Roam Media Guide & Info Pack

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INTRODUCING ROAM

Nestled in the heart of Victoria’s Rutherglen Wine Region, Roam Rutherglen is Australia’s original wine festival, bringing together world-class wines, live music, and incredible food for a weekend like no other.

A Festival with History

Formerly known as Winery Walkabout, this festival has been a beloved tradition for over 50 years What started as a humble wine-tasting event has evolved into a full-scale celebration of wine, food, entertainment and ‘festival-fits’, drawing thousands of festival-goers every year. It remains a rite of passage for many, with generations of wine lovers returning to experience the magic of Rutherglen.

17 Wineries, Endless Experiences

Across 17 participating wineries, festival-goers can sip and savour awardwinning wines, meet the makers, and explore everything from historic cellar doors to innovative new wine styles. Whether you're here for bold Shiraz, elegant Rosé, crisp Riesling, or Rutherglen’s famous Muscat, there’s a perfect pour waiting for you.

More Than Just Wine

Roam Rutherglen is not just a tasting weekend it’s an immersive experience. Dance to live bands and DJs, indulge in festival-fare food, and take part in exclusive tastings, tours, and unique festival events. Whether you're a serious wine collector, a first-time explorer, or just here for the good times, this is the festival to roam free, taste more, and celebrate with friends

A Rich History, A Bold Future

Rutherglen has been crafting exceptional wines for over 160 years, earning a global reputation for its rich reds, crisp whites, and legendary fortified wines. With deep family roots and a passion for winemaking passed down through generations, this region is home to some of Australia’s most iconic wineries

THE WEEKEND EXPERIENCE

Roam Free

Roam Rutherglen is all about discovering what makes this region so special and having a blast while you do it. Across the weekend, ticket holders will enjoy, premium tastings at 17 vibrant cellar doors, live entertainment from acoustic sets to DJs and dance beats, creative wine offerings like Muscat cocktails, handcrafted aperitifs, and emerging varietals and the chance to meet winemakers shaking things up and pushing boundaries

From chilled lawn hangs to full-throttle dance floors, each winery brings its own flavour and flair It’s a choose-your-own-adventure wine festival with a party at every stop.

TICKETS Choose Your Adventure

Festival Lover Pass

2-Day Access | From $65 (early bird)

Includes branded festival glass, tastings, and entertainment across the region.

VIP Wine Lover Pass

2-Day Access | From $100 (early bird)

Includes premium tastings, access to private tasting rooms, a $10 food voucher, branded glass, and all entertainment.

Saturday Exclusive Pass

Saturday Only | $40

Includes branded glass, access to limited-release and core range tastings, access to the Saturday-exclusive event program and entertainment across the region.

MAKE IT A WEEKEND TO REMEMBER

Rally your mates, pack your festival fit, and get ready to Roam free Whether you’re here for the wine, the music, or just a damn good time Roam Rutherglen 2025 is the ultimate long weekend experience. Book now at explorerutherglen com au and make this long weekend one for the books.

#RoamRutherglen2025 | #WineYourWay | #RutherglenReady

THE WINEMAKERS OF RUTHERGLEN

WHO ARE WE?

The Winemakers of Rutherglen (WoR) is a non-for-profit industry body representing the interests of 17 wineries and grape growers in Rutherglen, Victoria. With more than 160 years of winemaking tradition, Rutherglen is one of the oldest wine regions in Australia and the wineries are largely owned by families.

Like all historic wine regions, Rutherglen’s fortunes have ebbed and flowed, but the community’s resilience, collaboration and innovation have ensured its survival and success.

WOR INTO THE FUTURE

The primary charter of WoR has been to host events which encourage increased visitation to cellar doors and the Rutherglen region.

WoR is a future ready and sustainable wine region. This is enabled by our members ability to produce premium wines using best practice in sustainable products, processes, people, and partnerships

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