The Cover Letter: Is It Really Worth It?

I mean, its not like anyone reads them, right?

When it comes to job applications, cover letters often spark debate. Just like the varying opinions on where to place work history on a resume, views on cover letters differ widely. Some hiring managers consider them essential, while others may barely glance at them. One reason for this is that many job seekers fall into the trap of using the same generic cover letter for every application, sometimes forgetting to even update the company’s name. This approach, where applicants simply go through the motions, often misses crucial details that matter to employers, diminishing the value of the cover letter and the applicant’s appeal.

It is no secret that managers are looking for candidates who show genuine interest in the company and the field, not those who apply haphazardly. While the resume is important, it’s often not the sole focus. If a candidate has the right background and hasn’t been job-hopping frequently (less than a year at multiple employers can be a red flag), the necessary skills can usually be taught. What matters is finding someone who is truly engaged and committed to the role—this is where a well-crafted cover letter can boost your chances.

There’s no universal formula for writing a cover letter, but some guidelines are widely accepted: avoid being insulting, arrogant, or speaking negatively about previous employers. Don’t simply repeat what’s in your resume and double-check that you’ve addressed the correct company in your letter. Beyond these basics, the importance and effectiveness of a cover letter can vary greatly depending on the job and the company.

Will it Get Read?

There is no guarantee a cover letter will get read. However, if you’re applying for a position you truly care about, a cover letter can be worth the effort. It offers a chance to explain why you’re interested in the job, how your past experiences align with the role, and address any unusual circumstances, such as career gaps. Additionally, a strong cover letter can set you apart from other candidates by showcasing your enthusiasm and attention to detail. If you decide to write a cover letter, ensure it’s well-crafted by following these key tips:

Show Your Interest:

Don’t just repeat what’s on your resume. Use your cover letter to articulate that you’re not just seeking any job, but this particular opportunity with this specific company.

Analyze the Job Description and Highlight Experience: Before writing, thoroughly analyze the job description to identify key skills and qualifications the employer is seeking. Tailor your cover letter to emphasize how your experience aligns with their goals. Showcase specific skills and examples from your resume and explain how they will bring value to the company.

Showcase Cultural Fit:

Beyond just matching skills, highlight how your personal values and work style align with the company’s culture. Mention any company initiatives, values, or missions that resonate with you, and explain why they make you eager to join the team.

Clarify Gaps and Changes:

If you have gaps in your work history or are transitioning to a new industry, use the cover letter to explain. Highlight what you did during those gaps, like volunteering or further education, and how these experiences are relevant to the job. If changing careers, briefly explain your reasons and how your past experiences will contribute to success in the new role.

Concise and Focused:

Hiring managers are busy, so keep your cover letter concise—ideally no longer than one page. Make sure each paragraph serves a clear purpose, avoiding unnecessary details and focusing on what best showcases your suitability for the role.