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The Wine Merchant issue 161

Page 1

THE WINE MERCHANT. An independent magazine for independent retailers

Issue 161, September 2026

Cat of the month: Basil Basil’s of Reigate

Footfall has declined – but indies can play to strengths Report produced by Liberty Wines says merchants have reasons to be positive despite seeing customer numbers fall

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ndependent wine merchants are being urged to maintain their focus on recruitment, retention and premium

positioning after new research found that falling customer numbers – rather than lower spend per visit – are the main drag on sales. Liberty Wines’ 2026 independent offtrade report, based mainly on card-spend analysis covering more than 120 leading independents as well as its own insights, shows overall spend in indies fell 5% between March 2024 and March 2026, although it remains 20% above 2019 levels. Performance varies sharply by business: more than 40% of merchants increased sales over the past two years, while 26% achieved growth of more than 10%. The report identifies customer loss as the most pressing problem facing the channel. Shopper numbers fell 9% over the two-year period, although spend per visit increased. It argues that the merchants achieving the strongest results are generally those adding customers, and that growth depends on giving shoppers more reasons to visit through range, service, events, tastings and communication. Liberty warns against responding to the downturn by competing more aggressively with supermarkets on price. Its analysis suggests independents are retaining a

Greek wines may not yet have hit the mainstream but indies like Kirsty McEwan of Bludge Wines in Edinburgh are doing their best to make it happen. Read about some of their favourites and bestsellers, starting on page 52.


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