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MAKE THE RIGHT CONNECTIONS IN 2027 Publications

Digital

Events

WICPA.ORG | SPONSOR@WICPA.ORG | 800-772-6939

Make the RIGHT connections Whether you want to reach high-level accounting executives and decision-makers, dynamic young CPAs at the beginning of their careers or students on their way to becoming tomorrow’s leaders, WICPA members are the keys to your success. Connect with them and watch your sales grow.

PUBLICATIONS Get your company in front of 10,000+ CPAs, accounting and business professionals, students and educators with our award-winning publications.

DIGITAL Your company is just a click away from thousands of subscribers and visitors.

EVENTS Be introduced to decision-makers at conferences and special events.

When your marketing mix includes the WICPA, you’ll strengthen your presence among Wisconsin’s leading accounting and business professionals, students and educators.

TALK WITH OUR TEAM TO LEARN HOW WE CAN GET YOU CONNECTED! WICPA.ORG | SPONSOR@WICPA.ORG | 800-772-6939

CONNECT with your ideal market WICPA members are the key decision-makers for a wide variety of firms, companies and organizations throughout Wisconsin, including public accounting, for-profit, nonprofit, education and government. Additionally, not only are WICPA decision-makers for their companies, but they are also decisionmakers for their client companies. With the WICPA, your marketing reach extends beyond accounting professionals to the businesses and organizations our members serve.

“ Partnering with the WICPA

WICPA members are YOUR target audience:

through conference sponsorships, advertising and the Affinity Partnership Program has been an excellent way for us to

60% ARE EXECUTIVE OR MANAGEMENT LEVEL WITH PURCHASING INFLUENCE AND DECISIONMAKING AUTHORITY.

connect with a trusted network of accounting professionals. We value the visibility and credibility the partnership provides, which helps

2,500+ BUSINESSES AND ORGANIZATIONS HAVE AT LEAST ONE WICPA MEMBER.

us strengthen relationships and expand our reach.”

Stephanie Ohlfs SENIOR VICE PRESIDENT – MARKETING DIRECTOR, WAUKESHA STATE BANK

81% LIVE AND/OR WORK IN

SOUTHEAST, SOUTHERN AND NORTHEAST WISCONSIN.

Publications

CONNECT IN PUBLICATIONS

CPA2b

FALL 2026 | VOL. 22, NO. 1

CPA2b is the WICPA Educational Foundation’s award-winning magazine for students that provides information on accounting careers, the CPA Exam Global Perspective, Local Success Leah Madi 4

and issues facing the accounting profession. In addition to being added to the WICPA website, WICPA social media and emailed to members, physical copies are mailed and circulated every spring and fall at high schools, college campuses and student events.

Plus... CLASSROOM VS. JOBS

VARIED CAREER PATHS

OVERCOMING CHALLENGES

page 10

page 16

page 30

SALARY NEGOTIATION

CPA2b Fall 2026 | wicpa.org page 34

AD SIZES & RATES Type

Live Area/Non-Bleed

Trim

Trim + Bleed (1/8” on all sides)

Inside Front Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,750

$1,500

Back Cover

7.5” x 6”

N/A

$1,500

$1,350

Full Page

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,200

$1,050

1/2 Page

7.5” x 4.75”

N/A

$900

$750

1/4 Page

3.5” x 4.75”

N/A

$500

$350

Sponsored Content Full length article (600-650 words) with the option to include a (Advertorial) headshot, name and credentials, and a brief two-sentence byline.

$1,500

$1,250

Advertorial With Full Page Ad

Increase your impact and complement your advertorial with a full page ad adjacent to your advertorial.

$2,000

$1,750

Featured Firm/ Company

Your firm/company name, logo, website, contact person, contact information and a 50-word description in the Career Spotlight section.

$350

$250

ADDITIONAL OPTIONS Type

Details

May | June 2026 | Vol. 22 No. 3 A publication of the Wisconsin Institute of CPAs wicpa.org

ON BALANCE On Balance is the WICPA’s award-winning magazine sent five times per year with articles featuring news and updates about important developments impacting the accounting profession as well as peer-written columns covering tax, fraud, industry, technology, human resources and more. In addition to being mailed to members, each issue is added to the

SUPER CPA

WICPA website, WICPA social media and emailed to members.

Neil Keller, CPA | 6 PLUS: Automation advantages | 12

Student loans and retirement savings | 16

S corporation elections | 20

Hidden Excel secrets | 30

AD SIZES & RATES Type

Live Area/Non-Bleed

Trim

Trim + Bleed (1/8” on all sides)

Inside Front Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,950

$1,800

$1,600

Inside Back Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,850

$1,700

$1,500

Back Cover

7.5” x 6”

N/A

$1,650

$1,500

$1,300

Full Page

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,550

$1,400

$1,200

1/2 Page

7.5” x 4.75”

N/A

$950

$800

$700

1/4 Page

3.5” x 4.75”

N/A

$350

$300

$250

ADDITIONAL OPTIONS Type

Details

Per Issue

Sponsored Content (Advertorial)

Full length article (600-650 words) with the option to include a headshot, name and credentials, and a brief two-sentence byline.

$1,750

Advertorial With Full Page Ad

Increase your impact and complement your advertorial with a full page ad adjacent to your advertorial.

$2,575

“ Advertising in On Balance is a great investment for our clients. It’s a quality publication, perfectly targeted and affordable.”

Christina Kier FORMER PRESIDENT, CLEAR VERVE MARKETING LLC

Digital

CONNECT IN DIGITAL

WICPA WEBSITE The WICPA website has 6,000+ active monthly users and 30,000+ monthly views, serving as the central source for all things WICPA and providing a wide array of content and resources for members and the public.

AD SIZES & RATES Type

Size

Monthly Rate

Sitewide Top Leaderboard

728 x 90 pixels

$600

Sitewide Bottom Leaderboard

728 x 90 pixels

$300

Both Sitewide Top & Bottom Leaderboards

728 x 90 pixels

$750

WICPA CONNECT WICPA Connect is the exclusive WICPA members-only community and open forum designed for collaboration, networking and sharing resources with fellow members.

AD SIZES & RATES Type

Size

Monthly Rate

Sitewide Leaderboard

728 x 90 pixels

$500

FREQUENCY Frequency is the WICPA’s biweekly e-newsletter that alternates with CPE Digest and is designed to be a brief and current resource for members. Topics are selected to provide professional, technical and legislative updates, as well as volunteer and special event opportunities.

AD SIZES & RATES Type

Size

Monthly Rate

Top Banner Display

630 x 110 pixels

$600

Second Banner Display

630 x 110 pixels

$400

Third Banner Display

630 x 110 pixels

$300

Bottom Square Display

160 x 160 pixels

$200

CPE DIGEST CPE Digest is the WICPA’s biweekly e-newsletter that alternates with Frequency and provides updates and announcements on upcoming in-person and online CPE opportunities.

AD SIZES & RATES Type

Size

Monthly Rate

Top Banner Display

630 x 110 pixels

$500

Second Banner Display

630 x 110 pixels

$400

Bottom Square Display

160 x 160 pixels

$300

“ Partnering with WICPA has been incredibly valuable in expanding our reach and strengthening member engagement. The digital advertisements have been especially beneficial, allowing us to share timely updates and promote upcoming events with clarity and impact.”

Angelica Niemann MARKETING MANAGER, SPECTRUM INVESTMENT ADVISORS

Events

CONNECT AT EVENTS

CONFERENCES BUSINESS & INDUSTRY SPRING – March 22 Brookfield Conference Center & WICPA CPE Livestream The Business & Industry Spring Conference provides CPAs, CFOs, CEOs, controllers, directors, managers, HR professionals and accounting staff with updates on current issues and implications affecting various areas of business, including the economy, operations, HR, healthcare, technology, ethics, tax laws, and improved ways to manage a changing workplace.

FINANCIAL INSTITUTIONS – May 13 WICPA CPE Livestream Only The Financial Institutions Conference covers a number of specialized topics, including regulatory and legislative updates, compliance issues, CECL, blockchain, fraud, ethics and the latest economic conditions that financial institutions need to know. Each year, professionals attend this conference, including CPAs, CEOs, CFOs, controllers, directors, managers and other financial staff serving all sizes and types of financial institutions.

SCHOOL DISTRICT AUDIT – May 20 WICPA CPE Livestream Only The School District Audit Conference provides beginner and advanced auditors of Wisconsin school districts with the latest auditing updates, developments and tools they can use to better serve school districts and their communities. Conference attendees include partners, principals, shareholders, controllers, accounting and auditing staff, managers and other financial staff.

NOT-FOR-PROFIT ACCOUNTING – Sept. 14 WICPA CPE Livestream Only The Not-for-Profit Accounting Conference covers a variety of specialized topics specifically designed to address the accounting and financial issues facing nonprofits and healthcare organizations. Each year, professionals attend this conference, including executive officers, controllers, accounting staff, managers, and other financial and administrative professionals serving not-for-profit organizations, allied healthcare, social service agencies, and hospital and nursing home administrations.

CONFERENCES (CONT.) BUSINESS & INDUSTRY FALL – Sept. 22 Brookfield Conference Center & WICPA CPE Livestream The Business & Industry Fall Conference provides CPAs, CFOs, CEOs, controllers, directors, managers, HR professionals and accounting staff with updates on current issues and implications affecting various areas of business, including the economy, operations, HR, healthcare, technology, ethics, tax laws, and improved ways to manage a changing workplace.

ACCOUNTING & AUDITING – Nov. 9 WICPA Office, Waukesha & WICPA CPE Livestream The Accounting & Auditing Conference provides accounting and financial professionals in public accounting, industry and government, as well as their staff with information on current changes and timely issues in auditing standards, FASB, GASB, government managing, improving data and document workflow, and accounting and financial reporting.

TAX – Nov. 15-16 Brookfield Conference Center & WICPA CPE Livestream The Tax Conference is the must-attend event of the year for accountants, lawyers and business professionals who want to stay current on changing federal and Wisconsin tax laws and issues with experts in tax and related fields offering detailed updates and tips to serve clients and their companies. This two-day conference appeals to professionals from all levels of experience, including CPAs in industry and public practice, as well as practicing attorneys, corporate counsel, and business and financial managers.

ACCOUNTING TECHNOLOGY – Dec. 9 WICPA Office, Waukesha & WICPA CPE Livestream The Accounting Technology Conference focuses on in-depth coverage and learning about technology advancements, solutions and trends that apply specifically to accounting and business professionals to improve efficiency, effectiveness, collaboration and cybersecurity. This conference caters to accounting and business professionals in all levels and areas of the profession, including public practice, business and industry, government and nonprofit organizations.

“ Our partnership with the WICPA reflects a shared dedication to excellence, integrity and service. Their work to advance the accounting profession mirrors our own mission to support and protect the professionals who make it thrive.”

Ben Clark MARKETING PRODUCTION SPECIALIST, PEARL INSURANCE

IN-PERSON & ONLINE CONFERENCES SPONSORSHIP BENEFITS

Gold

Silver

Bronze

Logo and website linked on registration webpage

Name, logo and 50-word description in conference brochure

Logo on conference signage at venue

Logo in Welcome PowerPoint presentation loop

Verbal recognition during opening remarks

Exhibit space, including a table with chairs

Logo on exhibit tour cards distributed to all in-person attendees

Attendee list provided day of conference

Exhibit booth staff passes

Complimentary conference attendee registrations (up to $1,158 value)

Pre-conference attendee mailing list approximately one week prior to conference

Full-page ad in conference manual (ad provided by sponsor)

Opportunity to address conference attendees (limited availability)

Business & Industry Spring

$1,000

$800

$600

Business & Industry Fall

$1,000

$800

$600

Tax

$1,200

$900

$600

Accounting & Auditing

$500

$400

$300

Accounting Technology

$500

$400

$300

SPONSORSHIP ADD-ON

$250

SPONSORSHIP RATES

As an additional opportunity to increase visibility and engagement, hybrid conferences now have an option to have individual sales lead pages on the conference’s livestream website that includes logo, company description, contact information, website link, a sales lead form for attendees who are interested in learning more about a sponsor’s products/services, and the option to provide a 30-60 second video that will play on the page. Available to Gold Sponsors only.

ONLINE-ONLY CONFERENCES SPONSORSHIP BENEFITS

Gold

Silver

Bronze

Logo and website linked on registration webpage

Name, logo and 50-word description in conference brochure

Logo in Welcome PowerPoint presentation loop

Verbal recognition during opening remarks

Individual sales lead page on conference’s livestream website*

Attendee list provided day of conference

Complimentary conference attendee registrations (up to $1,158 value)

Pre-conference attendee mailing list approximately one week prior to conference

Full-page ad in conference manual (ad provided by sponsor)

Opportunity to address conference attendees virtually or provide 30-second commercial (limited availability)

Financial Institutions

$400

$300

$200

School District Audit

$400

$300

$200

Not-for-Profit Accounting

$400

$300

$200

SPONSORSHIP RATES

*The individual sales lead page on the conference’s livestream website is included with all online-only conferences and is a separate webpage for each sponsor with logo, company description, contact information, website link, a sales lead form for attendees who are interested in learning more about a sponsor’s products/services, and the option to provide a 30-60 second video that will play on the page.

“ CPACharge takes pride in our partnership with the WICPA. We appreciate working with an association that is organized, attentive and clearly committed to creating value in every marketing opportunity and event sponsorship. In every interaction with WICPA, it’s apparent that they are dedicated to treating every organization like a true partner, and we look forward to working with them for many years to come.”

Ashton Barksdale AFFINITY RELATIONSHIP MANAGER, 8AM CPACHARGE

MEMBER RECOGNITION BANQUET & ANNUAL BUSINESS MEETING MAY 7 - BROOKFIELD CONFERENCE CENTER The Member Recognition Banquet & Annual Business Meeting is dedicated to recognizing membership milestones and honoring those who have made significant contributions to the accounting profession, the WICPA and the community as a whole. It also serves as the official installation of the new WICPA board of directors. Excellence Awards Sponsor (Exclusive): $2,500

Reception Sponsor (Limit 2): $1,000

• Logo and website linked on registration webpage

• Logo in event invitation

• Logo on event signage at venue

• Logo in event program

• Eight complimentary event tickets

• Two complimentary event tickets

• Recognition on representative name tags at event

• Logo in Welcome PowerPoint presentation loop

• Verbal recognition during opening remarks

• Opportunity to have marketing/informational

• Logo on signage and cocktail napkins at

materials placed at each seat • Congratulatory statement to honorees in

beverage stations • Logo on event beverage tickets

Welcome PowerPoint presentation loop • Opportunity to address attendees at start of Excellence Awards ceremony • Inside back cover congratulatory ad in Excellence Awards insert appearing in On Balance magazine and distributed to attendees at the event Event Sponsor (Limit 4): $1,500

Dessert & Coffee Bar Sponsor (Limit 2): $1,000 • Logo and website linked on registration webpage • Logo in event invitation • Logo on event signage at venue • Logo in event program • Two complimentary event tickets • Recognition on representative name tags at event

• Logo and website linked on registration webpage

• Logo in Welcome PowerPoint presentation loop

• Logo in event invitation

• Verbal recognition during opening remarks

• Logo on event signage at venue

• Logo on signage and cocktail napkins at dessert

• Logo in event program • Four complimentary event tickets • Recognition on representative name tags at event • Logo in Welcome PowerPoint presentation loop • Verbal recognition during opening remarks • Opportunity to have marketing/informational materials placed at each seat • Congratulatory statement to honorees in Welcome PowerPoint presentation loop • Opportunity to address attendees during opening remarks

and coffee bar tables

NEW CPA BANQUET JUNE 11 - BROOKFIELD CONFERENCE CENTER The New CPA Banquet is the hallmark event dedicated to celebrating the hard work, dedication and accomplishment of becoming a CPA. Attendees enjoy an evening filled with food and drink, networking, entertainment, a presentation from the evening’s keynote speaker and new licensees’ reception of their printed CPA certificate.

Entertainment Sponsor (Exclusive): $2,000

Reception Sponsor (Limit 2): $500

• Logo and website linked on registration webpage

• Logo in event invitation

• Logo on event signage at venue

• Logo in event program

• Four complimentary event tickets

• Two complimentary event tickets

• Recognition on representative name tags at event

• Logo in Welcome PowerPoint presentation loop

• Verbal recognition during opening remarks

• Opportunity to have marketing/informational

• Logo on signage and cocktail napkins at

materials placed at each seat • Congratulatory statement to honorees in

beverage stations • Logo on event beverage tickets

Welcome PowerPoint presentation loop • Opportunity to address attendees and introduce the event’s entertainment • Prominent signage as exclusive Entertainment Sponsor Event Sponsor (Limit 4): $1,000

Dessert & Coffee Bar Sponsor (Limit 2): $500 • Logo and website linked on registration webpage • Logo in event invitation • Logo on event signage at venue • Logo in event program • Two complimentary event tickets

• Logo and website linked on registration webpage

• Recognition on representative name tags at event

• Logo in event invitation

• Logo in Welcome PowerPoint presentation loop

• Logo on event signage at venue

• Verbal recognition during opening remarks

• Logo in event program

• Logo on signage and cocktail napkins at dessert

• Two complimentary event tickets • Recognition on representative name tags at event • Logo in Welcome PowerPoint presentation loop • Verbal recognition during opening remarks • Opportunity to have marketing/informational materials placed at each seat • Congratulatory statement to honorees in Welcome PowerPoint presentation loop • Opportunity to address attendees during opening remarks

and coffee bar tables

GOLF OUTING SEPT. 17 - IRONWOOD GOLF COURSE, SUSSEX Providing a great way to network in a more informal and social atmosphere, the Golf Outing is the perfect opportunity to make new connections. In addition to playing 18 holes of golf, attendees enjoy food, drinks, raffle prizes, team prizes, hole contests, including an Inside the Circle Contest, and more.

Presenting Sponsor (Exclusive): $2,500

Inside the Circle Contest Sponsor (Exclusive): $1,750

• Logo and website linked on registration webpage

• Logo on event signage at venue

• Printed attendee list provided on-site at event

• Four golfers with carts

• Two golfers with cart

• Verbal recognition during opening remarks

• Prominent signage during registration and

• Prominent signage at two contest holes

Awards Reception • Opportunity to provide a prize for the event drawing and present to winner during Awards

• Logo on jumbo check prize awarded to winner • Opportunity to present jumbo check to winner during Awards Reception

Reception • Opportunity to have marketing/informational materials in event sports bags

Golf Towel Sponsor (Exclusive): $1,750

• Opportunity to address attendees at Shotgun Start

• Logo and website linked on registration webpage

• Opportunity to include small giveaway item in

• Logo on event signage at venue

event sports bags • Hole sponsorship included

• Printed attendee list provided on-site at event • Two golfers with cart • Verbal recognition during opening remarks

Golf Cart Sponsor (Exclusive): $2,000 • Logo and website linked on registration webpage • Logo on event signage at venue

• Logo on golf towel given to every golfer

Beverage Cart Sponsor (Exclusive): $1,750

• Printed attendee list provided on-site at event

• Logo and website linked on registration webpage

• Four golfers with carts

• Logo on event signage at venue

• Verbal recognition during opening remarks

• Printed attendee list provided on-site at event

• Logo prominently displayed in every golf cart

• Two golfers with cart • Verbal recognition during opening remarks

Golf Ball Sponsor (Limit 2): $2,000 • Logo and website linked on registration webpage • Logo on event signage at venue • Printed attendee list provided on-site at event • Four golfers with carts • Verbal recognition during opening remarks • Logo on sleeve of golf balls given to every golfer

• Logo prominently displayed on event beverage carts • Logo on event beverage tickets given to every golfer

GOLF OUTING (CONT.) Sports Bag Sponsor (Exclusive): $1,750

Golf Hole Sponsor: $750

• Logo and website linked on registration webpage

• Logo on event signage at venue • Printed attendee list provided on-site at event • Two golfers with cart • Verbal recognition during opening remarks • Logo on event sports bag given to every golfer

• Logo on event signage at venue • Printed attendee list provided on-site at event • Verbal recognition during opening remarks • Logo on hole signage and opportunity to have a trade show booth at assigned hole

Putting Contest Sponsor (Exclusive): $1,500

Driving Range Sponsor (Exclusive): $750

• Logo and website linked on registration webpage

• Logo on event signage at venue

• Printed attendee list provided on-site at event

• Two golfers with cart

• Verbal recognition during opening remarks

• Prominent signage and opportunity to have a

• Prominent signage at Driving Range

tradeshow booth at Practice Green • Opportunity to present Putting Contest prize to winner during Awards Reception

Breakfast Sponsor (Exclusive): $500 • Logo and website linked on registration webpage

Lunch Sponsor (Exclusive): $1,000

• Logo on event signage at venue • Printed attendee list provided on-site at event

• Logo and website linked on registration webpage

• Verbal recognition during opening remarks

• Logo on event signage at venue

• Prominent signage at breakfast area

• Printed attendee list provided on-site at event • Verbal recognition during opening remarks • Prominent signage at lunch station • Logo on event lunch tickets given to every golfer

“ As an Affinity Partner, I’ve had the opportunity to connect with accounting professionals at the WICPA’s conferences and special events. It’s been a great way to meet new clients, build meaningful relationships and grow our presence in the accounting community.”

Mike Ritt TECHNOLOGY ADVISOR, CTACCESS, INC.

PUBLICATIONS

DIGITAL

EVENTS

MAKE THE RIGHT CONNECTIONS IN 2027

Wisconsin Institute of Certified Public Accountants W233N2080 Ridgeview Parkway, Suite 201 Waukesha, WI 53188

MILWAUKEE, WI PERMIT NO. 5845

PAID

PRESORTED STANDARD U.S. POSTAGE