The Right Surface Solution Workbook

Resources to help us GROW THE CORE.

Table of Contents We know you strive every day to put the right surface in each application, but we also know that the sell is sometimes easier said than done. That’s why we’ve compiled a wealth of new resources to help us grow the core.

•

The Right Surface Solution Elevator Pitch

•

The Right Surface Presentation

•

The Right Surface for the Job: HPL and TFL

•

The Value of High Pressure Laminate

•

High Pressure Laminate Playbook

•

Coordinated Surfaces

•

HPL Digital and Video Assets

•

Value of HPL - Industry Pages

The Right Surface Solution Elevator Pitch When you’re running short on time (perhaps, in the elevator), land a quick introductory call or bump into a potential customer at a social event or trade show…here's a few key talking points you could say: •

As the world’s leading manufacturer and distributor of innovative, high-performing engineered surfaces, Wilsonart can help you discover the right surface fit for any project—always balancing budget, performance and design.

•

Wilsonart’s engineered laminates, solid surface, quartz and other specialty products now offer an incredible variety of aesthetics, textures and application potential.

•

For decades, Wilsonart has given designers and builders a portfolio of surface solutions, decorative and practical, that span a variety of industries.

•

Unlike anyone else in our industry, Wilsonart is uniquely equipped to help you do more than just finish a project. Instead, you can finish a project to its fullest potential!

Wilsonart offers an easy way to specify matching decorative surfaces with all the lead time, cost and supply benefits of a nationwide distribution system and locally stocked inventory.

From innovative High Pressure Laminate with best matched

Thermally-Fused Laminate and Edgeband to beautiful hard surfaces like Quartz and Solid Surface, Wilsonart has it all.

Wilsonart, as a total surface solutions provider, makes it possible to get the right surfaces and performance on a balanced budget without compromising design.

Example

The Right Surface Presentation

Today, engineered surfaces have evolved into versatile materials prized in commercial and residential applications for their ability to mimic the look and feel of almost any design imaginable, at a price point that competes with many popular surfaces.

Laminate in particular has become so familiar to us it’s easy to overlook the transformation that’s taken place over the last 50 years. These presentations will leave you with a fresh perspective on the surfaces you thought you knew everything about.

Click the links below to download the presentations:

Why Wilsonart? The Right Surface Solution

The Value of HPL The Differences between HPL & TFL Coordinated Surfaces

The Right Surface for the Job: HPL and TFL HPL

TFL

HPL

Knowing how to get the most out of every vertical and horizontal surface, as well as understanding where to leverage different materials to organize a space, can help achieve the right balance between budget and design.

MATERIAL HPL 1. Wear-resistant overlay 2. Decorative sheet 3. Impact-resistant kraft

TFL

1

1. Melamine saturated decorative sheet 2. Substrate (generally particleboard or MDF)

2

3

PERFORMANCE HPL

TFL

HPL CABINET DOORS/DRAWERS FIXTURES

WEAR RESISTANCE

SHELVES TABLES/WORKTOPS

STAIN RESISTANCE

CABINET BOXES ARCHITECTURAL DOORS

SCRATCH RESISTANCE Yes

2

APPLICATIONS

IMPACT RESISTANCE

POSTFORMABLE

1

No; Flat panels only

WALLS/WAINSCOTING

TFL

HPL & TFL Comparison Features

Benefit

HPL

TFL

HPL/TFL Finish Match

Allows matching of HPL/TFL on same component

Design Availability

Wide variety of design choices available

Better

Good

Best

Better

Scratch/Wear Resistance

Built-in durability resists scratches and scuffs for long-lasting beauty

Better

Good

Best

Good

Impact Resistance

Built-in durability prevents damages caused by impact

Better

Good

Better

Good

Local Stocked Inventory

Inventory available for reliable and quick delivery

Better

Good

Best

Good

Order Minimums

Various order minimums allows flexibility for different products and cost savings

1 Sheet

20+ Sheets

1 Sheet

50 Sheets

Shipping Costs

Lower freight costs and shorter lead times

Better

Good

Best

Good

Panel Cost

Lower material cost per. sq. ft.

Good

Best

Good

Best

Sheet Sizes

Wide variety of standard and custom sheet sizes available

Surface Textures

Wide variety of surface textures: smooth, gloss, embossed

Stain/Chemical Resistance

Withstands ordinary household chemicals: alcohol, grease, polish remover

Better

Good

Better

Better

Design Consistency

Sheets are consistent from batch to batch

Postformability

Variety of edge options available

Specialty Applications

High wear resistance, high impact resistance, chemical resistance availability

Exact match not available

WilsonartÂŽ HPL

Best quality match of design and texture

N/A

Better

N/A

WilsonartÂŽ TFL

N/A

Best

N/A

The Value of High Pressure Laminate • HPL is one of the most innovative surfaces on the market today with thousands of new options for performance, design and finishes.

• HPL provides high-end design and performance at an affordable cost.

• HPL is a responsibly sustainable alternative to natural materials.

• HPL offers broader design possibilities, key impact and wear advantages, and in most cases, overall lower total cost of ownership.

• HPL has a lower minimum order quantity with local inventory for better lead times.

High Pressure Laminate Playbook Quick Reference Guide

WILSONART HIGH PRESSURE LAMINATE Wilsonart’s High Pressure Laminate (HPL) is a high-performing engineered surface used for a variety of vertical and horizontal applications that require a durable and scratch-resistant decorative surface. Our broadest collection, HPL is offered in hundreds of designs and many unique finishes. HPL offers design flexibility, high performance and exceptional long-term value for applications in Education, Office, Retail, Hospitality, Healthcare and Residential spaces.

POSITIONING STATEMENTS Design: HPL provides a wide variety of beautiful, high-end looks including woods, stones, abstracts, and textiles. Surface finishes range from dramatic and playful to natural and subdued.

Performance: Superior stain-, wear-, impact- and scratch-resistance versus materials such as veneer, vinyl, paint, and more.

Value: Economical alternative to materials such as traditional veneer and stone.applications in Education, Office, Retail, Hospitality, Healthcare and Residential spaces.

KEY MESSAGES Design: Wilsonart offers an ever-expanding collection of colors, finishes and material looks through our standard HPL offering, Virtual Design Library and WxY. Durability: Wilsonart offers impact, wear, scratch and stain resistant surfaces that maintain a high quality aesthetic across all industries.

Availability: Wilsonart's short manufacturing lead time allows for low to no minimum purchases on HPL, and local inventory across the country provides fast and reliable service.

YOUR TARGET AUDIENCES A&D: Wilsonart gives the A&D Community hundreds of design solutions, textures and patterns that rival alternative materials.

Remember to highlight our quick sample orders and service, color consistency, and sustainability certifications.

• FSC Certified – wood fiber comes from properly managed forests • Greenguard® Gold certified – low VOC emissions • SCS Global Certified Recycled Content (17% - 34%) • Health Product Declaration • Environmental Product Declaration Fabricator: Fabricators depend on reliable, on-time service. Enhanced surface solutions, ease of fabrication, and our cut-to-size options are attractive offerings to this group.

End User: Communicate that surfaces with AEON™ Scratch and Scuff-Resistant Technology will perform better, longer. And, Wilsonart® HD® with Antimicrobial Protection helps protect the surface against the growth of mold and mildew. HPL is an excellent “low maintenance” solution and the quality of HPL provides a consistent aesthetic.

CONVERSATION STARTERS Listed below are sample questions to help you begin the dialogue with your customers Situation: • What’s important to you when evaluating and selecting one surfacing material versus another?

Problem: • Do you ever have difficulty finding the right design for your projects?

• Have you experienced problems with service and product availability?

• Have you ever had a challenge in color matching product or finishes in your project?

• Are budget constraints often an issue for you? Please explain.

Implication: • When forced to value-engineer projects, how often is your design compromised?

Need/Payoff: • What benefits do you envision if Wilsonart’s HPL could provide a longer life-cycle than the industry standard?

• Would if be helpful to you if we could provide hundreds of designs to choose from that are readily available?

APPLICATIONS

DOORS | WALL PANELS

CASEWORK | WALL PANELS | HEADBOARDS

COUNTERTOPS | BACKSPLASH | CABINET FRONTS

ELEVATOR CAB PANELING

LOCKERS/STORAGE

WALL PANELS | TABLE TOPS | CASEWORK

CASEWORK | WORK SURFACES

SHELVES | CASEWORK

PARTITIONS

Coordinated Surfaces Wilsonart® Coordinated Surfaces are an easy-to-spec, best-matched combination of High Pressure Laminate (HPL), Thermally-fused Laminate (TFL) Panels, and Edgeband in hundreds of matching woodgrains, solids and patterns in numerous finish options. Cabinet Door Components and Moldings allow you to harmonize your design with select Wilsonart design and finish combinations.

BEST INDUSTRY MATCH OF DESIGN & TEXTURE HPL

•

Uses the same paper for matched pattern structure

•

Uses the same finish for matched textural and gloss appearance

EB

TFL

ADVANTAGES OF MATCHING HPL, TFL & EDGEBAND Matching HPL, TFL & Edgeband •

Consistent Quality

•

Matched Edges

•

Easy Specification

•

Cost-Effective Design

•

Competitive Pricing

•

Broad Design Options

INSTALLED PRODUCT COST VS. LONG-TERM VALUE

COST vs. VALUE Utilizing Wilsonart's Coordinated Surfaces package allows designers to balance performance and value without compromising design.

Using the right combination of HPL and TFL has a minimal impact on the overall cost of the product, while prolonging the useful life of the fixture. This is a great example of how using the Right Surface on the job can offer long-term value.

LIFE

Installed Cost

TFL

TFL & HPL

HPL

100

125

165

*Numbers are intended to show the cost relationship between the three options.

HPL Digital and Video Assets: Coming Soon!

Value of HPL Landing Page

Difference Between HPL & TFL Landing Page

Visit www.wilsonart.com/value-high-pressure-laminate to learn more.

Visit www.wilsonart.com/difference-between-hpl-tfl to learn more.

E-blasts Communications

Social Promotions

We will be communicating the importance of selecting the right

Social posts will be released across our channels to coincide with

surface solution to our CRM contact lists across all industries.

our e-blast communications. Remember to follow, like and share our content!

Value of HPL – Industry Pages Click on any of the industry images below to view or download a copy of this document.

Residential

Office

Retail

Education

Hospitality

Healthcare

We encourage you to use these resources, ask questions, and reach out for help when you need it.

For more information on these resources or additional marketing inquiries, please contact market@wilsonart.com.

Residential

The Value of High Pressure Laminate Applications • • • • •

HPL

Countertops Tabletops Wainscoting Worktops Cabinets

HPL

HPL

The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a…

Durable Choice

High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.

Flexible Choice

High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.

Innovative Choice

Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew.

Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.

Reliable Choice

High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.

Responsible Choice

High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.

wilsonart.com | 2019

Office

The Value of High Pressure Laminate Applications • Tables • Reception Desks • Work Stations •HPL Shelving • Wall Dividers • Cabinets • Doors • Wainscoting/Walls

HPL

HPL

The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a…

Durable Choice

High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.

Flexible Choice

High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.

Innovative Choice

Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew.

Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.

Reliable Choice

High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.

Responsible Choice

High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.

wilsonart.com | 2019

Retail

The Value of High Pressure Laminate Applications • • • • •

Countertops Cabinets Shelving Check-out Stations Tables

HPL

HPL HPL HPL

The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a…

Durable Choice

High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.

Flexible Choice

High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.

Innovative Choice

Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew.

Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.

Reliable Choice

High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.

Responsible Choice

High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.

wilsonart.com | 2019

Education

The Value of High Pressure Laminate Applications • • • • • • • • • •

HPL

Countertops Tables Benches Walls Shelving Cabinets Doors Lab Tops/Shelving Writable Surfaces Lockers

HPL

HPL

The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a…

Durable Choice

High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.

Flexible Choice

High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.

Innovative Choice

Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew.

Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.

Reliable Choice

High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.

Responsible Choice

High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.

wilsonart.com | 2019

Hospitality

The Value of High Pressure Laminate Applications

HPL

HPL

HPL

• • • • • • • • •

Reception Desks Elevator Cabs Tables Shelving Cabinetry Partitions Bar Tops Wainscoting Doors

HPL

The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a…

Durable Choice

High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.

Flexible Choice

High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.

Innovative Choice

Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew.

Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.

Reliable Choice

High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.

Responsible Choice

High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.

wilsonart.com | 2019

Healthcare

The Value of High Pressure Laminate Applications HPL

HPL

HPL

HPL

• • • • • • • • • • • •

Countertops Worktops Wall Panels Nurses Station Headboard Desk Panels Doors Elevator Cabs Tables Cabinets Shelving Lockers

The king of laminates, High Pressure Laminate, is a high-performing engineered surface used for a variety of horizontal applications that require a reliably durable and scratch-resistant decorative surface. In fact, the product is so durable and long lasting the design will go out of style before the product wears out. For architects, designers, fabricators and consumers, High Pressure Laminate is a…

Durable Choice

High Pressure Laminate offers exceptional long-term value with superior stain, wear, impact and scratch-resistance when compared to traditional veneers, vinyl, and wood. Able to withstand the rigors of most interior environments, HPL is an excellent low-maintenance solution compared to other surfaces that require sealing or refinishing.

Flexible Choice

High Pressure Laminate offers the widest color choices and unlimited design flexibility. Its innate quality provides a delightfully consistent aesthetic. Our broadest collection, Wilsonart® High Pressure Laminate is available in beautiful high-end looks including woods, stones, abstracts and textiles in a variety of enhanced finishes. Custom laminate designs are also possible utilizing Wilsonart‘s Virtual Design Library and WilsonartXYou.

Innovative Choice

Wilsonart’s High Pressure Laminate designs with AEON™ Enhanced Scratch & Scruff-Resistant Performance Technology provide longer-lasting brilliance while Wilsonart® HD with Antimicrobial Protection helps protect against the growth of mold and mildew.

Specialty applications are also possible with HPL, such as High Wear, Traceless™, Chemical-Resistant, and Fire-Rated Laminates.

Reliable Choice

High Pressure Laminate has short manufacturing lead times and low-to-no minimums, ensuring that every project can remain on time and on budget. When paired with AEON™, its surface wear properties make it easier for fabricators to get jobs through the shop without the ‘delicate’ handling processes.

Responsible Choice

High Pressure Laminate is an economical and sustainable alternative to materials such as traditional veneer and stone. Among many sustainable certifications, Wilsonart’s HPL is notably FSC® Certified and meets UL GREENGUARD® Gold standards for low VOC emissions.

wilsonart.com | 2019