Celebrating 30 Years of Opportunity
WH Y WILKES ? We value our past and welcome our future.
We build a strong workforce.
We lead in rural broadband in NC.
We celebrate our major employers and entrepreneurs.
We travel with ease.
We explore our vast outdoor beauty.
Joined by the rivers with a strong sense of community, leadership, and opportunity, we welcome others to call Wilkes home.
W. Kerr Scott Reservoir
TA BL E OF CON T EN T S
05 About Wilkes EDC
See our Mission Statement and learn more about our organization
06 Our History
Explore our cumulative impact, agriculture impact, and journey
08 Core Areas of Focus
Explore our Core Areas of Focus and see how it is conveyed throughout the book
Celebrating 30 Years of Opportunity!
10 Retain & Recruit Businesses
We share this year’s Entrepreneur Grant recipients, future Workforce Initiatives, and Project Announcements
Estate & Amenities 20 Real Development See updates on Lanes Drive, ECMD/Stokes Street and Blue Ridge Outpost
23 Marketing Wilkes
View how we promote our mission through our marketing efforts
26 Community Capacity Building See updates on Outdoor Economy activities and River District Development Company
31 Area Growth
Local government and past project announcements provide updates
A N OT E F ROM T H E PA S T C HAIR
A N OT E FROM T HE IN COMIN G CHA I R
Hello Everyone,
Welcome Everyone,
The last two years serving as Chair of Wilkes EDC have been amazing! I have appreciated the opportunity, the trust, and the leadership. Working alongside such a dedicated Board of Directors and staff has been a privilege, and I am grateful for everyone who has contributed to Wilkes EDC’s success.
It is an honor to serve as the incoming Chairman of the Wilkes Economic Development Corporation. I appreciate the confidence of my fellow board members and the opportunity to work alongside so many dedicated individuals who care deeply about the future of Wilkes County.
This year has been another exciting one for Wilkes EDC. We celebrated Johnston Casuals remaining in our community through an acquisition that brought new ownership while retaining its local operations and employees. We also welcomed new investment through Bevara HPP beginning operations, continued supporting entrepreneurs through our Entrepreneur Grant Program, and advanced site-readiness efforts that position Wilkes County for future growth. These accomplishments reflect the power of partnership and our shared commitment to creating opportunities across Wilkes County. Thank you to our investors, partners, Board members, and the Wilkes EDC staff for your continued support and dedication. It has been an honor to serve as Chair, and I look forward to Wilkes EDC continuing to build on the strong momentum we’ve created together.
Being a third generation furniture maker with forty-five years personally, I have seen firsthand how industries evolve and communities adapt to change. Through it all, I have remained confident in one constant: the strength of Wilkes County lies in its people. Our workforce, business community, and spirit of collaboration continue to position us for success. The continued development of the Lanes Drive site, ongoing efforts to support and expand existing industries, and progress toward important transportation improvements such as the potential I-777 corridor are helping position Wilkes County for long-term success. Just as importantly, we remain focused on workforce development and creating opportunities that will attract new investment while supporting the businesses that already call Wilkes home. The future of Wilkes County is bright. By working together and building on our many strengths, I am confident we can continue creating opportunities for businesses, families, and communities to thrive. Thank you for your continued support of the Wilkes Economic Development Corporation.
Sincerely,
Sincerely,
Amy Blair,
Joe Johnston,
Past Chair 2024-26
Chair
ABO UT WILKES EDC
The Wilkes EDC Mission Statement
5
O RGA N I ZATION
Through the retention and expansion of existing businesses, recruitment of new businesses, marketing, and real estate development, Wilkes EDC will facilitate the creation of new jobs and capital investment in Wilkes County.
W
Wilkes EDC was founded in 1996 as a 501(c)(6) and later became a 501(c)(3) non-profit. 2025 / 2026 • WI L KE S ED C A NN UA L RE PO RT
OUR HISTORY
Building Wilkes Together
F
or three decades, Wilkes EDC has worked to strengthen our local economy and improve quality of life across Wilkes County. Through collaboration with businesses, government, education and community partners, we have helped turn opportunity into lasting impact. Our work has evolved alongside the needs of the community, from supporting existing industries and recruiting new employers to
investing in infrastructure, workforce development, entrepreneurship and the places that make Wilkes an exceptional place to live and work. The milestones in this section tell the story of that progress. They reflect the projects announced, jobs created or retained, capital invested and partnerships built since our founding in 1996. More importantly, they provide a foundation for what comes next: continued growth, expanded opportunity and a stronger future for Wilkes County.
C UM ULATI V E PROJE CT I MPACT
68
$286.8M
2,522
PROJECTS
INVESTMENT
JOBS
(Tacking Metrics 2006 - 2026)
See project
Our History. Our Impact. Our Future.
announcement list
Three decades of building a stronger economy and a better quality of life in Wilkes. IMPACT (Tacking Metrics 2006 - 2026)
$286.8M
68
Capital Investment
Announced Projects
AGRICULTURE IMPACT (2006 - 2026)
573
65.7M
Development Grants Secured, Facilitated & Managed
Announced Jobs New & Retained
MOST RECENT IMPACT (2021 - 2026)
29
PROJ E CTS
$171.9M
New & Retained
CA PITA L IN VE S TME N T
844
N E W & R E TAI NED
• COVID Recovery Grant Program • Speedway Funding Secured • NC Rise Pilot Program • Workforce Summit • Working in Wilkes • Educator Externships - $18.9K, 249 Educators, 565 Businesses • Tory Oak Pojrect - Sponsored Yearly since 2023
• Entrepreneur Grant Program since 2015
• Wilkes Commercial Business
• Why Wilkes? Campaign
• Yearly Strategic Planning
• New Website in
• Outdoor Economy
Center
• Lanes Drive Development • Wilkes Industrial Park - Due Diligence
• Site Vidoes & Marketing - Finley/Nichols - Bumgarner
- Lanes Drive
Events & Marketing
• Data Subscriptions to
promote buildings & sites
• Housing Study (2020 & 2024) • Childcare Study
• Lowes/Blue Ridge Outpost Marketing & Video
• Carolina Core - Hwy. 421 Marketing Across NC
• Sponsorship of Festivals:
- Potential Future I-777
- MerleFest
- Carolina in the Fall
- Blue Ridge Outpost - Buck Road
- Outdoor Economy Action Plan Input
• All-Star & NASCAR Hospitality
- Wilkes Industrial Park - River’s Edge
- Yearly contributions to workgroup
• Airport Video & Updates
- Mathis
- ECMD/Stokes
- Conferences since 2019
2018 & 2023
• Monthly Activity Reports • Social Media Campaigns • Business NC: Economic
•
Development Guide
• Boros River District/RDDC
• Chamber Community Guide
• Duke Energy’s Small Business Grant Program
Private Investment Fuels Our Growth! 2010
LEAP Campaign Launched
Leveraging private dollars to expand our programs and create lasting impact in Wilkes County.
2024
LEAP Forward Campaign Launched $1M+ pledged over the next 5 years for program services.
WI L KE S ED C A NN UA L RE PO RT
• Revolving Loan Program since 2011
• Gateway to NWNC
MARKETING WILKES
2025 / 2026
• Agriculture Cattle Quality Improvement Program & Equipment Rental Program
• North Wilkesboro Water Tank
BUILD COMMUNITY CAPACITY & ORGANIZATIONAL DEVELOPMENT
REAL ESTATE & AMENITIES DEVELOPMENT
7
A N N OU N CE D JO BS
OUR JOURNEY (1996 - 2026)
RETAIN & RECRUIT BUSINESS
W O RGA N I ZATION
Agriculture Announced Jobs
Agriculture Investment
$23.6M
2,522
Core Areas of Focus Our economic development strategy is organized around the four core areas outlined below. Each is color coded throughout this report to show how projects, initiatives, and accomplishments advance these priorities.
This work is made possible through a strong public/private partnership. Public funding provides the operational foundation of the EDC, while private funding supports the programs and initiatives within our four core focus areas. Together, these investments turn strategy into action—leveraging resources, creating opportunities, and generating lasting economic impact throughout our community. The funding partners recognized alongside these priorities are essential to our mission, helping us build a stronger economy today and a more prosperous future for generations to come.
Retain & Recruit Businesses •
Track Metrics & Build Contact Relationship Management System
•
Update Collateral Material for BRE Program
•
Create Quarterly C-Level Round-table
Encourage Business Leaders to be Ambassadors with Customers/Suppliers
•
Promote & Participate in Wilkes Entrepreneur Network
•
Human Resource Semi-Annual Meetings
•
Identify & Promote Retail/Services Gaps
•
Convener & Connector to Local Government & Resource Partners
•
Supply Chain Analysis
•
Education & Workforce Development Programs
•
Business Retention & Expansion Visits
•
Fund and facilitate Entrepreneur Grant Program 2x Yearly
•
Identify Existing Industry Future Space Needs, Expiring Leases, Outgrowing Space & Succession Planning
•
Real Estate & Amenities Development •
Short, Mid, & Long-Term Sites & Building Development
•
Assist with Boros River District
•
Developing Land
•
WCBC Program Next Building Steps
•
Explore Public/Private Spec. Building Program
•
Carolina Core Progress & Interstate Designation
Marketing Wilkes •
Expand External & Internal Public Relations Plan
•
E-Blast Marketing Content to Specific Audiences
•
Expand Website to Focus on Talent Attraction
•
Building & Site Marketing
•
Continually Add Testimonies to Website
•
Outdoor Economy Marketing & Engagement
•
Monthly Activity Report & News
•
•
Enhance Social Media Marketing
Education Opportunities & Workforce Alignment Marketing
•
Increase Media Marketing using Video Content
•
State & Regional Partner Marketing & Recruitment Efforts
•
Utilize Festivals & Events as Recruitment Tool
Build Community Capacity & Organizational Development •
Housing Study Updates
•
Encourage Childcare Progress - Study
•
Outdoor Economy Workgroup Pledge
•
Add BRE/Project Manager Position (Starting P.T.) with 70/30 Shared Cost (on hold)
•
Strategic Planning - Yearly Board Retreat
P UB L IC Operations
P R I VAT E Program Services
W
VI SIONARY INVESTOR
9
O RGA N I ZATION
STRATEGIC INVESTO RS
Cam Finley
Scott Nafe
Anonymous Donor
COM MU NIT Y INVES TOR S
Jim Smoak
NUMBERS 14:8
A DVOCATE INVESTO R S
A SSOCIATE INVESTO R S
Eddie and Anna Holland Energy United Holly Minton James River Equipment Company
Joe and Debbie Johnston Ron Wilcox Select Steel Buildings WCC – Small Business Center
Ken Noland Laurie Brintle-Jarvis Lesa Hensley
Luke Mathis Mountain View Hardware, LLC Shelmer Blackburn
PATRON INVESTORS Andrew Palmer Civil & Environmental Consultants, Inc Craftmaster Furniture
Together, we’ve secured over $1 Million in pledges.
Will you invest in Wilkes County’s future? Scan the QR code to invest or call (336) 838-1501.
WI L KE S ED C A NN UA L RE PO RT
North Wilkesboro Speedway Omega Construction Prism Medical Products Riverstone Land and Equipment, LLC Steve C. Davis, Inc. T&J Produce Transource Truck Leasing Wilkie Construction Company SE
•
Alex and Amy Blair BGE, inc. Blue Ridge Ranch Charlie Sink
Dale and Michelle Isom Duke Energy ECS Southeast, LLC Faw Insurance Fortress Management Group, Inc. Frontier Natural Gas Hampton Inn Wilkesboro Holiday Inn Express Wilkesboro McNeill Chevrolet & Nissan of Wilkesboro
2025 / 2026
Anonymous Donor Arnold and Becky Lakey Blair Properties LLC/Allen Tate Brushy Mountain Powersports Carolina West Wireless Church & Church Lumber Co. Contentment CS Forester Benefits Group
formerly known as World Wide Protective
RETAIN & R ECRUIT B USINESSES
Entrepreneur Grant Programs
W
ilkes EDC established the Entrepreneur Grant Program to encourage small business development and help local entrepreneurs take meaningful steps toward growth. With the essential support of our local government partners, EDC staff organizes and facilitates each grant cycle, from promoting the opportunity and coordinating applications to assembling judges and announcing recipients. Offered in the spring and fall, the program is funded by our LEAP Forward Investors, with additional support from sponsors, community partners, or grants secured. The Wilkes Community College Small Business Center also plays an important role by coaching applicants as they prepare their business plans, financial summaries, and presentations.
For each cycle, Wilkes EDC invites a panel of judges, typically representing EDC partners and other business and community organizations. Judges consider each business’s plans, proposed use of funds, potential impact, and ability to achieve sustainable growth. Their expertise helps identify grant recipients while providing valuable feedback and connections for participating entrepreneurs. Through this collaborative process, the program provides more than financial assistance. It connects local business owners with knowledgeable partners who can support their continued development. Together, our partners, investors, sponsors, and judges make the Entrepreneur Grant Program a meaningful investment in Wilkes County’s entrepreneurial future.
RETAIN & R ECRUIT B USINESSES
ENTREPRENEUR GRANT
W
OVERALL IMPACT B US IN E S S LOCATION
SINCE 2015
B USI NE SSES
36 North
87%
S U C C ES S RAT E
$236,780 52% WOM E N OWNE D
6%
VE T ER AN OWN ED
48% TOU R I S M
WI L KE S ED C A NN UA L RE PO RT
Visit WilkesEDC.com to learn more.
F U ND S AWA RD ED
•
Ready to support entrepreneurs of Wilkes County? Become a sponsor of Wilkes EDC Entrepreneur Grant Program or invest in LEAP Forward.
35 County
2025 / 2026
Become a Grant Sponsor
36%
AGR IC U LTU R E
Wilkesboro
RETA I N & REC RU I T BUS I N ES S ES
93
22 Wilkesboro
11
RETAIN & R ECRUIT B USINESSES
2025-26 Entrepreneur Grant Program SPONSORS
Fall 2025 Recipients Bloom & Brush Creative Cottage Owned and operated by Rachel Williams and Hollie Royall, Bloom & Brush Creative Cottage is an art studio in downtown North Wilkesboro, at 903 Main Street, offering step-by-step art classes for all ages. They received $3,000 to purchase a wood laser cutter and engraver, allowing the business to expand both their class offerings and the products they offer. Learn more at BloomAndBrushartStudio.com
Blue Ridge Food Tours, LLC Owned by Mya Baynes, in partnership with Jonathan and Jenny Baynes, Blue Ridge Food Tours launched in March 2025. Mya participated in the inaugural Tory Oak Project, a business-pitch initiative at Wilkes Early College that Wilkes EDC has sponsored in part for the past three years. The program gives students an immersive look at local businesses and community amenities and concludes with a business-plan competition. The experience helped inspire Mya’s vision for launching Blue Ridge Food Tours, which offers guided walking tours that blend food, history, and culture to connect visitors with Downtown North Wilkesboro’s amenities. She plans to expand tours throughout Wilkes County in the future. The business received $4,500 to purchase a business laptop and for a photography session with Times Treasured Studio to update images on their website. Book a tour by visiting BlueRidgeFoodTours.com
The Book Room Owned and operated by Erica Marsh and Holly Piotrowski, The Book Room is an independent bookstore located in historic downtown Wilkesboro at 104 Broad Street. They offer a wide range of books and unique gifts, with a goal of creating a community hub where book lovers can gather. They were awarded $1,500 for point-of-sale equipment to help enhance their customer experience. Learn more at TheBookRoomNC.com
Growing Faith Farms & Retreat Owned and operated by Christina and Joseph Angott, Growing Faith Farms & Retreat is located at 521 Old Orchard Road in Moravian Falls. The business combines agritourism and hospitality to create a meaningful rural experience. They received $5,000 toward the installation of an above-ground waste system. This will allow them to offer full hook-ups for guests, while also enabling them to host a work camper on-site to assist with guest services, camping, and daily operations. Learn more at GrowingFaithFarms.com
Spring 2026 Recipients C’est La Vin, Wine & Provisions Owned by Paula Horton, C’est la Vin is a wine bar and bottle shop offering a curated selection of wines, small bites, and locally sourced artisanal provisions in a sophisticated yet welcoming setting. Located at 718 Main Street in North Wilkesboro, the business opened on April 11 of last year. A previous recipient of the Spring 2025 Entrepreneur Grant Program, C’est la Vin reapplied after completing the required waiting period, and demonstrated continued growth and impact through the Spring 2026 application process. The business was awarded $5,000 to expand its outdoor seating area, including covered seating and lighting, increasing overall capacity and enhancing customer experience.
W 13
Learn more at CestlLaVin.com
Owned and operated by Kelsey Crawford, Half Acre Farm is a diversified vegetable farm located in Deep Gap, serving Wilkes County as its primary market. The business will launch production in Spring 2027 following a year of planning, fundraising, and land preparation in 2026. Half Acre Farm was awarded $4,500 to support infrastructure development, including a modern irrigation system and essential materials needed for production. Follow Half Acre Farm @HalfAcreFarmNC
RETA I N & REC RU I T BUS I N ES S ES
Half Acre Farm
Late Bloomers Flower Farm Owned and operated by Barbara Cason and Stacy Sikes, Late Bloomers Flower Farm is a 4-acre boutique tulip, lavender, and peony farm blending agritourism, education, edible blooms, and botanical wellness. Located at 1143 Cool Springs Church Road, Elkin, the farm serves as a destination for both the community and visitors to Wilkes County. Late Bloomers Flower Farm received $2,000 to purchase a lavender distillation unit, allowing the business to expand its capacity for value-added agricultural products. Learn more at LateBloomersFlowers.com
Rooted Beauty Collective LLC
Follow Rooted Beauty Collective LLC @RootyBeautyCollect_NC
2025 / 2026
Owned and operated by Kristina Church, Rooted Beauty Collective LLC is a high-end salon located in downtown North Wilkesboro at 825 Main Street, offering hair services, professional products, and a luxury salon experience. Rooted Beauty Collective LLC was awarded $2,500 to install a blow-dry bar and additional seating. This expansion will allow clients to book dedicated blowout services or visit on a walk-in basis.
•
8
BUSINESSES FUNDED
$28,000 IN AWARDED FUNDS
Visit WilkesEDC. com to learn more about the program
WI L KE S ED C A NN UA L RE PO RT
2025-2026 IMPACT
Wilkes Entrepreneur Network: Growing Stronger Together The Wilkes Entrepreneur Network (WEN) was founded in 2018 by former EDC Board of Director, Gary Daemer, as Wilkes County Next Generation of Entrepreneurs (WilCoNGE) to connect and support Wilkes County’s growing community of entrepreneurs. In the beginning Wilkes EDC and the Small Business Center at Wilkes Community College worked together to establish the program. Today, WEN continues to welcome established business owners, aspiring entrepreneurs, and anyone interested in turning an idea into something more. Through monthly gatherings, members build relationships, share experiences, learn about local resources, and encourage one another through the challenges of starting and growing a business. Meetings are held at businesses and community spaces throughout Wilkes County, giving participants an opportunity to make valuable connections in a relaxed, welcoming setting. WEN also creates hands-on opportunities for entrepreneurs to build confidence and strengthen their ideas. An upcoming Pitch Night at Anchor Coffee Co. will invite participants to present their business concepts, receive constructive feedback, and compete for Best Overall Pitch and Crowd Favorite awards. WEN meets on the first Wednesday of each month, alternating between morning and evening sessions. Follow WEN on Facebook for meeting locations, Pitch Night details, and other local business opportunities.
Workforce Retention & Attraction Working in Wilkes: Connecting Education and Industry Wilkes EDC began connecting educators with local industries through its Educator Externship Program, held from 2013 to 2018. During that time, 249 educators completed 565 business visits. The EDC later organized the first Working in Wilkes event with education partners. This year, Wilkes County Schools’ CTE program hosted Working in Wilkes, with Wilkes EDC serving as a sponsor. On September 26, the Wilkes County Schools Career and Technical Education Department hosted Working in Wilkes, bringing together more than 35 local businesses and educators for a day of collaboration and learning. Wilkes EDC sponsored the event as a LEAP Forward initiative focused on strengthening Wilkes County’s future workforce. EDC President LeeAnn Nixon also participated in the program, sharing information about the organization’s mission, major local industries and employers, and opportunities for workforce growth.
35
LOCAL BUSINESSES& EDUCATORS PARTICIPATED
Working in Wilkes helped strengthen connections between educators and the business community. These partnerships give students greater awareness of local career opportunities and help schools align learning with the skills employers need. By connecting education and industry, the event supported a stronger talent pipeline and Wilkes County’s continued economic growth.
R E TAI N & RECRUIT BUSI NESS
W 15
RETA I N & REC RU I T BUS I N ES S ES
Wilkes EDC Supports Third Year of Tory Oak Project For the third year, the Tory Oak Project gave Wilkes Early College High School 10th-graders an immersive look at the career, business, and lifestyle opportunities available in Wilkes County. Sixty students visited local businesses, attractions, and community organizations to explore the county’s history, industries, tourism, and career opportunities. Students then applied what they learned by developing Wilkes-based business ideas and preparing for a pitch competition. Seventeen concepts were presented to panels of local business and community leaders. Ideas included tourism experiences, outdoor recreation, social gathering spaces, and nonprofit ventures designed to serve residents and attract visitors.
Contact Olivia at walsho@wilkes.k12.nc.us or (336) 838-6247 to become a sponsor.
16
10TH-GRADE STUDENTS PARTICIPATED
PRESENTED CONCEPTS
WI L KE S ED C A NN UA L RE PO RT
Over its first three years, the Tory Oak Project has connected 180 students with dozens of locations across Wilkes County. The program is coordinated by Wilkes Early College English teacher Olivia Walsh.
60
•
Through LEAP Forward funding, Wilkes EDC sponsored the project and participated in the pitch competition. President LeeAnn Nixon and Marketing Manager Francisco Martinez joined representatives from Wilkes County Tourism, the Wilkes Chamber of Commerce, Wilkes Community College Small Business Center, Finley Properties, and other local businesses to evaluate student presentations and provide feedback.
2025 / 2026
This year, three Wilkes Early College seniors who participated in the inaugural Tory Oak Project returned to coach students and assist with the competition, demonstrating the program’s continued impact.
Thanks to LEAP Forward funding, Wilkes EDC sponsored the project with $1,500 and participated through mentorship and judging.
RETAIN & R ECRUIT B USINESSES
Supporting Today’s Businesses, Building Tomorrow’s Economy
B
usiness retention and recruitment are essential to building a strong, resilient, and sustainable local economy. By supporting existing businesses, an Economic Development Corporation helps protect jobs, encourage continued investment, and create an environment where companies can grow and thrive. Existing industries are the foundation of a community’s economic success, and their expansions often lead to new jobs, increased capital investment, stronger supply chains, and additional opportunities for local businesses and residents. At the same time, recruiting new businesses brings fresh investment, new employment opportunities, innovation, and greater economic diversity to the community. A diverse business base strengthens the local economy and helps communities remain competitive and better positioned to navigate changing
economic conditions. New and expanding businesses also contribute to the local tax base, support area suppliers and service providers, and create a ripple effect that extends well beyond the initial investment. Together, business retention and recruitment create a cycle of opportunity and long-term growth. Each job created, facility expanded, and new investment made contributes to a stronger economic foundation for the future. Over time, these efforts help expand career opportunities, strengthen the community’s ability to attract additional investment and talent, and improve the overall quality of life for residents. For an EDC, the impact is not measured only by individual announcements or projects, but by the cumulative progress created year after year—building a more prosperous community today while laying the groundwork for generations to come.
2025 - 2026 Retain & Expand Existing Businesses
PROGRAM STATS
SOLUTIONS PROVI DE D
63 UNIQUE VISITS
44
FOLLOW-UP VISITS
92
107
RE A L E S TATE D E VE LOPME N T OPPORTU N ITIE S
TOTA L V ISIT S
Yearly Goal: 100 Visits
2
A N NOUNCE D
2
PROJECTS
127 JOBS
61
Buildings
24 Sites
4
Rail Service
$19.6M INVESTMENT
WI L KE S ED C A NN UA L RE PO RT
R E S PONDE D
MISSED OPPORTUNITIES DUE TO THESE GAPS OF INVENTORY
•
21
PA RTN E R M E E TIN G S
2025 / 2026
I N QUIRIE S
GA P
128
Announced Project Impact
110 89
17
RETA I N & REC RU I T BUS I N ES S ES
308
Solutions Provided tracks assistance delivered beyond Wilkes EDC’s core services, including answering questions, sharing information, making connections or referrals, and helping businesses, partners, municipalities, and community members identify next steps.
W
RETAI N & R E CRUIT BUSIN ESSES
Johnston Casuals Furniture
Retention Project
During the fiscal year, Johnston Casuals Furniture announced a transition to new ownership under Sam Raksin and Yossi Majer. The change marked a new chapter for a company that has manufactured American-made furniture in North Wilkesboro for more than 45 years. Following decades of leadership by Joe Johnston, Johnston Casuals will continue operating in North Wilkesboro with a strong commitment to its employees, customers, and community. Joe and Debbie Johnston will remain involved with the business, helping provide continuity and preserve the craftsmanship, relationships, and values that have shaped the company. All current jobs were retained through the transition. The new ownership group also plans to pursue operational and facility improvements that support long-term growth while maintaining the company’s existing team and culture. Wilkes EDC worked closely with Johnston Casuals and the Economic Development Partnership of North Carolina throughout the last stage of ownership transition. This assistance included evaluating opportunities for facility improvements, providing laborforce reports, and identifying local and state resources that could support future manufacturing investment. Founded in North Wilkesboro in 1981, Johnston Casuals specializes in handcrafted contemporary furniture. The company uses approximately 97% recycled steel to produce made-to-order bar stools, dining tables, chairs, café tables, and other pieces. Its products combine artistic metalwork, modern design, and extensive customization by skilled local craftspeople. The continued operation of Johnston Casuals represents an important business-retention success for Wilkes County. The transition preserves local jobs and manufacturing expertise while positioning a longtime employer for a sustainable and revitalized future.
(Left to Right) Sam Raksin, Joe Johnston, and Yossi Majer
BUILDING ON +45 YEARS AMERICAN-MADE MANUFACTURING
35 JOBS RETAINED
R E TA I N & R E CRUIT BUSIN ESSE S
Bevara HPP Tolling Services
Recruitment Project
During the fiscal year, Bevara HPP Tolling Services, previously identified as Project Pressure, announced plans to invest $19.6 million and create 92 new jobs in Wilkes County over the next five years. The company selected a former industrial facility at 1601 Industrial Drive in Wilkesboro, marking a significant economic development milestone for the county.
Since the announcement, Bevara HPP has continued preparing the facility for production and cold-storage operations. Planned improvements included food-safety upgrades and the installation of industry-leading high-pressure processing technology. The company has also begun participating in local job fairs and connecting with prospective employees as it builds its Wilkes County workforce.
Wilkes EDC assisted Bevara HPP throughout the development process. A zoning varience was secured along with legal fees covered to help close the deal. We also worked with local and state partners to identify resources supporting the project. Wilkes County and the Town of Wilkesboro approved performance-based economic development agreements. The Economic Development Partnership of North Carolina assisted the company in securing workforce development grants. Wilkes Community College will develop and facilitate customized industry training to support the company and its employees. Bevara HPP’s investment represents the productive reuse of a vacant existing industrial property while introducing an advanced manufacturing capability to the region’s food-processing sector. The project will strengthen Wilkes County’s manufacturing base, create new career opportunities, and position the region to support continued innovation in food production and preservation.
$19.6M
92
CAPITAL INVESTMENT
NEW JOBS
W 19
RETA I N & REC RU I T BUS I N ES S ES
This project is a wonderful example of re-purposing a former industrial building for modern manufacturing.
Bevara HPP provides high-pressure processing services for food and beverage manufacturers. This non-thermal technology improves food safety and extends shelf life while helping products retain their taste, texture, nutritional value, and color. The technology supports a wide range of products, including juices, ready-to-eat meals, dairy products, meat and seafood, plant-based foods, and pet foods.
2025 / 2026 • WI L KE S ED C A NN UA L RE PO RT
1601 Industrial Drive, Wilkesboro, NC
REAL ESTAT E & A MENITIES DEVELOPMENT
Developing Sites, Creating Opportunity
A
vailable buildings and development-ready sites are essential to attracting investment and supporting existing businesses. Companies evaluating a community need accurate property information quickly. Locations without suitable, well-documented real estate may be eliminated before a conversation ever begins.
governments, and economic development partners to identify and promote available properties throughout Wilkes County. Staff gathers specifications, infrastructure details, maps, and photographs to help businesses evaluate each location. Wilkes EDC also coordinates updated property photography, aerial photography, and drone footage when appropriate.
The Wilkes Commercial Business Center demonstrated the value of proactively developing and marketing available space. First envisioned in 2020 and completed in 2023 through strong community partnerships, and lease income development for the program, the 31,703-squarefoot facility created new space for light industrial and manufacturing operations. Its marketing generated local and new inquiries and thousands of online property views. (See page 34 for tenant updates)
Properties are promoted through Wilkes EDC’s online Buildings & Sites directory, state and commercial real estate platforms, direct outreach, and responses to recruitment inquiries. The directory also gives businesses, brokers, site selectors, and community members a central resource for exploring local opportunities.
Today, Wilkes EDC works with property owners, brokers, local
By improving the visibility and readiness of local properties, Wilkes EDC helps the county compete for investment, support business expansion, encourage redevelopment, and create opportunities for job growth.
REAL E S TAT E & AMEN IT IES DEVELOPMENT
Lanes Drive Site Positioned for Industrial Growth
W 21
REA L ESTATE & AMEN I TI ES DEVELOPMEN T
A 22-acre property on Lanes Drive in the Wilkes Industrial Park continues to move closer to development through coordinated investments in site preparation and public infrastructure.
Development grant from the Golden LEAF Foundation supported grading and erosion-control work completed in 2025. An earlier Golden LEAF-funded study helped identify the property as a strong candidate for development.
The Town of North Wilkesboro received a $1,201,400 grant through North Carolina’s Industrial Development Fund Utility Account program. The funding will support the extension of sewer lines into the industrial park as the Town works toward NC Certified Sites certification for the property.
The graded site can accommodate a building of up to 150,000 square feet. It could support a single industrial facility or begin with a smaller building designed for future expansion, similar to the approach used for the Wilkes Commercial Business Center.
These investments reflect a long-term strategy to create market-ready properties that can support new jobs, capital investment, and continued growth in Wilkes County.
22 ACRES PREPARED FOR INDUSTRIAL DEVELOPMENT
UP TO 150,000 SQ. FT. POTENTIAL BUILDING
$2.7 MILLION GOLDEN LEAF FOUNDATION &
NC INDUSTRIAL DEVELOPMENT FUND
WI L KE S ED C A NN UA L RE PO RT
The sewer project builds on earlier work to prepare the Lanes Drive property for industrial recruitment. After the Town deeded the site to Wilkes EDC, a $1.5 million Site
•
Wilkes EDC worked with the Town of North Wilkesboro to pursue funding and continues to market the property to prospective businesses. Together, the grading, sewer extension, and certification efforts reduce development barriers and strengthen the site’s ability to compete for industrial investment.
2025 / 2026
The Utility Account helps eligible local governments construct publicly owned infrastructure that can attract business investment and support future job creation. Funding priorities include improvements to water, sewer, natural gas, transportation, and electrical infrastructure.
REAL E S TAT E & AMEN IT IES DEVELOPMENT
ECMD/Stokes Street Selected for NC Selectsite Readiness Program The 16-acre ECMD/Stokes Street property in Wilkesboro was selected as one of five new western North Carolina locations participating in the Economic Development Partnership of North Carolina’s NC Selectsite Readiness Program.
and development potential.
The program helps communities prepare smaller industrial properties to attract manufacturers and create new jobs. Through the NC Selectsite Readiness Program, the ECMD/ Stokes Street site was awarded an $86,200 Due Diligence Grant to support a study, laborforce market analysis, and other sitepreparation needs. The selection followed extensive preparation by Wilkes EDC and its community partners. Staff coordinated information about the property, Wilkes County’s workforce, target industries, existing manufacturers, transportation access, utilities, zoning, and development considerations. During a November 2025 visit, Wilkes EDC President LeeAnn Nixon presented an overview of the county and its manufacturing strengths. Nixon and then-Town Manager Ken Noland provided a detailed review of the site, including its boundaries, ownership, infrastructure, access, surrounding uses,
16 ACRES INDUSTRIAL PROPERTY IN WILKESBORO
Representatives from the Town of Wilkesboro, Duke Energy, and Frontier Natural Gas also addressed utility capacity and potential upgrades. The community presentation concluded with a tour and on-site evaluation. Participation in the Selectsite Readiness Program will help identify the property’s next development steps, increase its visibility, and strengthen its ability to compete for advanced manufacturing investment.
1 OF 5
NEW WESTERN NORTH
CAROLINA SELECTSITES
$86,200
AWARDED IN DUE DILIGENCE &
LABOR MARKET ANALYSIS GRANT
Blue Ridge Outpost Wilkes EDC continues working with Finley Properties to market Blue Ridge Outpost, the 440,000-square-foot former Lowe’s corporate facility in Wilkesboro. Following the development of new aerial photography and a promotional video last year, Wilkes EDC continued promoting the property through its Buildings & Sites directory and direct recruitment efforts. Blue Ridge Outpost is currently home to seven tenants: Broad Reach Construction, Can Do Catering, Concorde Financial Resources, who worked directly with Finley Properties, Inc., Retail Installation Services, Stratus Team, LLC, Venture Properties, and Rural King. This mix demonstrates the property’s flexibility while additional space remains available for future business activity and investment.
440,000 +/- S.F. CUSTOMIZABLE LEASE OPTIONS AVAILABLE
VISI T W I L K ESED C .C O M TO V I E W M O R E AVA ILA B LE B U ILDIN G S & S ITE S Wilkes EDC maintains a database on our website of available properties and sites in Wilkes County, NC. Scan the QR code to visit our webpage.
MARKETING WILKES
conomic development marketing ensures Wilkes County is known, understood, and considered when businesses make decisions about where to locate, expand, or invest. It is about presenting the county’s available properties, workforce, infrastructure, industries, and quality of life to the audiences who influence those decisions. Wilkes EDC markets the community through its website, property listings, photography and video, social media, newsletters, events, and direct outreach. Staff also represents Wilkes County at conferences, recruitment
events, and site visits where relationships are built with business leaders, brokers, developers, and state economic development partners. This work often begins long before a company contacts the community. Accurate information, strong visuals, consistent messaging, and trusted partnerships help keep Wilkes County visible when new opportunities arise.
W 23
M A RK ETI N G WI LKES
E
Building Visibility and Opportunity
Whether promoting an available building, hosting a recruitment team, or sharing a local success story, Wilkes EDC works to clearly communicate what Wilkes County offers and why it is a competitive place to live, work, and invest.
3,709
M O N T H LY N E W S L E T T E R SUBSCRIBERS
COMBINED SOCIAL MEDIA FOLLOWERS
2025 / 2026
678
• WI L KE S ED C A NN UA L RE PO RT
M AR K E T I NG W IL K ES
Promoting the Wilkes EDC Mission
Carolina Core: Strengthening Wilkes County’s Regional Presence
Vision NWNC: Moving Wilkes Forward Through Transportation Partnerships
Wilkes EDC President LeeAnn Nixon attended the Piedmont Triad Partnership State of the Region, connecting with regional business and economic development leaders from across the Carolina Core.
Wilkes EDC President LeeAnn Nixon represented Wilkes County during a transportation panel at the Vision Northwest North Carolina Economic Development Summit. She shared how transportation assets, planning, and partnerships support business operations, major events, and emergency response.
The program featured perspectives from Honda Aircraft Company President and CEO Hideto Yamasaki and Economic Leadership CEO Ted Abernathy, who presented the region’s economic outlook. Participation in regional programs strengthens relationships, provides insight into shared economic priorities, and ensures Wilkes County remains part of conversations shaping future investment and growth. Through the Carolina Core, Wilkes EDC helps connect the county’s assets and opportunities along the Core and statewide audience.
Stay Informed. Stay Connected. Get monthly updates on Wilkes County projects, business growth, resources, workforce initiatives, and partnerships. Scan the QR code to subscribe to Wilkes EDC’s Monthly Activity Report. Stay Connected
Facebook: @WilkesNCEDC
Instagram: @WilkesEconDev
LinkedIn: Wilkes Economic Development Corporation
Before racing returned to North Wilkesboro Speedway, Wilkes EDC hosted Speedway Motorsports officials during MerleFest. Seeing how the community welcomed thousands of visitors and managed event traffic helped demonstrate Wilkes County’s readiness to support racing. When racing returned, coordination among NC Department of Transportation, law enforcement, Speedway representatives, and community partners helped clear event traffic in approximately 45 minutes. LeeAnn also highlighted the Wilkes County Airport, which supports many organizations including GE Aerospace, Window World, Vannoy Construction, AirCare, and Samaritan’s Purse. Samaritan’s Purse combines airport access with its nearby disaster-relief warehouse, vehicle fleet, and highway connections to deploy personnel, equipment, and supplies across the United States. International response efforts can connect through Piedmont Triad International Airport. The planned runway extension from 6,200 to 7,000 feet will further strengthen the airport’s ability to support business operations and emergency response. Scan the QR code to watch the Wilkes County Airport video.
W 25
Wilkes EDC hosted a small group of guests during Window World 450, the first NASCAR Point’s Race in 30 years at North Wilkesboro Speedway. The group included site
selectors, regional economic development partners, and representatives from businesses involved in ongoing projects. President LeeAnn Nixon and Vice President
Robin Hamby welcomed the guests in the new 47 Reserve hospitality building.
The gathering provided an opportunity to strengthen relationships, continue project conversations, make
introductions, and showcase Wilkes County through one of the community’s signature events. Experiencing the
Speedway and race-day atmosphere firsthand gave guests a closer look at the county’s hospitality, amenities, and ability to host nationally recognized events.
Race-weekend promotion also included the “Here to
Play? Why Not Stay?” campaign developed with Wilkes TDA. A full-page advertisement in the official souvenir
explore businesses, attractions, and outdoor destinations throughout Wilkes County.
During MerleFest, Wilkes EDC welcomed site selectors, economic development partners, LEAP Forward Investors, and business leaders while highlighting the community’s hospitality, outdoor amenities, quality of life, and support for local businesses. The festival provided a valuable setting to strengthen relationships with partners and guests. It also offered visitors a firsthand look at one of Wilkes County’s signature events. The community collaboration, visitor activity, and local character it brings together each year. Through LEAP Forward funding, 150 Wilkes County branded tote bags were distributed through the Wilkes County TDA booth. Guests also received an Outdoor Amenity Voucher developed with 12 local businesses, encouraging them to return and explore participating restaurants, wineries, farms, breweries, sporting destinations, and outdoor attractions over the following six months. The voucher program extended the experience beyond the festival weekend while supporting local businesses and positioning Wilkes County as a welcoming place to visit, invest, and grow.
2025 / 2026
program encouraged race fans to extend their visits and
MerleFest: Showcasing Wilkes County & Culture Amenities
M A RK ETI N G WI LKES
North Wilkesboro Speedway: Building Relationships at the NASCAR Window World 450
• WI L KE S ED C A NN UA L RE PO RT
C O MMUN IT Y CA PACIT Y B UILDING
Growing Opportunity Through the Outdoor Economy
E
conomic development requires more than business recruitment. A competitive community also needs strong partnerships, quality amenities, and the capacity to support businesses, attract talent, and move strategic priorities forward. Through Community Capacity Building, Wilkes EDC collaborates with local governments, businesses, and community partners on initiatives that strengthen Wilkes
County’s economic foundation. These efforts support workforce attraction and retention, entrepreneurship, tourism, quality of life, and readiness for future investment. Supported through LEAP Forward, Wilkes EDC contributes financial resources, staff time, connections, and economic development expertise to help partners turn shared priorities into measurable progress.
Strong communities are better positioned to attract talent, support businesses, and compete for future investment.
W 27
In spring 2026, Wilkes EDC joined the Wilkes Outdoor Economy Workgroup to host a Creating Outdoor Recreation Economies, or CORE, program site visit in Wilkes County.
The planning and support we received from the beginning made Hidden Brook feel like a natural fit for Wilkes County.
CO M M UN I T Y C APAC I T Y BU I LDI N G
CORE Visit Showcases Wilkes County’s Growing Outdoor Economy
- Tracey Dickson, Hidden Brook Sporting Club
Representatives from the North Carolina Department of Commerce’s Outdoor Economy Office, Appalachian Regional Commission, and communities across western North Carolina participated. Wilkes EDC coordinated the local visit with The Health Foundation, the Town of Wilkesboro, the Town of North Wilkesboro, and other community partners.
Kelly and Tracey discussed their experience establishing the business and the support they received in Wilkes County before leading participants on a tour of the facility. The visit demonstrated how advance planning, strong partnerships, and business support can transform outdoor assets into economic opportunities.
WI L KE S ED C A NN UA L RE PO RT
Through its participation in the Wilkes Outdoor Action Plan, Wilkes EDC advocated for portions of the North Wilkesboro Industrial Park to be considered for outdoor recreation. That property later became the location of Hidden Brook. Wilkes EDC introduced and facilitated the project with owners Kelly and Tracey Dickson, the Town of North Wilkesboro, and Wilkes County. The EDC also supported the business through its Entrepreneur Grant Program.
•
The visit concluded at Hidden Brook Sporting Club, where Wilkes EDC shared how planning and collaboration helped move the project from an identified opportunity to an operating outdoor business.
2025 / 2026
The tour highlighted connections among outdoor recreation, community health, tourism, and downtown revitalization. Participants visited The Health Foundation, Cub Creek Park, and the Wilkesboro Trail System to learn about trail-to-town connectivity and the economic impact of recreation amenities and events.
Continuing the Work of the Outdoor Action Plan Wilkes EDC remains a committed member of the Wilkes Outdoor Economy Workgroup, a strategic partnership focused on advancing the Wilkes Outdoor Action Plan and strengthening outdoor recreation as an economic and community asset. Through LEAP Forward, Wilkes EDC provides financial support, staff participation, marketing assistance, and economic development expertise. This collaborative work supports outdoor businesses, tourism, quality of life, and the attraction of visitors and talent to Wilkes County. During the year, Wilkes EDC developed an initial process for businesses to be considered for inclusion in the Great State of Wilkes StoryMap. The workgroup is also developing a marketing plan to increase awareness and use of the resource. Together, these efforts establish groundwork for the StoryMap’s continued development and promotion. SCAN THE QR CODE TO VISIT THE STORYMAP
Wilkes EDC Kiosk Showcases Outdoor Economy Progress Wilkes EDC brought Wilkes County’s outdoor economy story to a national audience during the 6th Annual Outdoor Economy Conference in Cherokee, North Carolina. The event welcomed more than 700 participants from 37 states. Marketing Manager Francisco Martinez represented Wilkes EDC and hosted an informational kiosk showcasing the county’s planning, partnerships, and progress. The display featured the 2022 Wilkes Outdoor Action Plan, the Great State of Wilkes Story Map, and measurable outcomes from initiatives led by the Wilkes Outdoor Economy Workgroup. Participants reviewed physical materials, accessed digital resources through QR codes, and learned how Wilkes County is using outdoor recreation to support business development, tourism, quality of life, and community investment. The kiosk provided an opportunity to share local successes, build connections, and position Wilkes County as an emerging leader in outdoor-driven economic development. The workgroup’s collaborative approach was also featured during Many Voices, One Vision, a session presented by representatives from The Health Foundation and the Town of Wilkesboro. As an active workgroup member, Wilkes EDC provides funding, participates in planning and implementation, and helps communicate the partnership’s progress.
700
37
CONFERENCE PARTICIPANTS
STATES REPRESENTED
C OM M U N I T Y CAPACIT Y BUIL DI NG
River District Development Company The River District Development Company, Inc. (RDDC) announced progress on August 25, 2026, of future plans for the development of areas in Wilkesboro and North Wilkesboro for multi-family residential, hospitality, and entertainment facilities. Since the Outdoor Economy 15 Year Action Plan was released by a collaborative workgroup in 2022, the area and vision has been referred to as the Boros River District.
In North Wilkesboro, the area to be developed includes Block 46 of the Boros River District and the Railroad Depot property. In Wilkesboro, the property consists of the site of the connecting bridge between the Boros, which also fronts on the River at the convergence of the Reddies and Yadkin Rivers.
29
Block 46 2025 / 2026
Construction of additional restaurant and hospitably space will add to the draw of people who come to the Boros for meals and entertainment. The addition of multi-family residential units will add to the foot traffic in the downtown area and provide a variety of multi-family housing options. Additionally, the Railroad Depot will serve as a center of community activities for decades to come.
The initiation of this project has been greatly assisted by the donation of the Block 46 area from the Leonard G. Herring Family Foundation, Inc., the donation of the Railroad Depot property from Scott Nafe, and financial donations from Lee Herring.
W CO M M UN I T Y C APAC I T Y BU I LDI N G
The RDDC is a nonprofit 501c3 with a Board that consists of five members. Those members are North Wilkesboro Mayor Randy Huffman, Wilkesboro Mayor Dale Isom, Scott Nafe, local entrepreneur Mick Zulpo, and Wilkes Economic Development President LeeAnn Nixon. It is established for the specific purpose of the development of the Boros River District area.
County’s growth and development. The development along the rivers will create a regional destination for people to live, enjoy dinner, entertainment, relaxation, and fun. This project and future development along the river will be a tangible sign that the Boros are ‘Joined by the River’.
•
The site in Wilkesboro will serve as a gateway between the Boros, which is located near the recreational Shelton Park and Cub Creek Park. This will create an attraction for visitors. The vision for the site also includes multi-family residential units, a restaurant, and hospitality facility.
Gateway Site
WI L KE S ED C A NN UA L RE PO RT
Wilkes EDC truly believes in the vision for the Boros as a major part of the future of Wilkes
C OM M U N I T Y CAPACIT Y BUIL DI NG
River District Development Company: Rail Depot Donated
A historic gateway is poised to play a new role in North Wilkesboro’s future. In 2026, the River District Development Co. acquired the 112-year-old North Wilkesboro Train Station through a gift from local businessman Scott Nafe. The gift included a commitment that the property would remain a community asset. Identified as a priority in the River District master plan, the depot could become a gathering place for public and private Concept Drawing of Block 46 - Boros River District
events, support an expanded farmers market and provide a setting for sharing local history. Its location also positions the landmark as an important connection between downtown, Cherry Street and the emerging Boros riverfront district. The acquisition represents an early, visible step toward the broader River District vision, that is centered on economic vitality, walkability, community life and new opportunities for growth.
AR EA GROW TH
nvestments by Wilkes County and the Towns of Wilkesboro and North Wilkesboro continue to strengthen the infrastructure, services, amenities, and quality of life that support a thriving community and economy. This section highlights significant projects and investments led by our local governments, along with updates on previously announced economic development projects that reached meaningful milestones during the year. Together, these efforts reflect continued progress
and investment across Wilkes County and help position our community for future growth.
31
A REA GROW TH
I
Progress Across Wilkes County
W
The projects featured here represent a snapshot of the activity taking place throughout the county and are not intended to be a comprehensive account of all growth and investment. Wilkes EDC recognizes the many additional public and private projects, business investments, developments, and community improvements that also contributed to Wilkes County’s progress during the year.
2025 / 2026
Community investment creates the conditions where people, businesses, and opportunity can grow.
• WI L KE S ED C A NN UA L RE PO RT
Area Growth An Overview of Progress Wilkes County •
Workforce Development Partnership with Wilkes Community College – Wilkes County partnered with Wilkes Community College to establish an outdoor training site for the College’s Heavy Equipment Operator program. The partnership expands hands-on workforce training opportunities while helping meet the region’s growing demand for skilled equipment operators in construction and related industries.
•
Continued Progress on the County Office Building – Construction progressed on Wilkes County’s new three-story, 48,500-square-foot County Office Building on Executive Drive. The facility will consolidate several county departments and approximately 65 employees, improving public access to services and supporting more efficient county operations.
•
Expanded Infrastructure Along N.C. 115 – Wilkes County approved approximately $3.8 million for larger water and sewer lines to be installed as part of the planned widening of N.C. 115. North Wilkesboro also commited $706,000 for improvements. Both will increase utility capacity near North Wilkesboro Speedway, support future development along the N.C. 115 corridor and provide opportunities to extend service into currently unserved areas.
•
LP Building Solutions - LP is constructing a Growth and Innovation Technology Center, which will be officially named in Q1 2027 upon the completion of the building, at its Roaring River facility. The project will retain seven existing employees and may create more opportunities in the future. The facility does testing for the local plant and throughout the US, Canada, and South America.
Town of Wilkesboro •
Wastewater Treatment Plant Expansion – The Town continued construction of its $79 million Wastewater Treatment Plant expansion and upgrade, a major infrastructure investment designed to increase treatment capacity, modernize aging facilities, and support future residential, commercial, and industrial growth. The project is approximately 33% complete and is expected to be finished in April 2028.
•
Wilkesboro Way Forward 2045 – The Town launched the Wilkesboro Way Forward 2045 Comprehensive Plan, inviting residents, businesses, and stakeholders to help shape a long-term vision for future land use, transportation, housing, economic development, and infrastructure investment. The plan will guide future growth and development through the year 2045.
Town of Wilkesboro & North Wilkesboro Joint Raw Water Intake Project - Wilkesboro and North Wilkesboro broke ground on a shared facility that will improve the reliability and capacity of both towns’ raw water supplies. Scheduled for completion in spring 2028, the approximately $29 million project will provide up to 22 million gallons of raw water per day, with 16 million gallons for Wilkesboro and six million gallons for North Wilkesboro. The project will help address limitations of both towns’ existing water sources while supporting residents, businesses, rural water systems, and future growth throughout Wilkes County.
W 33
A REA GROW TH
Town of North Wilkesboro
Downtown & River District Master Plan Adopted – The Town officially adopted its Downtown & River District Master Plan, establishing a longterm vision for downtown revitalization, riverfront redevelopment, transportation, housing, parks and economic development. Developed through extensive public engagement, the plan will help guide future public investment, redevelopment opportunities and grant-funding initiatives.
•
New Fire Station & Roadway Improvements – Construction began on North Wilkesboro’s new 14,562-square-foot fire station along Reynolds Road. The project includes four pull-through bays, a training tower and the realignment of Reynolds Road to improve traffic flow and access. The investment strengthens the Town’s public-safety infrastructure while supporting future community growth.
•
Smoot Park Revitalization Completed – North Wilkesboro completed the revitalization of Smoot Park with the opening of a new pool and splash pad as part of a nearly $6 million investment in community recreation. Supported by more than $3.8 million in grant funding, the project also included improved river access, expanded walking trails, greenway connections, renovated park facilities and ADA-accessible amenities, enhancing quality of life for residents and visitors.
WI L KE S ED C A NN UA L RE PO RT
•
•
Samaritan’s Purse Expands North Wilkesboro Operations – Samaritan’s Purse opened the Dr. L. Nelson Bell Building on White Pine Street in September 2025, continuing its growth in Wilkes County. The 66,630-square-foot facility provides workspace for nearly 140 employees and warehouse capacity for medical equipment sent to mission hospitals worldwide. It houses several key programs, including World Medical Mission, Children’s Heart Project, international surgical programs and U.S. Rebuild disaster-recovery operations. The building honors Dr. L. Nelson Bell, a missionary surgeon in China and Franklin Graham’s maternal grandfather.
2025 / 2026
•
Project Announcement Updates •
Contentment – First announced by Wilkes EDC during the 2022–23 fiscal year, the 900-acre private golf club and resort development in Traphill continued progressing. As of August 2025, its 18-hole course, practice facility, and 26,160-square-foot clubhouse were approximately 80% complete. Contentment had secured about 140 memberships, primarily from outside the county, and anticipated employing approximately 70 people.
•
Provalus – Announced by Wilkes EDC during the 2024–25 fiscal year, Provalus continued expanding its technology operations in downtown North Wilkesboro. As of March 2026, the company employed 115 people and projected reaching 150 full-time employees by the end of 2026, three years ahead of its economic incentive commitment. Provalus provides training and career pathways in cybersecurity, network operations, IT support, and business process services.
•
Overmountain Trace Independent Living – First announced in Wilkes EDC’s 2023–24 Annual Report, Overmountain Trace Independent Living continued construction near Austin Traphill Road and N.C. 268 East. The approximately 98,000-square-foot independent-living facility will include 69 one- and twobedroom units, with completion expected in 2027. A future 99-bed assistedliving facility is also planned. Together, the projects represent a $51 million investment and 55 anticipated jobs.
Wilkes Commercial Business Center Tenant Updates •
Java Master – Java Master expanded its North Wilkesboro operations by adding shifts, installing a new roasting system, and relocating its headquarters, engineering department, and green coffee distribution operation to Wilkes County. The facility now serves as its national shipping hub and supports approximately 140 Lowes Foods café and grocery locations across three states.
•
Prism Medical Products – Prism continued investing in its Wilkes County operation through new equipment, upgraded warehouse storage, and exploration of additional product lines. Employment reached 14 workers, with the potential to add six to 10 positions. Together, both tenants demonstrate how the fully occupied WCBC supports business expansion, job creation, and national distribution activity.
Board of Directors 2026-2027
Joe Johnston, Chair
JOHNSTON CASUALS FURNITURE
David McNeill, Vice Chair MCNEILL CHEVROLET & NISSAN OF WILKESBORO
Meet the Wilkes EDC Team Francisco Martinez Marketing Manager
LeeAnn Nixon President
Robin Hamby Vice President, CFO
Amy Blair, Past Chair
BLAIR PROPERTIES, LLC/ALLEN TATE
Brett Cothren, Treasurer
OAKWOODS PROPERTIES, LLC BLUE RIDGE REAL ESTATE GROUP, LLC
Paula McNeil OFFICE ADMINISTRATOR
We thank Paula McNeil for her time with Wilkes EDC as Office Administrator through the Urban League, supporting us with admin tasks, scheduling, and meeting prep.
Hardin C. Kennedy, III
WILKES COUNTY REPRESENTATIVE
Dale Isom
TOWN OF WILKESBORO REPRESENTATIVE
Randy Huffman
TOWN OF NORTH WILKESBORO REPRESENTATIVE
William Church
APPALACHIAN LUMBER
Johnny Harrold
RETIREE OF FIRST NATIONAL BANK
Sherry Luckey
FINLEY PROPERTIES, LLC
Kayla McCoy
WILKES SOIL & WATER CONSERVATION DISTRICT
Scott Nafe
INDUSTRIAL CENTERS LLC
Charlie Sink
CHARLES SINK APPRAISAL SERVICES
Ron Wilcox
SAMARITAN’S PURSE
Alternate Members John Yates
WILKES COUNTY, COUNTY MANAGER
Halee Ratcliff
TOWN OF WILKESBORO, INTERIM TOWN MANAGER
Eddie Holland
TOWN OF NORTH WILKESBORO, TOWN MANAGER
Ex-Officio Dr. Westley Wood
WILKES COUNTY SCHOOLS, SUPERINTENDENT
Dr. Michael Rodgers
WILKES COMMUNITY COLLEGE, PRESIDENT
Cindy Thompson
WILKES CHAMBER OF COMMERCE, PRESIDENT
Retain & Recruit Businesses
Together, we can build a stronger tomorrow for Wilkes County.
Real Estate & Amenities Development
Marketing Wilkes
Build Community Capacity & Organizational Development
Founded in 1996, Wilkes EDC is a 501(c)(3) non-profit. Join us as we begin to celebrate our 30th year in service.
wilkesedc.com | 336.838.1501 | 213 Ninth Street, North Wilkesboro, NC 28659