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Marketing (MARK
M A R K E T I N G ( M A R K )
Marketing 301. Principles of Marketing: The Customer Experience
Aligning organizations with strong customer engagement and focus, this course provides a conceptual framework for marketing decision making focusing on principles, techniques, and practices necessary to communicate with various target audiences. Prerequisite: Sophomore standing or consent of the Dean of the School of Business Credit: 3 hours
Marketing 341. Consumer Behavior: Insights into the Customer Experience
Explores the psychology of the consumer and decision process including the cultural, social, and individual factors affecting consumer decision methods. Prerequisite: Marketing 301 Credit: 3 hours
Marketing 411. Special Topics in Marketing
Current special topics related to marketing from innovative marketing that utilizes customer insights to drive innovative solutions to serve customers desires; digital analytics and strategy examines how organizational leaders should think about digital marketing, social media marketing; and others. Majors are encouraged to take two special topics courses. Prerequisite: Marketing 301 & 341 Credit: 3 hours
Marketing 422. Integrated Marketing Communications: Client Solutions
Placing customers at the center of business decisions, students develop integrated marketing solutions to solve real world client problems. Utilizing the active learning classroom, students develop integrated marketing solutions and implement marketing deliverables. Prerequisite: Marketing 301 & 341 Credit: 3 hours (Fall)
Marketing 464. Market Research: Customer Analytics
Leveraging data to shape the marketing strategy and solve business problems. Students will learn both qualitative and quantitative research methods to understand customer decision making. Prerequisite: Business 308 & Marketing 301 & 341 & 411 Credit: 3 hours (Fall)
Marketing 486. Strategic Marketing
The capstone marketing course integrates knowledge from previous marketing courses and the overall business core including how to make strategic long-term decisions for a business. The capstone course includes an integrated strategic marketing simulation. Prerequisite: Marketing 301 & 341 & 411 & 422 7 464 & Senior status Credit: 3 hours (Spring)
Marketing 497. Exit Examination
Required of majors in the last semester before graduation. Graded on P/F basis. Credit: 0 hours
Marketing 498. Independent Study
Requires consent of the Dean of the School of Business. Must be approved and supervised by a faculty member. Credit: 3 hours
