Custom Xpress Tool Suite Booklet

WELCOME TO XPRESSDOCS WORC > Custom Xpress

PROFESSIONAL-QUALITY MARKETING TOOLS DIRECTLY AT YOUR FINGERTIPS Communicate with your clients in a truly engaging and ongoing manner. This simple online platform provides you with the tools to stay in flow with your network and build campaigns that promote your brand. Pick from a great selection of print and digital touchpoints and watch the impact that it has on your marketing success!

Welcome to Xpressdocs.

GET STARTED WITH THE CUSTOM XPRESS TOOL SUITE 1. Log on to WORC from windermere.com 2. Select the Custom Xpress icon 3. Pick the tool that you want to use and you will be automatically directed to your account

TOOL SUITE BENEFITS ■■

Tools designed to allow you to achieve Ninja principles

■■

Combination of turn-key/automatic and completely customizable marketing pieces

■■

Create purposeful reasons to follow up with your network

2

WINDERMERE REAL ESTATE

PROPERTY MARKETING

WORC > Custom Xpress > Go to Custom Xpress > Property Marketing Access hundreds of branded and customizable postcard, brochure, trifold, and newsletter templates to market your listings.

SMALL AND LARGE POSTCARDS 120 w maple lane

RIDGECREST

508 S Center Street

Subhead GoeS here

windermere.com

$675,000

475 E SunSEt Road

508 S CENTER STREET

475 E SUNSET ROAD

XL POSTCARDS (4-photo, 7-photo options)

AGENT’S CUSTOM HEADLINE GOES HERE

AGENT’S CUSTOM HEADLINE GOES HERE wINDERMERE.COM

MLS 1234567890

wINDERMERE.COM

$675,000

$525,000 OpEN HOUSE Saturday, October 20th Anita Agent

| (555) 555-1212 mobile | anitaagent@windermere.com

FLYERS (5-, 6-, 8-photo options) WilliaMs Creek neighborhood

120 W Maple lane

windermere.com

RIdGECRESt

475 E SunSEt Road

windermere.com

WELCoME to WILLIaMS CREEk!

Welcome to Williams Creek! Nicely updated house with a large, level backyard. Newly updated open kitchen with granite counters has plenty of room for gatherings and flows perfectly into the spacious living area with lots of natural light. New windows, interior doors, refinished hardwoods, copper plumbing, newer furnace, water heater and appliance. Large master bedroom with adjoining bath with recent updates. Huge fenced yard and patio for gatherings! Centrally located, and minutes away from parks, top-rated schools, and shops.

Nicely updated house with a large, level backyard. Newly updated open kitchen with granite counters has plenty of room for gatherings and flows perfectly into the spacious living area with lots of natural light. New windows, interior doors, refinished hardwoods, copper plumbing, newer furnace, water heater and appliances. Large master bedroom with adjoining bath with recent updates. Huge fenced yard and patio for gatherings! Centrally located, and minutes away from parks, top-rated schools and shops.

MLS 1234567890

$525,000

Anita Agent Bob Broker

(555) 555-1212 mobile (555) 555-1212 x555 office (555) 555-1212 home anitaagent@windermere.com bobbroker@windermere.com

Windermere Services Company 815 Western Ave., Suite 400 Seattle, WA 98104

Anita Agent Bob Broker

(555) 555-1212 mobile (555) 555-1212 x555 office (555) 555-1212 home anitaagent@windermere.com bobbroker@windermere.com

Windermere Services Company 815 Western Ave., Suite 400 Seattle, WA 98104

If you are already working with an agent, this is not meant as a solicitation for that business.

If you are already working with an agent, this is not meant as a solicitation for that business.

All information contained herein is supplied by the seller to the best of his/her knowledge, but is subject to verification by the purchaser, and the broker assumes no responsibility for the correctness thereof. In accordance with the law, this property is offered without respect to race, gender, color, creed, familial status, national origin or handicap.

windermere.com

Welcome to Williams creek!

Nicely updated house with a large, level backyard. Newly updated open kitchen with granite counters has plenty of room for gatherings and flows perfectly into the spacious living area with lots of natural light. New windows, interior doors, refinished hardwoods, copper plumbing, newer furnace, water heater and appliance. Large master bedroom with adjoining bath with recent updates. Huge fenced yard and patio for gatherings! Centrally located, and minutes away from parks, toprated schools, and shops.

$525,000

Mls 1234567890

riDGecrest

508 s center street

$675,000

mls 1234567890 Anita Agent Bob Broker

CRS, GRI (555) 555-1212 mobile (555) 555-1212 x555 office (555) 555-1212 home anitaagent@windermere.com bobbroker@windermere.com

Windermere Services Company 815 Western Ave., Suite 400 Seattle, WA 98104

If you are already working with an agent, this is not meant as a solicitation for that business. All information contained herein is supplied by the seller to the best of his/her knowledge, but is subject to verification by the purchaser, and the broker assumes no responsibility for the correctness thereof. In accordance with the law, this property is offered without respect to race, gender, color, creed, familial status, national origin or handicap.

All information contained herein is supplied by the seller to the best of his/her knowledge, but is subject to verification by the purchaser, and the broker assumes no responsibility for the correctness thereof. In accordance with the law, this property is offered without respect to race, gender, color, creed, familial status, national origin or handicap.

PRICE GUIDE on page 8 CUSTOM XPRESS TOOL SUITE

3

PROPERTY MARKETING

WORC > Custom Xpress > Go to Custom Xpress > Property Marketing

TRIFOLDS (9-, 10-photo options)

Mail Version

Non-Mail Version

FOLDOVER BROCHURES (8-, 9-photo options)

4

WINDERMERE REAL ESTATE

PREMIER PROGRAM

WORC > Custom Xpress > Go to Custom Xpress > Premier LARGE AND XL POSTCARDS (1-, 2-, 3-photo options)

FLYERS (1-page and 2-page flyers with a soft-touch coating)

The Lake house | Laurelhurst Nicely updated house with a large, level backyard. Newly

THE LAKE HOUSE | Laurelhurst

updated open kitchen with granite counters has plenty of room for gatherings and flows perfectly into the spacious living area with lots of natural light. New windows, interior doors, refinished hardwoods, copper plumbing, newer furnace, water heater and appliances. Large master bedroom with adjoining bath with recent updates.

Huge fenced yard and patio for gatherings! Centrally located, and minutes away from parks, top-rated schools

aniTa agenT Associate Broker CRS, GRI (555) 555-1212 mobile (555) 555-1212 x555 office (555) 555-1212 home anitaagent@windermere.com www.anitagent.com

and shops.

THE LAKE HOUSE | Laurelhurst

The Lake house | Laurelhurst www.windermere.com MLS 1234567890

$1,500,000

Windermere Services Company All information contained herein is supplied by the seller to the best of his/her knowledge, but is subject to verification by the purchaser, and the broker assumes no responsibility for the correctness thereof. In accordance with the law, this property is offered without respect to race, gender, color, creed, familial status, national origin or handicap.

MEGA TRIFOLDS (10 photos) Ship only—Allow 5 extra business days for production

TRIFOLDS (4-, 8-, 10-photo options) Mail and Non-Mail Versions

CREATE TARGETED MAILING LISTS ■■

■■

CUSTOM XPRESS TOOL SUITE

Target your audience with multiple geographic and demographic searches Single-use and multi-use lists available

5

KEEP IN TOUCH

WORC > Custom Xpress > Go to Custom Xpress > Keep in Touch

Stay in flow with your sphere with different template designs featuring seasonal, real estate economics, and lead generation information.

CONSIDERING SELLING YOUR HOME?

THE WINDERMERE FOUNDATION

GIVING BACK TO THE COMMUNITY SINCE 1989

 Average home prices are on the rise nationwide  Demand for housing is greater than the supply  Mortgage rates are still at RECORD LOWS All of which adds up to the perfect market to SELL your home.

WINDERMERE.COM WINDERMERE.COM/FOUNDATION

Community/Foundation

Real Estate Lead Generation EXPERTS SAY TODAY’S LOW INTEREST RATES WON’T LAST. Don’t miss the opportunity to get the most home for your money

Rolling 13 Month 30-year fixed interest rate shown as of 1st business day of the month 4.500 4.375 4.250 4.125 4.000 3.875 3.750 3.625 3.500 SEPT 14 OCT 14 NOV 14 DEC 14 JAN 15 4.125 4.125 4.000 3.875 3.750

WINDERMERE.COM

FEB 15 MAR 15 APR 15 MAY 15 JUNE 15 JUL 15 AUG 15 SEPT 15 OCT 15 3.625 4.000 3.750 3.875 4.125 4.250 4.125 4.125 4.000

WINDERMERE.COM

Windermere Tools

Real Estate Economics

Seasonal/Holiday

Personal Notes with Envelopes

6

WINDERMERE REAL ESTATE

AGENT & OFFICE MARKETING

WORC > Custom Xpress > Go to Custom Xpress > Personal Marketing AGENT MARKETING Share your accolades and client testimonials with great professional profile presentation sheets and personal marketing trifolds.

ANITA AGENT

CORPORATE RELOCATION SPECIALIST My clients always come first. With that as my focus and with over 10 years of real estate experience, I’ve become a top producer in the market. From first-time home buyers and sellers, to move-up buyers, to luxury home buyers/sellers, my experience has brought excellent value to all my clients.

PROFESSIONAL FOCUS—MY CLIENTS! My primary focus is helping each and every one of my clients in selling and/or buying their home with a professional and personal approach. I believe that staying within the markets that I’m familiar with, providing the best information in a timely manner, and delivering what I promise, have been key to establishing longlasting client relationships.

BUSINESS PHILOSOPHY AND WORKING STYLE

ANITA AGENT CORPORATE RELOCATION SPECIALIST

WINDERMERE OFFICE COMMON NAME Windermere Real Estate/License Designation OFFICE (206) 695-5959 CELL (206) 555-5555 jane.agent@windermere.com www.janeagent.com

I realize that residential real estate transactions can be an emotional experience for my clients, but I educate them and steer them into making sure they look at the business and investment side of the transaction as well. In addition to guiding my clients to the successful close of their real estate transaction, I educate them on what they can do to ensure that their investment is a solid one for them.

EXPERIENCE AND TRAINING ■■

Over 10 years as a licensed Broker

■■

Corporate Relocation Specialist

■■

New Construction Specialist

■■

Residential Resale Real Estate

■■

Member of the NWMLS

■■

Member of the King County REALTOR® Association

OFFICE MARKETING Market your special office events to your neighborhood with select postcard templates on Custom Xpress or create your very own custom templates with the Upload Your Own options.

PHOTO 2

UPLOAD ORIENTATION

Live Area (the White Area) 8.125 x 5.125 inches

BACK Your File Size Should Be 8.625 x 5.625 inches Final Trim Size 8.5 x 5.5 inches

Postal Area (no text or images) 4.312 x 3.1 inches

12345 Anystreet | Anycity, WA 98888 | 123-456-7890 Saturday, September 30 | 9:00 a.m. - 1:00 p.m.

Upload Your Own Templates are available as postcards, flyers, brochures, trifolds, and notecards. Create your own designs and receive all the benefits standard to every Custom Xpress order.

CUSTOM XPRESS TOOL SUITE

7

PRICING FOR PRINT AND DIRECT MAIL See our complete selection and pricing online

SMALL POSTCARDS (4.25" x 5.5")

LARGE POSTCARDS (5.5" x 8.5")

XL POSTCARDS (5.5" x 11")

First Class Mail

Standard Mail

Standard Mail

50–99 $0.91 100–499 $0.81 500–99,999 $0.71 First Class Mail 50–99 $1.02 100–499 $0.92 500–99,999 $0.82 Shipped 50–99 Flat Rate $39.00 100–499 $0.39 500–99,999 $0.35

50–99 $1.11 100–499 $1.01 500–99,999 $0.97 First Class Mail 50–99 $1.22 100–499 $1.12 500–99,999 $0.98 Shipped 50–99 Flat Rate $59.00 100–499 $0.59 500–99,999 $0.55

FLYERS (8.5" x 11")

TRIFOLDS (8.5" x 16.375")

FOLDOVER BROCHURE (11" x 17")

1-Sided, Shipped

Standard Mail

Shipped

50–99 100–499 500–99,999

$0.71 $0.61 $0.57

Shipped 50–99 Flat Rate $19.00 100–499 $0.19 500–99,999 $0.15

50–99 100–499 500–99,999 2-Sided, Shipped 50–99 100–499 500–99,999

$0.50 $0.39 $0.34 $0.99 $0.80 $0.70

50–99 100–499 500–99,999 First Class Mail 50–99 100–499 500–99,999 Shipped 50–499 500–99,999

Standard Mail: 5–15 business days; First Class Mail: 3–5 business days 8

$1.20 $1.16 $1.10

50–99 100–499 500–99,999

$2.20 $2.00 $1.80

$1.31 $1.27 $1.21 $0.87 $0.81

See our complete selection and pricing online WINDERMERE REAL ESTATE

VISIBILITY PLUS

WORC > Custom Xpress > Visibility Plus WINDERMERE’S EXCLUSIVE AND AFFORDABLE MONTHLY PRINTED NEWSLETTER PROGRAM

Keeping in touch with your contacts frequently is the best way to ensure you’ll be top-of-mind when they decide to act. The Visibility Plus Home Update newsletter is the perfect monthly touchpoint, with Windermere-exclusive articles about timely, real-estate related topics that educate your network and position you as an expert. Your photo and contact information will appear on both the front and back covers of each full-color, four-page newsletter. Personalize your order further with customizable comments and optional signature. As always, you can choose to order the entire series or only certain months.

ORDERING MADE EASY Online setup is simple, fast and free. Just go to WORC > Custom Xpress > Visibility Plus and the system walks you through from start to finish.

Customize the program to fit your needs: set your schedule, change your personalized message, upload your mailing list and headshot photo, and proof your order. Get started today!

PRICING per piece unless otherwise noted. Tax not included.

Quantity You mail your pieces Mailed to your list*

50–99 $0.36 + shipping $0.78

100–499 $0.34 + shipping $0.76

500–749 $0.32 + shipping $0.74

750+ $0.29 + shipping $0.69

*Mailed prices include Standard Mail postage, addressing and handling.

For First Class Mailing, add $0.13 per piece. Price is subject to change.

Color agent photo, add 5¢ per piece Shipping costs $8.95 for the first 100, $3.00 for each additional 100

ORDER DEADLINE IS THE FIRST TUESDAY OF EACH MONTH. Refer to the Visibility Plus tool online for more information.

CUSTOM XPRESS TOOL SUITE

9

AUTOMATED PROPERTY MARKETING WORC > Custom Xpress > Auto Property Marketing

MARKETING YOUR NEW LISTINGS JUST GOT EASIER AND FASTER Take the work out of creating a postcard for each new listing! Daily property feeds provide all the information needed for Automated Property Marketing to generate a Just Listed postcard proof, including property photos and descriptions, for every new listing. With email notifications straight to your inbox, a streamlined order approval process, and auto-generated radius mailing lists, we help you get your property marketing in front of your target faster than ever before.

1

Xpressdocs generates a postcard for each new MLS listing and emails you a notification

2

Review and approve your postcard and place order

3

4

Your order is printed and mailed to the list of your choice

Share your postcard via email and social media using complimentary Xpresslinks™ webpage

5

Target audience is reached both online and in print

Sign up today to start receiving your APM email notifications!

AUTO-FLOW

WORC > Custom Xpress > Auto-Flow STAYING TOP-OF-MIND WITH YOUR CLIENTS HAS NEVER BEEN EASIER Stay in front of your clients for years with the automatic client follow up program from Custom Xpress. With pre-selected direct mail templates branded for you, we give you all the tools you need to schedule a multi-touch drip campaign spanning years in a matter of minutes

KEY FEATURES ■■

■■

HAPPY

BIRTHDAY!

Unlimited contact enrollment

■■

Simple one-time setup

■■

Pre-populated profile data

■■

Complimentary CASS certification Optional add-ons: birthday and anniversary cards

LET’S TOAST TO THE

NEW YEAR!

Postcard designs and mailing dates pre-determined for you

■■

■■

10

Easily keep in touch with your clients for years to come

HELLO

AUTUMN

HAPPY

MEMORIAL DAY

WINDERMERE REAL ESTATE

SOCIAL HQ

WORC > Custom Xpress > Social HQ MANAGE ALL OF YOUR SOCIAL NETWORKS WITH ONE SIMPLE AND POWERFUL TOOL Reach your contacts on all of your social media networks and expand your marketing presence with minimal effort. With Social HQ, you have the freedom to publish content across all of your networks with just a few clicks of a button. Watch your online presence grow, share information and reach your network more efficiently than ever before!

TARGET

PLAN

GROW

Aim all of your social media profiles at our easy-to-use dashboard by subscribing inside your Custom Xpress account.

Create your preferences, set your business needs and get started.

Coordinate your social media presence to create one consistent message, or numerous messages across all networks. Send posts immediately or schedule them in advance and increase your efficiency.

Watch your business and individual networks grow using the measuring and tracking tools.

Use these same tools to source leads and manage your reputation online.

Start your FREE 30-day trial today!

XPRESSMAIL

WORC > Custom Xpress > Go to Custom Xpress > Email Marketing EXTEND YOUR MESSAGE TO THE INBOX

Harness the power of email marketing with XpressMail.

Take advantage of customizable email templates, drag-anddrop MLS integration, and campaign scheduling to share valuable real estate information and stay in flow with your sphere. Robust reporting tools give you detailed results from your emails, and even tell you exactly what your clients click on. With unlimited sends allowed per month, your ability to provide regular marketing communication with your sphere has never been easier.

CUSTOM XPRESS TOOL SUITE

11

YOUR PARTNER IN SUCCESS n Print and Direct Mail n Automatic Drip

Campaigns n Social Media Management n Email Marketing n Targeted Mailing List Creation At Xpressdocs, help is only a phone call or email away: Phone: (866) 977-3627 n Email: info@xpressdocs.com SUPPORT HOURS Monday through Thursday 6:00 am – 5:00 pm pt n Friday 6:00 am – 3:00 pm pt

©2015 Windermere Services Company. All rights reserved.

12