SEO SO GOOD TRAINING
Disclaimer SEO changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material. Images "Designed by Freepik"
What Is Search Engine Optimisation Search Engine Optimisation (SEO) is best described as the activity of ensuring words and phrases relevant to what your site offers can be found by the search engines.
It is also about making your site full of content that people want to view and share. Images "Designed by Freepik"
Choosing the Right Keywords Keywords are what your potential customers use when they search a search engine to find (hopefully) your website e.g. health supplements. You need to identify the best keywords for your site so you can rank at the top of the list in the search engines to get visitors looking at your products/brand.
Rank 1 has 30% CTR.
Finding Keywords Identify keywords that are relevant to your niche. How to start finding keywords?
Search these for keywords and save to a spreadsheet.
Keyword Planning Tools Take your newly created list and put it into a keyword planning tool e.g. Google Keyword Planner.
Look for keywords with:
• 2000 min monthly searches • Keywords that might indicate searchers are ready to buy
Potential Competition Enter each of your keywords into Google. Take each of the resulting URL’s and put them into a tool (mozbar or ahrefs.com) to look at how much work it will require to get your page to rank 1.
Mozbar looks for PA <40 on first page.
Review the quality of backlinks in ahrefs.com.
On Page Optimisation So you’re now asking what is on page optimisation (sometimes known as "on-site" SEO)? It is the act of optimising different parts of your web site that affect your search engine rankings. It's stuff that you have control over and can change on your own website so search engines love you and people can find you.
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Where to use your Keywords Ensure you use your keywords: • In your content ( use >1% of total content)
• Internal site links
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Recommended Pages These pages create trust:
Set privacy and terms of use to rel=nofollow.
Using Internal Links Internal links are links that go from one page on your website/domain to a different page on your website/domain. These are to make content easier for readers to find.
Create pages that promote a central offer/page and link back to them.
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Some Tips Some others things you might want to consider.
Off Page Optimisation The way off page optimisation works is to increase the authority of your website/domain by putting your webpage links on other websites.
So the more links (back links) you have to other sites the more valuable the search engines see your site. Images "Designed by Freepik"
Link Juice Two types of links – dofollow & nofollow. Do Follow links allow the search engine bots to follow them, which means that the site trusts your link and thinks it is valuable, they give your site “link juice” and readers can also follow your link. No Follow links stop the search engine bots from following the link to your site. This means you get no benefit from this link and only readers can follow your link. Images "Designed by Kreativkolors / Freepik"
Back Links So what is a backlink? Back links are when one webpage links to another webpage, so for
example a page on one site has links to another websites page. "
Previously backlinks were the major measurement for ranking a webpage for all major search engines, including Google and to a large degree this is still true. Images "Designed by D3Images / Freepik
Building Back Links Coat tail what your competitor is doing to build back links.
Post/promote to your niche influencers. Guest posting on other blogs.
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Black Hat SEO Black hat SEO is falsely manipulating a websites search position. Using Black Hat techniques are bad for your site, the users and the search engines. For example: • Hiding text or links • Using irrelevant 301 redirects • Generating automatic content
stuffed with keywords • Duplicating content from another site without permission “Image courtesy of kraifreedom at FreeDigitalPhotos.net”
Conclusion Figure out what people are searching for within your niche, create a site/blog/product that uses those keywords, optimise for search engines with great content, keywords and links.
This all helps people find your
site/product and it’s what search engines want you to do. Images "Designed by Freepik"
SEO SO GOOD TRAINING
Disclaimer SEO changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material. Images "Designed by Freepik"