High Flying Skincare

Edmonton’s K-Beauty Connection

Taking the leap into a culture known for their obsession with healthy skin and the famous 10-step skincare routine, Wild Prairie founder, Tanya Zurock is confident that her company’s brand ethos of simplicity will win the hearts and, in turn, skincare routines, of k-beauty consumers.

As of November 2022, travelers on Korean Air have been purchasing her company’s Edmonton-made products via Sky Shop Magazine, one of the world’s most successful onboard premium shopping magazines, as well as in duty free shops and department stores.

Capitalizing on the busy travel season, Korean gift-giving culture and the population’s zealous passion for skincare products, business for Wild Prairie has been brisk. “In the past year, we’ve sent several shipping containers of our Edmonton-made products to

Korea and in just the past few months, over 40,000 lip balms because of our popularity on the airline,” says Zurock. “I’m so proud of our production team - they’re doing an amazing job keeping up with demand.”

Along with her Korea import partners Kortex Co. and Tricycle Corp, leading online fashion and lifestyle companies, Tanya expects demand to remain high throughout the year.

“Our goal is to create a new business model through importing Canadian organic and natural goods like those produced by Wild Prairie Soap Company and compete in a high-demand market against other major players,” says Kortex president Austin Cho. “After months of testing and using Wild Prairie products, we’re confident that these are exactly the kind of natural products that everyday Koreans are seeking for their skincare routines.”