Country Vs. Category – Attractiveness Matrix Legend Code Code GREEN Code YELLOW Code Red • • Criteria Steel Structures Steel Tubes Steel Formworks Electric Cables (New) Functional Lightings Furniture HS 730890 HS 730519 HS 730840 HS 854460 HS 940540 HS 940350 Export Value >100 M USD >100 M USD >100 M USD >100 M USD >100 M USD >100 M USD Exports Market Share > 5% of the world Market > 5% of the world Market > 5% of the world Market > 5% of the world Market > 5% of the world Market > 5% of the world Market Number of Suppliers Over 20 suppliers Over 20 suppliers Over 20 suppliers Over 20 suppliers Over 20 suppliers Over 20 suppliers Export Value Between 50 to 100 M USD Between 50 to 100 M USD Between 50 to 100 M USD Between 50 to 100 M USD Between 50 to 100 M USD Between 50 to 100 M USD Exports Market Share Between 2,5% to 5% of the world Market Between 2,5% to 5% of the world Market Between 2,5% to 5% of the world Market Between 2,5% to 5% of the world Market Between 2,5% to 5% of the world Market Between 2,5% to 5% of the world Market Number of Suppliers 10-15ish suppliers 10-15ish suppliers 10-15ish suppliers 10-15ish suppliers 10-15ish suppliers 10-15ish suppliers Export Value < 50 M USD < 50 M USD < 50 M USD < 50 M USD < 50 M USD < 50 M USD Exports Market Share < 2,5% of the world Market < 2,5% of the world Market < 2,5% of the world Market < 2,5% of the world Market < 2,5% of the world Market < 2,5% of the world Market Number of Suppliers Less than 10 suppliers Less than 10 suppliers Less than 10 suppliers Less than 10 suppliers Less than 10 suppliers Less than 10 suppliers CAGR- Cumulative Annual Growth Rate for three years- 2012-2014 Market Share- is the country’s share of world exports Highly Attractive © 2016 Dragon Sourcing. All rights reserved. 7 Moderately Attractiveto be explored during sourcing exercise Not Attractive