy of this stand-out ranking.

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ANNUAL MEETING: THE KEYNOTE ADDRESS

GUY MELDRUM PRESIDENT & CEO, REYNOLDS AMERICAN INC.

“

Where we are diverse and inclusive, we are innovative.

And where we are innovative, we thrive commercially.

Creating a thriving innovation culture makes our people happier. It means we recruit stronger talent, and in turn they help us build a community where others thrive as well.”

Guy Meldrum was appointed President and CEO of Reynolds American Inc., in September of 2020. In this role, he provides strategic leadership in one of the most dynamic, highly competitive markets in the world, and aligns the US business with BAT’s global strategy.

Meldrum’s experience with BAT spans more than 26 years and includes a number of senior roles in Australasia, the North Asia Area, Russia, and his most recent role on the BAT Management Board as the leader of the Asia-Pacific and Middle East Region.

REYNOLDS AMERICAN INC. AND BAT: RAI: 100% SCORE ON CORPORATE POLICIES AND PRACTICES RELATED TO LGBTQ WORKPLACE EQUALITY -HUMAN RIGHTS CAMPAIGN FOUNDATION, 2021

RAI: NAMED A GREAT PLACE TO WORK FOR FOUR CONSECUTIVE YEARS -FORTUNE MAGAZINE

BRITISH AMERICAN TOBACCO HAS BEEN NAMED AS A GLOBAL TOP EMPLOYER FOR 4 CONSECUTIVE YEARS. -TOP EMPLOYERS INSTITUTE

CEO LETTER

“WE’RE CREATING OUR FUTURE.”

We’re proud to present our 2030 vision to the community on the one-year anniversary of our launch as Greater Winston-Salem, Inc. The formation of Greater Winston-Salem, Inc. was not the end of one organization and the beginning of another – it was the turning of a page in Winston-Salem’s story. We are a community built by entrepreneurs, innovators, educators, and artists. We’re constantly pushing forward- creating a community that’s resilient and thriving.

But we recognize the world has changed – just look at the last year - and we must take bold new actions to become the community we want to be.

We will be the top mid-size city in the southeast.

We will be a more equitable community.

We will be the best place to raise a family.

We know these goals are lofty. But when our community works together, there is nothing we cannot achieve.

This vision is possible through our comprehensive plan of strategies and tactics that include aggressive economic recruitment efforts, a renewed focus on helping our existing companies grow, and innovative efforts to recruit and retain top talent. We will share the story of Winston-Salem with the entire country and advocate for the best business environment possible.

With an engaged board, dedicated staff, and committed community, we will make a difference with our efforts - but it will take all of us. We hope you will join us in the pursuit of these goals, and we look forward to seeing all that we will become, together.

MARK OWENS President & CEO

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THANK YOU TO OUR INVESTORS BB&T NOW TRUIST COOK MEDICAL NOVANT HEALTH REYNOLDS AMERICAN INC. WAKE FOREST BAPTIST MEDICAL CENTER WELLS FARGO BETHANY MEDICAL BLUECROSS AND BLUESHIELD OF NC FORSYTH COUNTY HANESBRANDS INC. KELLY OFFICE SOLUTIONS ONPAR TECHNOLOGIES WINSTON-SALEM/FORSYTH COUNTY SCHOOLS WOMBLE BOND DICKINSON (US) LLP