PROMOTE INTELLIGENT HEARING WITH
EVOKE CONSUMER MARKETING Connect to your audience. Promote your practice. Make the phone ring.
EVOKE MARKETING SUPPORT TO EVOLVE YOUR PRACTICE
Assembled in this guide is an assortment of marketing materials for various contemporary media — all targeted toward your consumers, to generate leads for EVOKE. From direct mail and print advertising to digital marketing and point of sale displays, Widex provides all you need to grow your business with EVOKE.
DID YOU KNOW? Widex has Regional Marketing Managers for each of our US regions, specifically dedicated to supporting your marketing efforts. These experienced marketing professionals work with you — hand in hand — to help you plan, develop, and execute marketing initiatives of all types and sizes.
Ask your Widex Regional Sales Manager how to get started today.
Widex has a constantly-growing library of
DIRECT MAIL
Reach your target audience within your community and let them know that — in addition to being a Hearing Healthcare Professional they can trust — you carry the only intelligent hearing aid that keeps learning from your patients’ real-life experiences and from those of EVOKE wearers all over the world: Widex EVOKE! Team up with Widex to get started! We will do the research and identify the best approach for your mailings all year long. You can review our library of tested and proven options including invitations, flyers, letters, postcards and more. We’ll then customize it for your practice, geographic location, and target audience.
Invitations + Postcards
Flyers
Letters
Whether you’re hosting an Open House or Community Seminar, opening a new practice, or promoting the latest technology, invitations have a great response rate when properly executed.
Hosting a Lunch + Listen at a local restaurant for your Tested-Not-Sold database list? We have a selection of event and promotion flyers for you to choose from.
Your patient database is one of the most valuable resources you have. Let us help you mine it with patient letters that have been proven to make your phone ring.
PERSONALIZE YOUR HEARING CARE WITH REAL-LIFE INSIGHTS
[SEND_DATE]
123 Road Road, Citytown, ST 888.888.8888
Dear [PROSPECT_NAME], Do you use Uber, Netflix, or a GPS app on your smartphone? What about Facebook, Amazon, or Google? If you find any of those services convenient, you already know how much value machine learning and personalization can add to basic services like shopping and getting around. Now that level of personalization is available in hearing aids. Widex EVOKE hearing aids are leading the way with new, intelligent features that help you BE THERE in the moments that matter. SoundSense Learn puts the power of machine learning in the EVOKE app, so you can improve your hearing in challenging situations by simply responding to a series of A or B listening comparisons. Real-Life Insights captures data from how you use personalized hearing aid programs, so I can ensure you’re hearing the best you possibly can in a wide range of situations. REMOTE CARE gives you full-service hearing care from the comfort of your home or workplace using REMOTE LINK.™ For a limited time, we have a special offer for you. If you purchase two EVOKE330 or 440 hearing aids before [EXP_DATE], we’ll include a free REMOTE LINK device to make sure you get the best care when you need it—no matter where you are.
IN NOISY SITUATIONS
94%
of wearers prefer Widex EVOKE over their own hearing aids in noisy situations* HIGHLY RECOMMENDED
80%
of Widex EVOKE users recommend SoundSense Learn*
Call us today at [555.555.5555] to book your appointment so you can BE THERE when it matters! Best regards,
ASK US ABOUT ADDITIONAL DESIGN OPTIONS
*Laura Winther Balling, PhD, Oliver Townend, Wendy Switalski, AuD, MBA (2019, January 28) Real-life Hearing Aid Benefit with Widex EVOKE, The Hearing Review.
Contact your Widex Regional Sales Manager to evolve your practice with EVOKE.
CLPL46/0919
[HEARING CARE PROFESSIONALS_NAME] [PRACTICE_NAME]
TESTED + PROVEN DIRECT MAIL SAMPLES
Widex Direct Mail Services Widex Marketing delivers extensive direct mail programs for our customers. From a tested library of printed options — all proven in the hearing healthcare industry — to a huge menu of expert services to ensure success, our Regional Marketing Managers coordinate direct mail campaigns using: Planning + Strategy List Research Demographics Database Mining Design + Layout Printing + Mailing Call Tracking Reporting Coordinating Print Ads
1.800.221.0188 | widexPRO.com
DIGITAL MARKETING Make your online presence profitable and build your practice with our robust suite of digital marketing services!
If you’re looking to attract more patients, you need to have an active digital marketing strategy. And we can help! Spread the word, invite prospects and patients, strengthen your brand, and reach an exponential audience with a relatively small investment. Widex will help you tell the world about your practice and Widex EVOKE with a wide range of digital options.
Social Media
Web Copy + Banners
Widex has partnered with MedPB — the experts in digital marketing for hearing professionals — to provide effective and affordable options that show impressive results, month after month, including:
Invite targeted patients to a Lunch + Listen event, share the news of a new staff member, promote the latest technology and grow your practice with strategic email messages.
In addition to our partnership with MedPB, we can make customized art for your social pages and have suggestions for posts.
Need new copy for your website to promote Widex EVOKE? How about a dynamic banner ad to promote your Open House next month? Widex Marketing is here to help.
Responsive action websites Social media content Online Review Builder™ Local listings on online directories Pay-Per-Click advertising Search Engine Optimization
BE SOCIAL! The Widex Marketing Team can create branded graphics for you at no cost to post on your social media channels! Promote your practice, special event or Widex technology!
Ask your RSM how! 1.800.221.0188 | widexPRO.com
Ask your Widex Regional Sales Manager if your practice qualifies for
ADVERTISING
The more consistent and compelling your advertising efforts are, the greater your impact. Consistency nets results over time that will push you beyond the impact of a single advertising campaign. Don’t give up on advertising if you get mixed results — keep trying different things to find something that works. Widex Marketing and your Widex Sales Team can work with you to plan a strategic calendar so you can be proactive in your marketing. And, once it’s done and approved, we do all the work! There are many outlets, for various budgets, and Widex will help you find the solutions that work for you and your practice.
Advertising Inserts
Print Ads
Videos
Full color, printed flyers and broadsheets inserted into regular publications have a huge impact. And we will customize them all for your practice, publication, and event.
Brand your practice with attractive ads that your audience comes to know and recognize. We’ll design them to your satisfaction and size them for insertion.
Whether it’s a video that will be viewed on your Facebook page or YouTube channel or a looping presentation in your waiting area, video works. Let’s get rolling.
BE THERE IN ALL THE MOMENTS THAT MATTER The true benefit of investing in hearing aids is the ability to BE THERE in all the moments that matter — enjoying a night at a party, sharing dinner with friends and family, and even simple evenings at home, talking and watching television with a loved one. Now more than ever, being there includes being connected. Widex has introduced the EVOKE BTE 13 D, a new behind-the-ear hearing aid that offers direct 2.4 GHz connectivity, providing easy access to the devices you use every day.
NEW!
BUY TWO EVOKE440 HEARING AIDS AND RECEIVE A
FREE
TV PLAY™ ACCESSORY
EVOKE BTE 13 D
ALL ADS CAN BE CUSTOMIZED FOR YOUR BETTER HEARING SPECIAL EVENT PRACTICE 2.4 GHz connectivity and streaming
A $425 VALUE!
Radio Scripts
EXPIRES XX/XX/XX
New easy-to-use controls
AI-powered personalization features
Actual size.
Hear it for yourself on November 12th and 13th at ABC Hearing during our Discuss your hearing history with a Hearing Healthcare Professional and receive a free hearing screening.
RESERVE YOUR FREE EVOKE DEMO TODAY!
(XXX) XXX-XXXX
123 Main Street, Suite 2 Anytown, USA 12345
Jane Doe, Au.D.
www.ABCHearing.com
Facebook “f ” Logo
CMYK / .eps
Facebook “f ” Logo
CAD172/1019
Experience the only hearing device that constantly evolves in real-time with a free demo of Widex EVOKE.
CMYK / .eps
Promote your practice, event, and Widex EVOKE over the air waves with pre-written scripts for :15 and :30 second radio spots.
Contact your Widex Regional Sales Manager to evolve your practice with EVOKE.
CO-OP MARKETING DOLLARS
WIDEX LUNCH + LISTEN PROGRAM
PUBLIC RELATIONS
In addition to all the paid media available to reach your audience, there are many ways to spread your message to your community for little or no cost. Radio, local newspapers, social media, and other online resources all offer opportunities to spread the word and improve your credibility in your market. Widex can help.
Call it a Lunch + Listen. A Dine + Demo. Hearing Happy Hour. Call it what you will. But, book one... Fast! A Lunch + Listen with Widex is a personal, hands-on, low-cost marketing OVERVIEW + BENEFITS event to motivate your qualified patients to purchase Widex technology within a controlled schedule 70%-80% and work flow. Simple, inexpensive, and easy to INTERNAL CHECKLIST execute, a Lunch + Listen could be the marketing vehicle your practice has been searching for.
Widex LUNCH + LISTEN EVENTS
HOST A LUNCH + LISTEN EVENT WITH WIDEX! A Lunch + Listen is a simple, low-cost way to introduce your patients to Widex hearing devices and their industry-leading sound in a real-life hearing setting. EXPECTATIONS FOR YOUR LUNCH + LISTEN SUCCESS:
APPOINTMENT RATE
WIDEX LUNCH + LISTEN ACTUAL QUOTES FROM LUNCH + LISTEN PARTICIPANTS EVENTS
What is a Lunch + Listen?
When to schedule?
A Lunch + Listen is an easy and fun marketing event in which ten patients are provided an opportunity to listen to the latest Widex technology in a noisy, reallife situation. Although you can give a more formal presentation during a Lunch + Listen, typical events are informal, giving you the opportunity to model to customers how to discuss Widex features and benefits in a conversational way. Things to discuss at a Lunch + Listen:
50%-70%
We have pre-written and approved press releases about Widex EVOKE that can be easily customized for your practice — and images are also available for you to release as well.
Contribute to the local paper and establish your name as the hearing healthcare expert in the community. We have stories ready-to-go on hearing loss, technology, tinnitus, and more.
PURCHASE RATE
I WANT
Identify target customers six to eight weeks in THE NEW advance and coordinate availability with Regional ONES BACK! Team Members. WITH HIS OLD Book events HEARING AIDS,four to six weeks out HE COULD NEVER HAVE HAD A Creating opportunities for sales CONVERSATION OVER LUNCH Encourage customers to invite the best candidates: LIKE THIS. Fair or better word discrimination
I WAS NOT PAID TO SAY THIS: THESE HEARING AIDS ARE THE BEST!
1.800.221.0188 | widexPRO.com
Ask your Widex Regional Sales Manager how you can get started today.
Digital + SEO Tip!
TUESDAY, FEBRUARY 21, 2017 8:30am • Breakfast Your Favorite Restaurant 789 Main Street Anytown, USA 98765
(555) 123-4567 RSVP by February 17, 2017
510
$
Articles
Good cognitive function Widex features that help patients hear in noise Moderately severe or better hearing loss that can SoundSense Learn and the EVOKE™ app demo be fit easily with an instant ear-tip or dome without 1.800.221.0188 running | widexPRO.com TV PLAY™ demo a feedback test Previous wearers with technology older than three years are ideal, but a mix of new and existing Who is the target customer? wearers can be beneficial to convert new wearers. Current Satisfied Customers: Offer a creative and inexpensive way for them to market with Widex. Ordering stock for the event: A minimum of 12 pairs New Customers, Dabblers or Stopped Accounts: of hearing devices are necessary for a ten attendee Opportunity to see how well patients react to Lunch + Listen Widex technology in real-life settings. Recommendation: Offer promo of four nonrefundable discounted hearing devices as part of the event. (See tactical promos.) Why are Lunch + Listens beneficial? Based on customer commitment and trial period policy, use Widex team member demos or samples Establish new growth opportunities. Show the to avoid bulk returns of orders. customer that Widex delivers the best performance in real-life, noisy situations. Give them talking points on how to sell more Widex after the event and Tease Out Any Roadblocks. re-direct conversations away from secondary Ask the customer about third-party and/or hearing features like rechargeability. device discounts that they are encountering. Identify Become a creative, fun and trustworthy business how the customer is handling these requests and partner. Providing value beyond the hearing device make sure they are prepared to handle them to builds and improves long-lasting relationships with reduce obstacles to converting sales at the event. customers. Potential to sell non-returnable units as part of a Continued on reverse marketing event (recommend four-pack or more).
Widex has a library of materials to make it easy, including event planning materials and tested and proven direct mail samples that get results.
ONLY
Press Releases + Photos
see you there!
PER THOUSAND
HEAR WHAT YOU'RE MISSING join us for •
BREAKFA ST Your Photo Au.D.
EMAIL FLYERS LIKE THESE TO SELECT PATIENTS
FOR FREE
When you archive your past press releases and articles on your website, it increases your results with search engines because you’ve added valuable, industryspecific content to the web.
POINT OF SALE
Real-life hearing enters your clinic in vivid color! Once your outbound marketing efforts bring future EVOKE wearers through your doors, reinforce the EVOKE branding and messaging with in-house promotional materials. These are also an easy and impactful tool to introduce the product to patients who have not yet heard of EVOKE, but who might be interested in the only technology that learns from their own real-life experiences for hearing that constantly evolves.
Posters
Pull-Up Banners
Consumer Brochure
Informative, colorful 19” x 27” posters bring EVOKE to your waiting area, lobby, and fitting room.
Visually dynamic yet simple to use, 33” x 79” EVOKE pull-up banners command attention in your practice.
A brief, consumer-friendly overview of EVOKE, this brochure can be customized for your practice.
TURN WAIT TIME INTO PRODUCTIVE TIME WITH WIDEX AND MEDIPLAY
Custom In-Office Video
Educate your patients with ad-free presentations from Widex partner, Mediplay. ASK US ABOUT ADDITIONAL DESIGN OPTIONS
udiology and ENT content A Easy-to-use customizing tools Custom branded and 100% ad-free Quick install with any HDTV
Exclusive Rate for Widex Customers
1.800.221.0188 | widexPRO.com
+
FIRST MONTH
FREE
Learn more at widexPRO.com/marketing
IMAGE LIBRARY The EVOKE image library includes dozens of images in a variety of listening situations. The diverse collection of images creates plenty of options for your practice marketing materials. Browse and download EVOKE images at widexPRO.com. Contact your Widex Regional Sales Manager to evolve your practice with EVOKE.
To help you get started with EVOKE and learn how it can grow your business, please contact your Widex Regional Sales Manager or visit widexPRO.com.
DRM292/1119
1.800.221.0188 | widexPRO.com