Overview The following presentation offers a glimpse into what has been a very special season of baseball and family fun at the Trenton Thunder. From Major League All-Star rehabs and national media attention to innovative entertainment and cutting edge use of technology and social media, the Thunder front office has been pushing the limits this season. Use the links throughout this presentation for more insight, photos and videos to further support the Trenton Thunder as a candidate for the Larry MacPhail Promotional Award and the John H. Johnson Trophy.
ATTENDANCE RECORDS & FIRSTS *
Mini Plans Sell Out
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Longest Sellout Streak In 8 Years
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Single Game Attendance Record
The Thunder’s average attendance of 5,664 ranked 8th out of the 90 full season clubs at the A and AA levels. Average attendance increased 4.7% over the 2010 season. The Thunder attendance total of 379,501 was the third highest in the Eastern League.
You Never Know what You’re Going To See AT A THUNDER GAME * * * * * * * * * * *
BENyonce BENyonce “The Encore” “Teach Me How To Derby” Music Video What Would Ben Do? Wacky Food Vendor Marriage Proposal Gone Wrong Thunderball “The Duke” Celebrates The Royal Wedding Cinco De Mayo Fifth Inning Fist Pumps Baby Stroller Race
MAJOR LEAGUE REHABS *
Phil Hughes
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Derek Jeter
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Brad Lidge
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Shane Victorino
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Jeter’s “Flag” Jersey Controversy
MEDIA COVERAGE Select Articles: * Trenton Thunder's family-friendly atmosphere is an asset to city, fans (Times of Trenton) * Ticket sales, attendance up for Trenton Thunder (Times of Trenton) * Thunder Pull Off Jeter Rehab Without a Hitch, With One Possible Exception (Times of Trenton) * Rehabbing Phillies Lidge, Victorino thrill fans in Trenton (The Press of Atlantic City) This season, over 320 media credentials were issued to numerous New York, Philadelphia and national media outlets including for an HBO documentary. This is in addition to the following daily coverage: * NJ.com/Thunder * Trentonian.com * Thunder Thoughts
PROMOTIONS & GIVEAWAYS
Thunder & Reading Phillies Reversible Bucket Hat Night on May 10
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Promotional Schedule * Theme Nights * 1-11-11 Special Pre-Sale Promotion * Daddy-Daughter Date Night * Father & Son Night * Ladies Night * Mustache Night * Football Kickoff Night * Thunder & Local Appliance Store Team Up For Mini Plan & Over $8,000 in Prizes * Official Online Video Spokesperson Bobby Baseball
Celebrity GUESTS
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Super Bowl MVP Ottis Anderson * Best Selling Author Liz Gilbert * MLB All-Star Harold Reynolds * Movie Stars from Judy Moody & The NOT Bummer Summer * Philadelphia Phillies Broadcaster Tom McCarthy Hall of Fame Induction * Boston Red Sox Coach DeMarlo Hale Hall of Fame Induction * What a Week! June 27 – July 3
TECHNOLOGY & Social Media
Tweet Your Seat Is a Finalist for the 2011 Golden Bobblehead for Promotion of the Year at the MiLB Promo Seminar
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Tweet Your Seat Promotion * Cloudman.net * Streaming Games Online (test) * Trenton Makes Blog * Iphone App * Mascot Twitter Page * QR Codes were used on Pocket Schedule & In-Stadium Flyers * Team Facebook Page * Team Twitter Page * Team YouTube Channel
The Most Dog-Friendly Sports Team In America * Chase & Derby * Bark at Park (dogs invited) * Chase's Birthday (dogs invited) * Paws For A Cause Charity Dog Walk * Dog of the Day Pet Adoption Program * Chase & Derby Visit The R-Phillies
COMMUNITY OUTREACH *
* Director of Community Relations Honored * 2nd Annual Good Deed Game Paws For A Cause * Sale of Derek Jeter’s Jersey Benefits Charity * Super 50/50 Raffle * The Thunder Have Supported Uganda Little League Baseball For The Last 8 Years * Annual Special Olympics Night * Community Outreach Overview
Trenton Thunder Charities Has Donated In Excess of $4.2 million To The Greater Trenton Community Since 1994
“GREEN” Programs *
5th Annual EarthShare Environmental Awareness Fair * The “Big Green Bus” * Full List of Green Initiatives
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Farmer Appreciation Night
FOOD & BEVERAGE *
Diamond Club Restaurant * Ghost Pepper Hot Wings Challenge * Uncle Sam’s Family Picnic * All-You-Can-Eat Nights (April 15 and August 25) * NASCAR Buffet Night In The Yankee Club * Polish Heritage Night (Kielbasa & Pierogie Specials) * German Heritage Night (Beer and Brat Specials) * Jewish Heritage Night (Kosher specials thanks to Gary & Lenny’s NY Delicatessen) * Irish Heritage Night (Beer specials, plus Guinness braised short rib sandwiches thanks to Rat’s gourmet restaurant) * Kids Eat Free, Super Value Tuesday, Thirsty Thursday & Other Daily Promotions
NON-GAME EVENTS AT WATERFRONT PARK *
* Corporate Partners Kids Day * Season Ticket Holder Picnic MAAC Division I College Baseball Tournament * Mercer County Pet Expo * National Kidney Foundation Annual Walk * NJ National Guard Pep Rally
OTHER OUTSTANDING PROGRAMS *
Boomer’s Kids Club (All-time high in membership) * Silver Sluggers Program * Thunder Dance Team * Baseball Camps * Fan Trip To See The Thunder On The Road * Murder Mystery Dinner
MAJOR TEAM AWARDS & CUSTOMER SATISFACTION *
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Bob Frietas Award presented by Baseball America (1998) * MiLB's Larry MacPhail Trophy (2003) * MiLB's John H. Johnson President's Trophy (2005) Mercer Regional Chamber of Commerce Distinguished Corporation of the Year (2008) * American Conference on Diversity Humanitarian Award (2010) * Top 25 in Merchandise Sales in Minor League Baseball (1994-2011) Pilot Fan Survey Shows Trenton & Lakewood Fans Are Emotionally Attached To Teams
THANK YOU FOR YOUR CONSIDERATION
There will Be A Lot of “Fifth Inning Fist Pumps” If We Win
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For Even More Photos OF THE EVENTS SURROUNDING THE 2011 Thunder Season Please Click Here