Luna Cosmetics Advent Calendar Packaging Process Book

LUNA COSMETICS

Once in a Blue Moon

ADVENT CALENDAR process book

TABLE OF CONTENTS COMPETITVE PRODUCT

LOGO REFINEMENT

VISUAL RESEARCH

FINAL LOGO

MOOD BOARD

COLOR STUDIES

DESIGN OBJECTIVES

STRUCTURE SKETCHES

STRUCTURE NAME IDEAS

STRUCTURE CONCEPTS

TYPE STUDIES

FINAL STRUCTURE

LOGO SKETCHES

STRUCTURE DIELINES

DIGITAL LOGOS

FINAL PHOTOS

PAGE 4 PAGE 5

PAGE 6

PAGE 8

PAGE 9

PAGE 10 PAGE 11

PAGE 12

PAGE 14 PAGE 17

PAGE 18

PAGE 20 PAGE 21

PAGE 23

PAGE 24

PAGE 30

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COMPETITIVE

PRODUCT

VISUAL

RESEARCH

5

6

MOOD

BOARD

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DESIGN OBJECTIVES MAJESTIC LUMINOUS MAGICAL WHIMSICAL ELEGANT

STRUCTURE

NAME IDEAS Blue Moon Blue Luna Biennial Blue Biennial Moon Celestial Blue Azul Luna Azul Moon Celestia Pretty Blue Cosmic Blue Blue Aura Aura Bleu Moon’s Aura Blue Light

Blue Me Away Moonlight Bleu Meet Me in the Moonlight In the Blue Light Feeling Blue In the Moon’s Light Blue Body Luna Bleu Luminescence Pure Blue Bleu Light Pure Moon Underneath the Blue Light Blue Crescent Under the Crescent Blue

9

STUDIES

TYPE 10

11

LOGO

SKETCHES

12

DIGITAL LOGO SKETCHES

14

LOGO REFINEMENTS

FINAL

LOGO

17

18

COLOR STUDIES

20

STRUCTURE

SKETCHES

DIGITAL

CONCEPTS L

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C O S M E T I C S

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2023 Advent Calendar

21

FINAL CONCEPT

23

24

STRUCTURE

DIELINES

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For the best experience, begin opening your advent calendar on August 21st, starting with Phase One. One.

MOON PHASES

First Quarter

Waxing Gibbous

Waxing Crescent

Old

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C O S M E T I C S

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Waning Gibbous

2023 Advent Calendar

Last Quarter

Young New Moon

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Full Moon

Waning Crescent

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Phase

Phase

Phase Five

Phase Ten

Phase One

Phase

Phase Nine

Phase Phase Six

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Net WT 9.26 oz

Cruelty-Free Under The Blue Moon

W i n n T S ar COLOR-CHANGING LIPSTICK

Net WT 1.13 oz

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Cruelty-Free

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INGREDIENTS: Octyldodecanol, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Pentaerythrityl Tetraisostearate, Polyethylene, CI 77499 (Iron Oxides), Neopentyl Glycol Diethylhexanoate, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), CI 77491 (Iron Oxides), Polymethyl Methacrylate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Cera Microcristallina (Microcrystalline Wax), Synthetic Beeswax, Polymethylsilsesquioxane, Hdi/Trimethylol Hexyllactone Crosspolymer, CI 15850 (Red 7 Lake), Nylon-12, CI 77492 (Iron Oxides), Disteardimonium Hectorite, Parfum (Fragrance), CI 77891 (Titanium Dioxide), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.

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C O S M E T I C S

C O S M E T I C S

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Cruelty-Free

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INGREDIENTS: Octyldodecanol, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Pentaerythrityl Tetraisostearate, Polyethylene, CI 77891 (Titanium Dioxide), Neopentyl Glycol Diethylhexanoate, CI 77492 (Iron Oxides), Polymethyl Methacrylate, Silica, Cera Microcristallina (Microcrystalline Wax), Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Synthetic Beeswax, Dimethicone/Vinyl Dimethicone Crosspolymer , Polymethylsilsesquioxane , Hdi/Trimethylol Hexyllactone Crosspolymer, CI 77491 (Iron Oxides), CI 15850 (Red 7 Lake), Nylon-12, CI 42090 (Blue 1 Lake), CI 15850 (Red 6), Disteardimonium Hectorite, Parfum (Fragrance), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.

Starry Night

CREAM LIPSTICK

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C O S M E T I C S

Black Hole

Starry Eyed

Twinkle Twinkle

Moonchild

Starstruck

Dark Night

Mercury

Lunar Eclipse

Neptune

Bright Light

Blue Moon

Moon Dust

Galaxy

Venus

Glowin’

Cruelty-Free

INGREDIENTS: Aqua/Water/Eau, Mica, PEG-40 Hydrogenated Castor Oil, Dimethicone, Butylene Glycol, Glycerin, Polymethylsilsesquioxane, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanediol, Sodium Dehydroacetate, Caprylyl Glycol, Ethylhexylglycerin, Polysilicone-11, Tocopherol, Tin Oxide, Synthetic Fluorphlogopite. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).

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C O S M E T I C S

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Cruelty-Free

Net WT 6.8 mL

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Stardust

INGREDIENTS: Polybutene, Octyldodecyl Stearoyl Stearate, Triisodecyl Trimellitate, Vp/Hexadecene Copolymer, Isocetyl Stearate, Silica Dimethyl Silylate, Diisostearyl Malate, Silica, Phenylpropyldimethylsiloxysilicate, Tocopheryl Acetate, Synthetic Fluorphlogopite, Ci 77891 (Titanium Dioxide), Parfum (Fragrance), Citrullus Vulgaris (Watermelon) Seed Oil, Limonene, Tin Oxide, Citral, Ci 75470 (Carmine).

SHIMMER LIP GLOSS

HIGH-BEAM

LIQUID EYESHADOW

Net WT 3 mL

L

INGREDIENTS: Polybutene, Octyldodecyl Stearoyl Stearate, Triisodecyl Trimellitate, Vp/Hexadecene Copolymer, Isocetyl Stearate, Silica Dimethyl Silylate, Diisostearyl Malate, Silica, Phenylpropyldimethylsiloxysilicate, Tocopheryl Acetate, Synthetic Fluorphlogopite, Ci 77891 (Titanium Dioxide), Parfum (Fragrance), Citrullus Vulgaris (Watermelon) Seed Oil, Limonene, Tin Oxide, Citral, Ci 75470 (Carmine).

Cruelty-Free

Golden Aura

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Midnight Sky

Cruelty-Free

Net WT .52 oz

C O S M E T I C S

PRESSED EYESHADOW PALETTE

INGREDIENTS: BLACK HOLE: Dimethicone, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Magnesium Myristate, Lauroyl Lysine, Silica, Boron Nitride, Dimethiconol, Phenoxyethanol, Caprylyl Glycol, Tin Oxide, Ethylhexylglycerin, Hexylene Glycol, Ferric Ferrocyanide (CI 77510), Mica (CI 77019), Titanium Dioxide (CI 77891); STARRY EYED: Synthetic Fluorphlogopite, Talc, Boron Nitride, Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Blue 1 Lake (CI 42090), Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007); TWINKLE TWINKLE: Synthetic Fluorphlogopite, Talc, Boron Nitride, Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Blue 1 Lake (CI 42090), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007); MOONCHILD: Synthetic Fluorphlogopite, Talc, Boron Nitride, Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Blue 1 Lake (CI 42090), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007); STARSTRUCK: Synthetic Fluorphlogopite, Dimethicone, Alumina, Magnesium Myristate, Lauroyl Lysine, Boron Nitride, Dimethiconol, Phenoxyethanol, Caprylyl Glycol, Tin Oxide, Ethylhexylglycerin, Hexylene Glycol, Ferric Ferrocyanide (CI 77510), Mica (CI 77019), Titanium Dioxide (CI 77891); DARK NIGHT: Dimethicone, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Magnesium Myristate, Lauroyl Lysine, Boron Nitride, Silica, Dimethiconol, Tin Oxide, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007); MERCURY: Octyldodecyl Stearoyl Stearate, Magnesium Myristate, Cetearyl Ethylhexanoate, Lauroyl Lysine, Talc, Jojoba Esters, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Dimethicone, Acacia Decurrens Extract, Polyglycerin-3, Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891); LUNAR ECLIPSE: Boron Nitride, Zinc Stearate, Lauroyl Lysine, Phenoxyethanol, Synthetic Fluorphlogopite, Caprylyl Glycol, Caprylic/Capric Triglyceride, Dimethicone, Ethylhexylglycerin, Hexylene Glycol, Magnesium Stearate, Silica, Talc, Dimethiconol, Blue 1 Lake (CI 42090), Mica (CI 77019), Ultramarines (CI 77007); NEPTUNE: Talc, Boron Nitride, Zinc Stearate, Lauroyl Lysine, Synthetic Fluorphlogopite, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Bismuth Oxychloride (CI 77163), Carmine (CI 75470), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77499), Mica, (CI 77019), Titanium Dioxide (CI 77891); BRIGHT LIGHT: Polybutene, Mineral Oil (Huile Minerale), Ethylhexyl Palmitate, Polyethylene Terephthalate, Microcrystalline Wax (Cire Microcrystalline), Ozokerite, Synthetic Wax, Silica Dimethyl Silylate, Acrylates Copolymer, Ethylenediamine/Hydrogenated Dimer Dilinoleate Copolymer Bis-Di-C14-18, Polyurethane-33, Phenoxyethanol, Sorbic Acid, Tocopherol, Glycine Soja Oil (Soybean), Aloe Barbadensis Leaf Extract, Alkyl Amide, Yellow 5 (CI 19140), Red 7 (CI 15850), Red 34 (CI 15880), Ferric Ammonium Ferrocyanide (CI 77510), Aluminum Powder (CI 77000); BLUE MOON: CI 77891 (Titanium Dioxide), Mica, Talc, Synthetic Fluorphlogopite, Boron Nitride, Octyldodecyl Stearoyl Stearate, CI 77510 (Ferric Ferrocyanide), CI 77499 (Iron Oxides), Magnesium Myristate, Isostearyl Neopentanoate, Polyglyceryl-3 Diisostearate, Polybutene, Ethylhexylglycerin, Maltodextrin, CI 77491 (Iron Oxides), Sorbic Acid, BHT, Camellia Sinensis Leaf Extract, CI 19140 (Yellow 5 / Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77492 (Iron Oxides), CI 77742 (Manganese Violet); MOON DUST: Cyclopentasiloxane, Dimethicone, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Alumina, Trimethylsiloxysilicate, Aluminum Calcium Sodium Silicate, Isododecane, Boron Nitride, Silica, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Cyclohexasiloxane, Dimethicone/vinyltrimethylsiloxysilicate Crosspolymer, Phenoxyethanol, Disteardimonium Hectorite, Tin Oxide, Glycine Soja (soybean) Oil, Mangifera Indica (mango) Seed Butter, Propylene Carbonate, Ethylhexylglycerin, Cucumis Sativus (cucumber) Fruit Extract, Triethoxycaprylylsilane, Hydrogenated Polyisobutene, Palmitic Acid. May Contain: Aluminum Powder (ci 77000), Bismuth Oxychloride (ci 77163), Black 2 (ci 77266), Blue 1 Lake (ci 42090), Bronze Powder (ci 77400), Chromium Hydroxide Green (ci 77289), Chromium Oxide Greens (ci 77288), Copper Powder (ci 77400), Ferric Ferrocyanide (ci 77510), Iron Oxides (ci 77491, Ci 77492, Ci 77499), Manganese Violet (ci 77742), Mica (ci 77019), Red 40 Lake (ci 16035), Titanium Dioxide (ci 77891), Ultramarines (ci 77007), Yellow 5 Lake (ci 19140); GALAXY: Polybutene, Mineral Oil/Huile minérale, Ethylhexyl Palmitate, Polyethylene Terephthalate, Microcrystalline Wax/Cire microcrystalline, Ozokerite, Synthetic Wax, Silica Dimethyl Silylate, Acrylates Copolymer, Ethylenediamine/Hydrogenated Dimer Dilinoleate Copolymer Bis-Di-C14-18 Alkyl Amide, Polyurethane-33, Phenoxyethanol, Sorbic Acid, Tocopherol, Glycine Soja(Soybean)Oil, Aloe Barbadensis Leaf Extract, Yellow 5/CI 19140, Red 7/CI 15850, Red 34/CI 15880, Ferric Ammonium Ferrocyanide/CI 77510, Aluminum Powder/CI 77000; VENUS: Synthetic Fluorphlogopite, Talc, Boron Nitride, Ethyl Macadamiate, Nylon-12, Aluminum Starch Octenylsuccinate, Silica, Dimethicone, Magnesium Myristate, Trimethylsiloxysilicate, Lauroyl Lysine, Polybutene, Phenoxyethanol, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, o-Cymen-5-ol, Water/Eau, Triethoxycaprylylsilane, Mica, Iron Oxides(CI 77491, CI 77492, CI 77499), Titanium Dioxide(CI 77891); GLOWIN’: Mica, Talc, Caprylic/ Capric Triglyceride, Synthetic Fluorphlogopite, Magnesium Myristate, Nylon-12, Tridecyl Trimellitate, Silica, Magnesium Stearate, Magnesium Palmitate, Dimethicone, Bismuth Oxychloride, Bis-diglyceryl Polyacyladipate-1, Dimethicone/vinyl Dimethicone Crosspolymer, Aluminum Starch Octenylsuccinate, Phenyl Trimethicone, Polyisobutene, Phenoxyethanol, Caprylyl Glycol, Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Iron Oxides (CI 77492)

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SHIMMER LIP GLOSS Net WT 6.8 mL

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FINAL

PHOTOS

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