Making Money Through Email Marketing

MAKING MONEY THROUGH EMAIL MARKETING

MAKING MONEY THROUGH EMAIL MARKETING https://goo.gl/Z4GfJ8

EMAIL MARKETING - A POWERFUL TOOL FOR YOUR BUSINESS One of the excellent ways to get connected and engaged with your clients is using social media sites like Facebook, Twitter and Pinterest. However, people claim that email marketing no longer remains effective and relevant because of the success of social media.

Stop listening to them, as these are just misconceptions. Email marketing is still alive and doing well as one of the most effective and powerful techniques of online marketing and being in touch with your clients.

1. Defining Email Marketing Firstly, you must know what email marketing is, before moving towards the reasons explaining why it is so useful in business.

When a person visits your website and thinks of subscribing to your mailing list with the aim to keep in touch with you through email, it is known as email marketing. A mailing list like this is quite important if you are selling a service or product. Email marketing enables you to build customer loyalty, earn trust and promote brand awareness while encouraging your subscribers to purchase from you more often.

Email marketing has several benefits. Although, it is a great marketing tool however, unfortunately, it seems to possess a bad reputation with a few businesses, who fail to understand it fully.

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MAKING MONEY THROUGH EMAIL MARKETING Some companies are of the view that people immediately consider finding an email from a stranger and they delete it, thinking badly about their company.

This may be true to some extent, chiefly because businesses have failed to take the time for nurturing their list. Nevertheless, with responsible marketing, an email marketing campaign can be made to work exceptionally well for your business.

2. Email Marketing Against Social Media Marketing As explained earlier, social media sites like Facebook and Twitter are superb ways to connect with both existing and potential clients. They are ideal platforms to go for word of mouth advertising, creating strong bond with your current audience and putting yourself in front of a new audience.

Both of these tools are necessary for your business. However, you cannot keep a check over who is seeing your updates or when they are seen.

Apart from this, you cannot control these connections fully, as social media sites like Twitter, Facebook keep making changes without notifying how they could affect the way you are connecting with your followers.

Social media sites do not provide you the opportunity to connect people one-onone as you can connect through emails. Using email marketing, your promotional campaigns can be fine-tuned by you, while forming a list of people who show genuine interest in whatever you are offering.

With Twitter for example, your message is competing with hundreds or even thousands of other Tweets from companies promoting similar products or services to yours. The same is true on Facebook.

Even if you have a huge number of fans, they certainly are following other pages as well, which reduces your message's effect. The same thing is true about emails but by sending a personalized email, you can gain their attention as they would actually open and read your email. The distractions present on social networks including recent status updates, chat options and new photos are not there in email marketing.

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MAKING MONEY THROUGH EMAIL MARKETING For this reason, it is important for you to make an effort and transform your followers into your email-marketing list as soon as possible. Once it is done, you have full control and authority as they are in the list of YOUR contacts. You will lose them only if they choose to unsubscribe from your email list.

3. How Can You Make Your Social Network Followers To Subscribe Your List?

It is not at all difficult. You just have to provide them with the reason for joining you. For instance, offer them something for which they would not mind giving their email address is a good idea.

You could offer a how-to guide, special offer or an answer addressing a particular issue or problem that is bothering your audience, exclusive information or special type of voucher or discount, especially for all your email subscribers.

You must select something that is not only of real value to your email subscribers, but is also of interest to your target audience.

Such actions are not enough to keep your email list active and interested. To avoid losing these valuable connections, you are required to think how you can constantly deliver information that help them remain engaged and persuade them to open the email sent by you.

4. Consider Your Email Subscribers As Royalty Customers visiting your offline business or contacting you over the phone, have high expectations that they will be treated rightly and in a special way.

Undoubtedly, when you deal with your customers face-to-face, you get recognized for superb customer service and for offering an excellent buying experience. What you should do is, offer the same experience to your email marketing contacts.

When a person heads towards you by subscribing and trusting you with his/her email address, he is in fact conveying you that he likes whatever you are offering and wants to know you more.

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MAKING MONEY THROUGH EMAIL MARKETING Think of it this way, you have been invited by them into their inbox. Therefore, it is your responsibility that this relationship and trust should not be abused by the bombardment of your sales pitches that keep promoting your services and products. You must nurture your email list. Try to be helpful as well as informative and send news and offers, which you consider that they like to know about.

Do not consider your mailing list like a group of faceless names. Keep in mind your ideal customer and exchange thoughts with them one to one. This makes your emails more informative and personal, strengthening the bond with your target audience.

5. Design A Newsletter A perfect way to remain in touch with your email list is a newsletter. It gives you an ideal mix of updates, news, information and special offers about your business to develop engagement with the subscribers and enables them to know more about you. Newsletter is also a superb way of encouraging calls to action, may be with limited time offer.

The main purpose is to make available the relevant information, which your ideal clients want to read. However, you should be careful about not to make them bored. The information should be passionate and interesting.

6. Establish A Strong Bond With Your Subscribers With the passage of time, your connection with your subscribers will grow. As it becomes stronger, the loyalty of your subscribers to your business increases and consequently, your business sales and profits get a boost. Your company will get new referrals, opportunities and mutually beneficial associations together with building new customer base.

7. Your Business Gets Repeat Business With Email List If you do not use the internet world, you might go for placing an advertisement in your local newspaper or investing in flyers or using any other advertising media.

Here, you capture new customer only if a good number of people see your advertisement. However, an email list provides you the opportunity to bond and Page 4

MAKING MONEY THROUGH EMAIL MARKETING nurture with your subscribers and in the long run, you successfully form a base of loyal customers who like to purchase from you repeatedly.

Email marketing is undoubtedly one of the most effective tools for establishing a large core of new clients online apart from your regular local clients in your business.

If you realize how powerful it could be to send out emails, which result in gaining extra sales as well as leads, you will eventually be able to formulate a marketing campaign making your business more profitable than before.

8. Cheapest As Well As Effective Advertising Technique Nevertheless, email marketing is one of the lucrative ways for promoting any business. With the passage of time, you can form a mailing list with numerous potential customers who show deep interest in whatever you are offering by giving you their email address.

Communicating with your subscribers is absolutely free and each of your email results in huge sales.

9. Underestimating The Power Of Email Marketing Is A Mistake Email marketing tool is neither dead nor obsolete. Email marketing provides you more control and access over the message. In fact, by giving their email address, subscribers actually permit you to contact them. This action reveals their interest in whatever you have to offer.

Through email marketing, you are provided with the opportunity to form a strong relationship with your subscribers. This relationship is the one that empowers you as people like doing business with people. Looking after your list properly means your subscribers will like you more and trust as well. Ultimately, you are provided with a much better opportunity of increasing sales than your competitors.

Now you have understood the power of email marketing, you can create and run campaigns yourself and continue to establish a stronger bond with your online customers.

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MAKING MONEY THROUGH EMAIL MARKETING Becoming successful in creating a winning email marketing campaign and establishing a relationship with your customers, is surely a big achievement of yours. This is because, you actually become successful in winning their trust and acquiring their email address is definitely a huge and a rewarding responsibility.

If you do it properly, you will see your business profits bar rise. If you do it badly, you will see your business sales to decrease and it may also damage your brand reputation.

6 TIPS TO MAKE YOUR EMAIL MARKETING CAMPAIGNS PRODUCTIVE 1. It Should Be Interesting Make sure you have included lots of valuable information in all your messages. It should be in a way that captures your reader's interest. Avoid sending out sales pitches or making it only about you. Add information that is actually interesting and useful for your target audience. If your subscribers think that you send emails only with the aim of enhancing your sales, they will never feel special or valued and you will fail to stop them from hitting the delete button, or unsubscribing from your list. They will not bother giving a look to your email messages any more.

2. Provide A Visible Link For Unsubscribing You might consider it as a negative approach, but it is in fact a positive one. Your readers feel comfortable when they feel that they have full control and are not being pressurized to do anything. Therefore, never forget to include a link for unsubscribing in your email. Trying to hide it or not providing any link will only earn you frustration and anger of your subscribers, leading you to achieve completely opposite results of what you want to achieve.

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MAKING MONEY THROUGH EMAIL MARKETING

3. Ask For Feedback Feedback from your audience is necessary to make your relationship with them stronger and to enhance your email marketing projects. Therefore, keep asking for opinions, suggestions or feedback from your readers. Another way to receive passive feedback is through email marketing programs that track information regarding the number of people opening up your emails, or clicking on the links present there. All such feedbacks are essential for you to continuously improving and engaging with your audience.

4. Targeting The Right People It is important to target the right people to achieve fruitful results. If you keep sending your emails to wrong customers, you will achieve nothing but their aggression and annoyance. Targeting wrong audience is simple a wastage of time of both, you and the targeted people. It is better to put in your efforts and time in your campaigns targeting audience who is actually interested in hearing from you.

5. Try Making Your Email Messages Mobile Friendly In this technological world, your customers now can access their email messages on their tablets or mobiles. Therefore, it is of utmost importance that you format your emails correctly to ensure that you can read them easily.

6. Make Exclusive Offers Only For Your Mailing List Subscribers You can show your gratitude to your subscribers by sending exclusive special offers, which is not available anywhere on your website. Such offers can be free delivery, discounts or any other deal that attract your customers encouraging them to buy from you.

EMAIL MARKETING - A POWERFUL TOOL FOR YOUR BUSINESS Page 7

MAKING MONEY THROUGH EMAIL MARKETING Even though your primary goal of an mail newsletter is usually to provide helpful content material for a purchasers whilst gently endorsing your very own enterprise, once your number has reached many one hundred or even several 1000 subscribers (relying on the nature of your business enterprise), it is viable to start considering about offering other peoples' companies and merchandise with your publication and make dollars from doing so.

Down the page are ten different techniques you will be able to earn money with your opt in email checklist: 1. A instant way to make some extra income from your checklist is always to function other peoples' products inside your news sheet. To do this, basically work with associate packages and function the company's solutions in your newsletter. Examine the products and prepare well-balanced and self-sufficient product testimonials and editorials in relation to the merchandise.

2. Market news sheet area for banner ad and classified ads. Banner ads will function with Code prepared news letters but not with simple text message formatting. Classified advertisements will work in any e-newsletter data format.

3. Set-up a segment dedicated to publication reviews and assessment e-books useful in your company market. Create associate back links towards the The amazon online marketplace book store where your subscribers can find the ebooks you are reviewing. This will not help to make you plenty of income, but it will lead to your bottom line and offer fascinating content material for the viewers.

4. Come across other fine high quality for newsletters in the equivalent sector for a own which has a superior-type of number of readers and set up an posting exchange. Mail out a single of his or her article content in your record and have him or her send out out 1 of ones' content articles to his or her list. This is a good solution to leverage the price of your opt in e mail checklist without having to inhibit the level of comfort of your respective readers.

5. If you have some older inventory that you simply want to get rid of, offer them for your checklist 1st at fire sale prices.

6. Should you market an array of products, find out a solution to bundle them into programs and provide them at a low cost for your checklist.

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MAKING MONEY THROUGH EMAIL MARKETING 7. Offer a basic merchandise which consists of silver and gold upgrades. As an example should you market a data item, you can also offer them an audio and video tutorial/DVD as silver and gold upgrade options.

8. Post your prospects email notifications when you discover fresh merchandise releases, and present exceptional selling price reductions before publishing the completely new products towards the overall market. This tends to make your buyers feel specific and allows them a bonus to keep on being on your opt in email checklist and to continue reading your e-newsletter.

9. Setup specific "thank you" internet pages for your news letter consumers so that when they buy a solution from you, they will be introduced with an extra special price cut provide on the after sales.

10. Create a highly sought after members' site for your e-newsletter clients for a strategy to gather together all your provides and make them offers in the individual place.

There are many ways that you can monetize your opt in e-mail list, so it is worth producing an effort to grow your list and construct a good connection with your members.

EMAIL MARKETING - A POWERFUL TOOL FOR YOUR BUSINESS Primary! Social! Promotional! Ya... it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email Page 9

MAKING MONEY THROUGH EMAIL MARKETING marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message. Now, the email marketing is becoming more prominent as the days pass by. Many agencies create the marketing content and then diffuse it to the customers via an email marketing campaign. The problem is that the results can be hit or miss.

Now, it is time for a question. How do you increase your chances of getting a click-through? Utilizing the righteous email marketing technique, you can surely enhance your conversions. Just like any other marketing strategy, the email marketing campaign lies in the attention to detail, careful planning, solid content and follow-up. Knowing how to reach your customers is just a piece of the puzzle.

In a nutshell, the key to the successful marketing campaign is to pick the apt email marketing path.

EMAIL MARKETING BEST PRACTICES: Let us discuss some tips for developing a strategic email road map that assists you to be prepared to hit the ground running in 2015.

1. Go Mobile; It's The Future: Responsive design can lead to a 130% increase in email clicks. Yes, you have read absolutely right. Just read once more! With the leading-edge world, this has been clearly stated that regardless of any marketing channel, small screen's vitality can't be overlooked. Every single aspect from the website design to newsletters, email template and landing pages, everything has to be responsive. Moreover, adding the social buttons in the email will increase your success rate.

2. Invest In Analytics: Data and analytics make sure that you will go with the righteous approach and channel to acquire the better results. That's why, step up your pace vigilantly about what you are doing, what's the general market behaviour, what visitors generally behave towards your brand and then perform the steps. If you will spend a dollar on analytics, it can secure your $1 million from going waste.

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MAKING MONEY THROUGH EMAIL MARKETING

GIVEAWAY THIS EBOOK FOR FREE OR SELL IT FOR ANY PRICE 3. Get In Front Of The Readers: Creating the blog and email content are all what was required to reach to the top of the search engines, convert them into users and beat your competitors. The world is not constrained up to just having the content, you will have to promote it utilizing appropriate tools and tactics.

4. Lead The Conversation On Social Media: Follow your customers. Go where they move. It is not adequate to join social media networks, you must engage with the customers. Choose the networks your customers prefer to use. Social media channel is the huge and imperative mode to get your brand endorsed. Through the content promotion and the authentic engagement, you can drive the visitors to your website and convert them into email subscribers.

5. Emphasize The Quality Writing Over The Visual Content: Visually compelling emails might be proved stunning, but they are ineffective at the same jiffy. Some email subscribers say they prefer emails with lots of images whilst some emphasize on the more content-oriented email. So, monitor your click through rates to search what style of email your audiences prefer.

6. Make It Easy To Sign Up For Your Emails: This is the busy-bees ambiance and an individuals skips out the website which will take time to sign up or any other option to enter into the site. Make facile for the users to register and increase your conversion rate. Employ the floating footer bar, slide in, sidebar widget and after post widget to use various categories of alternatives to grab the most subscribers.

7. Increase The Email Automation And Drip Marketing: Page 11

MAKING MONEY THROUGH EMAIL MARKETING Drip marketing is the fruitful campaign in the world of email marketing. It allows the agencies to remain cognizant in the minds of the customers even at the specific jiffy, it is not accessible in the market. Apply this significant drip marketing in several ways such as if your emails have primarily focused on the selling, then you can utilize automated drip marketing to build up more trust and credibility.

8. Double Opt-In: This pioneer method allows the recipient to pick a brand's email program by sending a blank email to the specific email address. When someone completes that then it triggers an opt-in confirmation request email that asks the individual to activate their subscription by clicking on a link in the email. A US author has stated that this process is slighter easier than signing up for email via SMS.

9. Execute An Email-Optimization Process: The email elements such as copy, design, calls to action, subject lines, headlines, landing pages, frequency and time sent require the continual improvement. An audit is very essential component in the email marketing. Analyse the email optimization tests for each campaign to determine what will best work out for your target audience. Execute this after a regular span to gain the higher performance of your email-marketing program.

10. Test Everything Secluded: You are besieged with various new advices all the time. However, employ the split test for each to ensure whether that factor will work out for your email marketing. Just because something works for someone that doesn't seem it will work for you and your business.

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MAKING MONEY THROUGH EMAIL MARKETING

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