Delivering remarkable financial results through unparalleled negotiation consulting & training services
Intro The Problem to Solve Organizations are losing millions of dollars each year because of poor & ineffective negotiations conducted on the organization's behalf. The root cause is the knowledge gap of its negotiators. This gap is common and exists for two reasons: Inexperience - almost 95% of employees who negotiate on behalf of their organization have less than a half day of any formal negotiation training. This often results in employees making sub-optimal deals, especially if the other party is welltrained and more prepared. Overgeneralization - there are hundreds of educational programs on negotiation. Most, if not all, are written or facilitated by academics, theorists, or those who embellish their negotiation expertise or experience. Not at WNG. We are a team of highly experienced and validated consultants from the world’s largest retailers & CPG companies. With experience negotiating deals every day representing billions of dollars each year.
Navigate Your Solution Improve your organization's profitability by increasing your negotiation power. How you do this is up to you; ranging from an in-person workshop to a consulting partnership, find the right fit for your organization to get the high ROI it needs to improve the profitability of its relationships.
About Wilson Negotiation Group Wilson Negotiation Group (WNG) is a management consultancy specializing in CPG negotiations. We help companies drive profitability through assessment, strategy, and negotiation development. Our consultants have managed P&Ls over $1B and have spent years as commercial negotiation consultants to some of the largest companies in the world: we are practitioners, rather than academics. Because of our extensive experience in retail and CPG industries, we are able to find variables and unlock value that may have been previously unconsidered. We help our clients become confident and successful negotiators. We partner with them in the planning, strategy, tactics, financials, and implementation of their negotiations, delivering the best possible outcomes. Working with WNG is intended to be transformational. The behavioral shifts that our clients experience have helped them add billions of dollars of value to their organizations. All of our consultants are proficient in enhancing negotiation skills across a broad spectrum of responsibility, ranging from an entry-level account manager to the chairman of the board. Regardless of an organization's size or scale, we customize solutions to help its negotiators overcome the barriers to achieving successful deals and create long-term value through negotiation.
At Wilson Negotiation Group, we have over 30 years of experience executing, teaching, and consulting on a wide range of negotiation challenges in the retail and CPG industries.
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Negotiation Mastery
Negotiation Mastery Workshop Our flagship, three-day workshop experience is designed for those directly responsible for negotiating on their organization's behalf. The Negotiation Mastery workshop prepares your negotiators to win across a range of complexity. Participants in this workshop learn a structure and process to help them plan, prepare, and execute successful negotiations, as well as the necessary behaviors that lead to optimal negotiation outcomes. Using behavioral psychology and science, the experience helps identify the most effective behavioral, factual, and executable strategies to be successful every time. The workshop is practical because we believe that negotiation skills are best developed by doing. Many different types of negotiations are conducted and analyzed using video to highlight the appropriateness or inappropriateness of the strategies, tactics, and behaviors used. Every participant receives personalized feedback throughout the workshop. All experience levels are welcome in the Negotiation Mastery workshop. It challenges conventional approaches and constructs a solid foundation for progressing into highly-strategic negotiations.
"Hands down best training have ever experienced. The content, the way it was presented and the enthusiasm made the days exhausting, but I still wanted more!" --Mary Strange-Hudson, Simmons Foods
--Sun Tzu
Strategic Negotiation Mastery Workshop Although this phrase can be interpreted in many ways, in negotiation, winning before the fight only happens with skillful strategy & planning. Our in-depth, consultantadvising approach produces a robust strategy and plan to win before the negotiation even starts. Our two-day Strategic Negotiation Mastery workshop focuses on fact-based, financial, situational, behavioral & tactical, strategic elements, while building upon the skills learned in Negotiation Mastery. This workshop is not behavioral, rather, it is focused on executional strategy development. Attendees bring an actual negotiation case from their business to be the subject of work. Each attendee leaves with a welldocumented, tested & evaluated strategy document, timeline, and plan to execute a successful negotiation.
Strategic Negotiation Mastery
The wise win before the fight.
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Negotiation Consulting
Negotiation Consulting Services At Wilson Negotiation Group, our executive management consultants, each with years of retail and CPG experience, can challenge and advise you through your toughest, most complex negotiations. Our strategies will prepare you and your team to have the capability, confidence, data, and plan, to successfully execute your negotiation. Our consultants don't work alone. WNG has an extensive network of resources to help your organization assess, research, validate, and plan the most effective and profitable negotiation strategy.
Our Expertise Cost Changes Joint Business Planning Assortment Line Reviews Channel Management
Supply Chain Sourcing Procurement Claims OTIF
Our Clients
At WNG we are passionate; some would even say obsessive, about our clients financial success. We take pride in the outstanding results that our clients have realized by our services. Our goal is to instill a negotiation culture, to align organizations with a universal language and planning process, but most importantly, to truly change skillful behaviors into profitable deals.
Partnership with top-tier brands
Negotiation C-Suite Advancing the world's greatest negotiators
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Overview We can appreciate how many options you may have when finding a negotiation training provider. Every website, sales deck, or salesperson for these companies will tell you how great they are. We don’t want to have to sell you, but rather for you to experience it yourself first hand. We are so confident in our company that 3 times a year, Wilson Negotiation Group hosts an invitation-only paid tuition for a limited number of Key Individuals to experience the impact of our Negotiation Mastery Course. ($6,500 value) Experience firsthand why top CPG companies find the Negotiation Mastery Course vital to their organization’s financial success Audit the materials, case studies & teaching methods used Compare WNG to other service providers Evaluate the ROI impact that WNG will deliver within your organization Network with other executives
To apply for this exclusive event contact:
Jennifer Hooper
337-529-6755 Jennifer@WilsonNegotiationGroup.com
Event Details July 16th, 17th, & 18th 8:00 a.m. - 5:00 p.m. Wilson Negotiation Group 207 S. Main Street Bentonville, AR 72712 Includes meals & drinks, with a hosted dinner on Wednesday Event pre-read & itinerary provided upon registration
Managing Partner
Rob Wilson is an expert in the retail ecosystem. He's led billion dollar businesses, transformed merchandising processes, and negotiated across the spectrum of Retail/CPG relationships.
With over 28 years of experience, he has worked with fortune 100 & 500 companies, including some of the world's largest retailers, CPG suppliers, and in various other industries. His expertise lies in commercial negotiation, both CPG and retail. Rob is known for his practical approach and real-life experience, which sets him apart from other negotiation training and consulting companies. One significant aspect of Rob's career was his role at Walmart Stores, Inc., where he led domestic and international negotiation efforts. During his tenure, he established an internal negotiation strategies team and implemented customized training programs for Walmart executives, leaders, and merchants. He educated over 1,000 Walmart merchants and associates across various divisions, resulting in substantial cost reductions and savings exceeding one billion dollars through strategic supplier negotiations. Prior to his time at Walmart, Rob was a highly sought-after consultant at The Gap Partnership, a global negotiation consultancy. His strength lies in strategically vital negotiations, where he collaborates with clients to maximize value for all parties involved.
Advisory Team
ROB WILSON
If you're interested in learning the art of negotiation, especially in the context of large companies, Rob Wilson is considered an expert in the field. His extensive experience and practical approach make him a valuable resource for those looking to enhance their companies negotiation skills .
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Advisory Team
SCOTT HUFF Partner
Scott retired from Walmart Stores, Inc., in June 2017, where he was executive vice president of the consumables and health & wellness divisions. In this role, he initiated merchandising strategies in areas such as beauty and personal care, pets, household paper and chemicals, baby, OTC, pharmacy, and optical. Previously, Scott served as executive vice president of merchandising operations for Walmart U.S. and was responsible for merchandising execution, replenishment, store layout, supplier diversity, planning, pricing, modular development and joint business planning. From 2009 to 2014, Scott served as senior vice president of consumables merchandising for Walmart U.S., leading merchandising efforts for categories such as baby, pets, household paper, household chemicals, personal care and beauty. Prior to that, Scott was senior vice president of customer experience, where he was responsible for store layout, in-store presentation, new business development, new formats, indirect sourcing and store planning. Scott joined Walmart in 1994 as an intern, moving up in a variety of buyer roles and eventually serving as merchandise manager. He was promoted to divisional merchandise manager in 2002 and then to vice president in 2003 with responsibility for snacks, beverages and alcohol. In 2007, he was promoted to regional vice president for region 26, covering Arkansas and southern Missouri.
What our clients are saying "Hands down best training have ever experienced. The content, the way it was presented and the enthusiasm made the days exhausting but you still wanted more" --SVP Jack Links
“Rob is an extremely skilled and passionate negotiator! I totally enjoyed and appreciated the time and incredible learnings that came as a part of these sessions” --VP Simmons Foods Inc.
“Rob Wilson is a master Negotiator, but more importantly, he can make you one as well.” -- EVP Clorox
“This workshop was unlike any corporate training I have ever taken. The instructor was dynamic, to the point, and showed how it all comes together. There was no death by PowerPoint, but there was great material that supported what the instructor was teaching.”. -- VP Sales Pet IQ
"Unlike workshops I've had in the past, this training and case studies that apply to work scenarios that I currently face and will continue to face through my career at Duracell. I loved, and regretted, that this workshop took me out of my comfort zone and forced me to perform in uncomfortable, but common circumstances. Definitely one of, if not the most beneficial trainings I've taken. " -- SVP Duracell
"Fantastic! Unforgettable! Experiential!" --VP Sales Premier Nutrition
“I think this workshop has changed the way I will approach negotiations. Typically, these types of workshops are all tactics with very little real-world application. Rob was the opposite and applied the learnings from the workshop to real-world situations. Rob also really helped me take a step back and begin to think about things from a merchant perspective. This will help immensely in future interactions with customers.” --Director Bayer
Wow! Super valuable! I recommend this training to everyone in our company from Sr. Leaders, demand, marketing & commercial. --Director Pet Nutrition Mars
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Our Team