Virtual Practice: Mindbeing

. when mind & space come together .

Business Plan

BUSINES PRIORITISING THE USERS Making architects and developers consider and prioritise users' mental health apart from building profit

A‘GO-TO

In the construction assessment and ad of building design

SS PLAN

O’FIRM

industry market for dvice of the impact n on mental health

EQUALITY & INCLUSION Promoting and spreading awareness of the importance of design for good mental health, equality and inclusion

BUSINESS CANVAS

KEY PARTNERS

KEY ACTIVTIES

VAL PROPOS

• NHS

• Research & Data Collection

• Certificate c

• Mental Health Organisation

• Database setup

• Easy-access

• Local Council

• Closed-beta development

• Scope servic stage 0-2

• Plug-in development

KEY RESOURCES • Software & Plug-in • Research&Investigation Team • AWS tools

REVENUE STREAMS • Mental wellbeing design solutions advisory services subjected to dynamic pricing • BIM-based plug-in subscription fee fixed pricing (monthly or annual contract)

LUE SITIONS

CUSTOMER RELATIONSHIP

compliant

• Automated services (Plug-in)

s (plug-in)

ce in RIBA

CUSTOMER SEGMENTS

• Personal Assistance (Advisory service) Advisory services

MARKETING CHANNELS • Social media

Plug-in Mental heath awareness

Private client Developer Architect Contractor Architectural industry

• Direct marketing • CPDs • Website enquires

COST STRUCTURE • Value driven business structure

• Key expenditure Research and development department Software development and update Marketing and sales General and administration

2

COMPANY INTRODUCTION

The title comes from merging of words mental and wellbeing. It was chosen to highlight the company's emphasis on human mental health within wellbeing affected by building design.

The logo reflects the computational simulative factor that we use in our investigation and delivery of the products and services.

When mind and space come together

Willa Wen

EVALUATION DIVISION

&

Software Developer

SOFTWARE DIVISION

CPU

Nestor Ruiz

MindBeing Consultant

Yan Chen

p

L

MindBeing Consultant

bility Partn a i L ers ted i hi im

Yirui Chen

&

CPU

Software Developer

&

LIMITED LIABILITY PARTNERSHIP

Kaja Sandura

Managing Partner

LLP is an entity separate to its members, which can sign contracts, purchase properties or be sued independently of its stakeholders.

This structure eliminates dividing shares which prevents diluting their value in the event of new shareholders involvement.

Stakeholders of LLP are members of it and as Partners they are allowed to make administrative decisions amongst themselves which provides flexibility, also allowing all of the founders to be involved in decision-making on the same level of importance.

Although investors must become members of LLP, they can have status of a silent member, who is not involved in daily operations.

There is no tax charge for introducing new member or changing interest of existing stakeholders which allows for flexibility beneficial in a company that enters the market. In LLP partners are only responsible for their own contribution to the company, thus ensuring the legal safety of others in case of an legal issue.

MSA ATELIER INFLUENCE Atelier &rchitecture [&] influenced company's consideration of inclusion and equality in relation to mental health.

Atelier CPU informed the methods of analysis and delivery of product.

(Macfarlanes, 2014; Loond, 2019; Horton, 2019; Beattie, 2020; Gray, 2020)

Report

BIM Plug-in

We utilise the data gathered through academic research and occupancy surveys and knowledge of mental health related to architecture to provide a simulation-based mental health design advisory reports. We aim to increase the consideration of mental health in the early design stages by developing BIM based assessment plug-in for architects. We aim to improve the friendliness of built environment to mental health in an efficient low-cost manner.

Head of Development

Research & Development Department

HR Management Department

Head of Research

Marketing & Sales Department

Accounting and Finance Department

Head of HR Management Head of Accounting and Finance

Production Department

Head of Design Advisory Services Production Head of Sales

BUSINESS STRUCTURE Head of Software Production

The specialist departments were set up from the onset to avoid restructuring of the company in the future following its growth.

(The Open University, 2020)

3

TEAM ORGANISATION

EVALUATION DIVISION

Partners & Expertise

MindBeing Consultant Experience in analysis of human behaviour patterns and the spatial environment that hosts them.

MindBeing Consultant Extensive experience in researching architecture’s impact on human lifestyle and forensic research methodologies.

STRUCTURE

Employees work directly for the Partners responsible for each division, but respond to all Partners.

Coordination of departments is managed by the Managing Partner.

AGILE MANAGEMENT

Using Scrum technique, Partners regularly create and update Project Backlog to assign employees of the same department to teams depending on projects and tasks, instead of having fixed teams that always work together.

Long-term employees Contribute to conducting research, occupancy interviews and forensic walkthroughs of the existing buildings. Mindbeing is new on market and still continues to build its brand and presence, thus limiting number of employees is a safe choice.

ETHICAL PRACTICE

By making the employment plan, Partners were able to determine that some employees will be needed in Phases 0-1 only. Thus they will be hired on a fixedterm 9 months contract, instead of being fired later.

(Consultancy.eu, 2020; Lucidchart Content Team, 2021)

Long-term employees Contribute to conducting research, occupancy interviews and forensic walkthroughs the existing buildings. Mindbeing begins to gain customers, thus the need for staff increases.

SOFTWARE DIVISION

Managing Partner Experience in research of the influence of architecture and urban design on human mental health and wellbeing, particularly anxiety.

Long-term assistant

Long-term assistant

Software Developer Experience in solving complex environmental design problems through computational approach.

Software Developer Experience in researching automate architectural design development.

Fixed-term employees Long-term employees Help to test and develop software. A need for a larger number of employees to manage the amount of work.

Long-term employees Finalise and update the software, work on selling the plug-in.

Due to flexible nature and amount of work less staff is required.

Business Phases 0-1

Business Phase 2

4

PRODUCTS & SERVICE Mental Health Design Advisory Report

Mindbeing - Project title

General statistics Summary Building

Model Preview

Detail >

Building function: Building height:

Detail >

Climate data: Location:

Overall floorage: Floor

Room

- Private space: - Public space:

Building stories: Floor space: Greenery:

MindBeing 88%

View 1

View 2

View 3

Noise Noise Level

File

Spatial Dimension

dB 90

Sunlight

80 70

Parameter

60

51 dB

20 dB

39 dB

Average noise level (Day 7:00-19:00)

Average noise level (Night 7:00-19:00)

Average noise level (Whole day)

50 40 30

Nosice

20 10

More

0 1:00

2:00

3:00

4:00

5:00

6:00

7:00

8:00

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00

Assessment

Save & Load

Setting

Sunlight

MindBeing

Solar radiation kw/h 900 800 700

Detail >

WELL

Detail >

BREEAM

Detail >

LEED

Detail >

600 500 400

312kw/h

300 200 100

SPRING

0

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

SUMMER

AUTUMN

WINTER

Dec

Sunlight Simulation Summary Spatial Parameters User

Types of exterior walls

Window-to-wall ratio

Window types

84%

87%

91%

83%

Room size

Wiindow size

Types of interior wall

Types of door

Floor type

82%

85%

90%

83%

85%

92%

Notification

Storey height

Function design

87%

A

MindBeing Evaluation

Detail >

Closed- Beta mental health simulation software

Stage 2: Concept Design In order to make architects realize how their projects can impact building user’s mental health, at MindBeing we provide them with a report that assesses their proposal’s mental health performance. This report is driven by the analysis carried out by our simulation Closed Beta software. According to the 2020 RIBA Plan of Work contents, our service can align with Stage 2: Concept Design.

The client’s BIM-based model is subjected to a simulation in our assessment software. Using the database and criteria created by our research team, the software can assess the mental health performance in accordance with the spatial and environmental qualities that affect the building user’s mind.

The experience and data we have accumulated during this phase will help us refine our evaluation system and software and support the Phase 2 Plug-in development.

BUILDING MENTAL HEALTH REPORT R

- Project Title

MindBeing

- Client Information

87%

Sunlight

Detail >

Solar radiation kw/h 900 800 700

600 500

312kw/h

400 300 200 100 0

Jan

FebM

ar

AprM

ay

Jun

Jul

AugS

ep

OctN

ov

Dec

The overall lighting conditions of the building are good, and the excellent Window-to-wall ratio allows more sunlight to enter the interior. Although the project is located in an area with less sunlight, the good Window-to-wall ratio enables the building to receive enough comfortable sky light even on cloudy days. The 2.8m height makes the space not oppressive but also brings good lighting.

Cons: Some rooms get too much direct sunlight on sunny days due to window size and placement problems, and some rooms get too little light due to small Windows.

89%

Noise

Detail >

51

20

39 dB

90%

89%

Average noise level (Day 7:00-19:00)

Average noise level (Night 7:00-19:00)

Average noise level (Whole day)

Extraneous noise score

Internal noise score

dB

dB

The average noise decibel is well controlled, which ensures a comfortable sound environment almost all day long. The materials and knots used in the interior walls provide good sound insulation. The exterior wall is very well designed and it is very rare to have such good sound insulation near the main road. The triple-glazed window design is the key to excellent noise control.

Cons:

86%

Spatial Characteristics

Detail >

The 2.8 storey height makes the space not oppressive, and creates a more belonging environment for the users, which is very important for the psychological health of the users who live alone for a long time. The room size of each function is well controlled, which not only ensures sunshine, but also meets people's psychological health needs.

Cons: The boundary between public space and residential space is relatively blurred. Users will pass through the public space as soon as they go out, which may bring invisible social pressure to users

Spatial Parameter

Detail >

Types of exterior walls

Window-to-wall ratio

Window types

Storey heightF

unction design

84%

87%

91%

83%

Room size

Wiindow size

Types of interior wall

Types of door

Floor type

86%

82%

90%

81%

85%

92%

- Report Reference: DSDFJ30490

Overall

A

87%

CONTEXT DETAIL If you need any further requirement and assistance please contact our team on:

+44 720 000 000 R

Or our email:

MindBeing@gmai.co.uk

MindBeing

5

PRODUCTS & SERVICE BIM-Based Mental Health Performance Plug-in MindBeing

MindBeing File

Edit

View

Level B ilidi Builiding

DisplayH

elp

Assessment Floor

Room

Save & Load

Setting

75% 89% 93%

Stage 1: Preparation and Briefing

Stage 2: Concept Design

Through our advisory services we aim to tackle the late approach the early design stages, expand our brand and will develop our own simulation software as another personally assess their proposal’s mental health perform

According to the 2020 RIBA Plan of Work, this plug-in ca 1 . At the same time, it can analyse their design project in need adjustment

A client-side plug-in provides clients the ability to instal software and simply find it in their toolbar. In order to simplified the operation interface to make the key infor

Assessment Noise Detail >

93%

Detail >

87%

Detail >

Sunlight

88% 87%

81%

87%

78% 83%

Spatial Characteristics

MindBeing BREEAM

WELL

LEED

Summary 360°

87%

A Detail >

er design stages of the architect's project. In order to d make our services more available to our clients, we product: a BIM-based plug-in, where architects can mance.

an help clients conduct feasibility studies in the Stages n Stage 2 to get the information about which elements

ll it on their workstations within their own modelling o facilitate the use and operation by customers, we rmation clearer, easy to understand easy to operate.

R

MindBeing

6

CLOSED-BETA SOFTWARE & REPORT Key Parameters & Operation Mechanism

Surrounding environm

We can get the geographica environment from Google M open source geographic info to analyse the external noise

Weather data

Season (winter/summer) & conditions (overcast/bright conditions will affect th Therefore, we need to adjus according to the external con

Map File Open source web site

Types of exterior wall

Factors such as the thicknes of the exterior wall will aff effect.

Weather file

Window-to-wall ratio

The weather and geographic information obtained from the open source website will help us to judge the external predicable conditions, which is the basis of the following mental health assessment.

The window-to-wall ratio w permeable area of the build

Building

Window types

The window-to-wall ratio w permeable area of the build

Storey height

According to the research, t only affect the amount of directly affect people's psy higher the Storey height is, t

Mingbeing--Project Projecttitle title Mindbeing

General statistics statistics General Summary Summary Building Building

Floor Floor Room Room

ModelPreview Preview Model

Detail> > Detail

Buildingfunction: function: Building Buildingheight: height: Building

Buildingstories: stories: Building Floorspace: space: Floor Greenery: Greenery:

MindBeing MindBeing 88% 88%

View View 1 1

View View 2 2

View View 3 3

Noise Noise File File

NoiseLevel Level Noise dB

dB

90

90

Sunlight Sunlight

80

80 70

70

Parameter Parameter

60

51 51 dBdB

20 20 dBdB

39 39 dBdB

Average noise level Average noise level (Day 7:00-19:00) (Day 7:00-19:00)

Average noise level Average noise level (Night 7:00-19:00) (Night 7:00-19:00)

Average noise level Average noise level (Whole day) (Whole day)

60 50

50 40

40 30

30 20

SpatialDimension Dimension Spatial Nosice Nosice

20 10

More More

10 0

0

1:00

1:00

2:00

2:00

3:00

3:00

4:00

4:00

5:00

5:00

6:00

6:00

7:00

7:00

8:00

8:00

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00

Assessment Assessment

Save&&Load Load Save Setting Setting

Sunlight Sunlight

Detail > MindBeing Detail > MindBeing

Solar radiation Solar radiation

WELL WELL BREEAM BREEAM LEED LEED

kw/h

kw/h 900 900 800 700 600 500 400

Clients

Project model

300 200 100

800 700 600 500 400

312kw/h

300

Detail > Detail > Detail > Detail >

312kw/h 200

0

Jan

Jan

Feb

Feb

Mar

Mar

Apr

Apr

May

May

Jun

Jun

Jul

Jul

Aug

Aug

Sep

Sep

Oct

Oct

Nov

Nov

Dec

SPRING SPRING

SUMMER SUMMER

AUTUMN AUTUMN

WINTER WINTER

Dec

SunlightSimulation Simulation Sunlight

SpatialParameters Parameter Spatial Building function: Types of exterior walls MindBeing

Window types

Room sizeheight: Building

Wiindow size

Types of Building interior stories: wall

82% MindBeing 94%

85%

84%

Summary Summary

Reference Building:

Window-to-wall ratio

92% 87%

Notification

Detail > Detail >

Floor

100

0

User User

Function design

Detail Detail > >

Climatedata: data: Climate Location: Location:

Overall floorage: - Privatespace: space: - Private - Publicspace: space: - Public

MindBeing 87% 80%

90% MindBeing 82%

Storey height

Function design

91%

83%

Types of door

Floor type

83%

85%

87% 87%

AA

MindBeing Evaluation MindBeing Evaluation

For example, it is not advis meet when they do not wan the rationality of functional needs for social and private s

Detail > Detail >

The client needs to submit the model file for mental health assessment they want to make to us.

Meanwhile, they also need to consult the client about basic site information, design concept and other necessary information that will affect the assessment result.

Room size

Mental health Assessment software (Close beta) The software is developed based on our research, the software is not open to public use, limited to the use of work of the company.

Our mental health assessment work will be completed based on this software. After we get the client's model, we input the model into the software and assess a number of parameters to get the results we want. The software displays relatively detailed information to help us make judgments.

Room size can affect the deg Meanwhile, room size c people's mental health. We size according to the functio factors.

Window size

Window size also determi The larger the window size, of light coming in.But the a will also increase. Therefore according to the specific situ

Types of interior wall Room

Like the exterior wall, thick and other factors will affe effect of the interior wall.

Types of door

The type and material of the and other conditions will insulation effect of the door.

Floor type

The structure, material and th one of the key factors affec effect, so it needs to be ev the perspective of sound ins

Generate reports and s

ment information

al data of the surrounding Map, DigiMap and other formation websites, so as e conditions.

& average weather/sky ht/etc). These objective he sunlight conditions. st the assessment criteria nditions.

ls

ss, material and structure ffect the sound insulation

o

will determine the lightding's facade.

will determine the lightding's facade.

the Storey height will not incoming light, but also ychological state, so the the better.

isable to force people to nt to meet. We will judge design based on people's spaces.

gree of sunlight exposure. can also directly affect e will evaluate the room on of the room and other

ines sunlight conditions. , the greater the amount amount of solar radiation e, it needs to be analysed uation.

kness, material, structure ect the sound insulation

Mindbeing Sunlight We use Luminance Analysis and solar radiation to analyse the intensity of the building's light and the amount of solar radiation the building receives on every daily basis. To judge the building's sunshine conditions, and give an evaluation.

Spatial Characteristics The characteristics of space have a direct impact on people's mental health. For example, a storey height of 3m that people will feel free; a storey height of 2.4m that people will feel confined and “focus on specifics”.

The assessment report will be stored in our database to help us improve our assessment system and standards, and to accumulate practical experience for the phase 2 of Plug-in development.

Mental health assessment Report Through our detailed assessment of the building, we will generate a detailed building mental health report, which will involve the assessment results of different levels and different parameters, from the building, floor and room three levels of evaluation results.

This report will be submitted to our client

Noise

We use the average noise threshold obtained from the study to measure the impact of noise, rather than making subjective judgments. This helps us to be more objective.

e door, as well as tightness l determine the sound r.

hickness of the floor is also cting the sound insulation valuated objectively from sulation.

submit them to clients

7

BIM-BASED PLUG-IN Key Parameters & Operation Mechanism

Feedback Obtain feedback from the clients and collect model data if the clients' agrees.

Mindbeing

Permissions of Mental health BIM Plug-in After the customer purchase, the customer shall be provided with the right to use the Plug-in.

Clients Clients can conduct mental health assessment of the project at any stage of the project on their own working platform after purchasing our plug-ins and permission from us.

Building

MindBeing

Fix & Update

MindBeing File

Edit

View

Level B ilidi Builiding

DisplayH

elp

Assessment Floor

Room

Assessment

Save & Load

Based on the collected data and feedback, update and repair the Plug-in to improve the Plugin performance to meet more requirements.

Map File Open source web site

Weather file

Setting

Noise 81%

Detail >

93%

Detail >

87%

Detail >

Sunlight

88% 87%

87%

78% 83%

Spatial Characteristics

75% 89%

MindBeing

93%

BREEAM

WELL

LEED

Summary 360°

87%

A Detail >

Floor

Mental health BIM-based Plug-in The BIM-based Plug-in is a clientside plug-in, through which clients can conduct mental health assessment of their own projects according to their own needs.

Customers can get simulation and assessment results by simply opening the plug-in on their workbench and running it.

Room

The user will get the evaluation results through the Plug-in

Types of exterior walls Window-to-wall ratio Window types

Sunlight

Storey height Function design

Spatial Characteristics

Visual model

Visualized models will be displayed in the middle of the plug-in interface, and user can visually see the assessment results on the model to help user clearly judge the areas that need improvement from the space.

Room size Window size Types of interior wall Types of door Floor type

Weather data

Noise

Assessment grade

The user is given a summary of the results of the grade, through which the client can understand the overall performance of the building

Surrounding environment information

Third-party Accreditations standard The user is given a summary of the results of the grade, through which the client can understand the overall performance of the building

8

ROAD MAP PHASE 0

INTERNAL Relevant Academic Research Occupancy Interview Forensic Walk-through

Research Team

Design Document Review

TASK

INFORMAT

Simulation Re

Database Beta Version

PHASE 1

Mental Health Analytical/ Ev Initial Evaluation Criteria Research Doc

Relevant Academic Research Occupancy Interview Forensic Walk-through Facilities Manager Interview Design Document Review

6 months

Research Team

Conduct Mental Health Advisory Report to Client

TASK

Updated Spatial Data Updated Criteria of M Custom

INFORMAT

Comprehensive Sim

Update Data

PHASE 2

Mental Health Evalua Update Evaluation Criter Update

12months

Research continues

Research continues

3 months

Facilities Manager Interview

Spatial Data re Initial Criteria of M Mental Friendly A

Research Team

Relevant Academic Research Occupancy Interview Forensic Walk-through Facilities Manager Interview Design Document Review

Renewed Spatial Data Renewed Criteria of Custom

Conduct Mental Health Advisory Report to Client

Comprehensive Sim Update Data Plug-in U

TASK

INFORMAT

L OPERATION

elated to Mental Health Mental Health Evaluation Architecture Precedents

TION EXCHANGE

esults & Comparison

n and Research Suggestions

Simulation Tools Testing Closed Beta Software Development Database Setup

TASK

Software Team

valuation Software Beta Version a of Building Mental Health cument (optional)

a related to Mental Health Mental Health Evaluation mer Feedback

TION EXCHANGE

mulation Results for Report

abase for Research

Develop/Update the Mental Health Closed Beta Software Conduct the Mental Health Simulation for Client’s project Test and Develop the Plug-in for different BIM Software Update and Maintain the Database

TASK

Software Team

Mental Health Design Advisory Report

ation Plug-in Beta Version ria of Building Mental Health ed Database

a related to Mental Health Mental Health Evaluation mer Feedback

TION EXCHANGE

mulation Results for Report abase for Research User Feedback

Develop/ Update the Mental Health Analytical /Evaluation Software Conduct the Mental Health Simulation for Client’s project

Mental Health Design Advisory Report

Test and Develop the Plug-in for different Modelling Software Update and Maintain the Database

TASK

Software Team

Mental Health Design BIM Plug-in

9

TARGET CUSTOMER

RIBA CLIENT ADVISOR

Client Briefing

Help owner make smaller decisions on mental health improvements within their property

Our target customers are mainly members of the Design Team and Contractor in the RIBA 0-2 stage who is in charge of implementing Client Brief. In stage 0 and 1, architects involved in the project with mentalhealth-relevant spatial requirement embedded in Client Brief can use the Plug-in to evaluate the spatial schemes of whether a precedent or a tentative design. In stage 2, the plug-in can help the architect to optimise the spatial design. Alternatively, our advisory report can provide a detail improvement plan for a building's design in stage 2, extremely suitable for contractors who signed a Building & Design contract with the client/ developer. Thus, utilise the advisory report to discuss the improvement of design with the design team they have appointed.

DESIGN O

STAGES 0-1

Developers, Building Owners, etc.

EVALUATION OF EXISTING

ARCHITECT

Initial Spatial Requirement on mental health

Pro PRECEDENT ANALYSIS

FEASIBILITY/ VIABILITY STUDIES

Final Spatial Requirement

Ment

For Arch

Traditional contract

Design & Build

DESIGN TEAM

CONTRACTOR

OF NEW-BUILD

STAGE 2

Architectural Concept

oject Brief

Spatial Design

DIRECTED IMPROVEMENT THROUGH REPORT

MENTAL HEALTH SPECIFICATION FOR STAGE 3

SPATIAL SELFIMPROVEMENT THROUGH PLUG-IN

MENTAL HEALTH SPECIFICATION FOR STAGE 3

ntal Health Design plug-in BIM Plug-in

Mental Health Design Report Advisory Report

chitectural Profession

For Architecture Profession or Non-architectural Profession

10

EXISTING MARKET A Gap in the Architectural Industry Architect in (pre-)design stage seeking building performance of

General POE

Sustainability

Mental Health Design Software

Specific Guiding Specific Guiding

Gain Certification

Sustainability/Building Performance Consultant

POE Consultancy

Gain Certification

Well-being advisor/ Consultant

Design Software

? ?

Basic POE

Service & Product Gap BREEAM-compliance POE

After we analysed the current market, we identify a gap in the existing market. First of all, in today's green building industry, architects in the design stage have massive ways to ensure that their designs are energy efficient and sustainable. They can even hire POE consultants to optimize the energy consumption of buildings directly. Also, there are many software and plugins for architects with different budgets and requirements to choose on.

In contrast, our PESTLE analysis has shown that although mental health is widely concerned and valued in society, the construction industry does not have a complementary industry as sustainability for architects to choose.

There is no specialised consultant to consult mental health only, while normally integrated as a well-being section. Architects cannot implement self-evaluation to assure the mental health level of their building during the design stages.

Example of enterprises that offer service complying the certification

4.0 Management 5.0 Health and Wellbeing 6.0 Energy 7.0 Transport

BREEAM

8.0 Water 9.0 Materials 10.0 Waste 11.0 Land Use and Ecology 12.0 Pollution 13.0 Innovation

5.0 Health and Wellbeing Hea 01 Visual Comfort Hea 02 Indoor air quality Hea 03 Safe containment in laboratories Hea 04 Thermal Comfort Hea 05 Acoustic performance Comfort Hea 06 Security Hea 07 Safe and Healthy surroundings

a. Location and Transportation b. Sustainable Sites c. Water Efficiency

LEED

d. Energy and Atmosphere e. Material and Resources f. Indoor Environmental Quality g. Innovation h. Regional Priority Air Water Nourishment Light

WELL

Movement Thermal Comfort Sound Material Mind Community Innovation

Mind M01 Mental Health Promotion M02 Nature and Place M03 Mental Health Services M04 Mental Health Education M05 Stress Management M06 Restorative Opportunity M07 Restorative Space M08 Restorative Programming M09 Restorative Programming M010 Tobacco Cessation M011 Substance Use Services

a. Impacts Surrounding Community Health b. Reduces Morbidity and Absenteeism c. Supports Spacial Equity for Vulnerable Populations

Fitwel

d. Instills Feelings of Well-Being e. Enhances Access to Healthy Foods f. Promotes Occupant Safety g. Increases Physical Activity

Alternative Housing Models

GHA

Healthy Homes Net Zero and Future Homes Quality and Performance

GHA Activities Ventilation and good indoor air quality in low energy homes Mechanical Ventilation with Heat Recovery in New Homes Preventing Overheating Overheating in New Homes

We further conduct a thorough investigation of today's most authoritative and popular accreditation and find that only a 'Mind' section is included in WELL to review the building's mental health aspect. However, criteria included are only about the inspection of the building facilities, not the architecture design itself. The accreditation is not giving any mental health awareness to the architect in the current built environment when compared with the notion of sustainability.

11

PESTLE ANALYSIS POLITICAL ALL OUR HEALTH

1 2 3 4 5 6 7 8 9 10 11 12

The UK government issues All Our Health to the public to pay attention on the public health, with mental health as one of the sections. It is applicable to professionals and helps them use skills/relationships to maximise their impact on avoidable illness, health protection and promotion of wellbeing and resilience. Simultaneously, massive regional reports on mental health were produced, especially after the commencement of pandemic. More mental health guidance for the public was uploaded online to reduce the medical burden of the NHS.

ECONOMIC MENTAL HEALTH ECONOMIC BURDEN

Together with substance misuse, mental illness accounts for 21.3% of the total burden of disease in England. Poor mental health is estimated to carry an economic and social cost of £105 billion a year in England. Official website attempts to reduce the medical burden of the NHS.

PUBLIC HEALTH ENGLAND (PHE) PHE is a founding member of Equally Well UK and is leading mental health campaigns and digital resources, including Rise Above and Every Mind Matters. They support the view that everyone, irrespective of where they live, should have the opportunity to achieve good mental health and wellbeing. PHE has a range of resources available to support national and local organisations to achieve that and work towards the commitments within the NHS report ‘Five Year Forward View for Mental Health’.

ANALYTICAL SUMMARY

According to PESTLE analysis of the current mental health care, we found that the government has issued many policy guidelines to emphasize the importance of mental health to society and the economy, as an important part of public wellbeing. There are special regulations to safeguard personal mental health rights in place. Affected by the pandemic lockdown, people staying at home for a long time are dealing with an increase in the proportion of mental health issues, making housing requirements for mental health increasingly important. Through studying abroad, relevant professionals believe that the British mental health system's breakthrough point is that digital technology can collect and deliver medical services that are more personal.

SOC

MENTAL SOCIAL IS

Mental health p with 1 in 6 adult health disorder. in England with Mental health in health, as well a healthy lifestyle, physical health c hidden, stigma i people are not r services.

1 2 3 4 5 6 7 8 9 10 11 12

INCREASE STAYING

70% of UK home design of their c on their mental time at home ha (11%), anxious ( People find it ha negatively affect

SCREEN T SOCIAL M

Studies have sho of social media a depression. Furt time (including s affect mental he happens more c communicate on texting, posting convey the nuan such as tone of v Healthcare, n.d.

CIAL

HEALTH AS SSUE

problems are very common ts reporting a common mental There is nearly 551,000 people severe mental illness (SMI). nfluences human physical as the capability to lead a e, manage and recover from conditions. Problems are often is still widespread, and many receiving support to access

E IN TIME OF AT HOME

eowners agree that the current home has an impact wellbeing. Spending more as made people more stressed (10%) and depressed (10%). arder to relax (9%) and it has cted their productivity (6%).

TIME AND MEDIA

own a link between high use and symptoms of anxiety and thermore, an increased screen social media use) can negative ealth. Anxiety and depression commonly when people online than face to face because on Facebook and etc. do not nces of human interaction, voice or facial gestures (BMI .).

TECHNOLOGICAL DELIVER BETTER CARE THROUGH DIGITAL

Digital technology presents us with new opportunities to deliver NHS services differently, enabling more people to access the treatment and support they need. This is also a global opportunity. Across the world, people experiencing mental health problems face challenges accessing care and support (Cotton, 2019:12). Professions in NHS identify the following themes that could be improved in the UK mental health system: • Seeking the opportunity provided by digital technology to rethink current service design and delivery, • Maximising the potential of technology to provide scalable options for prevention, selfhelp and peer support, • Considering the potential of digital phenotype to improve the quality of care, • Supporting innovation, • Utilising digital technology in relation to research and insight.

LEGAL INDEPENDENT MENTAL HEALTH ADVOCATES (IMHAs)

IMHAs are specially trained advocates who can support certain patients under the Mental Health Act 1983. The law regarding IMHAs is different in England and Wales.

INDEPENDENT MENTAL CAPACITY ADVOCATES (IMCAs)

IMCAs are specially trained advocates who can support certain people under the Mental Capacity Act 2005.

SOCIAL CARE ADVOCATES

Social Care Advocates can support certain people under the Care Act 2014 (in England) and the Social Services and Wellbeing (Wales) Act (in Wales).

The Coronavirus Act 2020 proposes changes to the Mental Health Act 1983. It will only apply for a certain period of time if it is brought into force. The period is known as the 'emergency period'. To help deal with the coronavirus (Covid-19) outbreak, the Act includes some changes to laws that affect the rights of people with mental health problems.

ENVIRONMENTAL No environmental factors affecting the company.

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MARKETING

Business Card Marketing Strategy

CPD

Website

Phase 1

Personal Marketing

Phase 2

Social Media

Direct Marketing • One of the most important marketing methods for us in phase 1 is to establish connections through introductions from acquaintances and alumni. We have specially made business cards for this purpose.

Website(Home page)

Social Media(profile)

• We will establish our website and accept online enquires. In addition, we will also publish the projects(protect by?) we have participated in and the data collection process of our phase 0 for potential customers to skim and refer to.

• In Phase 1, we create an enterprise account on various social media. Mainly include linkin, twitter, facebook, instagram through account association to obtain potential users, communicate with them and maintain business contact. In addition, we will publish the latest company information and events through social media.

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MARKETING

Social Media(video) Marketing Strategy

CPD

Website

Phase 2

Phase 1

Personal Marketing

Social Media

Direct Marketing • We will establish our website and accept online enquires. In addition, we will also publish the projects(protect by?) we have participated in and the data collection process of our phase 0 for potential customers to skim and refer to.

Website(CPD)

Directed Marketing

• Align with our CPD, we will set up a subscription account on youtube, and publish the plugin product introduction and user manual.

Synchronously update the software usage tutorial with our website, play a certain role in promotion.

• At this stage, we will use lead gen to acquire users in the most effective way, such as placing advertisements about our two products on YouTube. This is also the most important marketing tool in our marketing phase.

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LOGISTIC& OPERATION PRODUCTION

Mental Health Design Advisory Report

OPERATION & EQUIPMENT

Desktop

4-8 hours 2-3 working days Centre server

Mental Health Design BIM Plug-in

Research tool

The working desktop will be mainly utilised for model simulation and software development.

The data centre will be set up and operated on a rented server (based on AWS1).

The research tools will be used during on-site interviews or surveys.

1. Amazon Web Services

Real time

This section demonstrates the Mindbeing's business operation process, from production to delivery method, charging of fees and the internal management. The route map illustrates how the different delivery and payment methods to deliver services at different project stages. The multiple choices offer our clients the predictability for their purchase.

ASSURANCE & INSURANCE

Quality Assurance

Professional Indemnity Insurance

Administrative and procedural activities implemented in a quality system so that the requirements of service/product can be fulfilled.

Insurance will cover legal costs that occurred in our defence and any damages or costs that we are awarded in case we provided inadequate advice or services that harmed our client financially.

Database

Internal dat feedback loo

Database

Internal data fee loop + receiving feedback

The PAY-PER-USER Payment model will be applied. Clients are required to pay a monthly or annual subscription fee to the cloud services provider to continue using a particular software service.

Meanwhile, Clients should have the ability to determine when they have exceeded their monthly usage for their subscription level. They should also have the ability to monitor the usage of their individual users on an hour-byhour and day-by-day basis (SaaS Billing and Pricing Models, n.d.).

The Hourly Rate Payment model will be applied as a charge for the mental health advice. The Fees will be calculated according to the time and workload involved in the process of report production.

ta op

edback client

PRODUCTION DELIVERY

Data & Information Administration

Data & Information Administration

Delivery Approach

Clients /End Users

Clients /End Users

Delivery Approach

The Mental Health Design Advisory Report will be securely stored in the Database ready to be sent to the clients / end users by the Administration Department. The final report can be delivered either via email or a hardcopy which will depend on a client's requirement.

The delivery approach of BIM Plug-in service is based on the SaaS delivery model, which refers to providing hosted software applications to clients in a cloud computing environment.

The plug-in service will be delivered in a one-to-many model. After the first-time installation of the plug-in, any further mental health evaluation processes will happen within the data centre and will be secured by our Data Administration Department (Kavis, 2014: 59).

PAYMENT METHOD

Monthly Subscriptions

Annual subscriptions

Subscriptions update PAY-PER-USER PAYMENT MODEL (FLAT RATE)

Hours and workload HOURLY RATE PAYMENT MODEL

Mental Health Design Advisory Report

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QUALITY ASSURANCE

Process approach & evidence-based decision making

Improvement

Leadership

Regular Partners meetings to consider consistent improvement of products and services based on market research and Clients feedback.

Transparent vision, direction and philosophy of the firm, clearly communicated to the whole staff.

Monitoring and analysing work processes. Transparency in terms of methods used for decision-making (e.g.. those embedded into the software) communicated to Clients.

Relationship management

Engagement of people

Marketing strategy involving social media to spread awareness and establish new relationships.

Taking part in industryrelated events (e.g.. networking events) and organising CPD sessions to manage long term relationships with clients.

Agile management ensures each project is allocated staff with the most appropriate skills.

Managing partner regularly evaluates the performance of teams and individual employees.

Open plan office and regularly organised CPD sessions promote knowledge sharing and growth.

Whole team meetings are designed to facilitate integration of the whole company.

Customer focus An integral part of the company. Evaluation Division visits buildings to gather feedback on the quality of the advice.

Managing Director’s assistant regularly contacts customers for feedback on the plug-in performance and the advisory services quality.

QUALITY ASSURANCE

The company implements administrative and procedural processes designed to ensure fulfillment of the requirements of delivered service and product. It facilitates errors prevention and improves the work efficiency of the whole company.

STANDARDS

In order to ensure high quality service, Mindbeing has adopted ISO 9000 Standards with the goal of receiving ISO 9001 certification in mind.

PROFESSIONAL INDEMNITY INSURANCE

In the event of poor service provided by our company and legal fees associated with defence and damage fees, Professional Indemnity Insurance has been obtained to cover those finances.

(Markel direct, 2020; Ostime, 2020:presentation; ASQ, 2021) Above criteria were determined using ISO 9000 principles as specified during PS3 lecture (ISO, 2015 in Ostime, 2020:presentation).

Kitchen & Sanitary

BIM Plug-in

Software Division

Multi-purpose Room Archive, meeting room, storage

Open Plan Office

Managing Director

Site Research Division

Forensic research

Meeting Room

Reception

Advice services Architect’s Office

TEAM COMMUNICATION

In order to increase communication and integration of the whole company, Mindbeing rents an open plan office that can accommodate the whole team, thus promoting sharing of knowledge, positive office culture and integration of team across the divisions.

Meetings will be held: Daily - amongst the teams as per team leader’s decision, Weekly - Partners’ meetings to prepare project Backlog and assign staff to projects, Monthly - all staff meetings to provide update on the company goals, successes, progress (e.g.. running projects) and to motivate and inspire the team; separate CPD sessions organised monthly, Yearly - Partners’ meetings to review company marketing strategy, yearly targets and to update Business Plan.

ETHICAL PRACTICE With Partners' educational background in Architecture, despite not using Architect title at Mindbeing, we are drawing upon ARB Architect’s Code of Conduct in defining the ethical approach to providing our services. Mindbeing emphasises honesty and integrity, avoiding inconsistency in delivering the advice.

The whole team must disclose conflicts of interests or referral incentives and carry out their duties competently in an impartial professional manner, communicating progress and any issues with Clients. Staff treats everyone equally and inclusive. Partners help the employees keep up to date with professional knowledge organising monthly CPD sessions. Mindbeing has a management strategy set up to keep Client’s data confidential.

(ARB, 2017; CIPD, 2019; Booth, 2020:presentation)

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SWOT ANALYSIS

S

W

MENTAL HEALTH DESIGN ADVISORY

INTERNAL DEPENDENCE

We provide architectural mental health design evaluation and advice based on the combination of extensive research and computational simulation.

The development of BIM plug-in and the report production is interdepartmental, the high dependence of plug-in production on site research may cause delays in progress.

MULTIPLE SERVICE FORMATS We provide both detailed analysis reports and real-time BIM plug-in for diverse demands in different project stages.

QUALITY At MindBeing, we utilise administrative and procedural activities implemented in a quality system so that the requirements of service/product can be fulfilled and errors can be prevented.

WELLBEING BENEFITS We promote and emphasise the importance of mental health in architectural design by providing services to improve wellbeing in a more comprehensive way, especially during the postpandemic time.

LIMITED IMPACT ON LATER STAGES Based on current research and services, we can only provide design advisory on mental health for RIBA Work Stages 1-3. The application of plug-in in the later BIM model for later stages still needs an improvement.

O POLITICAL CLIMATE AND NATIONAL TREND The UK government issued an All Our Health framework to the public mental health professionals. Simultaneously, massive regional reports on mental health were produced, especially after the commencement of the pandemic.

T EMERGING COMPETITORS As the government's emphasis on the importance of mental health increases, more companies that are competitive in building software development will add this feature to their existing mature software.

INTERDISCIPLINARY RESONANCE

INFORMATION & DATA SECURITY

Professions within NHS identify the significance of seeking reasonable digital technology to improve service in the UK mental health system.

Providing services based on the SaaS model will store the customer’s project information on the cloud server. Without proper privacy policies and regulatory measures, the security of client data and information will face uncertainty.

RAISING CONSCIOUSNESS People begin to realise their homes are not good enough for long-term staying. Public awareness of mental health issues is growing.

TAKING ADVANTAGE OF BIM With the popularity of BIM level 2 and its progress to level 3 in the UK, a plug-in developed based on BIM will be well-received in the industry.

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FINANCIAL STRATEGY Dynamic Workflows.

In order to maximise our department's financial efficiency and resilience, our dynamic team has the ability of responding to the market's needs and demands.

In the construction industry, there are constant fluctuations which determine the amount of staff needed. Due to this, in MindBeing we provide flexibility between our production and research programmes. This not only allows us to continuously improve our product, but increases our tolerance to the industry changes and improves the contractual stability of our staff.

Fees Model.

The different service and product supplied by our company, defines different fee's model respectively: As a service, we provide our customers with advice on the mental health performance of the environments designed, derived from our closed beta software. Initially, we would get paid by the hour, due to the amount of overhead costs, such as gathering clients and developing internal processes. When processes and systems have

Normal Workflow

High Project Demand

Low Project Demand Proportion of time worked on research and development Proportion of time worked on project advice and software supply

been optimized, we would shift to a charge-by-project basis. This would we based on the project size, estimated by our previous hourly-rate basis, increasing our revenue.

The product we provide, our BIM-based plug-in, is charged on a flat rate, either annual or monthly subscription contract, based on the SaaS business model.

Phase 1. Per-Hour Rate Total hours worked Research

Subscription Model

Rate per hour (£)

£ 22,5

Software dev.

Report drafts Final report

Monthly Subscription

Customers

£

Total customers

£ 45

avg. Consultant salary UK

3

Operational costs Lead gen. & admin costs Risks

Annual Subscription

Customers

£

Total customers

£ 499

*Annual subscription 8% cheaper stimulating recurring revenue

Overhead

£ 67,5 per hour Cash Flow (Intake)

Phase 2. Per-Project Rate Hrs. estimate

Rate per hour (£)

Based on previous projects scope and size

£ 67,5 per hour

*Work outside of predetermined scope charged on hourly rate

Time Total annual contract model cash flow Total monthly contract model cash flow

MindBeing Cost Breakdown Template.

Revenue Recurring Revenue Flat-rate annual subscription contract Non-Recurring Revenue Design report advisory services Flat-rate montly subscription contract TOTAL REVENUE Cost of Revenue Cost of Goods Sold Design report production Application hosting and monitoring costs Data communication expense Software license fees for product embedded in the application Website development and support costs Costs of subscription administration Production payroll - Salaries - Benefits - Taxes Sales and Marketing Advertising CPD events Sales payroll - Salaries - Benefits - Taxes Research and Development (R&D) R&D payroll - Employee Salaries - Employee Benefits - Employee Taxes - Reimbursements General and Administration (Overhead) Rent Administration payroll - Salaries - Benefits - Taxes Inventory & Equipment Insurance TOTAL COST OF REVENUE TOTAL REVENUE

TOTAL COST OF REVENUE

PROFIT

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FINANCIAL DEVELOPMENT Startup Capital.

In order to startup the company, we would be bootstrapping ourselves into this process, providing £30,000 each, dividing the company equity equally between al the founders. The capital will be sourced from ouw personal savings and loans in order to push the start of our company, having total control of the initial decisions to develop the business and attract future investors.

Founders

Projected Development.

As a young company, we are conscious that there are risks when we decided to start the business. We believe in our product and understand that through a consistent development of our internal systems and procedures, we can optimize our time increasing our revenue.

%

£

Yan Chen

20%

£30,000

Yirui Chen

20%

£30,000

Nestor Ruiz Medina

20%

£30,000

Kaja Sandura

20%

£30,000

Willa Wen

20%

£30,000

100%

£150,000

Based on an average client growth (1), we aim to optimize our systems, reducing the price on development cost (2), and in consequence, increasing our profit per client (3). As seen on the projected development graph, this would enable us to reduce our contract price (4), increasing the amount of customers.

1 3

2 4

2020

2021

1. N. of customers

2022

2023

2024

2. Product Dev. cost

2025

2026

2027

3. Avg. profit per client

2028

2029

2030

4. Avg. Contract price

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