Green Packaging International Autumn 2021

G R E E N PACKAGING

Industry News

I N T E R N AT I O N A L

2 Industry News

8

9

Climate Adaption

Valmet

Volume 1 Number 4 - Autumn 2021

11 Green Packaging International c Autumn 2021

1

REGISTER NOW

Comment/Contents Industry News

T

he Autumn issue of Green Packaging International reaches you as Covid-19 pandemic restrictions finally start to ease

Contents

around the world, yet the growth in on-line buying still shows no signs of slowing down and continues to drive the growth in demand for sustainable packaging.

Meanwhile, suppliers in the UK are preparing to meet the

2

Industry News

9

Circular Economy

11

Events & Exhibitions

Fully-recyclable sandwich packaging to be trialled in UK supermarkets

requirements of the British Government’s new Plastic Packaging Tax that will be introduced alongside the country’s Budget next year. This will apply to all plastic packaging – both home-produced or imported – that does not contain at least 30% recycled plastic.

Consultations are ongoing with the green packaging industry, but there is no doubt that the tax will eventually be implemented, providing an incentive for businesses to use recycled material, thus reducing the amount of plastic waste that goes to landfill or is

8

DS Smith

How the birth of the fusion shopper could change the high street for ever

incinerated.

Now is the time to begin forward planning via product design, recyclability and full supply chain accountability to evaluate possible alternatives to plastic. It therefore becomes important for suppliers to discuss changes to packaging with their clients that will not only help

Square box for a circular economy: How packaging does good for our environment

to protect the environment, but also have the potential to offer longterm financial dividends.

10

Vince Maynard Publisher

Cover picture - Strawberry Fields Organic Farm - Industry News pages 4-5

Events & Exhibitions

Packaging Innovations & Luxury Packaging London 2021 announces new December dates

G R E E N PACKAGING I N T E R N AT I O N A L

Volume 1, Number 4 – Autumn 2021 Contact information PUBLISHER &

REGIONAL REPRESENTATIVE

EDITORIAL DIRECTOR

Einar Johansson

Vince Maynard

Mobile: +46 70 234 80 85

KVJ Enterprises, Tralee, Hillcrest Road,

Email: einar.lennart@gmail.com

Edenbridge, Kent, TN8 6JS, UK

PRODUCTION

Tel: +44 (0) 1732 505724

Anthony Wiffen

Mobile: +44 (0) 7747 002286

ASTAC Business Publishing

Email:

Tel: +44 (0) 1460 261011

pulppaperlogistics@virginmedia.com

Mobile: +44 (0) 7557 280 769

CONSULTANT EDITOR David Young Tel: +44 (0) 1737 551687 Mobile: +44 (0) 7785 796826 Email: youngeditorial1@btinternet.com ISSN 2634-4394

Email: anton_print_1@mac.com

PRINTING Brown Knight and Truscott Tunbridge Wells, Kent, TN2 3BW, UK Tel: +44 (0)1892 511678

FachPack 2021: Now more than ever - Sappi will be showcasing many innovations

12

People

4evergreen welcomes new chair

G REEN PACKAGING I N T E R N AT I O N A L

Editorial Deadline for the Winter issue of GPI 09/11/2021

©2021 KVJ Enterprises

Green Packaging International c Autumn 2021

1

Industry News

Fully-recyclable sandwich packaging to be trialled in UK supermarkets

G

reencore Group plc , a leading UK manufacturer of convenience foods, is delighted to announce that, in partnership with

the Co-op and Sainsbury’s, it will soon commence ‘test and learn’ trials of an all fibre plastic free recyclable sandwich skillet in stores across the UK. The packaging, developed in conjunction with ProAmpac and believed to be the first of its type in the world, marks the culmination of 18 months of research and development

by Greencore. The skillet will have a plastic-free window and be made entirely from paper-based material.

Crucially, due to the precise level of moisture resistance the skillet provides, it will see products have the

c All surplus product will be donated to local communities by 2022.

exact same shelf life as if they were packaged in a traditional skillet.

Data shows that consumers currently find it challenging to separate the plastic film from the packaging of a typical sandwich skillet, meaning that recycling rates

c A deforestation-free supply chain by 2025. c All raw materials will be sustainably sourced by 2030. c Product development will be equally split between animal protein versus

are nowhere near as high as they

plant-rich alternatives by 2030.

could be. The new skillet’s all-paper

their bit to protect the environment.

“This is not a problem we can solve

Product, Packaging and Innovation at Sainsbury’s, commented: “Our

alone, though. The complexities of the

customers want tasty, great quality

challenges we face require collective

food that they can enjoy on the go,

action, inside and outside our industry

which is also better for the planet. We

and Greencore is pleased to have such

are committed to making recycling

supportive customers who share our

easier for our customers while

enthusiasm for making great food

reducing our use of plastic packaging

for all, that’s accessible, healthy and

by 50% by 2025 and working

sustainable.”

collaboratively with our suppliers

Breige Donaghy, Director of

is key to achieving our targets and

construction will make the process

It is estimated that some 600

much easier for consumers. Subject to

million pre-packed sandwiches are

Delicious Food, Co-op, said: “We’ve

driving change. We are pleased to be

successful trials, which commence in

consumed in the UK every year, or just

worked closely with Greencore from

trialling this innovative new sandwich

September, 2021, and the proposition

over 1,100 every minute. Should the

the start on the development of the

packaging with Greencore and helping

meeting all parties’ performance

fully-recyclable skillet ultimately be

compostable sandwich packaging and

our customers reduce plastic when

criteria, roll-out of the new packaging

adopted as industry best practice, the

implemented the first trial of its use

they shop with us”

will begin later in the year. In time,

potential for significant reductions

in our pop-up store at Glastonbury

Greencore expects to make these new

in plastic usage and in improved

Festival in 2019 with great success.

packaging techniques available to the

recycling rates is immense.

“The trial aligns with Co-op’s

ProAmpac, commented: “Introducing

Andy Wright, Head of

ambition to reduce the use of virgin

this fibre-based sandwich pack, which

Sustainability at Greencore,

plastic and how we’ve also worked

is plastic-free with an extended shelf

skillet sees Greencore deliver on one

commented: “Consumers are

to ensure that all of our own-brand

life is a direct result of ProAmpac’s

of the key commitments outlined in

increasingly aware not just of the

packaging is now fully recyclable.

product development expertise along

its 2020 Sustainability Report. The

importance of their own health, but

We’re looking forward to seeing

with Greencore’s commitment to

Sustainability Report also contains

also of the impact their food has on

the new packaging on shelves this

sustainable packaging. Partnering

a range of pledges across the areas

the health of the planet. Developing

Autumn and are confident it will

with an industry leading company

of sourcing, manufacturing, and

a fully recyclable sandwich skillet is

resonate with our members and

like Greencore is critical in bringing to

community engagement. Further

one of the key ways we can reduce

customers.”

market the latest in sustainable food

commitments include:

waste and help our customers do

wider UK market.

Development of the fully-recyclable

2

Green Packaging International c Autumn 2021

Claire Hughes, Director of

Graham Williams, Global Managing Director of Fresh Food Packaging at

packaging innovations.”

Industry News

Smurfit Kappa completes €12 million investment at Spanish facility

S

murfit Kappa’s

manufacture of film. The new

Bag-in-Box division

machinery will allow the plant to

has announced the

complete the full production cycle

completion of a

of Bag-in-Box packaging solutions,

significant €12 million

from start to finish. This integrated

investment in a new flexible material

production model means not only

production facility at its plant in

quicker and more efficient service to

Ibi, Spain. The new state-of- the-

customers, but also a considerable

art production facility commenced

reduction of the environmental

operations, on a phased basis, earlier

impact – up to 21% less estimated

fully integrated plant for Bag-in-Box

of our customers for high quality

this year and will be one of the most

CO2 emissions for the current flexible

production, it will allow us to increase

Bag-in-Box packaging solutions and

advanced Bag-in-Box manufacturing

materials portfolio.

our production capacity to better

further strengthen our commitment

respond to market demands.”

to the environment.”

plants in Europe.

Commenting on the investment,

The investment has resulted in 2

Thierry Minaud, CEO of Smurfit Kappa

Victor Juan, Film Manager at

The Ibi manufacturing plant in

Bag-in-Box, said: “This strategic

Smurfit Kappa Ibi, added: “These

Spain has been in operation for 45

production area which will be

investment represents an important

new facilities will accelerate

years. The number of employees at

equipped with high-tech and

step for Smurfit Kappa Bag-in-Box

the development of new, more

the plant has more than doubled

advanced machinery which allows

Spain. In addition to introducing

sustainable films with the highest

since it was acquired by Smurfit

for more specialisation in the

innovative technology to create a

performance to meet the needs

Kappa in 2007.

the addition of an extra 4,300m

Mondi’s new Advantage StretchWrap paper offers a more sustainable choice for pallet wrapping of how we are making packaging and

recyclable pallet wrapping solution.

Mondi, a global leader in packaging

pending) is a brand new lightweight

and paper, collaborated with the

paper grade from Mondi made

Italian machine producer ACMI to

specially for wrapping pallets. It is

and high-tensile strength makes it

paper where possible, plastic when

create a new wrapping system for

able to stretch and resist punctures,

a reliable alternative for transport.

useful,” said Paulus Goess, Sales

pallets that uses paper instead of

providing robust protection for goods

Acceleration tests to simulate

Director Specialty Kraft Paper, Mondi.

plastic. By transforming the way

during transit. The current industry

transportation with ESTL equipment

pallets are wrapped, Advantage

standard for pallet wrapping is a

(performed according to EUMOS

this new solution is an exciting step

StretchWrap reduces the supply

multi-layer plastic material with

40509) and real life transportation

towards using recyclable paper for

chain’s reliance on plastic, moving

low recycling rates. The Advantage

trials confirmed that pallets wrapped

pallet wrapping. This partnership

to a renewable and fully recyclable

StretchWrap paper, along with ACMI’s

with Advantage StretchWrap are safe.

shows how innovations in paper

material.

Rocket E-500 wrapping system,

Advantage StretchWrap (patent-

makes it possible to switch to a fully

The paper’s impressive stretchability

paper sustainable by design, using

“Working together with Mondi on

“Mondi’s experience in high-stretch

and machine technology can align

papers is in the DNA of this new paper

to increase the number of options

solution. Mondi has been producing

available for companies who

strong, stretchable paper for wrapping

are looking for more sustainable

spring mattresses for over 20 years.

alternatives,” said Luigi Brugnoli,

Continuous developments for the

Global Sales Director, ACMI.

paper parameters in strength, stretch,

Advantage StretchWrap is

and reduced grammage made it

responsibly sourced from renewable

possible to consider new applications.

materials in Scandinavia. Strong

Now, after two years of research

recycling rates in Europe for fibre-

and development, we are proud to

based packaging and availability of

launch Advantage StretchWrap, our

paper waste streams ensure that the

innovative paper-based solution for

paper can be recycled at the end of its

pallet wrapping. It is a great example

life, contributing to a circular economy.

Green Packaging International c Autumn 2021

3

Industry News

Compostable bags solution ends search for fresh produce growers

S

they are compostable.”

trawberry Fields Organic

Watts Farm, Kent-based growers,

Farm grows an extensive range of inspirational

packers and distibutors of fresh

vegetables and herbs.

produce, is another satisfied KM

However, after 46 years of

customer who had been searching

organic growing, they had struggled to

for some time for a cost-efficient

find a supplier of compostable bags at

compostable packaging solution.

They chose the C BAG due to its

an affordable price.

lower cost and compostable qualities.

That was until they discovered the C BAG from flexible packaging and

Verified as compliant non-GMO

lidding films supplier KM Packaging and their partner Treetop Biopak.

It was with great enthusiasm that

Both Watts Farm and Strawberry

Pam Bowers of Strawberry Fields

Fields were keen to replace existing

recently Tweeted: “After years in the

packaging with a compostable

researching, they’re here! So exciting!

alternative.

All Strawberry Fields lettuce as from

And Strawberry Fields were

tomorrow will go out in these bags.”

particularly concerned about GMO

The C BAG is from KM Packaging’s

in some compostable packaging

C-Range of compostable bio-plastic

during their search for a supplier.

packaging with similar properties and

They were also aware that the UK

look and feel as conventional plastic.

Soil Association requires organic-

It has proven to be perfect for

certified growers to use compostable

packing the products grown by

packaging with no GMO.

Strawberry Fields at their farm in the

So Strawberry Fields were delighted “Also, what we like about the bags

Lincolnshire Fens, 10 miles north of

at an affordable price, no one seemed

Boston at the foot of the Wolds.

to be able to supply on a wicket which

is they immediately look different

KM Packaging had been verified as

is essential for our way of working. The

to their plastic counterparts so the

compliant with the Soil Association

C BAG was the ideal solution.

customer is able to tell at a glance

Food & Drink standards. It is now

Pam Bowers said: “As well as not being able to source compostable bags

4

Green Packaging International c Autumn 2021

to discover that the C BAG from

Industry News

being used to pack Strawberry Fields’

developed in partnership with

Rainbow Chard, Red Oakleaf, Green

Treetop Biopak, specialising in

Oakleaf, Romaine, Red Batavia, and

providing innovative compostable

Green Batavia lettuce.

packaging solutions.

The key features of the C BAG include:

growers of fresh produce, Strawberry

c Home compostable.

Fields and Watts Farm are very

c Guarantee non-GMO raw materials.

conscious about the environment.

c Meets the Soil Association Standard

They, therefore, sought a suitable

Treetop owner Amir Gross said: “As

for packaging materials.

compostable packaging solution.

c Excellent mechanical properties.

The C BAG is ideal for them; from

c Very good impact and puncture

plant to pack and then back to

resistance. c Excellent water resistance. c Suitable for manual and automaticbagging lines. c G ood material perforation, keeping fruit and vegetable fresh. c Printable.

The bio-plastic C-Range products from KM Packaging have been

compost.”

Customers can compost the bag at home, including any vegetable leftovers, which will accelerate the bio-degradation process.

Alternatively, if the local council offers kerbside collection of organic food waste, the bags can be used as

packaging materials includes shrink

of sustainable flexible packaging

caddy liners.

wrap, stretch wrap, adhesive tape,

solutions and offers customers a

and bags. It enhances KM’s portfolio

wider range of choice.

The C-Range of bio-plastic

Welcome to the leading international event for the forest industry The next PulPaper event will be held in Helsinki on 29-31 March 2022. PulPaper is the forum for the latest technology and offers optimal business and networking opportunities in a multinational environment. The global industry will once again be gathered in Helsinki.

BUILDING TOMORROW’S BIOECONOMY

For more information and contact details: pulpaper.fi #PulPaper2022

• Exhibition • Conferences • Business Forum • Excursions • Social events PULPAPER IS ORGANISED AT THE SAME TIME WITH the leading Nordic chemistry and biotechnology event ChemBio Finland and the international chemistry conference Helsinki Chemicals Forum.

Organized by: Green Packaging International c Autumn 2021

5

Industry News

Antalis Packaging helps a busy wholesaler maximise throughput

W

ith the onset

The Antalis solution

of the Covid-19

A redesign of the packing line to

pandemic, the

include two Lantech C1000 case

client needed

erectors and two CS300 sealers –

help with

connected by a series of conveyors for

redesigning their packing area so

moving filled boxes to the palletising

their staff could resume work in a

station.

Covid-safe environment that was also more efficient.

The process

the proposal put forward and the

of the packing area and introducing

The Antalis Packaging team visited

Antalis machinery team installed the

additional packaging machinery, we

The challenge

the client’s site to assess the need,

equipment, testing the configuration

were able to help them to maximise

The client packs a wide range of food

including the volume of product to

in situ to ensure all was running as

throughput with minimal staff. As the

and goods in the warehouse ready

be packed and the area allocated

required.

client is a large wholesaler the speed

for distribution to its retail stores,

to the packing process. Having

but the existing set-up made it

gathered the information the Antalis

The benefits

were able to help them achieve their

difficult to achieve the high-volume

machinery team configured a packing

The client now has improved

goal by responding quickly at every

throughput required with fewer

process that would provide optimum

efficiency, with up to 30 cartons per

step, from planning the optimum

staff on the ground. The client had

efficiency relative to the space,

minute being erected and sealed,

layout to delivering and installing

purchased Lantech case erectors

number of packers and products

with staff able to maintain social

the equipment, most of which came

and sealers previously from Antalis,

being packed. The proposed solution

distancing. Antalis’ machinery

straight from our stocks”.

so they knew they had the know-

comprised two Lantech C1000 carton

team are also available for ongoing

More information:

how required to provide support.

erectors, two Lantech CS300 sealing

technical support and servicing.

Rachel Bosworth

Efficiency and health and safety

machines and a series of bespoke

were of paramount importance for

conveyors that would move boxes.

the project.

Finally, the client agreed to

of turnaround was crucial, and we

Mick Carless, Machinery & Systems

Seventh Wave Marketing & PR

Operations Manager, Antalis UK,

T: 07946 385 985

comments: “By redesigning the layout

E: rachel@seventhwavemarketing.co.uk

UPM Specialty Papers introduces an advanced fibre-based barrier paper UPM Specialty Papers is strengthening

premium quality products to replace

its already comprehensive selection of

conventional plastic packaging and

sustainable and recyclable packaging

increase the share of renewable

papers. Known for its high expertise in

packaging solutions. UPM Asendo

technically demanding papers, UPM

Pro is a cost-effective, durable and

Specialty Papers now introduces an

safe-to-use recyclable barrier paper

advanced fibre-based barrier paper –

that supports even demanding

UPM Asendo Pro.

packaging requirements, helps companies reach their sustainability

The latest example of cutting-edge packaging solutions is UPM Asendo

goals and matches regulatory

Pro – a barrier paper made from

demands,” says Tommi Heinonen, Head

renewable materials. UPM Asendo

of Sales EMEA, UPM Specialty Papers.

UPM Asendo Pro is suitable for

Pro is a two-side coated paper that provides multiple advantages as

an excellent basis for high-quality

resistance, its mineral oil barrier

dry, greasy and frozen foods as well

an easily recyclable monomaterial.

visuals. Also, in addition to advanced

properties keep products safe.

as wrappings where excellent print

UPM Asendo Pro’s print side provides

grease resistance and good moisture

“We provide sustainable

6

Green Packaging International c Autumn 2021

properties are vital. End-use purposes

Industry News

Mondi and Unilever serve up aluminium-free paper-based packaging for Colman’s Meal Makers

U

nilever, together with

the food. Mondi and Unilever’s R&D

product is created while meeting

Mondi, a global leader

teams identified this layer as the

the customer’s requirements, as

in packaging and paper,

minimum acceptable protection

well as that of its end user and the

have developed a new

needed to ensure a long shelf life while

environment.

high barrier paper-based

maintaining high quality and reducing

packaging material for Unilever’s Colman’s dry Meal Maker and Sauces

food waste.

Mondi and Unilever closely

Unilever focuses on the principle of a circular economy and the importance of creating value within it. Two of their

range by reducing plastic, increasing

collaborated throughout the entire

key targets are to transform the entire

paper content, and consequently

development process, including

packaging portfolio into technically

ensuring recyclability in the existing UK

mastering the challenge of limited

recyclable, reusable or biodegradable

paper waste stream.

access to production facilities during

solutions, as well as to halve the

the Covid-19 pandemic. Starting

amount of plastic used by 2025, which

unrecyclable multi-material laminate

with a proof of concept, followed by

this new packaging solution addresses.

with recyclable paper packaging,

extensive line trials at both Mondi and

Mondi supports Unilever in its

Unilever’s R&D pilot plants provided

Marketing Director, Unilever UK&I

sustainability targets. The aluminium,

the flexibility to quickly prototype and

says: “At Colman’s, we’re big and bold

Accounts Consumer Flexibles, Mondi,

as well as all unnecessary plastic

test the unique packaging material

when it comes to our flavours, and

adds: “MAP2030, Mondi’s action

layers of the previous material, were

before scaling up. This collaborative

we’re keen to make equally bold steps

plan for the next 10 years to achieve

eliminated. This resulted in a new

method goes to the heart of Mondi’s

when it comes to our sustainability

our ambitious 2030 sustainability

packaging solution with paper content

EcoSolutions customer-centric

commitments. We are delighted to

commitments, focuses on circular

of 85% and an ultra-thin functional

approach of working closely with

partner with Mondi to develop this

driven packaging and paper solutions,

plastic layer that seals the packaging,

its customers to ensure that the

recyclable paper packaging, becoming

created by empowered people, taking

and provides barrier protection for

best possible and most sustainable

the first big brand within the category

action on climate.”

vary from non-food wrapping to food

optimisation of the product’s

barrier paper was extremely valuable.

value chain and offer a competitive

end-uses and can be easily further

appealing print performance.

UPM Asendo Pro is specifically created

edge”, says Janne Varvemaa, Director,

together with our partners and

Products and Technology, UPM Specialty Papers.

By replacing the previous

converted for additional barrier

“Collaboration is at the heart of

Fikerte Woldegiorgis, Foods

to do so.”

Torsten Murra, Global Head of Key

properties and sealability to open up

UPM and has also been a key element

customers. By listening closely to their

even more demanding end-uses.

during this process. The feedback

wishes and aiming to answer their

we received from our co-operative

needs – both functionally and visually

push towards a world beyond fossils

partners when developing this new

– we bring added value to the entire

drives the innovation of better

Added value through the whole packaging network via co-creation UPM Asendo Pro is the result of a

At UPM Specialty Papers, the

performing, fibre-based packaging

market and end-use-driven holistic

solutions. Through co-creation

process. UPM has collaborated with

and development this impacts the

an extensive number of stakeholders

entire packaging value network

to test the performance and

and offers a huge opportunity for

different qualities of the product.

everyone involved. UPM Asendo Pro

Over the development period of

aims to open the door to even more

the innovative barrier paper, UPM

demanding applications and new

worked closely with converters,

end-uses.

packaging line manufacturers and

More information:

brand owners to test the product’s

Maarit Relander

features and to receive input

Stakeholder Relations

and feedback. The collaborative

UPM Specialty Papers

development process also included

T+358 204 15 0223 Green Packaging International c Autumn 2021

7

DS Smith

How the birth of the fusion shopper could change the high street for ever

N

ew data from leading

restrictions have caused an evolution

shift to a blended model of shopping

sustainable packaging

in consumer behaviour leading to the

retailers who want to keep brand

provider DS Smith

birth of a brand-new type of consumer

loyalty need to ensure that no-matter

reveals the birth of the

– the fusion shopper. They are splitting

how someone is shopping that they

with different types of shopping and

fusion shopper – with

their time across bricks and mortar,

keep the same experience. For both

make for a better experience across

consumers now blending their time

online, and click & collect – leaving

click and collect and online shopping,

the piece.”

across bricks and mortar, online and

retailers and brands under huge

packaging can be a way of elevating

click & collect.

pressure to keep up.

that experience. For example, box

remains Brit’s current preferred

designs can help with frictionless

method it’s clear it is not without its

While in-store shopping still

Experts suggest this trend is set to

The view is backed up by new

grow with 42% of people more likely

research which shows that in an

payment in store and click & collect

frustrations and the pandemic has

to use click & collect services during

average month Brits shop in store

can be improved with boxes creating

taken its toll on our patience and

the pandemic1.

five times, online four times and use

smart personalised IDs making

willingness to be in crowded spaces.

click and collect twice and the latter

collection easier, quicker and even

enormous pressure to quickly adapt

is growing fast. Two fifths (42%) of

more personalised.”

to these changes, as consumers

people are more likely to have used

aren’t getting a consistent shopping

click & collect services during the

DS Smith, said: “Today’s consumers

experience across the piece.

pandemic.

aren’t choosing one way of shopping,

Retailers and brands are now under

However, whilst Brits are shifting

In fact, nearly half (49%) of British

Stefano Rossi, Packaging CEO at

they’re blending them all – as fusion

consumers still prefer in-store shopping

their shopping habits, experts also

shoppers. However, what’s clear is

over online or click & collect and,

warn that their experience hasn’t

shoppers aren’t getting a consistently

despite its growth, 49% describe click

always been smooth. Indeed, less than

good experience across these options

& collect as ‘the worst of both worlds’.

one in three Brits (29%) said that

- which is a real risk for brands and

c 46% of shoppers don’t like being in crowded stores. c Two fifths (40%) of people are irritated by long queues. c Over a third of people are not willing to wait longer than five minutes in a store queue. c More than two in five (43%) find online shopping less stressful.

online shopping was their preferred

retailers as consumers may look to

challenge, DS Smith’s expert design

shopping method and a shocking 49%

go elsewhere if they can’t maintain

The research also showed that the

team have conceptualised innovative

describe click & collect as the worst of

consistent standards.

key issues with click & collect for

new solutions to improve consumers

both worlds.

To help retailers rise to this

To help brands adapt to the new

experience whatever way they shop –

“Brands now need to find a way to

consumers include the hassle of

seamlessly blend their range of offers

travelling to a shop to pick up the item

allowing them a glance into the future

retail environment, DS Smith has

so consumers are happy however they

(21%), having to wait to collect the

of the high street and shopping as a

teamed up with behavioural Scientist,

choose to shop. Packaging is one of

product (19%) and doubts about the

whole.

Professor Ivo Vlaev, from the University

the ways they can do this, and our

quality of the item (19%). For online

of Warwick Business School, who

experts have been working to produce

shopping, the frustrations include

2021, experts at leading packaging

commented: “People’s expectations

clever and innovative solutions that

having to pay for their deliveries

company, DS Smith said that Covid-19

of brands haven’t changed, yet as we

solve some of the key frustrations

(42%), not knowing when items will

Speaking In London on 20 July,

arrive (28%) and bad packaging meaning that their purchase is damaged on arrival (20%).

To combat these host of frustrations DS Smith’s innovation team and Professor Ivo Vlaev have conceptualised future packaging that could help retailers and brands jumpstart their blended offerings. For example, smart labels or QR codes on packaging which can be simply scanned with a smartphone camera.

This would eliminate the need for queuing for purchases, as consumers could scan their items themselves and pay online.

8

Green Packaging International c Autumn 2021

Circular Product Economy News

Square box for a circular economy: How packaging does good for our environment

W

e like to think of the choices that we make when it comes to the environment

as being good or bad. The world, however, is not that binary – and packaging is a case in point. While any effort to ditch unnecessary single-use plastic should be regarded as a step in the right direction, could a move to zero packaging harbour a great deal more negative impact to our environment instead?

everything they need to know. From

For example, whilst re-use should

nutritional information to dosage

be encouraged, putting it in practice

Right idea, wrong in practice

instructions and even how to recycle

can be much harder for consumers,

Zero-packaging stores – where rows

it, people need to know what they are

of jars and refill stations sit full of

purchasing, be able to refer back to it

food that is ready for consumers to fill

and how to responsibly dispose of it.

up containers brought from home – have proliferated in recent years. Yet

Zero to hero

they tend to be more expensive than

Unfortunately, bad packaging,

their supermarket equivalents and

including the complexities of how to

therefore a more aspirational offering

dispose or recycle it, has led to this

– and they may not be as beneficial to

knee-jerk reaction of trying to get rid

the environment as they first seem.

of packaging altogether. Instead, we

Damage to products is the prime

need to consider viable alternatives:

even if their intention is to be eco-

To achieve a truly circular economy, we need to make attitudinal changes at a societal level – encouraging people to make both re-use and recycling habitual

conscious. Instead, businesses need to provide re-useable and recyclable alternatives and the government needs to ensure the infrastructure is in place to turn the waste produced into new materials.

For example, clothes retailers are starting to bridge that gap between desire and efficiency –making their e-commerce packaging designed so

concern – packaging protects goods

lower-impact packaging – made

it is also used as the return packaging

on a journey, saving shoppers valuable

from the least possible amount of

– making it easy and convenient for

pennies and keeps items fresher

sustainable material and a hybrid

customers to re-use.

for longer, too. The environmental

approach of re-use and recycling, is

our design process. These new metrics,

benefits to this longer shelf-life are too

key.

an industry first, means that the

is changing and over the last year,

environmental performance of every

packaging more than ever has been

big to ignore: the Food and Agriculture

Importantly, the majority of the

Our relationship with packaging

Organization of the United Nations

environmental impact of a package is

packaging design can be measured

recognised as a critical part of the

(FAO) estimates that the carbon

decided already at the design phase.

and compared.

supply chain, showing resilience

footprint of food waste is 3.3. billion

By considering a product’s specific

tonnes of CO2 equivalent per year.

supply chain up front, packaging

Where the responsibility lies

goods even in the most challenging

designers can design out waste and

To achieve a truly circular economy,

of times. If, together, we can

considering the concept of canned

pollution and make sure materials are

we need to make attitudinal changes

also make sure that packaging is

tuna going tin-less in the back of

kept in use by optimising recyclability,

at a societal level – encouraging

designed from the outset for the

a lorry, it becomes apparent that

material use, potential to replace

people to make both re-use and

circular economy, using the least

this is impractical and unlikely. As

problem plastic, re-use and more.

Then there’s the practicalities. By

to transport and protect essential

recycling habitual. For this change to

possible amount of sustainable

Cardboard packaging, naturally,

happen, businesses need to make it

materials, and keeping materials

around without a box to store them,

can be recycled again and again, and

easy and convenient – encouraged

in use as many times as possible

highlighting that packaging must

using circular design principles help

by legislators who ensure from the

through re-use and recycling - then

still exist somewhere in the ‘zero-

optimise every part of its journey.

outset that bad packaging cannot

we can truly continue to reap the

packaging’ supply chain.

Global brands look for more support to

be part of an environmentally viable

ample benefits of packaging, with as

optimise their packaging and we are

supply chain, rewarding or penalising

little impact on the environment as

making Circular Design Metrics part of

as appropriate.

possible.

well as hundreds of tins rolling

Crucially, consumers also rely on the packaging of a product to tell them

Green Packaging International c Autumn 2021

9

Events and Exhibitions

Packaging Innovations & Luxury Packaging London 2021 announces new December dates Capital’s leading event connecting the FMCG and luxury packaging communities will now take place on 1-2 December

E

asyfairs, the organiser of

visitors will have the opportunity

Packaging Innovations &

to meet more than 170 packaging

Luxury Packaging London,

suppliers showcasing the latest

the capital’s leading event

packaging materials, products and

for packaging innovators

formats that will define packaging

and designers in the luxury and FMCG

innovation projects in the coming

markets, today announces that the

year.

Alongside the annual face-to-

event will be postponed from its planned dates of 22-23 September,

face event, a programme of digital

2021, and will now take place on

activity has been developed in the

1-2 December, 2021, at Olympia in

past year to continue to connect

London.

and inspire that community year round; these activities have included

Many government-imposed

a series of innovation-focused

restrictions have now been lifted and

webinars, a new quarterly digital

the vaccination programme within the UK is very strong. Venues are now open and many events with a purely

travel will be normalised again.

Renan Joel, Divisional Director for

Packaging London fulfils that mission

publication called Packaging in

in 2021 and inspires a new generation

Focus, improved daily social media

of packaging innovations for 2022.”

content and digital events.

national scope are able to once again

Easyfairs UK & Global’s packaging

go ahead. However, due to the high

events, says: “We are delighted that

number of international exhibitors

Packaging Innovations & Luxury

Packaging London connects

made face-to-face events impossible

at Packaging Innovations & Luxury

Packaging London will return in

packaging suppliers with teams of

to run in recent months, it hasn’t

Packaging London, the ongoing

2021 and we can’t wait to bring the

designers, packaging technologists

stopped packaging development and

border and quarantine restrictions

industry back together again at this

and marketers at brand owners, with

innovation or any of the challenges

relating to current entry into the UK

vibrant event, even if it will be a

a focus on the food, drinks, FMCG

or debates around the future of

make the organisation of the event

few weeks later than we originally

and beauty markets. This year’s

packaging.

in September significantly more

planned.

event, in a new hall, will feature

Packaging Innovations & Luxury

Joel says: “While the pandemic has

“We are fully committed to

difficult. The new dates reflect the

“The event plays a crucial role in

two theatres focusing on packaging

providing a platform to enable those

progress being made in the roll-out

driving new innovations, connections

innovation in luxury packaging and in

debates throughout the year and to

of vaccination programmes across

and opportunities for the community

FMCG packaging. Talks will cover key

creating new opportunities for our

Europe and the event will now take

it serves. The new dates will ensure

issues including smart packaging, the

communities to connect and solve

place in December at a time when

that Packaging Innovations & Luxury

latest consumer and design trends

their challenges. These activities are

and the wide-ranging challenges

a great complement to the exhibition

and opportunities for improving

and I am excited to see many of the

the sustainability performance of

topics we have covered in digital form

new packaging. Both conference

come to life in December.”

theatres this year are being curated

“In the meantime, I would like to

in partnership with the Pentawards,

thank our many partners among our

the world’s leading packaging design

exhibitors, visitors, associations and

competition.

media for their ongoing support for

In addition to the talks, the

10 Green Packaging International c Autumn 2021

the event and for the change to the

event will include popular features

dateline. I look forward to working

such as the Innovation Gallery, the

with them all to deliver a fantastic

Packaging Consultancy Clinic and

edition of Packaging Innovations &

networking events. Meanwhile,

Luxury Packaging London in 2021.”

Events and Exhibitions

FachPack 2021: Now more than ever Sappi will be showcasing many innovations Sappi is promising more innovations than ever before at this year’s FachPack. From 28-30 September, the innovation leader will be presenting its sustainable packaging solutions in Nuremberg. These include innovative high-barrier papers with integrated heat-sealing capability, an uncoated, bright white virgin fibre liner for corrugated board applications and paper carrier bags, a non-wet-strength wet-glue label paper, as well as new papers in the area of flexible packaging.

F

or several months, personal contacts were not possible and trade fairs were cancelled by the dozen. Conor Evers, Head

of Marketing at Sappi Europe, looks back on that time: “Of course, we nonetheless worked very closely with our customers during the pandemic – mostly, however, online or over the phone. This is why we are delighted now that face-to-face meetings are once again being introduced successively and that we can present

At the FachPack 2021, trade visitors will finally get to experience many new products live, cultivate business relationships and be provided with plenty of inspiration

our innovations at our stand.” At the FachPack 2021, trade visitors will finally get to experience many

development expertise combined

well as for ensuring an exceptional

of whiteness – ideally suited for

new products live, cultivate business

with valuable customer contacts

unpacking experience for the

outstanding printing and finishing

relationships and be provided with

are driving the development of

customer. It is the ideal complement

results.

plenty of inspiration.

innovative barrier products. The

to the company’s well-established

Visitors to the stand will also be

company will be presenting some

Fusion Topliner. Moreover, the new

able to see a wide range of kraft

Sealable high-barrier papers

of these packaging solutions at the

virgin fibre liner is also ideally suited

papers for flexible packaging. Among

In the Functional Paper Packaging

FachPack. Furthermore, a vertical

for producing paper carrier bags. It

the innovations is the translucent

segment, Sappi will be exhibiting

packaging solution with a stand-

stands out with properties such as

Crystalcon paper, which is both

the Guard and AvantGuard product

up pouch will be presented live at

strength, as well as an appealing look

recyclable and compostable, and

families of barrier papers that

packaging machine manufacturer

and feel.

can be used for various applications.

eliminate the need for additional

Rovema’s stand.

special coatings or laminations, and

Sappi will also be presenting further

Labelling made easy

new packaging papers for the food

Innovation in corrugated packaging

Sappi will also be presenting its

sector. The Fibrecar MT and Delicon

stream. With integrated barriers,

wide-ranging portfolio of label

papers were specially developed for

they ensure that the product

The new Fusion Nature Plus will

paper solutions, which was recently

food packaging.

quality of food and other products

occupy a prominent position at

expanded with the Parade Label Pro

is safeguarded. The new generation

Sappi’s stand at the show. Fusion

non-wet-strength wet-glue label

of these high-barrier papers will

Nature Plus is an uncoated, recyclable

paper. The paper is an interesting

Algro Design for premium packaging

be celebrating its premiere at the

virgin fibre liner with excellent

option for manufacturers in the

At the trade fair, Sappi will be

FachPack: Sappi AvantGuard S with

printability in flexo, digital and

beverage, food and consumer goods

presenting numerous examples of

integrated heat-sealing capability.

offset printing. This is thanks to the

sectors. It is suitable for a wide range

high-quality packaging for premium

Over the last decade, as a leading

product’s high whiteness, brilliant

of applications, such as labels for

products which were implemented

manufacturer of paper-based

colour reproduction and consistently

disposable bottles, food and non-

with the premium Algro Design

solutions with integrated barrier

high quality. These properties make

food containers, as well as wrappers

pulp board, a product that is now

functionalities, Sappi has acquired a

it the perfect choice for corrugated

for a wide variety of products. Its

very well established among

great deal of expertise in the field of

or solid board packaging where a

glossy, single-side double-coated

several international brand-name

sustainable packaging solutions. The

bright white appearance is required

quality distinguishes itself with a very

manufacturers. Sappi’s Algro Design

company’s extensive research and

for topliner, inner liner and fluting, as

smooth surface and a high degree

portfolio is known, among other

can be recycled in the wastepaper

Green Packaging International c Autumn 2021

11

Events and Exhibitions

products, innovations and insight

things, for its vivid colour reproduction,

the Covid-19 pandemic, Sappi

without travelling to Nuremberg.

high contrast and ideal running

is responding to the concerns

Many are already familiar with

properties. Its silky feel and resistance

of potential visitors. Since the

the ‘Blue Couch Series’ digital

sustainability, on site and for

to UV light are also outstanding.

situation may change quickly and

interview format: The renowned

participants at home.

unanticipated travel restrictions are

Blue Couch will also be on the stand

possible at any time, the company

this year.

Sappi is taking a two-pronged approach: Analogue meets digital

has decided to develop a hybrid

Fans, friends and customers, both current and potential, will have an opportunity to enjoy live

event format for the FachPack 2021.

a glimpse behind the scenes of

reports from the fair on the paper

Visitors will therefore have the

the Group and into the future of

manufacturer’s social media

option to participate virtually even

the paper industry, e.g. with new

channels.

In view of the exceptional circumstances resulting from

Sappi employees will be offering

on the ever-important topic of

People

4evergreen welcomes new chair To drive the alliance towards the completion of fibre-based packaging guidlines

4

evergreen, the cross-

paper industry. He has specialised

industry alliance

in the sourcing of paper for recycling

perfecting the circularity

and after coming out of retirement in

of fibre-based packaging

2017, became the head of Paper for

from across the industry’s

Recycling sourcing at Westfälische Papierfabrik (WEPA) in 2019.

value chain, announced Hans

4evergreen strives to bring

Wortman as new Chair.

concrete answers to support the

stated Wortman. “Our guidelines will

Recycling Sourcing, Hans Wortman,

increase of the overall recycling rate

help shape expected future regulatory

will be succeeding Eija Hietavuo as

of fibre-based packaging to 90% by

developments in the field of collection

4evergreen’s Chair. Tiina Pursula,

2030. Its four workstreams – focusing

and sorting at EU level.”

Wepa’s Head of Paper for

having replaced Ms Hietavuo as

Hans Wortman, new Chair of 4evergreen.

on recycling and circularity, industrial

At this stage, the alliance has

design, waste management and

concluded a first round of tests to feed

of European Paper Industries)

key players from the fibre-based

industrial innovation – are to release

its future recyclability protocol. This

Environment and Safety Committee,

packaging value chain, whose

a recyclability evaluation protocol

new assessment tool will boost the

will become Deputy Chair. The alliance

members share a common ambition

for fibre-based packaging, as well as

industry’s insights into each step of

is driving new developments across

to achieve structural changes through

guidelines for circularity by design

the life cycle of fibre-based packaging.

the paper and board sector, using

innovative recycling, design and

and collection and sorting from

Based on this and stand-alone

the platform to push for industrial

waste management solutions”, he

Autumn, 2021.

research conducted within the second

innovation in Europe by creating

said. Appointed for two years, the

two sets of guidelines - design, and

4evergreen Chair assumes a double

an overview of collection methods

guidelines are being developed. One

collection & sorting - to be released at

role in chairing Cepi’s Recycling

and best practices for specific fibre-

of the alliance’s four intermediary

the end of the year.

Committee. After 5 years in the

based packaging items in 12 European

targets is for the industry to adopt its

aerospace industry, Wortman gained

countries to help define possible

recyclability evaluation protocol and

over 30 years of experience in the

collection and sorting scenarios,”

its design guidelines by 2025.

Chair of the Cepi (Confederation

“I am delighted to chair an action-driven alliance gathering

“4evergreen has already gathered

workstream, circularity by design

G REEN PACKAGING I N T E R N AT I O N A L

For our next issue - November 2012 Focus on – Bio Packaging & Equipment, Recycling technology and new products Editorial deadline – November 9th

Advertising deadline – November 16th

Editorial contributions are welcome and should be sent to greenpackinternational@virginmedia.com 12

Green Packaging International c Autumn 2021

3

People

Essential titles for today’s paper, pulp, biomass and green packaging industries Pulp, Paper & Logistics Now over 21,000 registered readers 6 issues a year

Forest Bioenergy Review Distributed to over 19,000 individuals 4 issues a year plus E-Newsletters

Green Packaging International Worldwide distribution has now topped the 12,500 mark

Green Packaging International c Autumn 2021

13

82.5%

2