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Celebrity Authenticity
Partner with personalities who genuinely love your wine. Authentic involvement builds trust and unlocks new audiences beyond traditional wine circles.
Storytelling Beyond Labels
Create immersive content about people, place, and production. Rich narratives boost brand credibility and create emotional connections with consumers.
Community Campaigns
Encourage consumers to share their experiences. User-generated content creates social proof and builds a loyal community around your brand.
Interactive Experiences
Host virtual tastings and live events. Real-time engagement drives direct sales and creates memorable brand interactions.
Invivo Wines x Graham Norton
Celebrity Authenticity Campaign
Genuine involvement in blending and promotion. Star power unlocked new audiences while building trust through authentic partnership.
Result: NZ Marketing Awards Winner
Bogle & La Crema
Storytelling Beyond Labels
"Beyond the Bottle" multimedia series and virtual vineyard tours. Content-rich approach that boosted credibility and emotional connection.
Result: Deeper Engagement & Loyalty
Josh Cellars
Personality-Driven Humor
Viral SNL sketch and "Joshgiving" campaign with Josh Groban. Memes propelled reach while charitable positioning reinforced brand goodwill.
Result: Mainstream Visibility Boost
Mumm Napa
#TheToast Community Campaign
Consumers shared celebratory toasts using the hashtag. Created social community around the brand with real moments of connection.
Result: Increased UGC & Sharing
