Prepared Especially For
Haveron Total Health
2011 SEASON – JUST THE FACTS Trenton averaged 5,664 fans per game in 2011, an increase of 4.7% over 2010. 18,214 fans came out to see NY Yankee Captain Derek Jeter in a two game rehab assignment – including 9,212 on July 3, the largest crowd in franchise history. There were 23 crowds over 6,000 fans with 13 of them over 7,000 (seating capacity is 6,150). The Thunder welcomed 379,501 fans this season, the 3rd highest total in the Eastern League. Of the 90 teams at the “A” and “AA” levels of Professional Baseball, the Thunder ranked 8th in average attendance. Mercer County Waterfront Park was filled to 92% capacity in 2011. By comparison, only 4 Major League Baseball teams filled their stadiums to a higher capacity last year. The Thunder had their longest consecutive sell-out streak in 8 seasons (6 games from July 2-17).
Dominant Identity Outfield Billboard
Haveron Total Health can have a season-long presence at Waterfront Park with an 8’ x 32’ outfield billboard. Outfield billboards are the most popular signage option at Waterfront Park as they provide the backdrop for the action on the field and have fans “staring” out at them each game. They are also captured in newspaper, website and magazine photos as well as TV news highlights. Your billboard will be part of the atmosphere at the ballpark as over 400,000 fans attend games and special events in Trenton each season. The stadium is proud to host special events such as the MAAC Division I College Baseball Tournament, high school and youth games including the Mercer County High School Championship, the Leukemia & Lymphoma Society’s Light The Night Walk, the Mercer Regional Chamber of Commerce’s Pet Expo and countless youth clinics, camps and tryouts giving Whole Foods exposure beyond Trenton Thunder baseball fans.
Dominant Identity Outfield Billboard
Haveron Total Health’s billboard will be a top level billboard with a portion that extends above the horizon line for maximum impact. Hundreds of Trenton Thunder alumni have reached the Major Leagues and Haveron could feature one who is also a current Haveron client on their sign. Wording can be added to the billboard to promote the player’s personal foundation or another charity that they support. Robinson Cano (Thunder 2003-04, rehab 2006) is used as an example above. This would truly be a “Minor League” style billboard that would resonate with everyone who walks into Waterfront Park. Billboard location and design above is for example purposes only. Actual location & artwork TBD.
Value: $20,000
In-Game Promotion
During each game, Haveron Total Health will dominate the activities between innings with an in-game promotion. The entertaining event will feature the distribution of 15 t-shirts featuring the Haveron logo into the crowd (1,000 needed over the course of the season). Haveron will be included in the introduction and closing announcement over the public address and the Haveron logo will be posted on the left and right field video screens throughout the promotion.
Value: $12,000 (T-Shirts provided by Thunder) $8,000 (T-Shirts provided by Haveron)
18 Game Triple Crown Club Membership
Haveron Total Health can supplement the work of its Medicine Via Philanthropy Foundation with an 18 game membership in Triple Crown Club. With four tickets to each game, MVP Children and their parents can have a memorable night of Minor League Baseball and family fun. Triple Crown Memberships Includes: • Great seats behind the Thunder dugout • Tickets to 18 of our best nights • All-you-can-eat hot dogs, hamburgers, cheeseburgers, nacho combo, small bags of popcorn and 20 oz soda at each game • Souvenir Thunder hat Value: $1,224 (4 seats at 18 games) • 100% access tour (1 per season)
Official Chiropractor of the Trenton Thunder
As a Trenton Thunder partner, Haveron Total Health can work with the New York Yankees athletes throughout the season. Haveron may use the phrase “Official Chiropractor of the Trenton Thunder” in its advertising and sales materials. The Thunder and Yankees training staff will set up a schedule for Dr. Haveron and his associates to perform chiropractic services on Thunder players at no charge to the Thunder or Yankees. To welcome Haveron as the “Official Chiropractor of the Trenton Thunder”, Dr. Haveron will throw out a “ceremonial first pitch” prior to a game in April 2012. The pitch will give the Thunder an opportunity to announce the partnership with Haveron Total Health to all fans in attendance.
Package Opportunities PACKAGE A • • • •
Dominant Outfield Billboard In-Game Promotion (shirts provided by Haveron) Triple Crown Club (4 seats, 18 games) “Official Chiropractor” Total Package Value: $29,224 Package Opportunity: $26,000* *add $4,000 if Thunder provide T-Shirts