CPA2b Magazine - Fall 2017

FALL 2017 | VOL. 13, NO. 1

Ben Brossard, CPA

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LINKEDIN PROFILE TIPS

MAKE YOUR FIRST YEAR A SUCCESS!

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WHAT FIRMS WANT FROM YOU! page800-772-6939 30

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Fall 2017 | Vol. 13, No. 1 A publication of the WICPA Educational Foundation, Inc. | wicpa.org

Table of Contents 4 b recognized | member profile

A numbers game Green Bay Packers senior accountant Ben Brossard, CPA uses his financial skills to tackle the team’s bottom line.

By Amy Gaeth

features 10 b hired | career opportunities

28 b rewarded | scholarship spotlight

5 tips to avoid the most common job search mistakes Follow a few easy tips to ensure that you’re a leading candidate for that dream job.

By Jill Dequaine, PHR

My journey from classroom to career Experience the unique career path of one industry CPA who landed a job working for a company that provides thought leadership and a full menu of technology solutions.

By Callie Jennaro, CPA

14 b tech savvy | professional profile Create a LinkedIn profile that draws recruiters (like us) LinkedIn serves as a window to your professional capabilities. So invest time in your profile to create the right impression.

By Jeannie Siek and Breann Woodruff

18 b hired | jobs forecast 5 trends accounting and finance grads need to know about The hiring outlook is bright for recent accounting and finance grads. The 2017 Robert Half Salary Guide for Accounting and Finance confirms there’s a great need for innovative, entrepreneurial, entry-level accounting and finance professionals.

By Robert Half

22 b prepared | busy season Make your first year a success!

For a new auditor, the first busy season can be an exciting time and a fantastic opportunity for professional growth. Here are suggestions for new auditors and those who nurture their development.

By Allison (Gulbronson) Noyes, CPA

26 b versatile | practice tips Transitioning from student to professional Explore helpful strategies to ensure your success as a new professional in the dynamic field of accounting.

By JP Braker, CPA, LSSGB

30 b prepared | skills What firms want from accounting grads Employers want new hires to possess a well-rounded resume, top-notch technical skills, and be CPA eligible on the path of pursuing the credential.

By Carol Rybak

34 b educated | internship Aspiring accountant gains audit experience While interning at SVA in Madison, I learned to prepare audit work papers and tax return worksheets while also expanding my technical knowledge of Adobe, Excel and other accounting software.

By Adela Rivera

36 b strategic | career planning Destination CPA CPAs share how they got their start in the profession, the resources that helped them along the way and misconceptions they had about being a CPA.

By Amy Gaeth

departments 3

b in the know | events

9 b affiliated | welcome new members

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MOST IMPROVED MAGAZINE

2017-2018 WICPA Educational Foundation, Inc. Board of Directors: President Michael E. Friedman, CPA, J.D. Secretary/Treasurer Roberta A. Ward, CPA Director Christopher M. Cholka, CPA Director Kenesha A. Coleman, CPA, MPA Director Dorothy Conduah, CPA, CGMA, MBA Director Elizabeth Hazi, CPA Director John R. Heindel, CPA Director Diana L. Henke, CPA Director Jessica M. Horning, CPA Director Darci L. Middaugh, CPA Director Wendy K. Potratz, CPA, CMA, CGFM, MBA Director Boula Xiong Editorial Team: Vice President of Communications Amy E. Gaeth – amy@wicpa.org Design & Layout Brett Stallman – brett@wicpa.org Advertising Tony Hofstede – tony@wicpa.org

ACCOUNTING SCHOLARSHIPS

Receive $2,500

in scholarship money!

Apply online at wicpa.org/efscholarships through Feb. 23, 2018.

Applications will be accepted through Feb. 23, 2018. Scholarships are awarded from the WICPA Educational Foundation to qualified accounting students in their last year of the 150-hour requirement to apply for a Wisconsin CPA license.

Copy Editor Joan Bahr Printing Special Editions CPA2b is a biannual publication of the Wisconsin Institute of Certified Public Accountants. Change of address should be sent to: Membership, W233N2080 Ridgeview Parkway, Suite 201, Waukesha, WI 53188; Phone: 262-785-0445; Fax: 262-785-0838; email: jessica@wicpa.org. Statements or opinions expressed are those of the authors and not necessarily those of the WICPA. Publication of an advertisement does not constitute an endorsement of a product or service by CPA2b or the WICPA.

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Articles may be reproduced with permission. © Copyright 2017 CPA2b.

in the know | events

WICPA events: Your vehicle for getting connected

By Carol Rybak

S

tudents often ask me how they can get involved in the accounting profession. I tell them that one of the best ways to get acquainted with likeminded professionals is to attend one of the many WICPA educational or social events. Networking provides an immediate source of connections, and opens doors to talk with highly influential people who you may have not been able to easily reach otherwise. If you want to be successful, it’s imperative that you get out there and “be known.” Luckily, you have the WICPA as a resource to offer you numerous ways to get connected. Here’s a glimpse of some exciting events you are invited to attend.

Networking Nights This fall, the WICPA will host several after-work networking events that provide a casual environment to meet accounting business professionals and grow your network. Each Networking Night features a different activity and serves as an opportunity to socialize in a new way. Locations have been added to the Appleton, Green Bay, La Crosse, Madison and Milwaukee areas.

Visit wicpa.org/networkingnights for dates and details.

updates, technology and soft skills. We’ve also added more conference locations throughout the state in Green Bay, Milwaukee and the Wisconsin Dells. Conferences this fall include CPAs in Industry, Not-for-Profit Accounting, Tax, Accounting & Auditing and Technology. Visit wicpa.org/conferences for more information.

Events on campus The WICPA will be visiting numerous campuses throughout the state this school year. We’ll be attending careers fairs, presenting at Beta Alpha Psi and other accounting club meetings, hosting CPA panel discussions, attending accounting banquets and more. I invite you to attend these events and hear firsthand about the WICPA. Or, contact me directly to set up a presentation for your accounting class or accounting club. We can work together to create a customized educational or social event that works best for your school. I’m here to be a resource for you – let me know how I can help you succeed!

Carol Rybak is the Academic & Student Awareness Coordinator at the WICPA. Contact her at 262-785-0445 ext. 4511 or carol@wicpa.org.

Conferences Student members are invited to attend WICPA conferences for only $30. This is a great opportunity to network while learning about economic and accounting

Want access to these valuable member benefits?

Visit wicpa.org/join.

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recognized | member profile Photos by Mark Hines

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Green Bay Packers senior accountant Ben Brossard uses his financial skills to tackle the team’s bottom line.

By Amy Gaeth

B

en Brossard is a key player for the Green Bay Packers, but his position is a little unusual.

Instead of spending Sundays on the line of scrimmage, he keeps the Green Bay Packers’ financials in line.

As senior accountant of the Packers he is responsible for ticket accounting, special events accounting, and fixed asset accounting for projects around Lambeau Field. He’s also involved in budgeting, financial reporting and analysis for the Packers organization.

coveted position by gaining experience working in the Packers Pro Shop, the Pro Shop Warehouse or the Hall of Fame. Brossard took a different route.

Path to the Pack In high school, Brossard knew he wanted to pursue a career in business but wasn’t sure of his specific path. His father, a high school accounting teacher, advised him to take a few accounting classes.

Why sports accounting?

Brossard has always had a love for sports, but he never planned to make it a career path. Born and raised in Green Bay, he grew up the son of fanatical Packers fans, long-time season ticket holders. He played three sports in high school and was a member of the track team at the University of Wisconsin-Eau Claire.

“I always thought I would be involved in sports in some capacity, perhaps coaching, but I never dreamed I’d land a role with the Packers,” Brossard said.

While many accountants aspire to work in sports and entertainment, the industry is highly competitive with a limited number of positions. Most college students serve as interns as a springboard to their dream job. They do whatever it takes to land a

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Back to basics Working for the Green Bay Packers is just like any other accounting role. And you don’t need sports specific knowledge to be successful, Brossard said.

“You should possess a basic understanding of financial statements, and know how to book accruals and basic journal entries,” he said. “If you’re flexible, detail-oriented and willing to learn new things, you can work for the Packers.”

The rest is history. Brossard enrolled in the accounting program at UW-Eau Claire, and met Professor Roger Selin, who encouraged him to pursue an internship in public accounting. Brossard interned with Ernst & Young in Minneapolis, and landed a full-time position in September 2009. While working for EY, he traveled regularly to Wausau to meet with a client. That’s when he met his future wife, Emily.

Brossard relocated to Green Bay in 2011, and landed a position in the health care practice at Wipfli LLP. Two years later, he saw a career opportunity posted online with the Green Bay Packers.

“The Packers are considered an entertainment industry, and there aren’t many businesses like it in Wisconsin,” Brossard said. “When I interviewed with the Packers, I think they looked at my resume and saw I had strong audit and reporting experience.”

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The main difference between sports accounting and traditional accounting is that there are more AUPs (agreed-upon procedure engagements) being performed and reported to the NFL. Upon joining the Packers in 2013, Brossard was assigned to do accounting for ticket sales. This task involves the ticket audit, which is submitted to the league office. Other duties included Hall of Fame and food and beverage accounting, which includes concessions and the 1919 Kitchen & Tap restaurant. Brossard has also played a role in accounting for special events and corporate events, such as weddings, concerts and college football games.

In his newly expanded role as senior accountant, Brossard has assumed responsibilities in budgeting, forecasting and analysis, and fixed asset accounting. He is responsible for conducting an analysis for upcoming special events to be hosted at Lambeau Field. Brossard was the point person for both the Kenny Chesney and Billy Joel concerts in June 2015 and June 2017, respectively.

“Be willing to take on new opportunities and keep learning new things."

“I assisted with the budget, created projected income statements and conducted flash reporting post event,” Brossard explained.

Busy season for the finance team spans January to June and includes such activities as budgeting for the entire organization, closing the fiscal year, auditing the various businesses, sending submissions to the NFL and preparing for the annual shareholders meeting in July. Brossard’s hours range from 45 hours on a normal workweek to 60 hours during busy season.

Packer perks While busy season may involve working weekends, there are many perks of working for a professional sports team. One benefit is access to tickets to Green Bay Packers home and away games. Brossard has enjoyed treating his dad to away games in Baltimore; Charlotte, N.C.; and Nashville, Tenn.

The workplace culture of “family first” is another benefit.

Brossard’s life has changed over the last four years; he’s now married with a young child. A lot of his co-workers on the finance team also have young families or collegeage children. The Packers’ family first philosophy gives employees the flexibility to attend to life issues.

to learn new things and have been assigned to special projects that challenge me."

Game on One big challenge for Brossard and the team revolves around the different business lines. Selling Hall of Fame museum admission is much different than selling a T-shirt from the Pro Shop or negotiating a corporate sales event.

“We have all of these businesses running independently, and they all have a different point of sale and IT systems to set up to accommodate that line of business,” Brossard said. “But they’re all a little different. What might be a business risk or challenge in one business really won’t be a challenge in another business.”

Brossard offers the following advice to students who want to break into sports accounting: “Be willing to take on new opportunities and keep learning new things.

In this industry, you’re constantly going to get new projects thrown at you. It’s the way the world works, the way business works.”

Yet another benefit is professional development.

“I’ve enjoyed many opportunities to learn, grow and develop my skills," Brossard said. "I’ve also had a chance

Amy Gaeth is vice president of communications at the WICPA. Contact her at 262-785-0445 ext. 4515 or amy@wicpa.org.

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recognized | member profile

BEN'S Fun Facts I BECAME A CPA BECAUSE…

I AM PASSIONATE ABOUT…

IN MY SPARE TIME, I ENJOY…

I knew it would have a significant impact on getting a job I loved.

the Packers (pretty obvious), but all Wisconsin sports teams – Bucks, Brewers, Badgers and the UW-Eau Claire track and field/cross country teams.

attending as many sporting events as possible. I’ve made it to numerous Packers, Brewers, Bucks and Badgers football/basketball games this past year. I also attend UWGB basketball games when I can. I married a very patient woman.

MY ADVICE TO ASPIRING ACCOUNTING MAJORS IS…

be flexible! Your career and life will not always go the way you planned.

I NEVER LEAVE HOME WITHOUT…

my wallet.

PEOPLE DON’T KNOW THIS, BUT…

I ran track at UWEC. I was a heavier 800 runner then, and even heavier today. The team is much more competitive now than when I started back in 2004.

MY FAVORITE MOVIE…

anything with Will Ferrell.

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WELCOME NEW STUDENT MEMBERS

Idette K. Adams, Schenck SC

Alesha Handa, Fox Valley Technical College

Yongho Park, UW-Oshkosh

Ryan Baumann, Cardinal Stritch University

Thomas D. Hereley, FIS

Chad M. Pekrul, Carroll University

Kate Becker, UW-La Crosse

Kara J. Hoier, UW-Stevens Point

Melissa Perella, Carroll University

Kamal Bennacer, UW-Milwaukee

Kerstin Jeske, Northeast Wisconsin Technical College

Katarina Petrovic, UW-Milwaukee

Kylie A. Bennett, UW-Oshkosh

Rury M. Karch, Marian University

Megan Pokrandt, Marquette University

Alyssa N. Benning, Menomonee Falls High School

Dillon Karst, Lakeshore Technical College

Anthony Richmond, Cardinal Stritch University

Ana Blagojevic, Greendale High School

Leah Klein, Northeast Wisconsin Technical College

Alyssa Rinelli, Greendale High School

Angie M. Booker, Milwaukee Area Technical College

Nicole Kolbow, Carroll University

Brigitte Rios Llamosa, Cardinal Stritch University

Kimberly Brooks, Mid-State Technical College

Kelly Konrad, Northeast Wisconsin Technical College

Autumn Roberts, Lakeshore Technical College

Jerome J. Brown, UW-Waukesha

Yanchao Li, Marquette University

Javier Romero, Marquette University

Daiana Celac, JP Morgan Chase Bank

James Liebe, Mid-State Technical College

Anna Ruedinger, Nicolet National Bank

Victoria Celsor, Greendale High School

Ruomeng Liu, Marquette University

David Sando, Marquette University

Anthony Chan, Marquette University

Cynthia Lopez, Marquette University

Eric Schumacher, UW-Madison

Yi Chen, Marquette University

Kenneth Lopez, Sattell, Johnson, Appel & Co., S.C.

Janet J. Shannon, Bellevue University

Danielle Czyzewski, Carroll University

Paul Lyons, Carroll University

Victoria G. Smith, Concordia University

Joy A. Darrow, Lakeland University

Kyle J. Maier, UW-Whitewater

Brian Soule, Lakeshore Technical College

Matt Derksen, Greendale High School

Marco Martinez, UW-Whitewater

Caleb Tenpas, Lakeshore Technical College

Madison Dettmann, VantagePointe Financial

Anmarie Masterlark, UW-River Falls

Ryan Unruh, Greendale High School

Shelly Diefenthaler, Lakeshore Technical College

Logan A. McNamer, UW-Green Bay

Sara N. VanRossum, UW-Oshkosh

Jingyan Ding, Marquette University

Shannon L. Morris, Marian University

Codie Watson, Wisconsin Lutheran College

Travis Doying, Concordia University

Ryan Mroczenski, Greendale High School

Matthew Weddel, Carroll University

Kabore Gildas, Marquette University

Ryan Mudge, UW-Oshkosh

Leah Yehle, Marquette University

Kassel E. Gill, Edgewood College

Man Nie, Marquette University

Vlado Zrnic, Greendale High School

Sean F. Hackney, UW-Milwaukee

Bobola T. Odebiyi, UW-Milwaukee

Joseph Haertle, Edgewood College

Matt O'Hea, Marquette University

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hired | career opportunities

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5 tips to avoid the most common job search mistakes

"P

By Jill Dequaine, PHR

ick me, pick me!” This is what is going through your mind as you click “APPLY” to the employer of your dreams. You wait and you wait, then suddenly you receive an email, “Thank you for applying.

We will be in touch with you if you meet our qualifications.”

According to a CareerBuilder survey, 74 percent of U.S. employers plan to hire new college graduates in 2017. That’s good news for job seekers starting their careers, but now how do you set yourself apart from the rest of the pack? Here are a few tips to help set the stage for a successful job search, prior to applying, so you don’t become just another applicant.

TIP

1

WRITE A CLEAR, CONCISE COVER LETTER

Your cover letter is your first opportunity to show your written communication skills, and this may be your first test for the employer. Do your best to grab their attention and condense your thoughts into a few concise sentences; attempt to pique their curiosity so they’re intrigued and want to learn more about you and your accomplishments. Personalize the cover letter and be sure to address it to the correct employer. Some companies don’t require a cover letter, but be prepared for those employers that do, and make a great first impression.

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hired | career opportunities

TIP

2

POLISH THE RESUME

Your resume is critical to the job search and needs to be updated as you move throughout your career. In one page, tell your story. Share what you did in school, which clubs you’re a member of, what you have done to give back to your school or community, and the sports teams or extra-curricular activities with which you were involved. Tell us about any jobs you had throughout college and the roles you may have taken to support a cause you believe in.

All of this will give the recruiter a sense of who you are and what makes you tick; it gives them some commonalities for whom they may want to connect you with at the company, and it also provides great topics for conversation.

Choose your formatting wisely, and use it consistently in both your cover letter and your resume. Most of all, proofread. Be sure there are no typos, and give your resume to others to review before you start applying.

TIP

3

TAP YOUR NETWORK

You have your cover letter, you have your resume, now let’s meet some people. Technology has enabled us to connect via LinkedIn, Facebook, Twitter, Snapchat and more.

Think about those connections and who is in your “circle of influence” — those people who could make a connection for you and your future employer. Ask to meet with leaders of the organization you admire who are currently in the seat you hope to be someday. This will provide you with an opportunity to create ongoing mentorship prior to and during your employ. Most executives will make time on their calendar to give a little guidance or insight into their journey.

Networking is a great way to get to know more about a company and the type of people it employs even before you apply for a position. The information may provide insight to help decide if the company could be a fit for you. Proceed with caution — post wisely on your social media accounts.

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TIP

4

EVALUATE THE CULTURE

Get to know the company you’re most interested in by doing your research. As Peter Drucker once said, “Culture eats strategy for breakfast.” Most companies have a business strategy, but it’s truly the culture of each company that makes each unique. Decide what you’re looking for in a company, determine what’s most important to you, and the culture that would be a best fit. By doing your research and attending recruiting events, you will get a good feel for a company’s culture.

TIP

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FOLLOW UP

Regardless of whether you applied for a position online or you connected with someone within your network who made an introduction for you, follow-up is critical. A simple thank you email or thank you card to the person who made an introduction will go far.

It’s common to follow up with an employer after you applied for a position. This shows you are genuinely interested in the position and it’s a demonstration of your follow-up skills — skills that are important in the customer service industry.

If you create an awesome cover letter, put together a stellar resume, research the company, and connect with your network of people before applying, you are sure to avoid some common job search mistakes.

Jill Dequaine, PHR is a talent acquisition manager at Schenck SC in Green Bay. Contact her at 920-996-1449 or jill.dequaine@schencksc.com.

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My involvement in the Accounting Club helped me make connections with area accounting firms which led to several successful interviews and a job offer. My education has given me the confidence to succeed in my new position. Edgewood College was the perfect fit for me.” Chelsea Blum, MSA

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tech savvy | professional profile

Create a LinkedIn profile that draws recruiters (like us)

By Jeannie Siek and Breann Woodruff

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CPA2b | wicpa.org

I

f graduation is a year or two on the horizon, or if you’ve recently received your diploma, you may want to consider creating or revisiting your LinkedIn profile.

A good LinkedIn profile can serve as a vital tool in your job search, attracting recruiters and giving them early confidence and insights in your abilities. A poor profile can become the LinkedIn equivalent of Tinder’s swipe left.

As recruiters for one of the Top 20 public accounting and consulting firms in the U.S., we spend a lot of time looking for the right candidates. That effort includes reviewing LinkedIn profiles. We’ve seen the good, the bad, and the ugly.

Let it demonstrate that you have a sense of purposeful direction about your future.

Clearly describe what you do and why you do it, and illustrate the impact of what you do. Explain your niche or specializations, your unique skillsets, and your specific talents (business development, leadership, training, or software skills, for example).

Highlight your achievements.

Also include something just a little more personal. It can be a cause you’re passionate about, an outside interest, or a hobby.

By including a mention of what you like to do outside work and school, you give recruiters a chance to connect with you on a personal level.

4.

Start with a quality headshot.

Your photo doesn’t have to be professionally taken, it just needs to be professionally appropriate. Make sure it’s clear. Don’t crop yourself out of some random group or family photo, and don’t include other people in your photo. The photo should feature you in your most approachable and favorable light.

Make your experience section shine. Showcase your work experience, and more important, spotlight your achievements. Similar to your résumé, you should list your titles and the companies you’ve worked for (or are working for), plus the duration of your service at each, and your responsibilities.

Add details about any results you generated, improvements made, or promotions you garnered. In other words, don’t just list what you did; illustrate the impact you made in your work roles.

2.

5.

Here are nine best ways to ensure your profile will catch the attention of recruiters…like us.

1.

Use a headline to promote yourself.

Craft a high-level statement that captures who you are and what you would like to do, and keep it short. Include the type of employment you seek, as well as the time frame for your availability. This is particularly helpful to recruiters. For example: I am an accounting student in my junior year with a passion for tax, seeking a public accounting internship for Fall 2017.

View your profile regularly to keep your availability time frame, and any other facts, up to date.

3.

Use the summary as an elevator speech. Make it impactful, and again, keep it short and sweet.

Don’t forget your education. List your university, your degree, and your expected graduation date.

Recruiters often will search for alumni from specific schools. Listing your school and degree(s) is also another way for a recruiter to find something in common with you.

If you have a good GPA — above 3.2, for example — include that as well.

6.

List any volunteer and leadership experience. Recruiters always look for candidates who not only excel in their studies, but who are also involved in activities outside the classroom.

List volunteer commitments and any outside roles that might demonstrate your leadership skills.

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tech savvy | professional profile

7.

8.

Solicit endorsements. When recruiters see that other professionals have endorsed you for skills that match what they’re looking for, it significantly boosts your profile.

Ask for recommendations. Another profile boost? Recommendations. They add credibility and give recruiters added assurance that others who have worked with you have great things to say about you. Recommendations can come from professors, job managers, or a recent internship manager, for example.

Such recommendations also provide deeper insights into how you added value to the endorsers and their organizations in ways you couldn’t list on your own.

9.

Join groups and build your network.

By joining groups, you demonstrate your openness to networking and your interest in staying current on topics that are relevant to your field or interests.

Additionally, continue to add connections as you move through your college career. Make as many as possible to grow your network. You never know when a hiring manager — or recruiter — might have a shared connection!

Jeannie Siek and Breann Woodruff are talent acquisition specialists with Wipfli LLP. Contact Jeannie at 952-548-3353 or jsiek@wipfli.com or Breann at 414-290-8047 or bwoodruff@wipfli.com.

Take the

MYSTERY

out of your member profile!

UPDATE your profile and stay connected.

Log onto wicpa.org/memberprofile with your WICPA username and password.

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2017 WICPA CONFERENCES

X Marks

the Spot Watch for registration to open at

wicpa.org/conferences

Set your sights on these 2017 WICPA Conferences.

As a student, you can attend each WICPA conference for $30!

x CPAs in Industry Fall

x Tax

x Nonprofit & Health Care

x Accounting, Auditing &

Monday, Sept. 18

Financial

Monday, Sept. 25

x SECOND FALL LOCATION! CPAs in Industry Fall

Monday, Oct. 23

Thursday, Nov. 2 - Friday, Nov. 3

Financial Management Tuesday, Nov. 14

x Technology

Thursday, Nov. 30 - Friday, Dec. 1

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hired | jobs forecast

5 trends accounting and finance grads need to know about

By Robert Half

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CPA2b | wicpa.org

A

s you search for that first job after earning your degree, it’s comforting to know that finance professionals are in demand. The U.S. Bureau of Labor Statistics reports that accounting and auditing jobs are projected to increase by 11 percent through 2024.

But even though the job outlook is sunny, it still pays to be aware of hiring and salary trends. What skills do employers want to see? What sort of compensation can recent grads expect? Where are the booming industries and practice areas?

Here are some answers to these and other questions:

1. HIGHER PAY. A shortage of financial talent in the job market means employers are willing to pay top dollar for professionals at all experience levels, especially if they’re entrepreneurial and innovative. Do your research before accepting any job offers by consulting sources such as the 2018 Robert Half Salary Guide for Accounting & Finance. If the proposed wages are on the low end of the range for the company size and your city, don’t hesitate to negotiate your starting salary. You don’t want to start your career by leaving money on the table.

2. A CPA EQUALS A HIGHER SALARY. Some accountants never work toward a CPA after their bachelor’s degree, and that’s sometimes fine.

There are plenty of finance jobs for which this certification isn’t necessary. But to get on the fast track of an accounting career, it pays to demonstrate to potential employers that you’re actively pursuing a CPA. For most jobs in accounting and finance, CPAs can earn a starting salary that’s up to 15 percent higher than non-CPAs. This certification is also a requirement for many management roles.

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hired | jobs forecast

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3. GREATER FOCUS ON WORK-LIFE BALANCE.

4. HEALTH CARE PROVIDERS AND PAYERS ARE HIRING.

No doubt you’ve heard horror stories of how the Big Four and other public accounting firms demand frequent travel, regular 60- to 80-hour work weeks and even for their staff to forgo vacations and holidays to advance their careers. While there’s some truth in that portrayal of public accounting, employers’ mindsets are changing as they work harder to recruit and retain top talent. Some now offer flextime, remote work, compressed workweeks, generous paid time off and parental leave, and even sabbaticals. And yes, you can negotiate employee perks as well as salary.

The medical and insurance sector is growing, despite political influence.

These employers seek financial analysts who can advise management, streamline the revenue cycle, mitigate risk and increase the bottom line.

This means specialists with a background in big data and analytics are in high demand to support planning and budgeting.

CPA2b | wicpa.org

The multi-year trend toward mergers and acquisitions in the health care industry continues, which means these newly combined entities are looking for operational, technological and financial talent. And as the reimbursement landscape continues to evolve in health care, employers are exploring new payment models to help reduce costs and improve the quality of care, increasing the need for talented finance, revenue cycle and operations professionals.

5. TEMPORARY WORK CAN LEAD TO LONG-TERM EMPLOYMENT. Full-time hiring is trending upward, but so is contract work. With an eye on the bottom line, hiring managers realize it’s more cost effective to bring in financial specialists for seasonal work or executive consulting rather than hiring full-time staff and not using them fully all year long. At the same time, there’s a compelling advantage for employers to evaluate candidates in an actual working environment before asking them to join on a longer-term basis. What this means for recent graduates is that you shouldn’t discount temporary work, especially since it gives you as much experience as internships do, helps pay the bills during your job search and could lead to a full-time offer.

Accountants, auditors and analysts with in-demand experience and skills are often in the enviable position of choosing from multiple offers. Pay attention to the job market and hiring trends, and you increase your chances of landing a rewarding and satisfying first job right out of school.

This article is provided courtesy of Robert Half, parent company of Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources. Robert Half is the world’s first and largest specialized staffing firm placing accounting and finance professionals on a temporary, full-time and project basis. For career and management advice, follow our blog at blog.roberthalf.com.

Interested?

Contact Amy Gaeth at amy@wicpa.org or 262-785-0445 ext. 4515.

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prepared | busy season

Make your first year a success!

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CPA2b | wicpa.org

3 Completed all projects, reports and exams.

3 Graduated college.

By Allison R. (Gulbronson) Noyes, CPA

Y

3 Landed job at accounting firm.

ou checked all your boxes and you are ready to start your next chapter of life in the workforce. As you prepare for your first year, these tips will help you to successfully transition into your new role.

Invest in relationships.

People on our teams and at the client are a huge part of our job, so it’s important to invest in developing these relationships. You likely will be spending a lot of time with the people on your teams, so make an effort to get to know them. Engagements are often a group effort, so you will want to have people you know you can rely on and trust. You also should focus on the relationships you make with client contacts. It is much easier to go back to them with follow-up questions or additional requests if you have built a rapport with them throughout the engagement.

Identify and align yourself with mentors at various points in their careers.

I would recommend finding someone with a year or two of experience in the role who you can ask day-to-day questions. Remember, they were in your same shoes not too long ago and probably had these same questions.

Build your network at the firm by identifying mentors within varying points in their careers, in a more senior role so you can seek guidance for long-term goals or other advice.

Do your research.

Once you are assigned to a client, it’s important to do your research.

First, look at the client’s website to get a better understanding of what the company does, how the company is doing and current happenings that may impact your audit work. Next, talk to members of your team or the senior associate to determine the areas you will be working on. This way 800-772-6939

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prepared | busy season

you can review prior-year work papers to get an idea of the type of work you will be doing or any historical issues prior to beginning fieldwork. You can also research specific industry trends that may be impacting your client. Performing this research ahead of field work will help set a foundation for you to show up prepared for day one at the client.

Stay organized and manage your time.

Organization and time management are important to any job. You likely will have multiple engagements or clients. You will have different deadlines, issues and teams that you need to keep track of. It is important to stay organized so you can prioritize tasks. The ability to complete work in an efficient and effective manner will be appreciated by more senior members of the team.

Ask questions.

Your first year is the perfect time to ask questions.

No one expects you to come in knowing everything.

When you aren’t sure how to do something, how long it should take, or how to resolve an issue, ask! A couple of pointers to consider: • Who should you direct the questions to?

Not all questions need to go through the senior associate or manager. Consider starting with the staff who have experience with the engagement (or client); they may have performed the work in the prior year and can easily point you to an answer.

• Do I need to ask this now?

Be considerate of others’ time. Best practice is to work through a couple of things and compile a list of questions to go through. You don’t want to be disturbing someone every five minutes with a new question.

Have an open mind.

The change from college to the working world is a big transition for anyone. In the course of your first year you will have a variety of new experiences. You

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"The ability to complete work in an efficient and effective manner will be appreciated by more senior members of the team." may be working with people of completely different backgrounds and experiences, or be given tasks that are entirely new and challenging. In these situations, having an open mind and a positive attitude goes a long way.

Keep balance.

Everyone has heard “busy season” stories, so it’s important to keep balance between the long hours and your everyday life. Try and set aside time each week for the things that are important to you, whether it’s exercising before work or spending time with friends and family on the weekend, make it a priority. Additionally, a lot of firms have events or programs that help break up the long hours — be sure to take part in these to give your brain a break.

As you transition into your first year with a firm, you will have a lot of new things presented to you.

During this time you will have an opportunity to learn, make new relationships and even have some fun along the way. Hopefully, these tips help to get you started. Good luck in your next chapter!

Allison R. (Gulbronson) Noyes, CPA is a manager at PricewaterhouseCoopers LLP in Milwaukee. Contact her at 414-212-1815 or allison.r.gulbronson@pwc.com.

Join us for these after-work social events to meet fellow accounting and business professionals, get to know colleagues and grow your network.

tures a e f t h ng Nig i k r o ou to w y t r e o f N ty ch te, ea ortuni a p t p s o e out th s as an h e g v r u e o s hr y and t i Held t v i t c rent a way. a diffe w e n a ize in l a i c o s Check out details for each event at wicpa.org/networkingnights

UPCOMING NETWORKING NIGHTS: Sept. 19 Appleton Beer Factory, Appleton

Oct. 12 Hunger Task Force, Milwaukee

Sept. 26 Backstage at the Meyer, Green Bay

Oct. 17 Cambridge Winery, Cambridge

Oct. 10 Milwaukee Public Market, Milwaukee

Oct. 24 Two Beagles Brewpub, Onalaska 800-772-6939

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versatile | practice tips

Transitioning from student to professional

I

t was my last full semester before graduation, and I was anxious about finding work.

I had resigned from a graveyard shift security position shortly after having fallen asleep behind the wheel and nearly crashing during a nightly commute from Ripon.

The part-time accounting position that I held in Beaver Dam didn’t hold the option of a full-time role. My resume was pristine, my tie straight, and my shirt pressed, but I entered that final semester at Marian University with zero job prospects.

Here are a few tips to ensure your success as you transition from student to professional.

By JP Braker, CPA, LSSGB

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Networking “Get out there and sell yourself” was the phrase that often followed the word networking.

In my mind it conjured up the mental image of a suit, tie and resume-stuffed pad folio stalking professional events and strategically lurking around elevators. It took a while to realize that “Get out there” was the only really important part of that phrase. Simply being “there,” and being myself (in the context that was appropriate for the venue), was

enough. By participating in environments outside my friend and family circles, I was able to generate new friendships, job prospects and recommendations that eventually led to recruiters calling me. I learned to be genuine. There's no benefit to being a fake, either personally or professionally.

Volunteer events, service organizations and professional associations (such as the WICPA) are all great opportunities for involvement. Opportunities that place an emphasis on accomplishing something are great for a fresh grad, as they often provide a teamwork or collaborative bonding experience.

Simple “meet and greet” networking functions are a great way for professionals to bond over expertise and experience. However, fresh college grads often lack that common ground over which to bond. In reality, networking opportunities frequently align with career interests or personal passions; the key is to keep building relationships. Identifying career enhancing opportunities is a pleasant side effect.

Internships Internships are an “everyone wins,” “try it before you buy it” experience. Unlike temp positions or short-term job history, internships look great on a resume, can lead to a permanent position, and often provide an excuse to survey the entire company before falling in with the rank and file.

I had no intention of working for a public accounting firm when I took my internship with Schenck SC. Within four years, a tax internship turned into a permanent tax position followed by a jump to operations consulting with an increasing focus in business intelligence.

Continuous investment It’s important to be dedicated to self-investment and career investment. Efforts in the first five years after graduation are likely to set the work ethic, wage growth and advancement trajectory, for an entire series of careers. Obtaining that CPA recognition is practically a necessity for anyone with an accounting major. My consulting position necessitated Lean Six Sigma Green Belt (LSSGB) training. I’m currently working toward a Project Management Professional

Finding an enjoyable career has to be an active cycle of “loving the work you find” and “finding the work you love.”

(PMP) certification with the intention of enrolling for an MBA in the next year. The acronyms, certifications and technical competency are important within specific professions but nowhere near as important as the desire to continue improving and growing. Companies are hungry for people who are willing to work, but place a premium on individuals who want to run.

Work ethic I can’t stand the idea of trading my life away for money. I would prefer that companies just paid me ridiculous amounts of money to do what I enjoy doing, but waiting for such a perfect job to come along is like refusing to date until meeting a soul mate. Individual interests change. Business methods, technology and culture change. And the idea that the stars will align means long odds. Finding an enjoyable career has to be an active cycle of “loving the work you find” and “finding the work you love.” The only way to do that is to be engaged in a career, actively develop within it, and look to progress.

JP Braker, CPA, LSSGB is operations consultant at Schenck SC in Fond du Lac. Contact him at 920-907-2192 or johnathan.braker@schencksc.com.

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rewarded | scholarship spotlight

M

yj s a l ou r c m n e y fr o

m o sr o

r e e r a c to

I BECAME A CPA BECAUSE… of the numerous job opportunities and career paths available to CPAs.

RECEIVING A SCHOLARSHIP FROM THE WICPA WAS… beneficial because it helped cover the cost of my education. It also introduced me to all the offerings and benefits of the WICPA.

By Callie Jennaro, CPA

MY EXPERIENCE TAKING THE CPA EXAM WAS… relatively painless because I studied hard and took them all within three months after graduation while the information and knowledge was still fresh.

MY CAREER PATH INCLUDES… two years in public accounting at PricewaterhouseCoopers followed by three years at Zywave as a financial analyst, accounting team lead, and now accounting manager.

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CALLIE'S

A DAY IN MY LIFE AS A CPA… is never the same as the previous and varies depending on the time of year. In the spring, I am preparing our annual financial report and coordinating our annual audit. In the fall, I am involved in our budgeting process. Throughout the year, my days include overseeing the month end close process, preparing and analyzing financial results, managing a team of five accountants, and performing other miscellaneous tasks such as researching how accounting pronouncements may affect the company.

Fun Facts A JOB I’D LIKE TO TRY… being a Shark on “Shark Tank.”

IF I HAD TO DESCRIBE WHAT I DO IN JUST THREE WORDS, I WOULD SAY… managing people and processes.

WHAT I ENJOY MOST ABOUT MY CAREER IS… the variety of work that I do each day and getting to work with many people throughout the organization.

WHEN I’M NOT WORKING, I ENJOY … spending time with my family, traveling, golfing and cooking.

MY FAVORITE PLACE TO TRAVEL IS… the Caribbean.

I’M PASSIONATE ABOUT… the Green Bay Packers.

I NEVER LEAVE HOME WITHOUT…

MY ADVICE TO ASPIRING ACCOUNTING MAJORS IS…

my iPhone.

internships are extremely important. They help build networks and valuable experiences that go beyond what you can learn in the classroom. I built connections during my college internships that helped me land a job at the company many years after my internship.

MY FAVORITE BOOK IS… “The Nightingale,”

by Kristin Hannah.

I’M HAPPIEST WHEN… WHAT I KNOW NOW THAT I WISH I KNEW BACK IN COLLEGE IS…

I am relaxing with my husband and our new baby girl.

people skills are just as important as accounting knowledge when interviewing for a job.

WORDS TO LIVE BY… work hard, play hard.

PEOPLE DON’T KNOW THIS, BUT… I graduated from the University of Wisconsin School of Business with a triple major in accounting, finance, and risk management and insurance.

Callie Jennaro, CPA is an accounting manager at Zywave, Inc. in Milwaukee.

Contact her at 414-918-0277 or callie.jennaro@gmail.com.

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prepared | skills

What firms want from accounting grads I

t’s no secret that the hiring outlook is bright for new accounting grads. But to stand out among large or midsize accounting firms, you need to be a well-rounded individual. Here’s what recruiters look for when hiring new accounting graduates for full-time positions.

Focus on the CPA Exam

By Carol Rybak 30

CPA2b | wicpa.org

Firms want hires to be CPA eligible and on the path of pursuing the credential.

They emphasize to start taking the exam as soon as you are eligible at 120 credits.

At Baker Tilly Virchow Krause, LLP, this shows Tara Tomter, campus recruiting manager, that you’re passionate about accounting, able to take initiative and truly value being a trusted business advisor to clients.

Wipfli senior manager of recruitment Kristin Kallies, PHR, adds, “Having the CPA credential helps you as a professional and us as a company. Also, most firms will be happy to reimburse you or pay for CPA study materials and first-time exam fees, so don’t let cost prevent you from starting the exam.”

Many firms even provide a monetary bonus if you finish the exam in 12 or 18 months. KPMG, for example, gives a $5,000 bonus if an employee passes the exam in 12 months. Furthermore, the CPA license is required to be promoted to the manager level.

Well-rounded resume In addition to a professional, well-organized and accurate resume, the quality that recruiters look for the most in candidates is a well-rounded individual. At EY, campus recruiter Katy Steinbach prefers accounting experience on a candidate’s resume, but will also consider a candidate with customer service experience

...the quality that recruiters look for the most in candidates is a well-rounded individual. such as waitressing since so much of accounting is about communication.

Steinbach also looks at involvement on campus and in the community, taking into account how active someone is, whether the person has a leadership role and how that person may have led change. She also understands that some candidates may not be able to be as involved on campus if they’re working full-time

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prepared | skills

"It's important for accounting graduates to be able to understand data so they're able to tell a story."

— Kristin Kallies, PHR, Wipfli

and getting good grades. Ultimately, what she looks for is passion for accounting.

Kallies said she looks for students who branch out and widen their exposure on campus beyond just accounting clubs. This includes joining other business organizations or groups you’re passionate about that expose you to different people and different ways of thinking.

“Toastmasters is a great organization to help strengthen public speaking skills. It forces you to think on your feet, articulate your thoughts and fine-tune your skills,” Kallies said.

Technical skills Recruiters agree that candidates must have critical-thinking skills and an in-depth knowledge of Microsoft Excel going into the workforce.

Audit manager and campus recruiter at KPMG Ryan Beld, CPA, says PivotTables and the VLOOKUP function are valuable to know. He also emphasizes that new graduates should understand data and analytics.

In 2016, KPMG invested in IBM Watson’s cognitive computing technology, making auditing services even more efficient with the ability to produce more samples and data analytics through automation.

“It’s important for accounting graduates to be able to understand data so they’re able to tell a story. They need to be able to explain information to clients who may not have the knowledge to process the information and interpret it themselves,” Kallies said.

Firms also mention that there’s a lot of formal training during the new hire onboarding process around technical skills since they often have their own accounting systems that graduates aren’t expected to know.

“We expect you to come in knowing very little and we will teach you along the way. You just need to be willing to step out of your comfort zone, ask lots of questions and listen to grow and learn. Firms will

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partner you with mentors, coaches and advisors to make sure you have the support system to succeed,” Tomter said.

like composing a professional email or being able to document your audits through memos is also very important,” Beld said.

Communication skills

Conclusion

For new accounting grads, it’s important to realize that the business of public accounting is a service industry, which makes strong written, verbal and client communication skills essential.

Oftentimes, new hires are meeting with clients the first week on the job.

It’s easy to become overwhelmed by all the options in public accounting. At the end of the day, it’s about finding a mutually beneficial cultural fit for you and the firm. Keep an open mind, visit firms and talk to as many recruiters as possible to find what’s right for you.

“Being able to hold conversations with people about current events, sports or world events is especially helpful in auditing since you are talking with people on a regular basis. Solid writing skills

Carol Rybak is the academic & student awareness coordinator at the WICPA. Contact her at 262-785-0445 ext. 4511 or carol@wicpa.org.

WICPA

A

W

A

R

D

S

NOMINATE AN EDUCATOR OR STUDENT FOR AN EXCELLENCE AWARD! Demonstrate your support for an accounting educator or accounting student by submitting a nomination at wicpa.org/awards by Nov. 10, 2017.

Recipients will be announced in January and honored at the Member Recognition Banquet & Annual Business Meeting on May 10, 2018.

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educated | internship

Aspiring accountant gains audit experience I

had the opportunity to serve as an audit intern from January through March at SVA in Madison. I found this internship to be one of the best learning experiences I have had.

It added to the knowledge I gained at Edgewood College. Each day of my internship was full of opportunities. Some of them were a little overwhelming, but all of them have enhanced my knowledge and skills as I move on to the real world.

By Adela Rivera

I was nervous my first day, but everyone I met was very welcoming. SVA staff and management went above and beyond to make me feel part of the organization. They hosted several events, such as a new employee/intern welcome brunch, lunch with senior managers, trivia night and many more. These experiences provided a good way to network with others and learn from them.

The first week of my internship consisted of training on the specific software used

by SVA, such as their depreciation program, programs and systems used for audits, and additional training in Excel and Adobe. The training was very thorough and I learned new tricks in Excel and Adobe that I will put to use in my current and future jobs. One main theme of training was the importance of clear, concise and accurate documentation.

The systems we were trained on helped me to ensure I was meeting this goal.

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Before the first week was over, we learned how to prepare our first audit. We worked 60 hours/week our first week through the beginning of March. Part of the audit assignment included performing an audit at the client’s office. This was a great experience because it gave me a taste of what it would be like if I had to travel for my job and whether that would be something I would want to do. Although I enjoyed working at the client’s office, traveling for work is probably something I would prefer not to do because I found it a little stressful.

One thing I found helpful was SVA’s mentoring program. Each intern is assigned a mentor at the beginning of the internship. The mentor’s role is to provide guidance and advice for the intern. The mentors check in with the interns to get them acclimated to the office. The mentors also plan a mentor/intern lunch, which is a good place to discuss the expectations of the internship, how it’s going and to address any issue with which the mentor can assist the intern. Having a mentor was a new experience for me. It helped me to get answers to many of my questions, and build a professional and trusting relationship with someone. I will certainly look for mentors in my future endeavors, and I hope someday someone finds that I’m a good mentor to them.

Throughout my internship I had the opportunity to work with several managers, all with a different teaching and leadership style. I attended planning meetings with staff, managers and partners. The partners and managers encouraged us to ask questions whenever anything wasn’t clear. They wanted us to learn as much as possible and were always willing to take the time to explain concepts, practices, policies and procedures. One of the takeaways from working with people from all levels of the organization was that everyone was working as a team to accomplish the goals and expectations.

I always felt that the team I was working with for any given assignment had my back, which made me want to work harder to make sure I also had their backs.

I enjoyed the whole experience at SVA, but I have to say that the best part was the people I met. The partners had an open-door policy. It was great how all the staff of the various departments got along so well and socialized with each other. It was also

Having a mentor .... helped me to get answers to many of my questions, and build a professional and trusting relationship with someone. refreshing to see the partners having fun and goofing around, while also working hard, under a lot of stress and with tight deadlines.

My experience at SVA prepared me for a career in accounting. I expanded my technical knowledge, and enhanced my skills and knowledge using Adobe, Excel, Outlook and other accounting software. I learned how to prepare audit work papers and tax return worksheets in real life, not just for a homework assignment. I also learned how important it is to think critically, but also to know when you need to ask for help.

In our final meeting with the partners and managers, we shared our internship experience. I could describe the internship in one word: intense!

But I can also say that I never imagined I would learn so much in such a short amount of time. It was a wonderful experience; I’m so glad I had the opportunity to intern at SVA.

Adela Rivera holds a bachelor’s degree in accounting from Edgewood College in Madison. She is an accounting technician II at the Madison Fire Department, and can be reached at 608-628-9321 or ARivera@edgewood.edu.

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strategic | career planning

Destination CPA

By Amy Gaeth

Destination CPA is a feature profiling how young professionals got their start in the profession, the resources that helped them along the way and misconceptions they had about being a CPA.

NICHES

• Industry • Public • Non Profit Accounting • Government

RESOURCES • job board • people • resume • WICPA workshop

LAW

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BLOGS

Amy Henselin, CPA Job title: Audit Partner l Employer: Grant Thornton LLP, Appleton How did you find your first job?

I knew I wanted to go into public accounting, but wasn’t sure what firm would be the best fit for me. Several public accounting firms came on campus at UW-Oshkosh, and I interviewed with most of them.

It was a great opportunity to get a feel for the people, and then during my second interviews on-site at the firms, I could really get a feel for the culture. Don’t underestimate the importance of the people who you will work with every day.

Which resource was the most helpful in your job-search efforts?

My professors were helpful in identifying opportunities, as well as my supervisor and the CFO at the private company where I interned. I found that talking with people who actually knew the firms I was looking at or could relate to the positions I was interviewing for gave me a lot more insight into what I would do and helped in my decision making.

In addition, they had reached out ahead of time to their contacts at the firms I was looking at and recommended me, which made the process that much easier for me. I could focus on finding the firm that fit me, versus trying to sell myself constantly.

You really need to leverage the knowledge of those individuals you come into contact with. I don’t think I realized until later in my career how true the saying is, “it’s who you know."

What’s the best career advice you’ve received?

Never stop challenging yourself. If you find what you’re doing is “easy” or “routine,” you may need to find something else. If you aren’t challenging yourself, you aren’t learning. In order to continue to advance,

you have to put yourself in those uncomfortable situations. And I’ll be honest, it doesn’t always go as I hope. But I also find that I learn the most from those times it doesn’t go well, because another great piece of advice I received is that you can’t let yourself get down. Success is how you react to situations. We have a choice. We can either hide or find ways to improve for next time.

What’s the worst career advice you’ve received?

That there is a certain “right” path if you want to be successful. The beauty of our profession is that there are so many things we can do as CPAs, and the path to achieving that success is going to be different for everyone. You have to be true to yourself – we all have different strengths, interests and desires. Do what makes you happy – don’t fit yourself into a mold.

What’s one thing they didn’t tell you about the profession in college?

In public accounting, there’s a huge learning curve your first year. In college, most things are straightforward and there’s an answer. In real life, things aren’t always as tidy and there’s so much you don’t know. You have to get comfortable with asking for help. Don’t be afraid to ask questions.

It’s completely natural and how you learn.

What myths about CPAs are actually true?

We do like things to balance!

What’s the greatest lesson you’ve learned from a mentor in the profession?

Accountability. We are humans. We don’t like to make mistakes, but unfortunately it does happen. You need to own up to it and focus on how you can make sure it doesn’t happen again. Don’t blame others.

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strategic | career planning

Kim Nygard, CPA, CMA Job title: Financial Accountant, Statements Team l Employer: Schreiber Foods, Green Bay

Which resource was the most helpful in your job-search efforts?

The most helpful resource was my accounting professor, Rick Gaumer. The college career development office was a great help prepping for interviews, but my professor helped me get the interview. Over my college career I made sure to get to know my professor and tell him about my career aspirations. Then, he was able to help me find an opportunity that met what I was looking to do.

Networking with those who have connections to the industry is crucial What’s one thing you know now that you wish you knew before starting your first job?

I wish I would have taken a public speaking class in college. I never knew that I’d be giving as many presentations and trainings as I do. I’m fortunate my company has a great training program on giving presentations, but I wish I would have developed these skills more in college.

What’s the best career advice you’ve received?

The most important thing I’ve been told is to never stop asking questions and learning. The minute you stop asking questions and learning is the minute you get left in the dust. I’ve found that being a life-long learner and having a natural curiosity helps you to expand your knowledge and gives you an avenue to take on new opportunities.

What’s the worst career advice you’ve received?

When I decided public accounting wasn’t the fit for me, I had a couple people suggest that a CPA wasn’t necessary. However, I’ve found my CPA to be

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beneficial as it shows others I met the same standards as those in public accounting. Having my CPA has shown that I have dedication. It’s a testament to my work ethic.

What’s one thing they didn’t tell you about the profession in college?

Accountants work with so much more than debits and credits. I’ve been involved with analyzing results, implementing new ERP systems, presenting financials to various groups across the company and helping the business see how a process change will impact the company. Finance is involved with and impacts nearly every aspect of the business.

What’s the greatest lesson you’ve learned from a mentor in the profession?

The greatest thing my mentors have done for me is to help me realize I should take on all opportunities.

My best opportunities have come at times when I didn’t think I could take on anymore. While I still had to manage my time and be honest about what I could do, I wanted to take on those opportunities to gain the experience I now have. I wouldn’t trade the experiences I’ve had as a result of my willingness to learn and expand my horizons.

Any other advice you’d like to share with students?

Make yourself stand out in your profession to advance your career. First, connect with those around you. Be willing to network and get involved. Second, become an expert. Know your role in the company and know everything about it. Be the person people go to for answers. Third, take on opportunities. You can’t advance your career if you aren’t willing to take a risk. Finally, continue to learn. Thirst for knowledge and ask questions.

David Canedo, CPA Job title: Senior Associate l Employer: Dwayne Johnson & Associates, Waukesha

How did you find your first job?

I had been extended an offer after my internship with PwC. This was short-lived, as I quickly found out that the Big Four culture was not for me. I found a much better fit with Vrakas CPAs & Advisors through a recruiter who got to know me and knew the firm would be a good fit for me. Fast-forward to today, and he actually matched me with Dwayne Johnson & Associates, a CPA firm that really matches my personality in terms of culture and client base.

Which resource was the most helpful in your job-search efforts?

Developing good relationships and a good network. It’s a small world, and you never know who may help you in the future.

What’s the best career advice you’ve received?

“You have to remember that you work for yourself.”

There is something to be said about loyalty, but remember that you work for yourself. If there is a better opportunity out there that will benefit your career, you can’t think twice about it. You only live once, and you should answer the door when opportunity knocks.

What’s one thing they didn’t tell you about the profession in college?

The time it takes to adjust to the working world, because no matter how much information you learn in school, it will never replace practical experience.

It’s great if you can read a problem and pick the right answer, but can you look at a real client with real problems and leverage your resources to deliver value in a timely manner while sticking to a budget and working with many other people?

What are some dead-wrong assumptions people make about CPAs? That CPAs just sit in their cubicles all day and crunch numbers. While there is a lot of number crunching, there is so much more to the profession than that. A CPA who is only a good number cruncher will be a good CPA, but a CPA who is a well-rounded businessperson will be a great CPA. You have to understand how to run a business, be personable, network with many different people, be empathetic, be a good judge of character and mentor others in order to be a great CPA. All of these play a huge role into being able to deliver a quality product, adding value to a clients’ business and running a successful practice.

What myths about CPAs are actually true?

That we are very organized and keep track of everything. It’s part of the job. You need measurable, reliable and accurate data in order to do your work.

If you’re not organized and keep detailed records of all relevant information, then you will not be able to produce the best quality product.

Any other advice you’d like to share with students?

Always stay true to yourself. There may come a time in your career when you may feel like you have to fit in, and this may seem like the best choice in the short term, but trust me, things will be much better for you by being yourself. Be who you are and find a firm or company where you truly fit in.

Not only will you be happier, but it will reflect in the quality of your work.

Amy Gaeth is vice president of communications at the WICPA. Contact her at 262-785-0445 ext. 4515 or amy@wicpa.org.

800-772-6939

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CAREER START YOUR JOB SEARCH HERE! FEATURED FIRMS www.schencksc.com Tara Tomter, Manager, Campus, 608-240-2445

Jill Dequaine, PHR, Talent Acquisition Manager, jill.dequaine@schencksc.com

Baker Tilly Virchow Krause, LLP is a nationally recognized, full-service accounting and advisory firm whose specialized professionals connect with clients and their businesses through refreshing candor and clear industry insight. Baker Tilly is ranked as one of the 15 largest accounting and advisory firms in the country. Headquartered in Chicago, Baker Tilly is an independent member of Baker Tilly International.

Since opening in 1930, Schenck has evolved—earning recognition as one of the nation's top 25 CPA firms to work for. In this growth-oriented environment, our 600+ team members are dedicated to our profession and respected by others.

We give team members the tools to thrive in their careers and support them as they positively impact our clients and communities.

www.bakertilly.com

www.cliftonlarsonallen.com Toni Stangohr, Campus Liaison, Toni.stangohr@CLAconnect.com At CLA, we strive to provide a variety of work experiences that develop skills, knowledge, and expertise. Our industry-driven approach, seamless delivery of services, and focus on not just private businesses and community organizations but also the people who own and lead them, all give our team the chance to grow as professionals and create personalized career paths.

www.hawkinsashcpas.com Becky Hughes, Human Resources Manager, 608-784-7737 Jump-start your career at Hawkins Ash CPAs. Our interns and recent graduates get the experiences and training they need to set the direction of their careers and excel. They work alongside our senior staff, ensuring they get the most exposure.

We have offices in Minnesota and Wisconsin. Learn more: HawkinsAshCPAs.com.

www.meichercpas.com Blake Fritz, Partner, 608-826-1900 Established in 1981, Meicher CPAs, LLP has earned an unequaled reputation for professionalism, high quality service and attention to detail. We’ve built solid relationships with our clients by working closely with them to understand their individual situations and needs. We have extensive experience in a variety of areas and offer a full range of tax and accounting services.

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www.sikich.com Tim Mastrino, Talent Acquisition Manager, tim.mastrino@sikich.com Sikich LLP, a leading professional services firm, has more than 800 employees throughout the country. Founded in 1982, Sikich now ranks as one of the country’s Top 30 Certified Public Accounting Firms. Sikich Clients can use a broad spectrum of services and products that help them reach long-term, strategic goals.

www.sgcpa.com Angela Hildestad, PHR, HR Manager, 608-836-7500 Smith & Gesteland, LLP is a local CPA firm who was voted #1 accounting firm

by Madison business leaders! We value life/work balance and provide a culture and environment where people want to stay. People stay because they feel appreciated, are challenged and know they are the future leaders of our firm.

www.sva.com Sara Shoys, Talent Acquisition & Development Director, 608-826-2781 SVA Certified Public Accountants, headquartered in Madison since 1974, provides professional accounting services for individuals and businesses. Services include: all accounting services, small business accounting software, audits, tax planning and reporting, strategy sessions, and business consulting. With offices in Brookfield, Appleton, and Rockford, our goal is to be a trusted advisor to our clients.

| wicpa.org IFCPA2b YOUR FIRM WOULD LIKE TO BE LISTED IN THE FIRM SPOTLIGHT, PLEASE CONTACT TONY HOFSTEDE AT 800-772-6939 EXT. 4508 OR TONY@WICPA.ORG.

SPOTLIGHT START YOUR JOB SEARCH HERE! FEATURED FIRMS www.wegnercpas.com Kari Nichols, Human Resource Manager, 608-274-4020 At Wegner CPAs, our people make the difference. Recently named by Accounting Today as a 2016 Regional Leader, we give staff the opportunity to work with a diverse client base. With six offices throughout Wisconsin, D.C., and New York, we offer the ability to make connections beyond our borders. The professional growth and development of our employees, along with a strong focus on work-life balance, is a top priority.

www.wkmr.com Andrew Bainbridge, Firm Administrator, 262-797-9050 Winter, Kloman, Moter & Repp was founded in 1968. As a full-service CPA firm, we have been named a Top Workplace by the Milwaukee Journal Sentinel for the past five years and have received special recognition for our dedication to ethical practices. We are committed to providing our employees with a “work/life balance� culture and the tools to succeed, grow and become leaders of our firm.

www.wipfli.com Breann Woodruff, Talent Acquisition Specialist, bwoodruff@wipfli.com Wipfli is a top 20 Accounting & Consulting Firm and was recently recognized as a Top Internship Program by Vault.com! Our 1,800 professionals provide industry-focused assurance, accounting, tax and consulting services. Our commitment to college recruiting is reflected year after year with a new hire class of over to 100 individuals in 2017!

FEATURED INDUSTRY OPPORTUNITIES www.actuant.com Linda Salbeck, linda.salbeck@actuant.com

FIRM LISTING KERBERROSE SC www.kerberrose.com Contact: Melissa Olsen, PHR, Human Resources Manager, 715-526-9400 RITZHOLMAN CPAS www.ritzholman.com Contact: Brian Wilson, CPA, Senior Manager, brianw@ritzholman.com

REILLY, PENNER & BENTON, LLP www.rpb.biz Contacts: Brian Mechenich, CPA, Partner and Laurie Olson, Human Resources Manager, 414-271-7800 STROHM BALLWEG, LLP www.strohmballweg.com Contact: Gary Strohm, CPA, Managing Partner, and Heather Hafeman, CPA, Partner, 608-821-0600

Actuant Corporation is a diversified industrial company serving customers from operations in more than 30 countries. The Actuant businesses are leaders in a broad array of niche markets including branded hydraulic tools and solutions; specialized products and services for energy markets and highly engineered position and motion control systems. The Company was founded in 1910 and is headquartered in Wisconsin.

www.compeer.com Valerie Leake, Human Resources HumanResources@compeer.com Compeer Financial, headquartered in Sun Prairie, WI, exists to champion the hopes and dreams of rural America. If you are interested in empowering those in agriculture and rural communities to achieve their goals and expand their possibilities, we invite you to learn more about our organization. We are looking for innovative, dynamic and collaborative team members in areas such as Tax, Accounting, Credit, Sales, Financial Operations and more.

IF YOUR FIRM WOULD LIKE TO BE LISTED IN THE FIRM SPOTLIGHT, PLEASE CONTACT TONY HOFSTEDE AT 800-772-6939 EXT. 4508 OR TONY@WICPA.ORG. 800-772-6939

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PRSRT STD U.S. POSTAGE

W233N2080 Ridgeview Parkway, Suite 201 Waukesha, WI 53188

YOU’RE ALMOST THERE. Complete your accounting education with our master’s degree in Professional Accounting.

Your CPA designation is more than three letters behind your name. It shows that you’ve attained the next level of quality in your preparation to be an accountant.

The MS in Management-Professional Accounting program at UWM’s Lubar School of Business is a one-year, full-time program that integrates CPA exam-related content directly into the curriculum. With the option to focus on either Assurance Services (audit) or Taxation, we develop highly professional and employable specialists in accounting.

Learn more at lubar.uwm.edu/mspa

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