Widener Style Guide

BRAND STYLE GUIDE

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CONTENTS

3

Introduction

4-5

The Logo

6

The Shield

7

Wordmark

8-9

Typography

10

University Seal

11-13

Color Palette

14-15

Academic Logos

16-17

Internal Logos

18

Stationery

19-21

Applications

22

Brand Imagery

23

Logo Usage: What Not to Do

24

Brand Resources

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INTRODUCTION

OUR IDENTITY. OUR PRIDE. Being part of the Widener community is often described as a feeling—like you’re valued, supported, celebrated. Our graphic identity, comprised of logos, colors, typefaces, and imagery, is the toolkit we use to capture that feeling—and share it with the world.

THIS BRAND GUIDE IS OUR TOOLKIT. We use it to achieve brand consistency across the university.

Why is that important? By presenting a cohesive visual identity, we help our audience recognize, recall, and resonate with the Widener brand. Those 3 R’s are key to effective communication.

Rev. 09-15-25

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THE LOGO

WIDENER LOGO The logo consists of two component parts: a graphic mark—a simplified rendering of the original university shield—and a wordmark—the university name set in a specially created type treatment.

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THE LOGO

CORRECT USAGE

The standard space between the shield and the wordmark is half the width of the shield. The space between the shield and wordmark may never be increased or decreased.

To maintain legibility, the shield may not be reproduced smaller than 3/16 of an inch. The Widener wordmark should be used alone when the shield is sized less than 3/16 of an inch.

3/16

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THE SHIELD

WIDENER SHIELD The shield is a streamlined version of the original drawing of the university seal and displays Widener’s founding date, 1821.

The shield may be printed in our official color palette or in black. It can also reverse out of a solid color (see p. 12 for details on color usage). Size proportionately: avoid expanding or condensing the graphic mark. The shield can be used alone, though it is best practice to use the combined shield and wordmark (see p. 7) at least once on any application. When the shield is used with the wordmark, be sure to follow the logo guidelines on p. 5.

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WORDMARK

WIDENER WORDMARK The wordmark, set in Requiem Roman Text, can be displayed on one or two lines.

The wordmark may appear with or without the shield, though it is best practice to use the combined wordmark and shield at least once on any application.

Pro tip: Resist the urge to recreate the wordmark with Widener fonts or other fonts. The hard work is already done—use the official logo instead!

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TYPOGRAPHY

GEOGROTESQUE XCOMPRESSED FAMILY For bold headlines, callouts, labels, and lists.

GEOGROTESQUE XCOMP BOLD GEOGROTESQUE XCOMP SEMI BOLD GEOGROTESQUE XCOMP MEDIUM GEOGROTESQUE XCOMP REGULAR GEOGROTESQUE XCOMP LIGHT

GEOGROTESQUE SERIES

ADELLE CONDENSED FAMILY

For body copy, callouts, subheads, and labels. Except for lead-ins and callouts, body copy should be set in upper/lowercase.

For quotes, subheads, and body copy.

Always set in upper/lowercase. In addition to the condensed family, Adelle Regular and Regular Italic may be used for body copy.

Geogrotesque Bold Geogrotesque Italic Geogrotesque Semi Bold Geogrotesque Semi Bold Italic Geogrotesque Medium Geogrotesque Medium Italic Geogrotesque Regular Geogrotesque Regular Italic Geogrotesque Light Geogrotesque Light Italic

Adelle Condensed Bold Adelle Condensed Bold Italic Adelle SemiBold Adelle SemiBold Italic Adelle Condensed Regular Adelle Condensed Regular Adelle Condensed Light Adelle Condensed Light

ADELLE In addition to the condensed family, Adelle Regular and Regular Italic may be used for body copy if needed for contrast with Geogrotesque.

Adelle Regular Adelle Regular Italic 8

TYPOGRAPHY

BARLOW

ARVO

REQUIEM (limited use)

Geogrotesque alternative font*

Adelle alternative font*

Barlow Black Barlow Black Italic Barlow Bold Barlow Bold Italic Barlow SemiBold Barlow SemiBold Barlow Medium Barlow Medium Barlow Regular Barlow Italic

Arvo Bold Arvo Bold Italic Arvo Regular Arvo Bold Italic

The font used for Widener’s wordmark is Requiem Roman Text. Always use the artwork when reproducing Widener’s logo. Do not attempt to recreate the logo with the Widener fonts or with other fonts.

DOWNLOAD ARVO

Requiem Roman Requiem Italic

DOWNLOAD BARLOW

*G oogle offers two free fonts that mirror Widener’s premium brand fonts.

To use them in your presentations and documents, download Barlow and Arvo, open the .zip files, and install on your computer.

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UNIVERSITY SEAL

WIDENER SEAL The seal authenticates official university documents and is reserved for formal use, such as in presidential communications or on the podium at university ceremonies and special functions.

BLACK

ROYAL BLUE

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COLOR PALETTE

BRAND COLOR PALETTE There are two main colors in the palette: royal blue and yellow.

A secondary navy blue blue and light blue may be used to support the two main colors.

PRIMARY COLOR PALETTE

ROYAL BLUE Pantone 300 c:100 m:50 y:0 k:0 r:0 g:114 b:188 #0072BC

SECONDARY COLOR PALETTE

YELLOW Pantone 803 c:0 m:6 y:97 k:0 r:255 g:229 b:0 #FFE500

NAVY BLUE Pantone 282 c:100 m:90 y:13 k:68 r:9 g:31 b:64 #00053E

LIGHT BLUE Pantone 284 c:50 m:20 y:0 k:0 r:123 g:175 b:222 #7BAFDE

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COLOR PALETTE

PRIMARY LOGO COLORS The primary logo is set in royal blue. A reversed version of the primary logo in white may be used on dark backgrounds.

ROYAL BLUE

REVERSED LOGO: WHITE

12

COLOR PALETTE

SECONDARY LOGO COLORS The logo may also be set in navy blue. An alternate reversed version is set in white type with a royal blue shield.

NAVY BLUE

REVERSED LOGO: WHITE & ROYAL BLUE

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ACADEMIC LOGOS

WIDENER UNIVERSITY LOGOTYPE

COLLEGE/SCHOOL OF NAME

COLLEGE/SCHOOL NAME

14

ACADEMIC LOGOS

NAVY BLUE

REVERSED LOGO: WHITE & ROYAL BLUE

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INTERNAL LOGOS

UNIT IDENTIFIERS

WIDENER LOGOTYPE

Unit identifiers provide the framework to create variations of the Widener logo while maintaining a consistent and recognizable brand. They’re set in Geogrotesque condensed bold, all caps, and centered under the Widener logotype.

Every digital and print material that features an internal unit logo should also include the Widener University logo to maintain brand recognition.

Fun fact: This is the only instance where the university logo is shortened to only include Widener.

UNIT IDENTIFIER UNIT IDENTIFIERS

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INTERNAL LOGOS

DINING SERVICES DINING SERVICES NAVY BLUE AND LIGHT BLUE

DINING SERVICES DINING SERVICES REVERSED LOGO: WHITE AND LIGHT BLUE

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STATIONERY

Department One University Place, Chester, PA 19013-5792

DIGITAL LETTERHEAD To support official university communications—letters, formal agreements, and more—use a template from Widener’s digital stationery library.

DOWNLOAD TEMPLATES

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APPLICATIONS FINANCIAL AID BOOKLET

19

APPLICATIONS WIDENER DAY POSTCARD

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APPLICATIONS

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BRAND IMAGERY

WIDENER BRAND IMAGERY Whether you’re in search of a scenic campus shot or imagery of students having a blast—or something totally different and oddly specific—you’ll likely find it in Widener’s photo libraries.

Galleries house photography relating to each school and college, the law schools, campus buildings and facilities, athletics, annual events, student clubs and organizations, and activities such as research, studying, socializing, and much more.

FIND YOUR PHOTO: PHOTOSHELTER

SMUGMUG

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LOGO USAGE: WHAT NOT TO DO

STRETCH

REPOSITION THE SHIELD

CROP

RECOLOR

ROTATE

LOGOS ON PHOTOS

Only use a logo on a photo if enough contrast exists to clearly discern the logo.

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BRAND RESOURCES

WIDENER BRAND RESOURCES Have questions? Need to download a template or logo?

Visit the University Relations SharePoint Site.

FIND BRAND RESOURCES

WIDENER UNIVERSITY RELATIONS Old Main, 2nd Floor 1 University Place Chester, PA 19013

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