Widex USA Speaker Series - Hilton Head, SC

GO BEYOND. GET CEUs. WIDEX SPEAKER SERIES

HILTON HEAD, SC November 9 - 11, 2017 Omni Hilton Head Oceanfront Resort 7 CEUs

PARADISE AWAITS AT THE OMNI Visit the beachfront setting in Hilton Head, South Carolina Envision yourself relaxing at the picture-perfect Omni Hilton Head Oceanfront Resort. From sugar sand beaches and sparkling pools to delicious dining and championship golf-course access, the resort has something for everyone.

Located off the southern coast of South Carolina, enjoy access to an 11-mile lagoon system complemented by bike trails, 25 tennis courts and three championship golf courses. The resort also showcases a beautiful poolscape that includes two family pools, one adult-only pool, kid’s splash zone, two hot tubs and private cabanas among our native tropical foliage.

REGISTER NOW! http://www.cvent.com/d/1tqm0w

WIDEX SPEAKER SERIES Distinguishing Your Practice with Innovative Concepts and Fittings Strategies This exciting Speaker Series Kick-Off event will explore the evolution of, and implementation needed to distinguish individual hearing healthcare practices and the innovative concepts needed to expose the hearing impaired population to more than just hearing aids. Attendees will: Become familiar with the design rationale behind Effortless Hearing Discover current digital and social media strategies and tactics to grow your business Understand the methods used to measure listening efforts Easily distinguish those patients that require more comprehensive instructional counseling and/or cognitive-behavioral interventions Discover multiple ways to create a compelling brand for your practice Identify acoustic identities to complete successful hearing aid fittings

BUY: 4 BEYOND440s at regular account price

AND GET: 7 CEU credits for attending our keynote speaker series Round-trip airfare from your home airport to Hilton Head, SC Transfers from SC airport to and from the hotel 2 nights waterfront room accommodations at the luxury Omni Hilton Head Oceanfront Resort A Welcome Reception on Thursday evening All meals and beverages during the event — plus a $50 American Express Gift Card from us towards dinner on your own Friday night All taxes, tips and gratuities associated with the event Fun, friendship and interaction with other professionals!

Expires November 9, 2017. See back cover for terms and conditions.

WIDEX SPEAKER SERIES

AGENDA

Thursday, November 9, 2017 Varied

Arrival to the Omni Hilton Head Oceanfront Resort

6:00 pm

Welcome Reception – The Palmetto Lawn

Friday, November 10th 7:00 am

Breakfast

8:00 am

Introduction – General Session Presented by Dr. Tiffany K. Brown

8:15 am

Effortless Hearing – General Session Presented by Dr. Francis Kuk

Listening takes effort and the amount of effort required varies per individual.

Widex has recognized the importance of a good sound quality for many years and prioritized good sound quality as a top criteria for every hearing aid. In recent years, it has been well documented that hearing aid processed sounds can affect listening effort and that the cognitive capacity of the individuals could affect the final outcome of the effort. Widex follows the “Effortless Hearing” design rationale in our newest hearing aids. In this presentation, we will review why an “Effortless Hearing” design rationale is critical in how different hearing aid features can ensure effortless hearing.

9:00 am

Break

9:15 am

Effortless Hearing (Hour 2) – General Session Presented by Dr. Francis Kuk

10:00 am

Break

10:15 am

How to Create a Compelling Brand for Your Practice – General Session Presented by Les Jones

Creating a compelling brand for your audiology practice is critical in helping you to stand out in a competitive market. Yet, brand and branding is something that is often overlooked or left to chance in many practices. In this highly visual presentation, Les Jones will debunk some of the myths surrounding brand and provide a number of practical hints and tips that will help you to develop a distinctive brand for your practice. He will also talk about how brand can be used as a powerful management tool to improve team engagement and productivity.

11:15 am

Break

11:30 am

Digital and Social Media Strategies and Tactics for Your Business – General Session Presented by Todd Hedberg and Dr. Natalie Phillips

Today there is no shortage of opportunities to spend money online in hopes of attracting and converting new patients. Yet, knowing when and where to engage online campaigns is a critical first step to success. In this presentation, best practices for launching advertising campaigns across key digital marketing channels will be shared along with considerations for utilizing proper success measurements in reporting.

Additoinally, proven digital marketing campaigns for the hearing aid industry will be shared for easy and quick adoption by audiology and hearing care clinics.

12:30 pm

Lunch

After lunch, attendees will be split into three groups and will rotate into the three breakout sessions listed below.

ZEN & Music and Its Implications on Cognitive Function Presented by Dr. James Martin with Dr. Natalie Phillips

Today’s Hearing Healthcare Professionals face changes to the profession from many sides, such as disruptive technologies, an evolving healthcare system, and competitive distribution systems. In addition, educated technology consumers expect evidenced based practices and services that lead to positive outcomes. This course provides the HCP with a rationale, tools, & resources that support the use innovative hearing technology and comprehensive hearing care services, securing the future of their profession and providing the best quality hearing care for their patients.

Quick and Easy Fitting Verification Presented by Emily Bruno and Dr. Angela Lederman with Dr. Tiffany Brown

As the competition grows between Hearing Healthcare Professionals it is essential to understand various ways to verify and validate hearing aid fittings. This evaluation process will be shared and interruption will be explained to prove to the wearer the value of individual instruments and services provided.

Concepts and Ideas for Future Products, Services, and Feature Development Presented by David Holm and Maja Bulow

This Round Robin session will give customers an opportunity to provide input to the concepts and ideas that will drive future product development.

1:30 pm

Session (1) – Round Robin / Break Out Session

2:30 pm

Break

2:45 pm

Session (2) – Round Robin / Break Out Session

3:45 pm

Break

4:00 pm

Session (3) – Round Robin / Break Out Session

5:00 pm

Conclusion – General Session Dr. Tiffany K. Brown

5:15 pm

Dinner On Your Own / Free Time

Saturday, November 11th Varied

Departures

REGISTER NOW! http://www.cvent.com/d/1tqm0w

DINNER ON WIDEX!

Enjoy your free time on Friday night with a

50 AmEx Gift Card

$

courtesy of Widex

WIDEX SPEAKER SERIES

SPEAKERS

Francis Kuk Dr. Kuk received his Ph.D. in Audiology from the University of Iowa in 1986.

He has assumed a research scientist and hearing aid clinic director position at the University of Iowa department of Otolaryngology and a faculty position at the University of Illinois-Chicago. He has been active in the hearing aid industry since 1994 where he served committee roles in various industry associations and interacted with government bodies including the FDA. He is currently the VP of Clinical Research at Widex where his primary roles include clinical research, knowledge dissemination and strategic planning. He has written and presented extensively in the area of hearing aid technology and fittings with over 180 book chapters and articles (peer and non-peer reviewed). He is also the editorial consultants for various major professional journals in the field of Audiology.

Les Jones Les Jones is a designer, photographer, writer and magazine publisher. He has spent over thirty years working in marketing, communications and branding.

Les is the Creative Director for Practice Plan, a company that administers patient membership plans in the dental sector in the UK. He works with dental practices to help them attract more patients through improved communications and compelling branding. Les also publishes his own, oneman creative magazine called Elsie which, when launched in 2011, was voted one of the top ten new magazines in the world by the prestigious New York Library Journal.

Tiffany K. Brown Dr. Brown is the VP of Product Management, Professional Education, and Practice Development at Widex USA. She received her Master’s of Science Degree in Audiology from Towson University and completed a Doctorate in Audiology (Au.D.) from A.T. Still University, Arizona School of Health Sciences. Prior to joining Widex, her audiology experience includes eleven years of private practice ownership/management as well as developing and implementing the state funded audiology and equipment distribution program for a noted national and international deaf and hard of hearing, nonprofit organization. Tiffany has presented nationally and internationally on hearing aid technology, cognitive effects of hearing loss, aural rehabilitation, selling techniques, business development, and management and leadership.

James W. Martin, Jr. Dr. Martin was born and raised in Waynesville, North Carolina. He received his Bachelor’s Degree in Audiology and Speech Pathology from Ohio State University and his Masters Degree in Audiology from University of Tennessee, Knoxville. He earned his Doctorate of Audiology (Au.D.) at Arizona School of Health Sciences. James worked in a clinical setting for over ten years before coming onboard as a training audiologist for Widex USA, Inc. James is currently the Director of Audiological Communication.

James is a member of the American Academy of Audiology (AAA) and was the winner of the American Speech and Hearing Association’s Editor’s Award for published research in auditory neurophysiology. He is a two-time All-American in Track & Field and was featured in Sports Illustrated’s “Faces in a Crowd”. He currently resides in Knoxville, Tennessee with his lovely wife and two children.

Emily Bruno Emily double majored in Biomedical Sciences and Chemistry and received a Bachelor of Science degree from Western Michigan University. Emily began her career selling medical devices, but has worked in the audiology industry for the last eight years. She has worked with both hearing aids and audiology/ vestibular equipment; and has focused in both the government and private sectors. Emily began her career with Widex in 2017, where her responsibilities as Director of Market Research / Field Studies include market research, field studies, competitive analysis, and the university program.

Todd Hedberg Todd has 14-years experience marketing in the hearing aid industry and presently serves as Director of Digital Marketing at Widex USA. He specializes in online advertising, search engine optimization and social media storytelling to drive awareness, consideration and trial of hearing aid technology. He holds his Masters of Business Administration from the University of St. Thomas in Minneapolis, MN where he is also currently an Adjunct Instructor. Todd is passionate about seeing small business thrive with the opportunities for costeffective campaigns available via digital marketing.

David Holm David is Concepting Manager for Widex A/S and lives in the new, smart city, Vinge, just outside Copenhagen with his wife Celine and their three children.

He earned his Bachelor of Export Engineering degree from the Engineering College of Horsens. In his own words, “Making concepts at Widex is challenging, inspiring and rewarding. Challenging because it is new and often outside our comfort zone, and calls for early stage technologies. Inspiring due to the people I meet with profound passion and years of extensive knowledge from the industry, and most rewarding to experience the moments of gratitude when we manage to bring hearing to a person with hearing loss — it truly matters.”

Maja Bulow Maja earned her Master’s degree in Audiology from the University of Copenhagen and has been with Widex since 1995 when she joined as a Clinical Researcher and Product Trainer. Her current role at Widex since 2013 has been Cross Conceptual Architect for 5 year roadmap and Concept Developer for Audiological Services. In her own words, “It has been a long and exciting journey working 22 years for Widex. I have learned so much and, together with my colleagues, we have accomplished to bring new and better solutions to hearing aid users and audiologists. To plan for the future we must continue to be open and ask questions, to work on hypothesis and experiment. This is the way to get ahead.”

CEU CREDIT INFORMATION Upon completion of this Speaker Series Event you will have earned (7) CEU Credits.

Further, all attendees will receive a Certificate of Completion containing the title of the course taken as well as how many CEU hours they have earned. Those attendees with AAA and/or IHS numbers should provide those at the time of registration via the registration site as well as on-site when signing in.

Widex will gladly submit all certificates for CEU credits for you, immediately following the event.

Please note that if you require ASHA credits, you would submit for those personally.

Terms & Conditions: Offer must be a one-time purchase. BEYOND hearing instruments purchased under this promotion are not returnable. Color changes will be done as service orders. BEYOND instruments are offered at the regular account purchase price, and are not eligible for WPPP and rebate. Units will count toward unit rebate commitments, not toward loan unit commitments.

Customers with an active Promissory Note, Supply Agreement or Advance Agreement are not eligible to participate in this promotion. This offer is not available online at widexpro.com.

Participant acknowledges and confirms that this offer shall not include (and this offer shall not cover) any hearing aids that are (a) reimbursable by any federal or state health care programs, including without limitation, Medicare and Medicaid or (b) sold in any state where the laws of such state prohibit participation in this program. It is the business owner’s responsibility to accurately report the net effective discount price for each product, including all discounts earned, to third party and/or others, to the extent required by law. Widex USA, Inc. reserves the right to modify or cancel this promotion at any time and without notice. By ordering this promotion, you confirm your complete understanding and acceptance of the terms and conditions of this offer.

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