27
2
WELCOME TO COUNTRY HOUSE At Winkworth we have been buying and selling country houses since 1835, ranging from grand estates to rural hideaways. Well-established in the country house market, Winkworth possesses unrivalled expertise in the heritage, architecture and location of some of the UK’s finest country mansions, picturesque cottages and historic farmhouses.
W
e understand every aspect of our buyers’ needs from weekend retreat spots to family homes, to ensure they achieve the lifestyle they are searching for, whether it’s a home in an ancient market
town, idyllic village or a serene, isolated landscape across the UK’s prime counties. Our highly experienced Country House agents have first-hand knowledge gained from living in the areas they cover and operating within Winkworth’s extensive network of country offices. In addition to their deep understanding of each house they market, our agents are able to offer invaluable rural advice on the best schools, country sporting pursuits, and a rural way of life.
3
DOMINIC AGACE CEO Winkworth
C
ountry houses are an integral part of the prime and superprime markets in the UK, which have seen significant growth and activity in recent years – more than any other property segment. While London remains the most popular location for
people looking to purchase high-end properties, we are now seeing more interest from high-net-worth buyers looking for impressive residences that offer a premium lifestyle and privacy outside of the capital. These buyers and investors are looking for homes with space, grandeur and the highest level of specification and leisure facilities, set in acres of grounds on exclusive private estates in the Home Counties or in beautiful rural or coastal spots. Additionally, buyers seek homes with proximity to major public schools and leading universities, while still being connected to the capital and being within easy reach of Heathrow, Gatwick and City airports.
4
CONTENTS Connecting you to the right buyers
6
Marketing your property
8
Client Services
10
Coastal
12
Prime Rental
14
New Homes
16
Asia Pacific
18
Properties
20
Contact us
22
5
6
COUNTRY
CONNECTING YOU TO THE RIGHT BUYERS Our Country House agents are perfectly positioned to market your country home and find potential buyers whose needs align with your property. With our wide-reaching networking of offices and database of large national and international buyers at their disposal, our agents ensure your home is reaching the right audiences. Combined with strong connections with our London and international offices, our Country House agents are in the optimal position to target high-net-worth buyers located in the UK and globally, who are searching for the perfect home or bolthole in the countryside.
7
MARKETING YOUR PROPERTY We take a bespoke approach to every country house we offer for sale. Each home we represent receives a tailor-made marketing and PR campaign aimed at connecting it with the ideal audiences regionally, nationally and globally. With a wealth of experience in the country property market, our team of knowledgeable and dedicated property experts are well-positioned to reach the desired buyers. Backed by our exceptional communications team, the Winkworth marketing programme employs a range of creative techniques to promote and ultimately achieve the sale of your unique country property.
8
Here are just some of the ways we can reach your buyers:
•
Widespread national advertising in highprofile print and online publications such as the Sunday Times, Daily Telegraph, FT, Evening Standard and Country Life
•
Highly targeted regional advertising in local publications
•
Prominent positioning on the UK’s biggest property portals, such as Rightmove, Zoopla and OnTheMarket
•
Promotion on social media channels and through editorial opportunities in the national media
•
A full property profile on Winkworth.co.uk, complete with beautiful photography reaching over 300,000 visits per month
•
Bespoke sales brochure and property information pack showcasing the best your property has to offer
9
CLIENT SERVICES Supporting this process, our London-based Client Services team plays a key role by continually mining our vast database of buyers, to identify individuals whose search criteria match those of our country properties. Collaborating closely with our Country House agents, the team supports buyers throughout the viewing stages until an offer is secured and the sale completed.
10
11
COASTAL Working alongside our London offices, our coastal branches across the UK specialise in catering to the needs of high-net-worth individuals in search of second homes nestled by the sea. Whether it’s the allure of beach houses, cliff-top castles, strategic site acquisitions or the re-sales of new apartment developments overlooking stunning sea vistas, our comprehensive services cater to every aspect of coastal living.
With a focus on providing you with prime real estate opportunities, our agents ensure a seamless experience, covering every aspect of coastal property acquisition and sales.
12
COASTAL
13
PRIME RENTAL
14
PRIME RENTAL At Winkworth, our team comprises lettings experts with exceptional experience and proven track records in handling rentals of prime Country homes for high-net-worth individuals. Our experts oversee all facets of the rental process, leaving your rural home in good hands.
Alongside our extensive tenant database seeking the most exclusive country properties, our Corporate Relocation team, based in central London, collaborates with some of the largest corporations across the globe. We assist them in the seamless relocation of their top executives to the UK in premium rental properties, facilitating a smooth transition for them.
15
NEW HOMES
16
NEW HOMES Our London-based New Homes team provides extensive knowledge of the new homes and development market in prime locations nationwide, from exclusive private estates to idyllic countryside settings. Working with Winkworth agents locally, they advise developers and clients on bespoke Country House and coastal property projects, providing strategic advice on market analysis, price planning, design, funding and sales. Whether it’s navigating the intricate new homes and development market landscape or the nuances of pricing, our team is prepared to offer strategic insights to empower your decisionmaking.
17
ASIA PACIFIC Prime property is an essential component of the international marketplace, with Winkworth’s Asia Pacific team being well-positioned to market your property across target global territories. This high-net-worth audience continues to see the UK property market as a safe haven for stable investment and seeks a range of property types, from premium houses, apartments and investment properties to second homes and accommodation for children studying here. Working closely with our Country House agents, the Asia Pacific team can offer an exceptional opportunity to market your country home to this high-net-worth market. Leveraging our extensive network and understanding of the market, we ensure that your property receives the marketing it deserves, capturing the attention of global clientele.
18
19
AVAILABLE / SUCCESS
Virginia Water, Surrey, GU25
Sunningdale, Berkshire, SL5
Chobham, Surrey, GU24
Wokingham, Berkshire, RG40
Virginia Water, Surrey, GU25
Virginia Water, Surrey, GU25
Sonning, Reading, Berkshire, RG4
Wokingham, Berkshire, RG40 20
AVAILABLE / SUCCESS
Warfield, Berkshire, RG42
Virginia Water, Surrey, GU25
Sunningdale, Berkshire, SL5
Ascot, Berkshire, SL5
Sunninghill, Berkshire, SL5
Sunningdale, Berkshire, SL5
Sunningdale, Berkshire, SL5
Virginia Water, Surrey, GU25 21
ANTHONY BLACKSTONE Director ablackstone@winkworth.co.uk
JAMES HATHAWAY Director jhathaway@winkworth.co.uk
MICHAEL FOLDVARI Director mfoldvari@winkworth.co.uk
TIM COLE Director tcole@winkworth.co.uk
JORDAN STURGESS Head of Super Prime jordan.sturgess@winkworth.co.uk
REECE HAWLEY Head of Sales rhawley@winkworth.co.uk
JAMES OLD Lettings Director jold@winkworth.co.uk
MANDY BLACKSTONE Operations Director mblackstone@winkworth.co.uk
WINKWORTH COUNTRY HOUSE 0203 340 2003 winkworth.co.uk/country-house 13 Charles II Street, St James’s, London SW1Y 4QU
26