THE HOMEOWNER GUIDE
THE LOOKOUT
VIEW AT ASPEN RIDGE 01
TABLE OF CONTENTS Who We Are
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Rooted in Telluride
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Our Approach
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Thoughtful Strategy, Proven Results
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Our Advantage
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Marketing Your Home
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Our Partners
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A Guest Experience That Sets Us Apart
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Property Maintenance
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Hear From Our Owners
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Special Benef its for You
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Frequently Asked Questions
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Powered by Nocturne Luxury Villas
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BETWEEN THE PEAKS 03
WHO WE ARE At Exceptional Stays, we believe luxury isn't just about where you stay – it's about how you feel when you arrive. Now celebrating our 25th anniversary in Telluride, we’ve spent more than two decades curating the area’s most iconic homes and pairing them with thoughtful, full-service care. Our team combines local knowledge, elevated hospitality, and global reach to ensure your home is not only beautifully maintained but thoughtfully shared with the right guests.
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ROOTED IN TELLURIDE With full-time, year-round local professionals comprising one of the largest teams in the region, we offer hands-on care and deep ties to Telluride, Mountain Village, and the surrounding community. From detail-oriented housekeeping to thoughtful guest touches, every stay is managed with full-service, fully-insured care and expertise. Our office is located in the heart of Telluride, and we're proud supporters of local non-profits, festivals, and seasonal events that define the genuine spirit of our town.
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STONE & TIMBER
WHAT SETS US APART Telluride's largest and most tenured team, with 25 years of relationships across the Telluride region. Year over year, our homes achieve an average stay value nearly three times the market average. Dedicated in-house marketing team that delivers sophisticated, cross-channel campaigns designed to maximize exposure, drive direct bookings, and attract the right guests for your home. Fully insured operations committed to discretion, communication and meticulous care that protects the long-term value of your home. A local concierge team personalizing each guest and owner stay, from private chef dinners to custom itineraries.
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MONTELUCE 07
OUR FULL SERVICE APPROACH Local team of Property Management, Guest Services, Reservations, Revenue Management, Owner Relations, Housekeeping, and Accounting located on Colorado Ave in the heart of town and out of our warehouse in Mountain Village High-touch, in-house maintenance and housekeeping by full-time, year-round staff who know your home inside and out 24/7 guest support from pre-arrival through departure Quality assurance inspections before and after every stay Expert reservation specialists who match guests to the right home Custom, omni-channel marketing with access to 500,000 high-net and ultrahigh-net-worth travelers worldwide Access to luxury travel advisor networks and global distribution platforms Premium full-size bath amenities made of ocean-bound plastic Quarterly owner updates with market and performance insights Transparent dynamic pricing strategies built around Telluride’s seasonality and travel demand cycles Professional home photography, aerial imagery, and styling Complimentary home consultation with recommendations on amenities, features, and design to maximize rental revenue
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TOWN CHARM 09
THOUGHTFUL STRATEGY PROVEN RESULTS Your Telluride home is an investment and our approach ensures it performs like one. Our revenue management approach is built on your individual goals, combined with the Telluride market’s unique demand patterns, not national benchmarks or generic algorithms. We adjust and oversee pricing with care, protect rate integrity, and never chase occupancy at the cost of your home's positioning or condition.
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OUR ADVANTAGE DYNAMIC PRICING
GUEST FIT
Rate strategies informed by Telluride's distinct
We carefully match the right guests with
seasons, real demand signals, and a long-term
Exceptional Stays properties assuring better
view of your property's market position.
stays, better reviews, and better outcomes for your home.
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EXPERT OVERSIGHT
TRANSPARENT REPORTING
Our expert team manages your pricing strategy,
Performance data and market context
blending market expertise with data-driven
delivered clearly, thoroughly, and without
tools to maximize your home’s performance.
spin, on a regular cadence.
SPIRIT RIDGE AT SEE FOREVER 12
MARKETING YOUR HOME Our marketing approach is designed to drive consistent, high-quality demand for your home. Through a combination of elevated storytelling, targeted distribution, and premium partnerships, we connect your home with guests who value exclusivity, privacy, and impeccable service. We activate a sophisticated, multi-channel marketing strategy spanning paid media, organic social, and lifecycle email supported by elevated creative and seasonal campaigns that reflect the experience and quality your home offers. Through exclusive placement within global travel advisor networks and strategic partners across top-tier travel platforms, your villa gains meaningful visibility where it matters most. Behind the scenes, advanced technology powers this effort, using real-time data and intelligent insights to match your home with high-intent LONE STAR LODGE
travelers. The result is stronger engagement, higher-quality bookings, and more consistent performance over time.
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PEACEFUL EASY FEELING
OUR CLIENTELE 74% are high-net-worth and ultra-high-net-worth travelers 40% of guests are repeat and 70% of guests book direct Guests are primarily ages 31–50: entrepreneurs, professionals, and small business owners, many traveling from the West, Midwest, and Southern US Visiting Telluride for ski culture, multi-generational vacations, seasonal adventure, and remote work in style, they value experiences and are drawn to high-design and thoughtfully curated mountain homes This translates to longer stays, elevated nightly rates, and a thoughtful respect for the homes they choose, ensuring your property is treated with care and reserved for guests who truly value it. 14
OUR PARTNERS WE PLACE EVERY HOME IN FRONT OF THE WORLD'S MOST QUALIFIED GUESTS THROUGH: Member of the Select Homes + Retreats™ Program with American Express Travel® Homes & Villas by Marriott Bonvoy® Global luxury travel advisor networks including SmartFlyer and Virtuoso Targeted PR and earned media in publications like Visit Telluride, Travel + Leisure, Robb Report, and more
OUR PORTFOLIO BY THE NUMBERS 120+ Homes under management across Telluride, Mountain Village, and the surrounding area
6.6-night Average length of stay
94% Guest satisfaction, year after year
4.8-star Google rating with ~300 reviews
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FIR HOUSE 16
A GUEST EXPERIENCE THAT SETS US APART Hospitality is an art that encompasses service, foresight, care, and connection. Our guest services team manages every detail from booking through departure. Every arrival is prepared with intention, and every stay is supported by a local team just moments away. The result is the kind of loyalty that turns first-time guests into repeat visitors and five-star reviews.
CONCIERGE SERVICES INCLUDE: Personalized pre-arrival planning and in-home preparation Grocery delivery and pantry stocking Private chef and in-home dining arrangements Ski and snowboard rental delivery and lift ticket coordination Spa services and wellness coordination Festival and event planning, from Bluegrass to the Telluride Film Festival Airport and in-town transportation coordination Baby and adventure gear rental Curated activities and experiences year-round
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THE SUNNYSIDE 18
PROPERTY MAINTENANCE We take the condition of your home personally. Our maintenance and housekeeping teams are not on-call vendors. They are full-time staff who know your property, understand its systems, and are invested in keeping it in the same condition you left it, or better. Mountain homes require specialized care, and our year-round local presence means nothing is left to the season.
OUR MAINTENANCE APPROACH INCLUDES: Dedicated Property Manager assigned to each property Detailed inspection before and after every reservation On-staff maintenance technicians Weekly property walkthroughs to catch developing issues and risks early 24/7 response to all guest and homeowner issues Seasonal preventative maintenance, including HVAC, fireplaces, and winterization Biannual deep cleans to ensure your home is spotlessly clean and ready for the season ahead Long-standing relationships with trusted local vendors for fast, reliable service Ensure home is secure with doors, windows, and garages closed to protect from elements and forced entry from wildlife Fully stock guest consumables (bath amenities, toilet paper, paper towels, laundry supplies, etc.)
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OUR HOUSEKEEPING APPROACH INCLUDES: A full-time, year-round in-house housekeeping team, many with over a decade of tenure Prompt and thorough cleans after every departure, performed according to our luxury standard Property Manager sign-off on every clean Our supplied linens are laundered off-site to avoid unnecessary wear and tear on your appliances Homeowner linens laundered in-home to avoid loss Mid-stay cleans by request and automatically for extended reservations
SAISON CINQ 20
HEAR FROM OUR OWNERS TRUSTED BY HOMEOWNERS WHO VALUE PERFORMANCE, TRANSPARENCY, AND A HANDS-ON APPROACH.
"We’ve partnered with Exceptional Stays since 2020 and have had an excellent experience. Their team is highly professional, responsive, and consistently attentive to both our home and our guests. They do a great job anticipating needs, addressing issues promptly, and ensuring the property is well cared for. Exceptional Stays delivers a seamless, high-quality guest experience from booking through checkout."
KEVIN AND AMY S. OVERLOOK HAUS
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“I’ve worked with Exceptional Stays for more than 15 years, and it’s been a great experience from the very beginning. They’re incredibly professional but also genuinely care — they treat my home like it’s their own and handle any issues quickly and thoughtfully. Their team is easy to work with, responsive, and always on top of the details. Thanks to the care they provide to renters, I’m able to host wonderful repeat guests year after year, which says a lot about the experience they deliver.”
KEN H. LE PRAZ COURCHEVAL
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WHEN LISTING WITH US As a homeowner with Exceptional Stays, you receive benefits that extend far beyond ordinary property management.
THE LOOKOUT 23
SPECIAL BENEFITS FOR YOU EXCLUSIVE ACCESS Preferred pricing on luxury furnishings, linens, and home supplies through HostGPO.
HOMEOWNER EVENTS Invitations to owner gatherings hosted throughout the year, where you can connect with our team and fellow owners.
HOMEOWNER PORTAL On-demand access to work orders, bookings, earnings, and performance insights.
TRANSPARENT COMMUNICATION Real-time market data, pricing strategy information, collaborative strategy review with our expert team.
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FAQS WHEN AND HOW DO I GET PAID? Owner distributions are sent at the beginning of the month following guest checkins, with full financial statements emailed and detailed performance reports accessible via your homeowner portal.
WHO WILL BE HANDLING RESERVATIONS AND GUEST SUPPORT? Our local Exceptional Stays team knows every home personally and ensures every stay is a seamless fit from start to finish.
HOW ARE GUEST FUNDS AND HOME PROTECTION HANDLED? All guest payments are held in a regulated trust account, and guests purchase a mandatory damage waiver covering them for accidental damage at the property. Combined with careful guest screening and local oversight, these safeguards help protect both your home and provide you with peace of mind.
HOW WILL YOU MARKET MY HOME? Telluride is a highly seasonal, experience-driven market, and our marketing reflects that. We combine direct booking initiatives, travel advisor partnerships, targeted digital outreach, and repeat guest relationships to attract guests who value both the destination and the home itself. Your home is also featured on leading platforms like Select Homes + Retreats™ Program with American Express Travel®, Airbnb, VRBO, and Homes & Villas by Marriott Bonvoy®, professionally presented and managed by our team.
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MOUNTAIN HOUSE
HOW DO YOU BALANCE RENTAL INCOME WITH OWNER USE AND HOME PRESERVATION? We take a measured, long-term view of ownership. Guest selection, pricing, and occupancy are carefully managed to align with your individual goals, whether that means maximizing peak-season revenue, preserving availability for personal use, or prioritizing lower-impact stays.
HOW QUICKLY CAN WE GET THE PROPERTY LIVE ONLINE? Once we begin onboarding, we move quickly to prepare your listing and get your property in front of guests. Our team coordinates photography, home setup, and technology integration to ensure your property is presented at the highest standard from day one. Typical onboarding takes about 10 business days, dependent on owner involvement and how quickly information is provided. 26
FAQS HOW INVOLVED WILL I BE AS A HOMEOWNER? As involved as you wish. You'll have a dedicated local contact, clear communication, and real-time access to reservations and reporting, while we handle the day-to-day details on your behalf.
WHAT HAPPENS IF THERE IS AN EMERGENCY AT MY HOME IN THE MIDDLE OF THE NIGHT? Exceptional Stays provides local 24/7 emergency support for both guests and homeowners. From WiFi issues to unexpected leaks, our local team responds promptly and professionally, no matter the hour.
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WHAT HAPPENS IF SOMETHING IS DAMAGED? Every reservation includes a mandatory guest damage waiver covering accidental damage. Our team documents your home’s condition through inspections between every stay, so issues are identified and addressed quickly. If you do allow guests to bring pets to your home, pet damage is also covered under this damage waiver, and guests are required to pay a pet cleaning fee which covers the steaming of all carpets and porous, non-leather furniture.
ARE THERE ONBOARDING COSTS? Yes, Town of Telluride, Mountain Village, and San Miguel County all require short term rental licenses for each rental property. These costs vary based on home size and location. Exceptional Stays covers all internal start-up costs, including listing fees, photography, etc. Recurring costs for vacation rental management include rental commission, an annual linen package charge, monthly property management, and monthly hot tub servicing charge. Contact our team for a custom proposal that breaks down individual fees for your specific property.
WHAT MAKES EXCEPTIONAL STAYS DIFFERENT FROM OTHER RENTAL COMPANIES? We blend boutique service and deep local expertise with the reach and resources of Nocturne Luxury Villas, a rare combination that translates to better care and stronger results.
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POWERED BY NOCTURNE LUXURY VILLAS
MUSKOKA
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LOS CABOS
SANTA BARBARA
Exceptional Stays is a proud part of Nocturne Luxury Villas, a portfolio of exceptional brands united by a shared standard of excellence. As a homeowner, your home benefits from the scale and sophistication of a fully integrated platform, including expanded distribution, elevated marketing capabilities, and access to a global network of high-net-worth and ultra-high-net-worth travelers and trusted partners. All of this is delivered while preserving the hands-on service, local expertise, and relationships that define Exceptional Stays in Telluride. The result is a seamless blend of global reach and local insight, positioning your home for long-term success.
NOCTURNELUXURYVILLAS.COM
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GET IN TOUCH 209 E. COLORADO AVE, SUITE A P.O. BOX 3318 TELLURIDE, CO 81435 OWNERS@EXCEPTIONALSTAYS.COM 970.709.7040
THE SUMMIT