LUNA COSMETICS
Once in a Blue Moon process book
ADVENT CALENDAR
T A BLE OF CON T E NTS
COMPETITVE PRODUCT
PAGE 4
VISUAL RESEARCH
PAGE 5
MOOD BOARD
PAGE 6
DESIGN OBJECTIVES
PAGE 8
STRUCTURE NAME IDEAS
PAGE 9
TYPE STUDIES
PAGE 10
LOGO SKETCHES
PAGE 11
DIGITAL LOGOS
PAGE 12
LOGO REFINEMENT
PAGE 14
FINAL LOGO
PAGE 17
COLOR STUDIES
PAGE 18
STRUCTURE SKETCHES
PAGE 20
STRUCTURE CONCEPTS
PAGE 21
FINAL STRUCTURE
PAGE 23
STRUCTURE DIELINES
PAGE 24
FINAL PHOTOS
PAGE 30
COMPETITIVE PRODUCT
4
VISUAL RESEARCH
5
MOOD BOARD
6
DESIGN OBJECTIVES
MAJESTIC
LUMINOUS MAGICAL WHIMSICAL ELEGANT
8
STRUCTURE NAME IDEAS
Blue Moon
Blue Luna
Biennial Blue
Biennial Moon
Celestial Blue
Azul Luna
Azul Moon
Celestia Pretty Blue
Cosmic Blue
Blue Aura
Aura Bleu
Moon’s Aura
Blue Light
Blue Me Away
Moonlight Bleu
Meet Me in the Moonlight
In the Blue Light
Feeling Blue
In the Moon’s Light
Blue Body
Luna Bleu
Luminescence
Pure Blue Bleu Light
Pure Moon
Underneath the Blue Light
Blue Crescent
Under the Crescent Blue
9
TYPE STUDIES
10
11 LOGO SKETCHES
DIGITAL LOGO SKETCHES
12
LOGO REFINEMENTS
14
17
FINAL LOGO
COLOR STUDIES
18
STRUCTURE SKETCHES
20
DIGITAL CONCEPTS
21
COSMETICS L na 2023 Advent Calendar nc i
FINAL CONCEPT
23
STRUCTURE DIELINES
24
S L na
nc i U @lunacosmetics
C OSMETIC
2023 Advent Calendar
Phase
Phase
Net WT 9.26 oz C OSMETIC S L na Cruelty-Free C OSMETIC S L na COLOR-CHANGING LIPSTICK Net WT 1.13 oz W i n n T S ar Under The Blue Moon INGREDIENTS: Octyl do de canol, Cap rylic/ Cap ric T riglycerid e, Is nyl Is anoate, Pentaerythrityl Te tr aisostear ate, P olyethylene, CI 77891 (Titanium Dio xid e), Neo pentyl Glycol Diethylhexanoate, CI 77 492 (I ro n Oxid es), P olymethyl Metha crylate, Silica, Cer a Mic ro cristallina (Mic ro crystalline Wa x), Helianthus Annuus Seed Cer a (Helianthus Annuus (Sunflo wer) Seed Wa x), Synthetic Beeswax, Dimethico ne/Vinyl Dimethico ne Cr osspolymer P olymethylsilsesqui ox ane Hdi/T rimethylol Hexylla cto ne Cr osspolymer CI 77 491 (I ro n Oxid es), CI 15850 (R ed 7 Lak e), Nyl on12, CI 42090 (Blue Lak e), CI 15850 (R ed 6), Distear dimo nium Hecto rite, Parf um (F ra gr ance), P enta erythrityl Te tr a -Di -T -Butyl Hyd rox yhyd ro cinnamate. Cr Free Cr ue lt yFree C OSMETIC S L na Starry Night CREAM LIPSTICK INGREDIENTS: Octyld od ecanol, Ca pr ylic /C ap ric Tr iglycerid e, Iso no nyl Iso no nanoate, Pe nt ae rythrityl Te tr aisostea ra te, Po lyethylene, CI 7 74 99 (I ro n Oxid es), Neo pentyl Glycol Diethylhexanoate, Helianthus Annuus Seed Cer a (Helianthus Annuus (Sunfl ow er) Seed W ax), CI 77 491 (Ir Oxi de s), Po lymethyl Metha crylate, Dimethico ne/Vinyl Dimethico Cr osspolymer Silica, Cer a Micr ocristallina (Mic crystalline W ax), Synthetic Beeswax, Po lymethylsilsesqui ane, Hdi /T rimethylol Hexyl la ct e Cr osspolymer CI 15850 Re d 7 La ke ), Nyl on -1 2, CI 77 492 (I ro n Oxid es), Distear dimo nium Hecto rite, Parf um (Fr ag ra nce), CI 77891 (Titanium Dio xi de ), P enta erythrityl T et ra -DiTButyl Hyd rox yhyd ro cinnamate.
PRESSED EYESHADO Net WT .52 oz Neptune Bright Light Venus Glowin’ t Galaxy COSMETIC S L na ig Cruelty-Free BLACK HOLE: Dimethicone, Calcium Aluminum Borosilicate, Calcium Sodium orosilicate, Magnesium Myristate, Lauroy Lysine, Silica, Boron Nitride, Dimethiconol, Phenoxyethanol, Caprylyl Glycol, Tin Oxide, Ethylhexylglycerin, Hexylene Glycol, Ferric errocyanid (CI 77510), Mica (CI 7019), Titanium Dioxide (CI 77891); STARR EYED: Synthetic Fluorphlogopite, alc, Boro Nitrid Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric riglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethicono Ethylhexylglycerin, Hexylene Glycol, Blue Lak (CI 42090), Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dio de (CI 77891), Ult marine (CI 7007); TWINKLE TWINKLE: Synthetic Fluorphlogopite, Talc, Bo Nitride, Zinc Stearate, Lau yl Lysine, Magnesium Stearate, Dimethico Caprylic ap riglyceride Silica, Phen yethanol, Caprylyl Glycol, Dimethic ol, Ethylhexylglycerin, Hexylene Glycol, Blue ke (CI 42090), Mica (CI 77019), Titanium Di id (CI 77891), Ult marines (CI 07); MOONCHILD: Synthetic Fluorphlogopite alc, B Nitrid Zinc Stearate, Lauroy Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Blue Lake (CI 42090), Mica (CI 7019), Titanium Dioxid (CI 77891) Ultramarines (CI 77007); STARSTRUCK: Synthetic Fluorphlogopite, Dimethicone, Alumina, Magnesium Myristate, Lauroy Lysine, Boro Nitrid Dimethiconol, Phenoxyethanol, Caprylyl Glycol, Tin Oxid Ethylhexylglycerin, Hexylene Glycol, Ferric Ferrocyanide (CI 77510), Mica CI 7019), Titanium Dioxide (CI 77891); DARK NIGHT Dimethicone, Synthetic Fluorphlogopite, Calcium Aluminum B osilicate, agnesium Myristate, Lau yl Lysine, Nitride, Silica, Dimethic ol, Tin Oxide, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Mica (CI 19), Titanium Dio de (CI 77891), Ult marines (CI 07); MER Octyldodecyl Stearoy Stea te, Magnesium Myristate etearyl Ethylhexanoate, Lauroy Lysine, alc, Jojoba Esters, Phenoxyethanol, Helianthus Annuus (Sunflower) Seed Oil, Capryly Glycol, Ethylhexylglycerin, Hexylene Glycol, Dimethicone, Ac cia Decurrens Extract, olyglycerin-3, Bismuth Oxychlorid (CI 77163), Blu Lak (CI 42090), erric errocyanid (CI 77510), ro Oxides (CI 77499), Mica (CI 77019), Titanium Dioxid (CI 77891); LUNA ECLIPSE: Boron Nitride, Zinc Stearate, Lauroyl Lysine, Phenoxyethanol, Synthetic Fluorphlogopite, Caprylyl Glycol, Caprylic/Capric riglyceri e, Dimethicone, Ethylhexylglycerin, Hexylene Glycol, Magnesium Stearate, Silica, alc, Dimethiconol, Blue Lak (CI 42090), Mica (CI 77019), Ultramarines (CI 77007); NEPTUNE: Talc, Nitride, Zinc Stearate, Lau yl Lysine, Synthetic Flu phlogopite, Magnesium Ste te, Dimethicone, Caprylic/Capric riglyceride Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Bismuth Oxychl id (CI 77163), Carmine (CI 75470), ocyanide (CI 77510), ocyanid (CI 77 10), Oxides (CI 99), Mica, (CI 77019), Titanium Dioxide (CI 77891); BRIGHT LIGHT olybutene, Mine Oil (Huile Mine le), Ethylhexyl Palmitate, Polyethylene Terephthalate, Microcrystalline Wax (Cire Microcrystalline), Ozokerite, Synthetic Wax, Silica Dimethyl Silylate, crylates Copolymer Ethylenediamine/Hydrogenated Dimer Dilinoleate Copolymer Bis-Di-C14-18, Polyurethane-33, Phenoxyethanol, Sorbic Acid, ophe Glycine Soja Oil (Soybean), Aloe Barbadensis Leaf Extr Alkyl Amid Ye 5 (CI 19140), Re (CI 15850) Re 34 (CI 15880), Ferric Amm ium F cyanid (CI 77510), Aluminum P de (CI 7000); BLUE MOON: CI 77891 (Titanium Dioxid Mica, Talc, Synthetic Flu phlogopite, Nitrid Octyldodecyl Stearoy Stea te, CI 77510 (Ferric cyanide), CI 77499 (Ir Oxide Magnesium Myristate, Isostearyl Neopentanoate, Polyglyceryl-3 Diisostearate, Polybutene, Ethylhexylglycerin, Maltodextrin, 77491 Oxides), rbic cid, BHT Camellia Sinensis Leaf Extr ct, CI 19140 ellow 5 Lake), CI 42090 (Blue Lake), CI 77007 (Ult arines), CI 77492 n Oxides), CI 77742 (Manganese Violet); MOON DUST Cyclopentasiloxane, Dimethic e, Calcium Sodium Bo licate, Synthetic Fluorphlogopite, Calcium Aluminum orosilicate, Alumina, rimethylsiloxysilicate, Aluminum Calcium Sodium Silicate, Isododecane Boron Nitride Silica, C30-45 Alkyl Cetearyl Dimethicon Crosspolyme Cyclohexasiloxane, Dimethicone/vinyltrimethylsiloxysilicate Crosspolyme Phenoxyethanol, Disteardimonium Hectorite, Tin Oxide, Glycine Soja (soybean) Oil, Mangif Indica (mango Seed utter Propylene Carbonate, Ethylhexylglycerin, Cucumis Sativus cucumber) Fruit Extr ct, Triethoxycaprylylsilane, Hydrogenated olyisobutene, Palmitic Acid. May Contain: Aluminum P de ci 77000), Bismuth Oxychl id (c 77163), Black ci 77266), Blue Lake ci 42 90), der ci 77400), Chr ium Hyd xide en ci 77289), Chr ium Oxid Greens ci 77288), Copper de ci 7400), erric ocyanid 77510), n Oxides 491, Ci 77492, Ci 77499), Manganese Violet (c 42), Mica (c 019), ed 40 Lake 16035), Titanium Dio de ci 77891), Ultramarines 07), ke ci 19140); G olybutene, Mineral Oil/Hu le minérale, Ethylhexyl Palmitate, Polyethylene Terephthalate, Microcrystalline Wax/Cir microcrystalline, Ozokerite, Synthetic Wax, Silica Dimethyl S lylate, crylates Copolyme Ethylenediamine/Hydrogenated Dimer Dilinoleate Copolymer Bis-Di-C14-18 Alkyl Amide Polyurethane-3 Phenoxyethanol, Sorbic Acid, opherol, Glycine Soja(Soybean)Oil, Aloe Barbadensis Leaf Extr ct, Yello 5/CI 19140 ed 7/C 5850 ed 34/C 15880 erric Amm ium Fe ocyanide/CI 77510 Aluminum P der/C 77000; VENUS: Synthetic Fluorphlogopite, Talc, B Nitride, Ethyl Ma damiate, Nyl -12, Aluminum Starch Octenylsuccinate, Silica, Dimethicone, Magnesium Myristate, rimethylsil xysilicate, Lauroy Lysine, olybutene, Phenoxyethanol, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, o-Cymen-5-ol, Wa /Eau, iethoxycaprylylsilane, Mica, des(CI 7 91, CI 92, CI 99), Titanium Dioxide(CI 77891); GLOWIN’: Mica, lc, Caprylic/ Cap riglyceride Synthetic Fluorphlogopite, Magnesium Myristate, Nyl -12, ridecyl rimellitate, Silica, Magnesium ate, Magnesium Palmitate, Dimethicone, Bismuth Oxychlo de Bis-diglyceryl olyacyladipate-1, Dimethicone/vinyl Dimethicon Crosspolymer Aluminum Starch Octenylsuccinate, Phenyl Trimethicone, olyisobutene, Phenoxyethanol, Caprylyl Glycol, Tin Oxide, Titanium Dioxid (CI 77891), Ir Oxide (CI 77491), n Oxide (CI 7499), Oxides (CI 77492) HIGH-BEAM LIQUID EYESHADOW C OSMETIC S L na Net WT 3 mL Cr ue lt yFree Midnight Sky INGREDIENTS: A qua/ Wa ter /Eau, Mica, PEG40 Hyd ro genated Casto Oil, Dimethico ne, Butylene Glycol, Glycerin, P olymethylsilsesqui ox ane, A crylates/ C10-30 Alkyl A crylate Cr osspolymer Amin om ethyl Pr op anediol, Sodium Dehyd ro a cetate, Cap rylyl Glycol, Ethylhexylglycerin, P olysilico ne11 T oco pher ol, Tin Oxid e, Synthetic Fluo rphlogo pite. May C o ntain/P eut C o ntenir (±): CI 77891 (Titanium Di ox id e), CI 77 491 CI 77 492, CI 77 499 (I ro n Oxid es). C OSMETIC S L na Golden Aura SHIMMER LIP GLOSS Net WT 6.8 mL INGREDIENTS: P olyb utene, Octyl do d ecyl Stear o yl Stear ate, T riisod ecyl T rimellitate, Vp /Hex ad ecene Co polymer Isocetyl Stear ate, Silica Dimethyl Silylate, Diisostearyl Malate, Silica, Phenyl prop yldimethylsilo xysilicate, To co pheryl A cetate, Synthetic Fluo rphlogo pite, Ci 77891 (Titanium Di ox id e), Parf um (F ra gr ance), Citrullus V ulgaris (W atermel on Seed Oil, Limo nene, Tin Oxid e, Citr al, Ci 7547 0 (Carmine). Cr ue lt yFree Stardust INGREDIENTS: P olyb utene, Octyl do d ecyl Stear o yl Stear ate, T riisod ecyl T rimellitate, Vp /Hex ad ecene Co polymer Isocetyl Stear ate, Silica Dimethyl Silylate, Diisostearyl Malate, Silica, Phenyl prop yldimethylsilo xysilicate, To co pheryl A cetate, Synthetic Fluo rphlogo pite, Ci 77891 (Titanium Di ox id e), Parf um (F ra gr ance), Citrullus V ulgaris (W atermel on Seed Oil, Limo nene, Tin Oxid e, Citr al, Ci 7547 0 (Carmine). Cr ue lt yFree C OSMETIC S L na SHIMMER LIP GLOSS Net WT 6.8 mL
30
FINAL PHOTOS
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