Corporate Marketing / E-Marketing
Omniture Statistics Tool
Content 1. Introduction
2
2. Login
2
3. Selecting a Wienerberger website
3
4. Choosing a time span
4
5. Running reports
5
5.1. What is a visit?
5
5.2. What is a page view?
6
5.3. Keywords
6
5.4. Site sections
6
5.5. Paths
6
5.6. Campaign Tracking
6
5.7. Products
7
6. Click Map
7
6.1. Why install the Click Map?
7
6.2. How to download the plugin
7
6.3. How to use the plugin
7
7. Add metrics
8
8. Contact
9
-1/9-
23.07.2008
Corporate Marketing / E-Marketing
1. Introduction The Omniture statistics tool is a new tool that makes the success of Wienerberger websites measurable. It also shows where the websites can be optimised and makes it possible to find out more about the user behaviour.
2. Login In order to use the Omniture statistics tool, go to https://my.omniture.com/login/.
You will see a login mask which needs to be filled out as follows: •
Company: please enter “Wienerberger” here
•
Username: will be sent to you individually
•
Password: will be sent to you individually
•
Make sure to select “Omniture Suite” in the drop-down menu below the password field.
If you don’t have a username/password yet, please contact us (volker.gruenauer@wienerberger.com, astrid.exner@wienerberger.com).
After you have successfully logged in, please select “Site Catalyst”. The other parts of the Omniture Suite have not been bought by Wienerberger. -2/9-
23.07.2008
Corporate Marketing / E-Marketing
By clicking the „SiteCatalyst“ button at the top right and selecting „Reporting“ in the drop down menu, you will reach the Wienerberger Dashboard.
3. Selecting a Wienerberger website There is a drop-down menu below the SiteCatalyst logo where you can choose the Wienerberger website you would like to receive statistics for. If you don’t see your preferred site immediately, click on the “View complete list…” link at the bottom of the drop-down menu.
By selecting “Rollup Suite Global” you will see statistics for all Wienerberger websites together. -3/9-
23.07.2008
Corporate Marketing / E-Marketing
4. Choosing a time span The time span which you would like to receive statistics for can be easily selected at the top right of the page where the currently chosen time span is displayed.
By clicking on the date (July 2008 in this example), a drop down menu appears. You can select single days, months or even years.
-4/9-
23.07.2008
Corporate Marketing / E-Marketing
5. Running reports You can run various reports by using the menu on the left of the Omniture site. A few of the most important reports will be introduced here.
5.1. What is a visit? Any time a visitor (someone who comes to your website and who can have multiple visits during a specific time span) comes to the site, no matter which pages they visit or what they do on the site, a single visit is counted. This is also called a session, which terminates after 30 minutes of inactivity or 12 continuous hours of activity. For example let’s say a visitor comes to your site and goes to pages A > B > C > D. Even though they visited multiple pages on your website, only one visit is counted. However, if they switch from a Wienerberger XX to Wienerberger XY website (e.g. Wienerberger AT to Wienerberger UK), their visit will be treated as two visits: one for the XX and one for the XY website. The visits report can be run here: Site metrics > Visits
-5/9-
23.07.2008
Corporate Marketing / E-Marketing 5.2. What is a page view? A page view on the other hand refers to each page visited during a session. Again, a visitor comes to your site and visits pages A > B > C > D. Each page visited during the visit will receive a single hit because the visitor accessed those pages. If a visitor accesses a page more than once, SiteCatalyst will report each instance the page was visited. For example, say a visitor goes to pages A > B > A > C, page A will receive two hits while pages B and C will receive one hit each. (taken from the Omniture Help Knowledge Base) The page views report can be run here: Site metrics > Page Views
5.3. Keywords A keyword is a word or a phrase used to find useful results in internet searches. It is interesting to see what internet users search for in search engines when they get referred to a Wienerberger website. The keywords report can be run here: Traffic Sources > Search Keywords – All
5.4. Site sections The Wienerberger websites can be divided into different sections, e.g. “Investor Relations”, “Product catalogue” or “Brands & products”. The page views for all pages that belong to one of these sections are combined. This makes it easier to find out which parts of the Wienerberger websites are most popular. The site sections report can be run here: Site Content > Site Sections
5.5. Paths Paths are interesting because they allow you to find out more about how visitors navigate on your website. There are various reports that can be run in the “Paths” section of the menu on the left.
5.6. Campaign tracking The Campaign Reports in SiteCatalyst give you information to help evaluate the effectiveness of your various marketing campaigns, whether they are internal promotions on your site (promotional popups that are displayed when visitors enter your site, etc.) or are initiated through an outside service (email marketing campaign, banner ad placements such as Google ads, etc.). -6/9-
23.07.2008
Corporate Marketing / E-Marketing Campaign Reports help you evaluate and improve your advertising and promotion initiatives. They can be run in the “Campaigns” section in the menu on the left.
5.7. Products The Products Report (“Products” section in the menu on the left) shows how various individual products affect your site’s Success Metrics. For example, you can find out how many units are being ordered for a particular product or see if carts are opened more often for individual products. You can use this report to identify top-performing products and to discover disconnects between revenue produced by products versus units sold or orders made for that product.
6. Click Map 6.1. Why install the Click Map? The Click Map is a plugin that allows you to browse through a website and see directly on that website how many people clicked on a certain link and what parts of the site are most popular.
6.2. How to download the plugin In order to download the click map plugin, click on the arrow next to the “SiteCatalyst” menu on the top right, then select “ClickMap” and click on the “Install now” button.
6.3. How to use the plugin Once the plugin is installed on your browser, an icon will appear in your browser bar. Clicking it will open a sidebar on the left of your browser window. You will have to log in
-7/9-
23.07.2008
Corporate Marketing / E-Marketing with your Omniture username and password. The advantage of the plugin is that you get the presentation of the visits and popularity demonstrated directly on the website.
In case you experience any problems trying to install or use the ClickMap, please contact the local IT support in your country.
7. Add metrics
-8/9-
23.07.2008
Corporate Marketing / E-Marketing In case SiteCatalyst does not deliver a report, saying, “No data match this criteria. Please verify the metrics, date range and filters”, try adding new metrics. In most cases this will solve the problem.
If you are, for example, trying to run the “Search Keywords – All” report, click on “Add metrics” and exchange the wrong metric (in this case: “Revenue”) by dragging it to the menu on the left and replacing it with the “Searches” metric (or by double-clicking on both). For other reports, choose the metric fitting best.
If the report still is not displayed, please try changing the date range to a less recent time span as it sometimes takes a while for a report to be available.
8. Contact If there are any further questions, please do not hesitate to contact us:
Volker Grünauer, E-Marketing
Astrid Exner, E-Marketing
volker.gruenauer@wienerberger.com
astrid.exner@wienerberger.com
+43 1 601 92 – 394
+43 1 601 92 – 389
-9/9-
23.07.2008